AutoVerify

What AutoVerify does

AutoVerify, legally operating as Mobials Inc., is a North American digital retailing platform for automotive dealers founded in 2013 and headquartered in London, Ontario. The company serves over 900 dealers representing every major automotive brand across Canada and the United States through a unified software suite organized into three functional pillars: Merchandise (vehicle inventory display, professional photography, and AI-edited imaging via CM Premium Capture AI, plus AV New Car imagery libraries and AV 360 virtual tours), Engage (credit pre-qualification via TransUnion and Equifax in Canada and 700Credit in the US, trade-in valuation, insurance quoting, and lead generation), and Transact (sales-desk workflows, F&I product highlighting, and AV Optimize's profitability-ranked vehicle recommendations against lender guidelines). Distribution runs through a direct enterprise field-sales motion with inside-sales support, supplemented by certified OEM partnerships with GM, Honda, Acura, Hyundai, Genesis, Kia, Volvo, Mercedes-Benz, Cadillac, and Jaguar Land Rover that open franchise-dealer channels, and a consumer-facing extension through Kijiji Autos.

The platform was extended through four acquisitions in 2021-2022—AIM Experts, ShopDesk, iDealerPlus, and Car Media 2.0—each contributing a discrete module to the digital retailing stack. Keith Murray was appointed President and CEO in April 2023. The company operates a fully remote model with more than 150 employees and contractors across over 15 countries, is SOC II compliant, and meets AODA, PIPEDA, and CCPA requirements.

Revenue is generated primarily through recurring SaaS subscriptions with a $500 setup fee covering integration, onboarding, and training, plus a $6-per-credit-lead usage fee (a stated pass-through to data providers) and a customer referral program offering $250 gift cards or $500 credits. Pricing carries no long-term contract lock-in, includes volume discounts for dealer groups, and is anchored by a 3X ROI guarantee under which billing is suspended until the dealer achieves the threshold. The company has appeared on the Globe and Mail Top Growing Companies list for three consecutive years (2020-2022) and on the Canadian Business Growth List.

Name

AutoVerify

Legal name

Mobials Inc.

Website

https://autoverify.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

AutoVerify is a digital retailing platform serving 900+ North American automotive dealers through merchandising, customer engagement, credit pre-qualification, and transaction tools, distributed via direct enterprise sales and certified OEM partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. SaaS Subscription Fees: Monthly or annual SaaS subscription fees for access to the AutoVerify digital retailing suite. The company charges a $500 setup fee covering full integration, onboarding, and team training.
2. Credit Lead Fees: $6 fee per credit lead to cover costs from data providers for pulling customer credit reports and generating leads. The company states it does not profit from this fee.
3. Referral Program Revenue: Referral program where existing customers can earn $250 gift cards or $500 credits for new product referrals after the first paid month of the referred dealer's annual contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

AutoVerify (operating brand of Mobials Inc.) provides a digital retailing software suite for automotive dealers, OEMs, lenders, and marketplaces across North America. Its platform powers online vehicle merchandising, lead capture, customer engagement, and digital transaction workflows for franchise and independent dealerships. The offering combines a suite of integrated modules (AV Merchandising, AV Spotlight, AV Optimize, AV Research, AV E-Commerce, AV AIM, and others) sold as monthly or annual SaaS subscriptions, serving more than 900 dealers.

Product overview

AutoVerify is a comprehensive digital retailing platform for North American automotive dealers, built as a unified platform-plus-modules architecture. The platform encompasses three core functional areas: Merchandise (AV Merchandising/Car Media for vehicle inventory display and photography including CM Premium Capture with AI editing, CM New Car, AV AIM, and Car Media 360 for virtual tours), Engage (AV Research for customer research conversion, AV E-Commerce for guided purchasing, AV Inventory Matching for cross-dealer searches, AV Spotlight for F&I highlighting), and Transact (AV Salesdesk for lead and transaction management, AV Optimize for credit profile analysis and vehicle recommendations). Additional services include trade-in valuation, credit score ranges, insurance quotes, and AV Pre-qualify (launched 2023 with Equifax Canada and TD Auto Finance). The company has grown through acquisitions including AIM Experts (2021), ShopDesk (2022), iDealerPlus (2022), and Car Media 2.0 (2022), and serves over 900 dealers across Canada and the USA.

Differentiator

Problem solved

Functional benefit

Brands

• AV Merchandising (formerly Car Media): Automotive inventory merchandising platform for dealers
• AV AIM
• AV Spotlight
• AV Optimize
• AV Research
• AV E-Commerce
• AV Salesdesk
• AV Inventory Matching
• AV New Car
• AV Premium Capture

Products and services

• AutoVerify Digital Retailing Suite

Quantifiable outcome

• 34% of leads come from AutoVerify at Finch Chrysler - their #1 lead source
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature9 records

Partnerships

21 partnerships are on record, tiered flagship, core and major.

• General Motors (GM)flagshipOEM/ Whitelabel/ Licensing Partner · 21 November 2023GM named AutoVerify's Car Media products as a '360 Provider' for GM's Dealer Digital Solution in the United States. AutoVerify is certified as an approved vendor for GM dealers.
• TD Auto Finance (Canada)coreStrategic or Co-development Partner · 6 July 2023AutoVerify collaborated with Equifax Canada and TD Auto Finance to launch AV Pre-qualify, enabling consumers to get pre-qualified for auto financing through the AutoVerify platform. TD Auto Finance is the financing arm of Toronto-Dominion Bank.
• Kijiji CanadacoreStrategic or Co-development Partner · 15 June 2023AutoVerify partnered with Kijiji Canada and TD Auto Finance to enable consumers to check pre-qualification status for auto loans on Kijiji Autos listings, integrated through the AutoVerify platform.
• CARFAX CanadamajorTechnology or Integration · 15 April 2023AutoVerify and CARFAX Canada partnership to provide dealers and car buyers with more accurate vehicle evaluations through integrated vehicle history data.
• Global WarrantymajorStrategic or Co-development Partner · 6 December 2022AutoVerify partnered with Global Warranty to help dealers sell more financing and insurance products through integrated F&I product offerings.
• Auto Shield CanadamajorStrategic or Co-development Partner · 5 April 2022AutoVerify partnered with Auto Shield Canada to help dealers sell more financing and insurance products through integrated protection products.
• iA Services aux concessionnairesmajorStrategic or Co-development Partner · 18 November 2021AutoVerify partnered with iA Services aux concessionnaires to help dealers sell more financial products through integrated offerings.
• Lubrico WarrantymajorStrategic or Co-development Partner · 1 October 2021AutoVerify partnered with Lubrico Warranty to help dealers sell more financing and insurance products through integrated extended warranty offerings.
• Go AutocoreStrategic or Co-development Partner · 14 February 2020Go Auto and AutoVerify launched a national digital retailing partnership covering Go Auto's dealership network across Canada.
• Honda CanadaflagshipOEM/ Whitelabel/ Licensing PartnerCertified OEM partnership providing Honda dealers with AutoVerify's dealer digital solutions.
• Acura CanadaflagshipOEM/ Whitelabel/ Licensing PartnerCertified OEM partnership providing Acura dealers with AutoVerify's dealer digital solutions.
• Hyundai CanadaflagshipOEM/ Whitelabel/ Licensing PartnerCertified OEM partnership providing Hyundai dealers with AutoVerify's dealer digital solutions.
• Genesis CanadaflagshipOEM/ Whitelabel/ Licensing PartnerCertified OEM partnership providing Genesis dealers with AutoVerify's dealer digital solutions.
• Kia CanadaflagshipOEM/ Whitelabel/ Licensing PartnerCertified OEM partnership providing Kia dealers with AutoVerify's dealer digital solutions.
• Volvo CanadaflagshipOEM/ Whitelabel/ Licensing PartnerCertified OEM partnership providing Volvo dealers with AutoVerify's dealer digital solutions.
• Mercedes-Benz CanadaflagshipOEM/ Whitelabel/ Licensing PartnerCertified OEM partnership providing Mercedes-Benz dealers with AutoVerify's dealer digital solutions.
• Cadillac CanadaflagshipOEM/ Whitelabel/ Licensing PartnerCertified OEM partnership providing Cadillac dealers with AutoVerify's dealer digital solutions.
• Jaguar Land Rover CanadaflagshipOEM/ Whitelabel/ Licensing PartnerCertified OEM partnership providing Jaguar Land Rover dealers with AutoVerify's dealer digital solutions.
• TransUnion of CanadacoreTechnology or IntegrationTransUnion of Canada provides credit score range data through the AutoVerify platform for the Canadian market as part of the credit pre-qualification process.
• Equifax CanadacoreTechnology or IntegrationEquifax Canada provides credit score range data through the AutoVerify platform for the Canadian market as part of the credit pre-qualification process.
• 700CreditcoreTechnology or Integration700Credit provides credit range data through the AutoVerify platform for the US market as part of the credit pre-qualification process for American dealers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CarNow: CarNow provides digital retailing solutions including online credit applications, trade-in valuations, and showroom tools to dealerships. It is one of AutoVerify's closest direct competitors in the digital retailing space, with comparable dealer customer profiles and feature overlap.
• DealerSocket (VinSolutions): VinSolutions (acquired by Cox and integrated with DealerSocket) is a leading dealer CRM and digital retailing platform. It overlaps directly with AutoVerify's AV Research, AV E-Commerce, and AV Salesdesk offerings, competing for the same dealer wallet on customer engagement and desking.
• HomeNet Automotive: HomeNet Automotive provides vehicle merchandising and inventory marketing solutions to dealers, including photography and listing services. It overlaps directly with AutoVerify's Car Media and AV Merchandising products, both of which originated from acquisitions (Car Media 2.0, AIM Experts).
• Roadster: Roadster offers an end-to-end digital retailing platform covering online shopping, financing, and home delivery for automotive dealers. It directly competes with AutoVerify's E-Commerce, Research, and Pre-qualify modules across franchised dealer customers.
• RouteOne: RouteOne is a credit application processing network connecting dealers, lenders, and OEM financial services. It competes with AutoVerify's AV Pre-qualify and AV Optimize capabilities, particularly in the lender-matching workflow that AutoVerify has built integrations around (TD Auto Finance, etc.).
• Drive Motors: Drive Motors offers a digital retailing platform that lets dealers transact online—from credit to trade-in to paperwork. It directly competes with AutoVerify's Transact and E-Commerce modules for franchised dealer customers seeking online purchasing flows.
• DealerCenter: DealerCenter provides dealer management and CRM software for independent and franchise dealers with a focus on US markets. It competes with AutoVerify across dealer workflow tools including inventory management, desking, and customer engagement.

Broad incumbents

• Reynolds and Reynolds: Reynolds and Reynolds is a long-established dealer management system and retailing solutions provider to franchised auto dealers. Like CDK, it owns the dealer system-of-record, giving it integration advantages and competitive leverage against standalone retailing platforms like AutoVerify.
• Cox Automotive: Cox Automotive is the dominant dealer technology provider through Dealertrack (lender integration), VinSolutions (CRM), DealerSocket, Autotrader, and KBB. It competes with AutoVerify across credit, CRM, and merchandising while leveraging bundled enterprise contracts that AutoVerify cannot match.
• CDK Global: CDK Global provides dealer management systems (DMS) and adjacent retailing tools to North American franchised dealers. As the dominant DMS provider, CDK controls dealer workflow integration points that AutoVerify must connect to via APIs—making CDK both a partner and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AV_GoDigital
• YouTubeyoutube.com/channel/UC8r6bvy2wa3nLlhnEWHIkJw/featured
• Facebookfacebook.com/AutoVerifybyMobials
• LinkedInlinkedin.com/company/autoverify
• Instagraminstagram.com/_autoverify

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoVerify