What FinDock does

FinDock, founded in 2014 and headquartered in Woerden, Netherlands, operates a Salesforce-native payment management platform that brings the full payment lifecycle — processing, recovery, and reconciliation — directly into the Salesforce CRM. The platform is built as a 100% native application on the Salesforce Platform, integrating with Sales, Service, Financial Services, Revenue, Experience, Marketing, Nonprofit (Agentforce Nonprofit), NPSP, CPQ, and Data Clouds, and orchestrating payments across 30+ pre-built PSP integrations and multiple Direct Debit schemes (SEPA, BACS, ACH, CH-DD, LSV+, Autogiro, AvtaleGiro, SEDA) without holding customer funds. Core capabilities include a rule-based Guided Matching reconciliation engine, PayLinks, Giving Pages, Virtual Terminal (MOTO), Outbound Payments, Bank Feed Automation via Open Banking to 2,500+ banks, HMRC-approved Gift Aid automation, and a Payment API for custom flows, with 190M+ transactions processed and $5.7B in revenue managed annually across 400+ customers.

The company monetizes through a base subscription starting at €625/month billed annually, per-transaction fees of €0.25 (with volume discounts and 12,000 free transactions for nonprofits), and optional add-on modules (PayLinks €125/mo, SEPA Credit Transfer €225/mo, MOTO €100/mo, Bank Feed €300/mo), supplemented by Expert Services delivered alongside certified implementation partners. Go-to-market combines Salesforce AppExchange self-service listing (4.98 stars), structured enterprise direct sales with Salesforce AE co-selling, a certified SI/implementation partner ecosystem trained through FinDock Academy, dedicated regional pages for Sweden and Switzerland, and an AI strategy executed primarily through Salesforce Agentforce and Einstein rather than proprietary models. Vertical focus spans nonprofits/fundraising (the historical anchor), insurance, social housing, memberships, education, energy & utilities, public sector, communications, and ERP, with anchor customers including National Trust, Save the Children Netherlands, ABN AMRO Verzekeringen, Oxfam Germany, and Feeding America. The company is privately held (FinDock B.V.), appears bootstrapped with no disclosed funding rounds, and is led by founder Bas Visser as CEO.

Name

FinDock

Legal name

FinDock B.V.

Website

https://findock.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FinDock is a Salesforce-native payment management platform founded in 2014 in the Netherlands, serving 400+ organizations across nonprofits, insurance, housing, memberships, and utilities with processing, recovery, and reconciliation built directly inside Salesforce.

Ownership category

akta.pro rank

Product category

Salesforce-native Payment Management Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service) (FSAMABAI)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Request-to-Pay (R2P) & Pay Links (FSAMAFAE), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

Keywords

• Salesforce payment platform
• Payment reconciliation software
• Direct debit processing
• Nonprofit donation management
• Recurring billing software

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Base Subscription: Core platform subscription providing org-wide payment operations in Salesforce — processing, recovery, and reconciliation with unified payment records, standard payment objects, PSP and Direct Debit acceptance, one-time and recurring payment support, and reconciliation with Guided Matching. Starts at €625 per month billed annually upfront. Includes implementation support from billing start.
2. Per-Transaction Fees: Fixed per-transaction pricing based on committed annual volume across all payment types and channels, including payments not processed through FinDock. €0.25 per transaction with volume discounts available for higher annual commitments. Over-usage invoiced at period end; under-usage does not carry over. Nonprofits receive 12,000 free transactions per year.
3. Add-on Modules: Optional capability add-ons: PayLinks (€125/month, up to 6,000 used PayLinks/year), SEPA Credit Transfer (€225/month), Agent Payments/MOTO Virtual Terminal (€100/month), Bank Feed (€300/month, up to 5 connected bank accounts).
4. Professional Services: Expert Services provided alongside implementation partners to support more complex projects or specific requirements. Customers typically use approved Salesforce.org implementation partners for installation and setup.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

FinDock sells a Salesforce-native payment management platform that runs entirely inside the Salesforce CRM to process, recover, and reconcile payments without holding customer funds. The platform connects Salesforce organizations to 30+ payment service providers and multiple Direct Debit schemes, automates reconciliation through a rule-based matching engine, and offers paid add-on modules (PayLinks, Giving Pages, Virtual Terminal/MOTO, Outbound Payments/SEPA Credit Transfer, Bank Feed, Gift Aid, Payment API) sold separately from the base subscription.

Product overview

FinDock is a Salesforce-native payment operations platform that serves as the payment engine for Salesforce, bringing the full payment lifecycle (processing, recovery, reconciliation) directly into the CRM. The core platform consists of Payment Processing, Payment Recovery, and Payment Reconciliation capabilities, supplemented by add-on modules including PayLinks (shareable payment links), Giving Pages (hosted donation pages), Virtual Terminal/MOTO (agent payments), Outbound Payments (disbursements), Bank Feed (automatic bank import), Gift Aid (UK HMRC automation), Payment API (custom integrations), and Guided Matching (AI-powered reconciliation). FinDock offers industry-specific solutions for Fundraising/Nonprofits (extending Nonprofit Cloud and NPSP with dedicated connectors), Insurance, Energy & Utilities, Memberships, Education, Social Housing & Real Estate, Communications, Public Sector, and Accounting & ERP. Regional products include FinDock for Sweden and FinDock for Switzerland. The platform integrates with over 15 PSPs (Stripe, PayPal, Adyen, Worldpay, Mollie, GoCardless, Checkout.com, etc.) and supports 30+ payment methods and multiple Direct Debit schemes (SEPA, BACS, ACH, CH-DD, LSV+, Autogiro, AvtaleGiro). FinDock also offers AI capabilities through Salesforce Agentforce integration, Einstein AI tools, and autonomous agents for payment automation. Pricing consists of a base subscription (starting at €625/month), per-transaction fees (€0.25/transaction), and optional add-ons (PayLinks €125/month, Outbound Payments €225/month, MOTO €100/month, Bank Feed €300/month). Nonprofits receive discounted pricing with 12,000 free transactions per year.

Differentiator

Problem solved

Functional benefit

Products and services

• FinDock Core Platform SaaS payment management platform built natively on the Salesforce Platform that processes, recovers, and reconciles payments directly inside the Salesforce CRM. Sold to organizations as a base subscription starting at €625 per month billed annually, with payment data unified on Salesforce records.
• PayLinks

Quantifiable outcome

• 40% reduction in time spent reconciling data
• +6 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration50 records

AI capability7 records

Feature12 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• StripecoreTechnology or IntegrationStripe is a primary payment processor integrated with FinDock, enabling customers to accept card payments, digital wallets, and online payment methods through Stripe's global payment infrastructure, with all transactions recorded in Salesforce.
• AdyencoreTechnology or IntegrationAdyen is a primary payment processor integrated with FinDock, providing global payment acceptance capabilities including cards, wallets, and local payment methods, with payment data flowing into Salesforce.
• PayPalcoreTechnology or IntegrationPayPal is integrated with FinDock as a payment processor, enabling PayPal wallet payments and checkout options with Salesforce-connected payment tracking.
• MolliecoreTechnology or IntegrationMollie is a European payment processor integrated with FinDock, providing local and regional payment methods across Europe with Salesforce-native payment data management.
• GoCardlesscoreTechnology or IntegrationGoCardless is integrated with FinDock for Direct Debit collection and mandate management across SEPA, BACS, and other supported schemes, enabling automated Direct Debit processing within Salesforce.
• WorldpaycoreTechnology or IntegrationWorldpay is a payment processor integrated with FinDock for card and alternative payment method processing, with full Salesforce data integration for transaction records.
• Checkout.comcoreTechnology or IntegrationCheckout.com is integrated with FinDock as a PSP partner providing global card and alternative payment processing with Salesforce-connected payment data.
• BuckaroocoreTechnology or IntegrationBuckaroo is a Dutch payment service provider integrated with FinDock for local payment method acceptance across the Netherlands, with Salesforce payment data integration.
• Salesforce AppExchangecoreTechnology or IntegrationSalesforce AppExchange is FinDock's marketplace listing platform (listingId: a0N3A00000E1l6iUAB), enabling FinDock's discovery, installation, and management within the Salesforce customer ecosystem.
• Salesforce (Agentforce Nonprofit / Nonprofit Cloud)flagshipTechnology or IntegrationSalesforce's Nonprofit Cloud (now Agentforce Nonprofit) is the primary platform FinDock extends. FinDock launched the 'Beyond NPSP' initiative (€1 million) to help nonprofits migrate from NPSP to Agentforce Nonprofit with financial support and payment architecture built in from day one.
• Salesforce (Financial Services Cloud, Revenue Cloud, Experience Cloud)coreTechnology or IntegrationFinDock extends multiple Salesforce Clouds including Financial Services Cloud (for insurance), Revenue Cloud (for subscription billing), Experience Cloud (for customer self-service portals), Marketing Cloud (for automated payment follow-ups), and Data Cloud (for payment data enrichment and segmentation).
• HMRC (Her Majesty's Revenue and Customs)coreTechnology or IntegrationFinDock's Gift Aid functionality is approved by HMRC and directly integrated with HMRC services, enabling automated Gift Aid claim submission without file uploads or downloads.
• Open Banking (European and UK banks)coreTechnology or IntegrationFinDock's Bank Feed Automation uses Open Banking to automatically import bank transactions from over 2,500 banks across Europe and the UK into Salesforce, eliminating manual bank statement handling.
• System Integrators and Implementation PartnerscoreImplementation/ SI/ Consulting PartnerApproved Salesforce.org implementation partners who install, configure, and deploy FinDock. The partner ecosystem is supported by FinDock Academy (training and certification), a Partner Newsletter, and the FinDock Demo App for partner-led demonstrations. FinDock Expert Services work alongside partners for complex projects.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Click & Pledge: Salesforce-native payment processing solution focused on nonprofits and membership organizations, directly competing with FinDock's core offering on Salesforce AppExchange for donation, event, and recurring payment processing.
• FormAssembly: Salesforce-integrated forms and payment collection platform serving nonprofits, education, and healthcare. Overlaps with FinDock's PayLinks, Giving Pages, and payment form capabilities for Salesforce customers.
• GoCardless: Specialized Direct Debit payment processor covering SEPA, BACS, and Autogiro schemes. While not Salesforce-native, GoCardless is one of FinDock's core Direct Debit integration partners and a competitive alternative for any customer evaluating Direct Debit processing.

Broad incumbents

• Salesforce Revenue Cloud (Billing): Salesforce's native billing and subscription management solution. As the platform owner, it represents the most direct competitive threat to FinDock's payment processing layer within Salesforce environments, particularly for subscription and recurring billing.
• Stripe: Global payment processor that FinDock integrates with and that also offers direct CRM payment processing for businesses. Represents both a partner (via FinDock's integration) and a competitive alternative for organizations that may choose Stripe's direct CRM solutions.
• Adyen: Global enterprise payment processor integrated with FinDock but also capable of providing direct payment processing to large merchants. Competes with FinDock at the enterprise insurance, utilities, and membership verticals where direct Adyen integration is an alternative.
• Blackbaud Merchant Services: Payment processing arm of Blackbaud, a major nonprofit technology provider. Competes with FinDock in the nonprofit sector for donation processing, recurring gifts, and event payments — though Blackbaud is on its own CRM rather than Salesforce-native.

Emerging players

• Donorbox: Online donation platform for nonprofits focused on recurring giving, donation forms, and event ticketing. Competes with FinDock's Giving Pages and recurring payment capabilities, particularly for smaller nonprofits that don't run on Salesforce.
• Funraise: Nonprofit fundraising platform with donation forms, peer-to-peer campaigns, and CRM integration. Overlaps with FinDock's nonprofit fundraising solution, particularly for organizations weighing stand-alone fundraising tools versus Salesforce-native platforms.
• Givebutter: Modern fundraising and donor management platform for nonprofits, offering donation forms, events, and member management. Overlaps with FinDock's nonprofit Giving Pages and recurring donation capabilities, particularly among small-to-mid nonprofits evaluating CRM-attached vs. stand-alone platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FinDock_CPM

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinDock