BRP Systems

What BRP Systems does

BRP Systems AB is a Swedish software company that develops and sells an enterprise fitness management platform to multi-club and franchise fitness operators across Europe. Founded in 2000 and headquartered in Linköping, Sweden, the company serves more than 2,800 facilities and supports roughly 20% of Europe's largest fitness chains, with touch points to 3.5 million end users and 110 million facility visits per year. Customers include large Nordic and pan-European chains such as Nordic Wellness, Friskis & Svettis, Forever Club, GOGO, 3T Treningssenter, MOVA Group, IKSU, and Ole.Fit, alongside mid-market operators in Sweden, Norway, Finland, Denmark, and more recently Bulgaria.

The product is a cloud-native, API-first platform branded as BRP Cloud, composed of modular suites covering Back Office, Point of Sale, Configuration, Resource Planner, Sales Management, Business Intelligence and Finance, Hardware integrations, and a Gamified Loyalty Program. Member-facing experiences run through the GoActive app and web portal, offering class booking, QR-code facility entry, subscription management, and loyalty tracking. The platform integrates with Nordic payment rails (Stripe, Klarna, MobilePay, Vipps, Smartum, Epassi, Aspire), accounting suites (Visma.net, Microsoft Business Central, NetVisor, ProCountor), debt collection (Intrum, B2 Impact), and equipment and access hardware (EGYM, Technogym, Gantner, Metra, Assa Abloy). A distinctive gamification engine, built by former Candy Crush developers acquired via the January 2025 Insert Coin acquisition, drives the BRP Loyalty Program, which has reported a 34% increase in monthly visits and a 19% rise in class participation among early adopters.

BRP operates a subscription SaaS revenue model priced per facility and per module (CRM and POS, App and Web, BI and Finance, Hardware, Loyalty), with quote-based custom pricing and annual billing. Distribution is conducted through direct enterprise field sales supported by regional offices in Sweden, Finland (Turku, opened May 2024), Denmark, and Norway. The group has expanded through three acquisitions since 2022 (Astrofarm, Twiik Coaching Technologies, Insert Coin) and a 2023 corporate group formation with Wondr. Leadership is headed by Group CEO Thomas Säld (appointed March 2021, previously at IFS) and Group CCO Silje Leira (appointed September 2025).

Name

BRP Systems

Legal name

BRP Systems AB

Website

https://brpsystems.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

BRP Systems AB is a Swedish SaaS vendor that provides a cloud-native, modular enterprise fitness management platform to multi-club and franchise operators across Europe, serving 2,800+ facilities and approximately 20% of the continent's largest fitness chains.

Ownership category

akta.pro rank

Product category

Fitness Management Software

NAICS

Software Publishers (5132), Software Publishers (51321), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Game Subscription & Membership Services (BPAMAKAD), Point-of-Sale (POS) & On-Property Commerce (THALACAI)

Keywords

• Fitness management software
• Club management platform
• Member engagement solutions
• Gym operations software
• Fitness ERP software

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: BRP Systems operates as a SaaS platform providing fitness club management software on a subscription basis. The platform is priced per facility or organization with various modules including CRM & POS, App & Web, BI & Finance, and Hardware. The company generates recurring revenue from multi-year contracts with fitness operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

BRP Systems develops and sells an enterprise-grade, cloud-native SaaS fitness management platform that unifies club operations, member engagement, growth, analytics, and third-party integrations for multi-club and franchise fitness operators. The platform comprises modular offerings including BRP Cloud (Back Office, POS, CRM), GoActive App and Web for members, Business Intelligence and Finance, Hardware (Kiosks, Self Service Stations, access readers), and a gamified Loyalty Program. Revenue is generated primarily through recurring subscriptions priced per facility and module.

Product overview

BRP Systems is an enterprise-grade fitness management platform comprising a unified suite of integrated modules. The core offering includes BRP Cloud (Back Office, Point of Sale, Configuration, Resource Planner), GoActive app and web portal for member-facing booking and access, and specialized modules for Business Intelligence & Finance, Hardware integrations, and a Gamified Loyalty Program. The platform is built on a cloud-native, API-first architecture enabling seamless integrations with third-party systems for payments, accounting, access control, and employee benefits. Recent acquisitions include Insert Coin (loyalty/engagement) and Twiik (digital coaching) which have been integrated into the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• BRP Cloud Enterprise-grade backend platform providing Back Office, Point of Sale, Configuration, Resource Planner, CRM, Sales Management, and finance/billing modules for multi-club and franchise fitness operators.
• GoActive App

Quantifiable outcome

• Automation saves 40-50 staff hours per week
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability5 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• Insert CoincoreStrategic or Co-development Partner · 13 January 2025BRP Systems Group acquired Insert Coin, a leading innovator in customer engagement technology, to strengthen the group's club management solution and recently launched loyalty and engagement offering. This acquisition brought gamification expertise (formerly Candy Crush developers) into the BRP portfolio.
• Twiik Coaching TechnologiescoreStrategic or Co-development Partner · 10 February 2024BRP Systems Group acquired Twiik Coaching Technologies, a wholly-owned subsidiary of Twiik AB specializing in digital solutions for trainers and gyms. This expanded the portfolio with digital coaching capabilities.
• WondrcoreStrategic or Co-development Partner · 29 June 2023BRP Systems and Wondr formed a powerful corporate group together, opening up exciting opportunities and improvements within business systems for the fitness industry.
• Astrofarm AScoreStrategic or Co-development Partner · 6 January 2022BRP Systems AB acquired Norwegian-based Astrofarm AS to strengthen position and create foundation for accelerated growth in Norway while increasing value proposition for existing customer base.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Wodify: CrossFit-focused gym management platform with member tracking, billing, and performance analytics. Niche peer in the boutique functional-fitness segment that overlaps with BRP's smaller-gym customers.
• Mariana Tek: Boutique fitness studio management platform with branded member apps, booking, and analytics. Comparable in product scope to BRP's mid-market tier though focused on boutique studios.

Direct peers

• ClubReady: Cloud-based club management platform for fitness franchises and multi-location operators with member management, billing, and marketing automation. Direct competitor in the franchise fitness software category.
• Zen Planner: Fitness business management software for gyms, martial arts schools, and studios with member management, billing, and scheduling. Comparable to BRP for smaller multi-club operators and vertical-specific studios.
• Mindbody: Global SaaS platform for fitness, wellness, and beauty studios with membership management, booking, POS, and marketing tools. BRP's closest global direct peer, though Mindbody serves a broader verticals mix and is significantly larger.
• Virtuagym: European-headquartered fitness club management SaaS offering membership management, coaching apps, nutrition, and engagement tools. Competes head-to-head with BRP across European multi-club operators.
• Glofox: Fitness studio and gym management software with booking, billing, and member engagement features. Targets boutique fitness and multi-location operators, overlapping with BRP's mid-market and franchise segments.

Broad incumbents

• Daxko: Enterprise software and payments provider for fitness centers, YMCAs, and JCCs with operations, membership, and marketing tools. Larger US incumbent operating at greater scale than BRP.
• ABC Fitness Solutions: Large US-based incumbent providing club management software, payments, and member engagement to gyms and health clubs. Broader portfolio than BRP with deeper capital resources and significant US footprint.

Regional players

• Perfect Gym: Poland-based club management software for fitness chains with member management, access control, and billing. Strong in Central and Eastern Europe, complementing BRP's Nordic stronghold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brp-systems-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRP Systems