Mentionlytics
- Company typePrivate
- Founded2016
- HeadquartersHyde Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Mentionlytics firmographics
Firmographics- Name
- Mentionlytics
- Legal name
- Mentionlytics LTD
- Website
- https://mentionlytics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mentionlytics industry classification
Industry- Product category
- Social Media Monitoring Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Reputation Management (ORM) (MPAAAOAB)
- akta.pro secondary industry
- Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
Where Mentionlytics is headquartered
LocationHeadquarters
- HQ city
- Hyde Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mentionlytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Tiered subscription SaaS model with plans ranging from Basic to Enterprise. Each tier includes a set number of mentions per month with increasing features and data access at higher tiers. Annual billing options available with potential discounts. Additional add-ons for review sites, historical data, and API access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic: 5,000 mentions/month |
| Subscription | Monthly | Essential: 15,000 mentions/month |
| Subscription | Monthly | Advanced: 50,000 mentions/month |
| Subscription | Monthly | Pro: 100,000 mentions/month |
| Subscription | Monthly | Business: 200,000+ mentions/month |
| Subscription | Monthly | Enterprise: Unlimited mentions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Mentionlytics product offering
Product offeringCore offering
Mentionlytics is an AI-powered social listening and brand monitoring SaaS platform that tracks online conversations about brands, products, and competitors across social media (X, Facebook, TikTok, LinkedIn, Instagram, YouTube, Reddit), news sites, blogs, forums, podcasts, and 100+ review sites in real time. It applies deep learning for sentiment and emotion analysis, automatic mention clustering, anomaly detection alerts, and Share of Voice benchmarking, and delivers insights through customizable dashboards, reports, and a proprietary Social Intelligence Advisor (SIA). The platform serves SMBs, agencies, and enterprises with tiered subscription plans and add-on modules including an API, Historical Data, Single Sign-On, and a Model Context Protocol (MCP) connector for LLMs.
Product overview
Mentionlytics is an AI-powered social listening and brand monitoring platform offered as a unified SaaS product with modular capabilities. The core platform provides social media monitoring, media monitoring, review monitoring, and social listening capabilities, supplemented by AI-powered features including Social Intelligence Advisor (SIA), AI sentiment/emotion analysis, mention clustering, and mention translation. Additional modules include Social Media Report Builder for customizable reporting, Social Media Publishing for content scheduling, and Mentionlytics MCP for LLM integration. Add-on features include Social Media Monitoring API, Historical Data access, and Single Sign-On (SSO). The platform is designed for businesses of all sizes including SMBs, agencies, enterprises, and government/political organizations, with industry-specific solutions for hospitality, financial institutions, and Web3/crypto companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Mentionlytics Platform Unified AI-powered social listening and brand monitoring SaaS platform that tracks online conversations across social media, news, blogs, forums, reviews, podcasts, and the wider web, providing actionable insights for businesses.
- Mentionlytics MCP Model Context Protocol integration that connects Mentionlytics monitoring data to any MCP-compatible Large Language Model, enabling AI applications to consume real-time social listening data.
- Social Media Monitoring API API add-on that allows developers to access and integrate Mentionlytics monitoring data with external applications and systems.
- Social Intelligence Advisor (SIA) AI-powered Social Intelligence Advisor that analyzes mentions, presents insights, suggests strategies, alerts on unusual activity, and evaluates online performance, acting as a personal social intelligence consultant.
Quantifiable outcome
- 96%+ sentiment accuracy in every language
- +4 more outcomes
Companies that use Mentionlytics
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles8 records
Mentionlytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability13 records
Feature12 records
Mentionlytics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HootsuitecoreMentionlytics offers an app integration in the Hootsuite App Directory, allowing Hootsuite users to access Mentionlytics' social listening capabilities within their existing Hootsuite workflow for social media management.
- MCP-compatible LLMscoreMentionlytics MCP (Model Context Protocol) allows connection to any MCP-compatible Large Language Model, enabling AI applications to access real-time social listening data for enhanced insights and analysis.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mentionlytics competitors and assessment
Company assessmentBroad incumbents
- Cision: Cision is a global PR and media intelligence platform with PR Newswire distribution. Competes with Mentionlytics in earned media monitoring and PR use cases, especially for enterprise comms teams.
- Sprinklr: Sprinklr is an enterprise customer experience management platform with a strong social listening module. Competes with Mentionlytics in enterprise social monitoring but operates as part of a much broader CX suite.
- Hootsuite: Hootsuite is a leading social media management platform with monitoring capabilities. Mentionlytics is integrated in the Hootsuite App Directory and competes for agency and SMB marketing budgets.
- Sprout Social: Sprout Social is a social media management platform offering publishing, analytics, and listening. Competes with Mentionlytics in the mid-market segment for integrated social workflows.
Direct peers
- Brandwatch: Brandwatch is a leading enterprise social listening and consumer intelligence platform. Directly competes with Mentionlytics in brand monitoring, sentiment analysis, and social analytics for agencies and enterprises.
- Meltwater: Meltwater is a global media intelligence and social listening platform serving enterprises. Competes head-to-head with Mentionlytics across PR monitoring, sentiment, and competitive intelligence use cases.
- Talkwalker: Talkwalker is an enterprise social analytics and consumer intelligence platform. Mentionlytics explicitly benchmarks its 96%+ sentiment accuracy against Talkwalker's 80% accuracy.
- Mention: Mention is a social media monitoring and brand tracking tool targeted at SMBs and agencies. Directly comparable to Mentionlytics in product positioning, target market, and pricing tier structure.
- Brand24: Brand24 is a social media monitoring tool for SMBs and agencies with AI-powered sentiment analysis. Closely comparable to Mentionlytics in target market, pricing, and feature scope.
Emerging players
- Buffer: Buffer is an SMB-focused social media scheduling and analytics tool. While primarily a publishing tool, Buffer increasingly overlaps with Mentionlytics on lightweight analytics and reporting for small businesses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Mentionlytics social profiles
Digital presenceMentionlytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mentionlytics leadership team
Management profileNumber of profiles
Profiles4 records
Mentionlytics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mentionlytics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mentionlytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mentionlytics
What does Mentionlytics do?
Mentionlytics is an AI-powered social listening and brand monitoring SaaS platform that tracks online conversations about brands, products, and competitors across social media (X, Facebook, TikTok, LinkedIn, Instagram, YouTube, Reddit), news sites, blogs, forums, podcasts, and 100+ review sites in real time. It applies deep learning for sentiment and emotion analysis, automatic mention clustering, anomaly detection alerts, and Share of Voice benchmarking, and delivers insights through customizable dashboards, reports, and a proprietary Social Intelligence Advisor (SIA). The platform serves SMBs, agencies, and enterprises with tiered subscription plans and add-on modules including an API, Historical Data, Single Sign-On, and a Model Context Protocol (MCP) connector for LLMs.
Is Mentionlytics a public or private company?
Mentionlytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mentionlytics founded?
Mentionlytics was founded in 2016. It employs 11 to 50 people.
Where is Mentionlytics based?
Mentionlytics is headquartered in Hyde Park, United States, in the North America region.
How does Mentionlytics make money?
One revenue line is on record: subscription SaaS.
Who are Mentionlytics's main competitors?
Broad incumbents on record are Cision, Sprinklr, Hootsuite and Sprout Social. Direct peers are Brandwatch, Meltwater, Talkwalker, Mention and Brand24. Buffer is listed as an emerging player.
Does Mentionlytics have an API?
Yes. Mentionlytics offers a Social Media Monitoring API as an add-on feature. It allows developers to access and integrate Mentionlytics monitoring data with external applications and systems. Developer documentation is at www.mentionlytics.com/social-media-monitoring-api.
What industry is Mentionlytics in?
Mentionlytics's product category is Social Media Monitoring Software. Its primary akta.pro industry code is MPAAAOAB, Online Reputation Management (ORM), with a secondary code of HDAAAGAD, Social, Community & Creator Platform Feeds. Its NAICS code is 519290 and its SIC code is 7372.