What The 360 Agency does

madeXus, doing business as The 360 Agency, is a US-based, privately held creative agency founded in 2011 and operating from offices in Los Angeles and New York. The firm positions itself as a culture-first agency built around the intersection of women, sports, and fandoms, serving enterprise and mid-market brands that want to participate authentically in women's sports, entertainment, and culture. Its stated leadership comprises Tish Galindo (CEO & Founder), Tamala Barksdale (Chief Strategy Officer), Christopher Roberts (Managing Director), and Yvette Villanueva (Sr. Director of Growth), with a broader employee base of 11–50 people.

The agency's offering is a portfolio of integrated professional services rather than a single unified software product. Core service lines include (1) Fandom Marketing Campaigns covering insight, planning, and activation for women's fandoms; (2) a Creators & Proprietary Creator Ad Network of women-led creators spanning sports, lifestyle, and culture; (3) the proprietary media brand and community platform 'Women Raise the Game,' which functions as a cultural engine and proof point for brand participation; (4) brief and RFP response services for brands investing in culture, women, and sport; and (5) strategic media planning and buying. There is no proprietary technology platform disclosed; the firm operates as a services and community-driven creative business, with the 'Women Raise the Game' asset representing its closest thing to an owned media IP.

Commercially, the agency generates revenue primarily through professional services and managed services engagements, including strategic consultation, campaign execution, creator strategy, and media planning and buying, with no publicly disclosed pricing. Its go-to-market is sales-led, combining direct outreach (e.g., [email protected]), website inquiries, and professional-network referrals targeting enterprise brands and mid-market companies. The client roster spans sports leagues and teams (MLB, SF Giants), consumer brands (Nike, Coca-Cola, Samsung, P&G, Mielle), entertainment (HBO), technology/telecom (AT&T, Intuit, Boldyn Networks), travel (Expedia, VRBO), healthcare (UCLA Health, Invisalign), and government (LA County).

Name

The 360 Agency

Legal name

madeXus

Website

https://the360agency.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

madeXus (The 360 Agency) is a US-based culture-first creative agency serving enterprise and mid-market brands with fandom marketing campaigns, a curated women-led creator network, media planning and buying, and the proprietary 'Women Raise the Game' media platform.

Ownership category

akta.pro rank

Product category

Creative and Brand Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Content Production & Co-Creation Studios (BPAFAHAD)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creator Management & Talent Representation (BPAFAHAB), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Creative agency services
• Fandom marketing
• Media planning buying
• Creator network management
• Brand strategy consulting

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fandom Marketing Campaigns: Strategic consultation and full campaign execution for brands ready to tap into women's fandoms. Includes media strategy, planning and buying services.
2. Creator Ad Network Services: Access to curated network of women-led creators who drive authentic brand conversations. Includes strategy, campaign management, and cultural intelligence services.
3. Women Raise the Game Platform: Proprietary media brand, community, and cultural engine platform. Revenue derived from brand integrations and creator partnerships.
4. Media Planning and Buying: Strategic media planning and buying services that reach women where they engage. Data-driven, culturally intelligent, fandom-first approach.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The 360 Agency (madeXus) is a culture-first creative agency that helps enterprise brands authentically participate in women's fandoms across sports, entertainment, and culture. The firm delivers strategic consultation, full campaign execution, culturally intelligent media planning and buying, access to a curated network of women-led creators, and a proprietary media brand and community platform (Women Raise the Game) that serves as a cultural engine for brand integration.

Product overview

madeXus operates as a culture-first creative agency offering a portfolio of integrated services rather than a single unified product. The core offerings include Fandom Marketing Campaign (strategic consultation and campaign execution), Creators & Proprietary Creator Ad Network (curated women-led creator network), Women Raise the Game (proprietary media brand and community platform), Culture, Women, Sport Briefs & RFPs (brief and RFP response services), and Media (strategic media planning and buying). These services are designed to work together, enabling brands to participate authentically in women's sports and culture through creator partnerships, community engagement, and culturally intelligent media deployment.

Differentiator

Problem solved

Functional benefit

Brands

• Women Raise the Game: Proprietary platform described as a media brand, community, and cultural engine demonstrating how brands become part of women's sports culture.

Products and services

• Fandom Marketing Campaign Strategic consultation and full campaign execution for brands ready to tap into women's fandoms. Covers insight development, campaign planning, media strategy, planning and buying, and activation across sports, lifestyle, and culture verticals.
• Creators & Proprietary Creator Ad Network A curated network of women-led creators who drive authentic brand conversations across sports, lifestyle, and culture. Includes creator strategy, campaign management, and cultural intelligence services.
• Women Raise the Game A proprietary media brand, community, and cultural engine demonstrating how brands become part of women's sports culture. Features creator integration and brand partnership opportunities.
• Culture, Women, Sport Briefs & RFPs Brief and RFP response services for brands investing in the culture, women, and sport space. Includes platform strategy, content development, and community building.
• Media Strategic media planning and buying services that reach women where they engage. Data-driven, culturally intelligent, fandom-first approach to media deployment.

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Day One Agency: Culture-first PR and communications agency with a stated focus on women, culture, and brand purpose. Most direct comparable in terms of category positioning and client type.
• Lippe Taylor: Women-founded, women-focused PR and integrated marketing agency. Comparable target client base and cultural-marketing orientation, though broader in scope.
• The Marketing Arm: Sports, entertainment, and culture marketing agency (part of IPG/MullenLowe). Directly comparable on sports and entertainment brand work with enterprise clients.
• HireInfluence: Influencer marketing agency offering creator strategy, campaign management, and talent sourcing. Comparable on creator-network delivery model for brands.

Broad incumbents

• Octagon: Global sports and entertainment marketing consultancy (IPG). Larger incumbent competing for the same enterprise-brand sports marketing budgets.
• Captiv8: Influencer marketing platform with creator discovery, campaign management, and measurement. Tech-enabled incumbent in the same creator-marketing category.
• IZEA: Public influencer marketing technology platform. Comparable as a creator-network and campaign-management competitor though tech-first rather than agency-led.
• Aspire: Creator marketing platform serving enterprise brands with managed services and technology. Overlaps with madeXus's Creator Ad Network offering.
• Momentum Worldwide: Global experiential and cultural marketing agency (IPG). Comparable on brand-experience and cultural-marketing work for major advertisers.
• WPP: Global advertising holding company with influencer, cultural, and creator capabilities across Ogilvy, GroupM, and Hogarth. Enterprise-scale competitor able to bundle culture-led creator offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/madexus
• Instagraminstagram.com/itsmadexus
• Xx.com/the360agency
• Facebookfacebook.com/The360Agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 360 Agency