gocertify
Gocertify is a London-based B2B SaaS platform that lets retailers run and verify targeted discounts for closed consumer groups (students, NHS, military, seniors) across 100+ countries, using AI-assisted document and digital ID verification to keep first-party data with the brand.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What gocertify does
Gocertify Ltd is a London-based, privately-held B2B SaaS company founded in 2020 that operates the gocertify.me reward management platform for retailers. The platform enables brands to run, verify, and own targeted discount and offer campaigns aimed at closed consumer groups such as students, NHS and healthcare workers, key workers, military, seniors, and youth. Its core technology, branded Gocertify Intelligence, is an AI-assisted verification engine that combines multiple proof methods — email ownership, document upload (passports, driving licences, payslips, work IDs), digital identity schemes (BankID, Google Wallet), JustGiving donation confirmation, and university/college learning portal logins — supported by human oversight for disputed cases. Coverage spans 100+ countries, 14 languages, and 40+ pre-configured user groups, with learning portal verification live in 41 countries.
The product surface is modular: On-Site Messaging placements (sticky bars, inline placements, popups), OfferHub (SEO-friendly centralised discount pages), DataCapture (zero-party data collection with CRM/CDP sync), Dynamic CTAs, a self-serve reporting dashboard, and direct conversion tracking via JavaScript or affiliate networks (Awin, Rakuten). Gocertify monetises through a mix of platform/subscription fees, transaction/performance fees tied to verified conversions, and usage-based pricing for premium digital ID methods, with enterprise tiers gated behind account managers. The customer base of 500+ brands includes Samsung, HP, H&M, Currys, boohoo, Farfetch, OnePlus, Kurt Geiger, Footasylum, and Simba Sleep; distribution combines direct enterprise sales, a self-serve Shopify app, and an API/CSV/Webhooks integration layer.
The company is ISO/IEC 27001 certified, GDPR and CCPA compliant, and ICO-registered, with an EU Representative appointed under GDPR Article 27. It is bootstrapped (no disclosed funding rounds), led by CEO Jonathan Matthews, and operates with a reported headcount of 1-10, signalling a lean, founder-led operating model.
gocertify firmographics
Firmographics- Name
- gocertify
- Legal name
- Gocertify Ltd
- Website
- https://gocertify.me
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gocertify is a London-based B2B SaaS platform that lets retailers run and verify targeted discounts for closed consumer groups (students, NHS, military, seniors) across 100+ countries, using AI-assisted document and digital ID verification to keep first-party data with the brand.
- Ownership category
- akta.pro rank
gocertify industry classification
Industry- Product category
- Marketing Technology (Verification & Loyalty Platform)
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- E-commerce & Retail Recommendation Engines (HDAAAGAA), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where gocertify is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
gocertify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform/Subscription Fees: Platform access fees for brands to run verification and offer campaigns. Access via dashboard with SSO and 2FA authentication.
- Transaction/Performance Fees: Fees tied to verified conversions and transaction tracking through affiliate networks. Supports both affiliate network-based and direct conversion tracking models.
- Digital ID Premium Pricing: Premium per-transaction pricing for digital identity verification methods (BankID, Google Wallet) varying by scheme. Contact sales or account manager for details.
- Enterprise Features: Advanced targeting and enterprise-specific features available through account manager enablement, suggesting tiered enterprise pricing.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
gocertify product offering
Product offeringCore offering
Gocertify operates an AI-powered verification and reward management platform that enables retail and e-commerce brands to run, verify, and own targeted discount offers for specific closed user groups (students, NHS staff, seniors, key workers, military, and 35+ other segments). The platform verifies shopper eligibility through multiple methods (document upload, email ownership, learning portal login, digital IDs such as BankID and Google Wallet, and JustGiving), delivers dynamic on-site messaging, and captures first-party data that brands own directly.
Product overview
Gocertify is a reward management platform that provides a unified suite of tools for retailers to create, manage, and verify targeted offers for specific consumer groups. The platform operates as a modular system comprising verification technology (Gocertify Intelligence), campaign management tools, on-site messaging placements, data capture capabilities, and multiple channel promotion options. The core offering centers on Gocertify's AI-powered verification engine that can verify shoppers across 40+ closed user groups (students, NHS workers, seniors, key workers, etc.) in over 100 countries and 14 languages. Key platform modules include: On-Site Messaging (OSM) for placing dynamic offers across websites, OfferHub for centralized discount pages, DataCapture for zero-party data collection, and reporting/analytics dashboards. The platform integrates with major ecommerce platforms (Shopify), affiliate networks (Awin, Rakuten), CRM/CDP systems (Bloomreach), loyalty platforms (Yotpo), and customer experience platforms (Nosto).
Differentiator
Problem solved
Functional benefit
Products and services
- Gocertify Intelligence AI-powered verification engine that automatically analyzes verification proof (documents, emails, learning portal logins, digital IDs) to verify shoppers' eligibility for targeted offers across 40+ closed user groups. Sold to retail and e-commerce brands.
- On-Site Messaging (OSM) Dynamic offer placement system that surfaces targeted discounts on product pages, checkout, and across brand websites via inline placements, sticky bars, floating buttons, hero sections, and footer/menu links, with visibility rules.
- OfferHub Centralized SEO-friendly landing page solution that houses all brand offers in one location, with auto-updating offers via affiliate integrations, multi-language support, and cookieless setup.
- Gocertify Shopify App
- DataCapture Zero-party data collection feature that captures shopper emails and custom fields in exchange for rewards, enabling retargeting, personalization, and marketing spend optimization through CRM and CDP integrations.
- Self-Serve Reporting Dashboard Analytics and reporting platform providing funnel analysis, verification status reports, repeat verification tracking, country and device breakdowns, and verification type metrics for brands.
- Gocertify API and Webhooks API-first integration suite with developer documentation supporting CSV export, REST API, webhooks, and Google Tag Manager integration, enabling the platform to be embedded into any e-commerce, CRM, or marketing stack.
Quantifiable outcome
- 9% AOV increase, 58% new customer rate, 18% conversion rate
- +8 more outcomes
Companies that use gocertify
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles2 records
gocertify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature8 records
gocertify partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ShopifycoreNative Shopify app integration allowing brands to embed Gocertify verification technology. Brands create discounts in Shopify naming them using convention GC-campaignSlug-discountPercentage. Integration provides seamless offer experience for Shopify merchants.
- BloomreachcoreCDP integration sending verified customer data and custom events to Bloomreach Engagement. Supports explicit and implicit consent management. Custom fields sync available.
- KlaviyocoreNative integration syncing verified customer data directly into Klaviyo for targeted email and SMS campaigns. Powers segmentation and personalisation.
- NostocoreCXP (Customer Experience Platform) integration for delivering personalised shopping experiences based on customer profile and preferences.
- YotpocoreLoyalty platform integration for delivering rewards and offers based on customer profile and loyalty program membership.
- AwincoreAffiliate network integration for tracking verified conversions. Supports auto-updating offers with Awin integration and affiliate attribution.
- Google Tag ManagercoreGTM integration supporting dynamic variables from data layer for purchase amount, locale, and custom variables in on-site messaging.
- University/College Learning PortalscoreLearning portal integration enabling students to verify instantly via university/college login. Available in 41 countries including UK, 38 European countries, Canada, and Turkey.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
gocertify competitors and assessment
Company assessmentDirect peers
- SheerID: Market-leading closed-group verification platform that verifies students, teachers, military, first responders, and other communities for brand discounts. Directly comparable to Gocertify's core verification use case for retailers like Nike, Spotify, and T-Mobile.
- Student Beans: Student verification and discount platform connecting brands with a verified student audience globally. Closely comparable to Gocertify's student discount verification offering for retailers and consumer brands.
- UNiDAYS: Student discount network and verification platform serving millions of students with brand offers. Directly comparable in student-targeted discount verification for retail and consumer brands.
- ID.me: Identity verification platform with strong closed-group verification capabilities for military, students, first responders, and government benefits users. Comparable in identity verification depth and group coverage, though ID.me skews more government and benefits-focused.
- VerifyPass: Closed-group verification platform focused on student, teacher, military, and first-responder discounts for ecommerce brands. Closely comparable business model and customer base to Gocertify's verification-led offering.
Broad incumbents
- Rakuten: Global affiliate, cashback, and rewards platform already integrated with Gocertify for conversion tracking. Overlaps in deal/loyalty monetization for retailers but is a broader consumer marketplace rather than a verification-led platform.
- Honey (PayPal): Browser-based coupon and cashback platform owned by PayPal. Adjacent in the discounts/deals value chain but operates from the consumer side via browser extension rather than serving brand-side verification and first-party data capture like Gocertify.
Emerging players
- Persona: Identity verification infrastructure platform with configurable flows for KYC, age verification, and account verification. Comparable in AI-driven document verification capability but focuses on broader identity use cases rather than closed-group retail discounts.
- Veriff: AI-powered identity verification platform supporting document, biometric, and database checks across markets. Comparable in computer-vision-based verification technology but skews toward fintech, marketplaces, and regulated industries rather than retail discount verification.
- Youpicky: Student verification and discount platform operating in Europe. Smaller and more regional than Gocertify but overlaps in the student-segment verification use case for retail brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
gocertify social profiles
Digital presencegocertify compliance and trust
Trust signalCompliance3 records
gocertify financial estimates
Financial estimateRevenue estimate
Valuation estimate
gocertify leadership team
Management profileNumber of profiles
Profiles1 record
gocertify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gocertify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gocertify
What does gocertify do?
Gocertify operates an AI-powered verification and reward management platform that enables retail and e-commerce brands to run, verify, and own targeted discount offers for specific closed user groups (students, NHS staff, seniors, key workers, military, and 35+ other segments). The platform verifies shopper eligibility through multiple methods (document upload, email ownership, learning portal login, digital IDs such as BankID and Google Wallet, and JustGiving), delivers dynamic on-site messaging, and captures first-party data that brands own directly.
Is gocertify a public or private company?
gocertify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gocertify founded?
gocertify was founded in 2020. It employs 1 to 10 people.
Where is gocertify based?
gocertify is headquartered in London, United Kingdom, in the Europe region.
How does gocertify make money?
Four revenue lines are on record. Platform/Subscription Fees are the primary driver. The others are transaction/Performance Fees, digital ID Premium Pricing and enterprise Features.
Who are gocertify's main competitors?
Direct peers on record are SheerID, Student Beans, UNiDAYS, ID.me and VerifyPass. Broad incumbents are Rakuten and Honey (PayPal). Emerging players are Persona, Veriff and Youpicky.
Does gocertify have an API?
Yes. Gocertify provides integrations via CSV, API and Webhooks. Documentation is available at docs.gocertify.me with developer guides for integrating into any platform. The platform supports Shopify embedding, CRM & Loyalty integrations for syncing shopper data, and direct conversion tracking via JavaScript (gocertify.js). Direct tracking implementation requires adding 2 code snippets: gocertify.startSession() and gocertify.conversion() functions. Custom parameters are supported via subid and clickref for referral campaigns and session continuity.
What industry is gocertify in?
gocertify's product category is Marketing Technology (Verification & Loyalty Platform). Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of HDAAAGAA, E-commerce & Retail Recommendation Engines. Its NAICS code is 51929.