CarX Technologies
CarX Technologies is a Russian video game developer and publisher of realistic drift and racing simulation games across mobile, PC, and console platforms, serving 120M+ installs and 5M+ daily active players worldwide through a hybrid F2P and premium-purchase model.
- Company typePrivate
- Founded2015
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What CarX Technologies does
CarX Technologies is a privately held Russian video game developer and publisher specializing in realistic drift and racing simulation games for mobile, PC, and console platforms. The company was founded in 2015 and is headquartered in Moscow with a development office in Krasnodar. Its product portfolio includes the multi-title CarX Drift Racing franchise (Drift Racing 2, Drift Racing 3, Drift Racing Online, and Drift Racing Online 2), CarX Street, CarX Rally, and CarX Highway Racing. The company has accumulated 120M+ total installs and 5M+ daily active players across 32+ countries, making it one of the more established niche racing franchises globally.
The company's core technical asset is the proprietary CarX Physics engine, developed in collaboration with the CarX Motorsport team, which delivers realistic car handling, car damage and wear modeling, and a judging system inspired by modern drift championships. Games are built primarily on the Unity engine using C#, C++, and Java, with FMOD for audio and AWS/PlayFab/Firebase for cloud backend, multiplayer, and analytics. The architecture supports cross-device game progress saving, and the studio maintains its own game development school (XLab).
CarX operates a hybrid monetization model. Mobile titles are free-to-play with in-app purchases of virtual currency, cars, liveries, bodykits, drift boxes, and other content, supplemented by in-game advertising (which can be disabled via purchase). PC and console titles are sold as one-time purchases on Steam, PlayStation Store, Nintendo eShop, Xbox Games Store, Epic, and regional platforms (VK Play, RUStore, HeyBox). The company also runs a first-party direct-to-consumer digital storefront, the CarX Store. The company is bootstrapped with no disclosed external funding, is registered as a Russian IT-accredited organization, and relies heavily on global app store platforms for distribution.
CarX Technologies firmographics
Firmographics- Name
- CarX Technologies
- Legal name
- ООО «Кар Икс Технолоджис»
- Website
- https://carx-online.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CarX Technologies is a Russian video game developer and publisher of realistic drift and racing simulation games across mobile, PC, and console platforms, serving 120M+ installs and 5M+ daily active players worldwide through a hybrid F2P and premium-purchase model.
- Ownership category
- akta.pro rank
CarX Technologies industry classification
Industry- Product category
- Racing Video Games
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)
Keywords
Where CarX Technologies is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices3 records
Markets served
CarX Technologies business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Game Sales (PC/Console): One-time purchase revenue from PC and console game sales. Games are sold at fixed prices through platforms like Steam, PlayStation Store, Nintendo eShop, Xbox Games Store, and the CarX Store.
- In-Game Purchases (Mobile F2P): Free-to-play mobile games (CarX Street, CarX Drift Racing 3, CarX Drift Racing 2, CarX Rally, CarX Highway Racing) generate revenue through in-app purchases of in-game objects including virtual currency, skins, drift boxes, fuel, bodykits, liveries, tracks, and other virtual objects.
- Advertising: Mobile games contain advertising functionality that can be disabled through in-game purchases (e.g., purchasing drift boxes disables ads between races).
- In-Game Objects on CarX Store: Sale of in-game objects, DLC, and additional digital content through the official CarX Store platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CarX Drift Racing Online (PC) - One-time purchase |
| One time/ perpetual license | Pay-as-you-go | CarX Drift Racing Online 2 (PC) - One-time purchase |
| One time/ perpetual license | Pay-as-you-go | CarX Street (PC) - Basic Edition |
| One time/ perpetual license | Pay-as-you-go | CarX Street (PC) - Extended Edition |
| Freemium | Pay-as-you-go | CarX Street (iOS, Android) - Free with in-app purchases |
| Freemium | Pay-as-you-go | CarX Drift Racing 3 (iOS, Android) - Free with in-app purchases |
| Freemium | Pay-as-you-go | CarX Drift Racing 2 (iOS, Android) - Free with in-app purchases |
| Freemium | Pay-as-you-go | CarX Rally (iOS, Android) - Free with in-app purchases |
| Freemium | Pay-as-you-go | CarX Highway Racing (iOS, Android) - Free with in-app purchases |
Go-to-market motion1 record
Distribution channels12 records
Marketing channels4 records
CarX Technologies product offering
Product offeringCore offering
CarX Technologies develops and publishes racing video games for personal computers, gaming consoles, and mobile devices. The portfolio centers on the CarX Drift Racing series (CarX Drift Racing Online 2, CarX Drift Racing 3, CarX Drift Racing Online, Drift Racing 2), CarX Street, CarX Rally, and CarX Highway Racing — all powered by the proprietary CarX Physics technology that delivers realistic car behavior, drift mechanics, car damage and wear, and an authentic competition format with a judging system inspired by modern drift championships.
Product overview
CarX Technologies develops and publishes racing video games for personal computers, gaming consoles, and mobile devices. The product portfolio includes the CarX Drift Racing series (CarX Drift Racing Online 2, CarX Drift Racing 3, CarX Drift Racing Online, and Drift Racing 2), CarX Street, and CarX Rally. These games feature the company's proprietary CarX Technology physics engine, known for realistic car handling and drift mechanics. Games are distributed through platforms including Steam, PlayStation Store, Nintendo eShop, Xbox Games Store, Google Play, Apple AppStore, VK Play, and RUStore, as well as through the official CarX Store.
Differentiator
Problem solved
Functional benefit
Brands
- CarX Store: Official digital storefront for purchasing CarX games, DLC, and in-game content.
- CarX Physics
Products and services
- CarX Drift Racing Online 2 A drifting simulator featuring an authentic competition format and a judging system inspired by modern drift championships, with enhanced and updated physics developed in collaboration with the CarX Motorsport team. Available in Early Access on Steam.
- CarX Street A racing game that allows players to conquer mountain slopes, highways, and city streets, featuring detailed car tuning that unleashes the potential of CarX Technology physics, with realistic gameplay and dynamic steering. Available on mobile, PC, and console.
- CarX Drift Racing 3 The third installment of the CarX Drift Racing series featuring enhanced physics model, car damage and wear system, and wide range of customization and tuning options for smartphones. Free-to-play with in-app purchases on iOS and Android.
- CarX Drift Racing Online
- CarX Drift Racing 2
- CarX Rally
- CarX Highway Racing A mobile racing game available on iOS and Android platforms featuring racing gameplay on highways. Free-to-play with in-app purchases.
Quantifiable outcome
- 120M+ total installations worldwide
- +1 more outcomes
Companies that use CarX Technologies
Customer profileSegments4 records
Ideal customer profiles3 records
CarX Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature1 record
CarX Technologies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PlayfabcoreCloud-based backend services for player data management, multiplayer functionality, and game analytics. Enables player progress saving, multiplayer features, and data storage.
- UnitycoreGame engine platform used for development of CarX games. Unity provides the core development framework and tools.
- Amazon AWScoreCloud infrastructure services for hosting, storage, and backend operations.
- Admob (Google)coreMobile advertising platform enabling in-game advertisements for free-to-play titles.
- Google FirebasecoreBackend services for app development including analytics, authentication, and cloud messaging.
- FMODcoreAudio engine and sound design tool used in game development for interactive audio.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
CarX Technologies competitors and assessment
Company assessmentDirect peers
- NaturalMotion (CSR Racing): NaturalMotion, owned by Zynga/Take-Two, publishes CSR Racing 2 — the leading F2P mobile drag/racing franchise with comparable monetization (in-app purchases for cars and tuning) and similar casual-but-realistic positioning to CarX Drift Racing.
- Gameloft (Asphalt series): Gameloft's Asphalt franchise is one of the largest mobile arcade-racing series, distributed on the same iOS, Android, and PC storefronts as CarX with a freemium model — directly competing for the same casual racing audience.
- Hutch (Rebel Racing, F1 Clash): Hutch develops F2P mobile racing games including Rebel Racing and F1 Clash, with a comparable studio profile, free-to-play + tuning/customization focus, and multi-platform mobile distribution strategy.
- Kunos Simulazioni (Assetto Corsa): Kunos Simulazioni develops Assetto Corsa, a leading PC/console sim-racing franchise built around a proprietary physics engine — directly comparable to CarX's CarX Physics-led strategy and drift/sim enthusiast audience.
- Slightly Mad Studios (Project CARS): Slightly Mad Studios, now under Codemasters/EA, developed Project CARS — a premium PC/console sim-racing franchise with a proprietary physics engine targeted at enthusiasts, directly mirroring CarX's premium-sim positioning.
Broad incumbents
- Codemasters (DiRT, F1 — now part of EA): Codemasters publishes DiRT (rally/drift) and F1 racing franchises on PC and consoles — broader racing portfolio than CarX, with deep simulation heritage and drift content that overlaps CarX's drift positioning.
- Electronic Arts (Need for Speed, Real Racing): EA publishes Need for Speed across console/PC and Real Racing on mobile — overlapping with CarX's drift/racing theme at scale, with materially larger franchise reach and UA budget.
- Criterion Games (Burnout, Need for Speed): Criterion, an EA studio, develops Burnout and Need for Speed titles — established arcade-racing franchises whose physics-driven drift and crash mechanics share design DNA with CarX Drift Racing.
- Firemonkeys Studios (Real Racing): Firemonkeys, an EA studio, develops Real Racing — one of the most prominent F2P mobile racing franchises on iOS and Android, with realistic physics and tuning directly competing with CarX Drift Racing 3 and CarX Street.
Regional players
- Milestone S.r.l. (Hot Wheels Unleashed, MXGP): Milestone is an Italian racing-game specialist (Hot Wheels Unleashed, MXGP, Ride) with multi-platform console/PC racing titles — comparable product scope and enthusiast focus, though primarily serving European racing fans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CarX Technologies social profiles
Digital presenceCarX Technologies compliance and trust
Trust signalCompliance4 records
CarX Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarX Technologies leadership team
Management profileNumber of profiles
CarX Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarX Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarX Technologies
What does CarX Technologies do?
CarX Technologies develops and publishes racing video games for personal computers, gaming consoles, and mobile devices. The portfolio centers on the CarX Drift Racing series (CarX Drift Racing Online 2, CarX Drift Racing 3, CarX Drift Racing Online, Drift Racing 2), CarX Street, CarX Rally, and CarX Highway Racing — all powered by the proprietary CarX Physics technology that delivers realistic car behavior, drift mechanics, car damage and wear, and an authentic competition format with a judging system inspired by modern drift championships.
Is CarX Technologies a public or private company?
CarX Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CarX Technologies founded?
CarX Technologies was founded in 2015. It employs 11 to 50 people.
Where is CarX Technologies based?
CarX Technologies is headquartered in Moscow, Russia, in the Europe region.
How does CarX Technologies make money?
Four revenue lines are on record. Game Sales (PC/Console) is the primary driver. The others are in-Game Purchases (Mobile F2P), advertising and in-Game Objects on CarX Store.
Who are CarX Technologies's main competitors?
Direct peers on record are NaturalMotion (CSR Racing), Gameloft (Asphalt series), Hutch (Rebel Racing, F1 Clash), Kunos Simulazioni (Assetto Corsa) and Slightly Mad Studios (Project CARS). Broad incumbents are Codemasters (DiRT, F1 — now part of EA), Electronic Arts (Need for Speed, Real Racing), Criterion Games (Burnout, Need for Speed) and Firemonkeys Studios (Real Racing). Milestone S.r.l. (Hot Wheels Unleashed, MXGP) is listed as a regional player.
Does CarX Technologies have an API?
No public API is recorded for CarX Technologies.
What industry is CarX Technologies in?
CarX Technologies's product category is Racing Video Games. Its primary akta.pro industry code is HDACANAE, Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS). Its SIC code is 3944.