Bitrix

What Bitrix does

Bitrix, operating under the DBA Bitrix24 and the legal entity Alaio, is a privately held SaaS company founded in 1998 that provides an all-in-one cloud-based business management platform. The platform unifies six core modules — CRM, Tasks & Projects, Collaboration, Sites & Stores, HR & Automation, and the CoPilot AI assistant — into a single workspace, supported by a public REST API, an MCP (Model Context Protocol) server for external AI tool integration, and an optional self-hosted/on-premise deployment. The company claims 15M+ organizations using the platform across 18 languages and 19+ countries spanning the Americas, Europe, Asia, and the Middle East.

The revenue model is anchored on a freemium-to-flat-fee subscription structure. A free forever tier for unlimited users drives product-led top-of-funnel acquisition, with paid upgrades to Basic, Standard, and Professional tiers and an Enterprise plan supporting 101–10,000 users with up to 100TB storage. Distribution is primarily digital self-serve via the company website, supplemented by a global partner network for enterprise implementations, a 740+ app marketplace, mobile and desktop apps, and self-hosted deployments for security-sensitive customers. Enterprise-grade security and compliance certifications include SOC 1/2/3, ISO 27001, GDPR, and PCI DSS Level 1.

Bitrix24 serves a heterogeneous customer base spanning solo entrepreneurs, SMBs, mid-market, and enterprise (up to 10,000 users) across government, education, non-profit, and commercial verticals. The stated value proposition is consolidating multiple SaaS tools (CRM, project management, collaboration, HR, e-commerce) into a single platform at a flat-fee price point rather than per-user pricing. The company is led by co-founders Dmitry Valyanov (President), Sergey Rizhikov (CEO), Yury Tushinsky (CTO), and Vadim Dumbravanu (VP, Products), with Denis Sharomov heading customer service and Alexey Sidorenko leading business development for Russia & CIS.

Name

Bitrix

Legal name

Alaio

Website

https://www.bitrixsoft.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Bitrix, operating as Bitrix24, is a private SaaS company providing an all-in-one cloud-based business workspace combining CRM, project management, collaboration, HR automation, and AI (CoPilot) for 15M+ organizations globally, sold via freemium and flat-fee subscriptions across 18 languages.

Ownership category

akta.pro rank

Product category

Business Collaboration Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industries

Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Team collaboration software
• Customer relationship management
• Project management software
• HR automation platform
• AI business workspace

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Plans (Flat Fee): Bitrix24 operates on a flat-fee subscription model where each plan has a fixed price and user limit. Users can add users within plan limits without additional cost. Plans include a free tier (forever, unlimited users) and paid tiers (Basic, Standard, Professional, Enterprise) with varying feature sets and user capacities.
2. Self-hosted/on-premise License: On-premise edition available for enterprise clients who prefer to host Bitrix24 on their own servers, offering maximum security and data control with two-step authorization and AES-256 encryption.
3. Marketplace/Apps: Third-party applications and integrations available through Bitrix24 marketplace (740+ apps), including integration tools, analytics, and specialized functionality developed by partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bitrix24 sells a cloud-based, all-in-one business workspace that bundles CRM, task and project management, team collaboration (chat, video calls, documents, calendars), HR and workflow automation, a website builder and online store, and an embedded AI assistant (CoPilot) under a single flat-fee subscription with a free-forever unlimited-user tier. The platform is delivered as a multi-tenant SaaS product with mobile, desktop, and self-hosted deployment options, and is extended through a 740-plus third-party app marketplace and a public REST API.

Product overview

Bitrix24 is an all-in-one cloud-based business management platform combining CRM, project management, collaboration, HR automation, and AI capabilities. The platform is structured as a unified workspace with six core product modules (CRM, Tasks & Projects, Collaboration, Sites & Stores, HR & Automation, and CoPilot) that share a common data architecture and integrate via a public REST API. CRM manages customer relationships with sales automation, contact center, marketing, and analytics. Tasks & Projects provides task management with multiple views (Kanban, Gantt, Scrum) and time tracking. Collaboration offers chat, video calls, documents, and calendars. Sites & Stores enables website building and e-commerce. HR & Automation handles employee management and workflow automation. CoPilot is an AI assistant embedded across all modules providing generative AI, transcription, and automation capabilities. The platform serves 15 million+ organizations, is available in 18 languages, and offers both cloud and self-hosted deployment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Bitrix24 CRM Customer relationship management module for sales and marketing teams managing leads, deals, contacts, companies, pipelines, sales automation, quotes, invoices, online payments, and sales analytics. Includes an omnichannel contact center (live chat, WhatsApp, Instagram, telephony, email) and a Sales Intelligence / BI Builder reporting layer.
• Bitrix24 Tasks & Projects Task and project management module providing Kanban, Gantt chart, Scrum, and task list views; time tracking, checklists, subtasks, dependencies, workload management, employee performance KPIs, and project collaboration via chat, video calls, documents, and task templates.
• Bitrix24 Collaboration Team collaboration workspace including chat, activity feed, comments and reactions, company-wide video announcements, online documents with co-editing, file storage, workgroups with external users, video calls and conferencing with screen sharing and recording, and shared calendars with meeting-room booking.
• Bitrix24 Sites & Stores Website builder and e-commerce module including a free CMS with templates and hosting, AI-generated images and texts, landing pages, web forms, online store with inventory, order processing and delivery, social selling via Facebook/Instagram/WhatsApp/Telegram, a website widget for live chat, and online marketing tools (email, Google Ads, Facebook Ads, marketing automation, CRM integration).
• Bitrix24 HR & Automation Human resources and workflow automation module including employee profiles, company structure, access permissions, Active Directory integration, culture and engagement tools (news, polls, badges, notifications), work management with KPIs and supervisor view, internal communications (video announcements, memos, chats), knowledge base, and workflow automation for requests, approvals, expense reports, and RPA.
• CoPilot AI Assistant
• Bitrix24 Self-Hosted Edition

Quantifiable outcome

• +26% task completion rate
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability11 records

Feature4 records

Partnerships

One partnership is on record.

• Bitrix24 Partner NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of local Bitrix24 partners providing implementation, customization, consulting, and support services. Partners include regional implementation specialists and consultants worldwide.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Asana: Asana is a direct competitor for Bitrix24's Tasks & Projects module, and the company's pricing comparisons position Bitrix24 against Asana's per-seat plans for the same team-collaboration buyers.
• Zoho: Zoho One bundles CRM, projects, collaboration, HR, finance, and AI into a single suite marketed to SMBs globally with freemium tiers and a per-user model—the closest like-for-like all-in-one SaaS comparable to Bitrix24.
• monday.com: monday.com's Work OS consolidates projects, CRM, collaboration, and automations on a single platform, competing head-on with Bitrix24's Tasks & Projects, Collaboration, and CRM modules for the same mid-market buyer.
• Odoo: Odoo offers an open-source, modular all-in-one suite covering CRM, project management, HR, e-commerce, and website building, competing with Bitrix24 for SMB and mid-market buyers who want one vendor across departments.
• ClickUp: ClickUp positions itself as 'one app to replace them all,' combining tasks, docs, chat, goals, whiteboards, and lightweight CRM—directly comparable to Bitrix24's all-in-one workspace pitch and feature/price 'alternative' pages.
• Wrike: Wrike offers project management with workflow automation and collaboration features that map closely to Bitrix24's Tasks & Projects and Automation capabilities, targeting similar mid-market customers.

Broad incumbents

• HubSpot: HubSpot's CRM platform spans sales, marketing, service, CMS, and operations hubs, regularly listed as a Bitrix24 comparison—overlaps heavily on CRM and marketing while serving a broader, more upmarket base.
• Salesforce: Salesforce is the CRM market leader and dominant collaboration platform (Slack) owner; Bitrix24 even ships a Salesforce data-migration integration, indicating direct customer-overlap and switcher motion.
• Microsoft 365: Microsoft 365 plus Dynamics 365 and Teams form a broad workspace stack that overlaps every Bitrix24 module (chat, video, files, tasks, light CRM), and Copilot positions Microsoft as the primary AI-embedded competitor.

Emerging players

• Notion: Notion offers an AI-augmented workspace spanning docs, wikis, projects, and lightweight databases, competing for the same team-collaboration and SMB budget that Bitrix24 targets with its Collaboration and HR modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bitrixsoft
• Facebookfacebook.com/bitrix24
• LinkedInlinkedin.com/company/bitrix24

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitrix