VIKO GROUP

What VIKO GROUP does

VIKO GROUP is a Barcelona-based ecosystem of seven specialized digital marketing and commerce companies serving enterprise and mid-market clients primarily in Spain and Mexico. Founded in 1999, the group operates through wholly-owned operating companies—Elogia (digital commerce operations, including a pharmaceutical marketing boutique), Kraz (AI and analytics solutions), Socialmood (creative strategy, joined the ecosystem in 2025), Candee (digital talent solutions), Elev8 (corporate training registered with FUNDAE), Marketing4eCommerce (Spanish-language ecommerce and marketing community and media), and Optopus (digital shelf optimization)—alongside the Ozono digital eco-responsibility initiative. Each operating company maintains independent client relationships while collaborating on multi-disciplinary projects that span strategy, technology, media, analytics, and operations, enabling integrated solutions without the coordination overhead of multiple external vendors.

The group's technology stack centers on AI and analytics capabilities housed within Kraz, including generative AI models, machine learning, demand prediction, advanced analytics, and customer segmentation. Elogia operates marketing automation, SEO, and digital commerce platforms for national and international brands, while Ozono provides digital carbon-footprint measurement via the Manglai audited carbon management platform and offsets through Tree-Nation. Ozono received recognition from Spain's Ministry for Ecological Transition (MITECO 2023). Technology differentiators are rooted in domain specialization (Kraz's AI applied to real organizational processes) and integration interoperability (Elogia's full-stack commerce operations).

VIKO generates revenue primarily through professional services—digital marketing, AI and analytics consulting, training, and talent solutions—with supplemental advertising and content revenue from Marketing4eCommerce. Pricing is project-specific and quote-based, with no public pricing tiers. Go-to-market is sales-led, with dedicated sales teams within each operating company targeting enterprise clients through Elogia and Kraz and mid-market clients through Candee and Elev8. The company employs 305+ people across five offices—Barcelona (headquarters), Madrid, Vigo, A Coruña, and Mexico City (regional headquarters)—and reports annual revenue exceeding €21 million. VIKO has remained privately held since founding, funded by a single early 2001 round (~$930,552) and grown predominantly through organic reinvestment and strategic acquisitions.

Name

VIKO GROUP

Legal name

Grupo Viko Digital Marketing, S.A.

Website

https://viko.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

VIKO GROUP is a Barcelona-based ecosystem of seven specialized digital marketing companies, including Elogia (commerce), Kraz (AI), Socialmood (creative strategy), Candee (talent), and Elev8 (training), serving enterprise and mid-market brands across Spain and Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Service revenue from specialized marketing agencies providing strategy, technology, media, analytics, and digital commerce operations. Includes pharmaceutical marketing specialization within Elogia.
2. AI and Analytics Consulting: Revenue from AI solutions, machine learning implementation, advanced analytics, and business intelligence consulting through Kraz.
3. Training and Education: Revenue from professional training programs in AI, marketing, commerce, and data through Elev8. Programs are registered with FUNDAE, allowing companies to offset training costs.
4. Talent Solutions: Revenue from talent attraction and team management services through Candee, including permanent placement and talent consulting.
5. Media and Content: Revenue from editorial content, events, and professional community connections through Marketing4eCommerce targeting ecommerce and marketing professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VIKO GROUP operates an ecosystem of specialized marketing and digital service companies (Elogia, Kraz, Socialmood, Candee, Elev8, Marketing4eCommerce, Optopus) that collectively deliver digital commerce operations, AI/analytics solutions, creative strategy, talent recruitment, professional training, and industry content/community for enterprise and mid-market clients in Spain and Mexico. The ecosystem also includes Ozono, a digital eco-responsibility initiative that quantifies carbon footprint using the Manglai audited carbon management platform.

Product overview

VIKO GROUP is an ecosystem of independent businesses with a shared culture based on continuous evolution, honesty, and empathy. Founded in Barcelona in 1999, it comprises seven operating companies: Elogia (digital commerce), Kraz (AI solutions), Socialmood (creative strategy), Candee (talent), Elev8 (training), Marketing4eCommerce (community), and Optopus (digital shelf optimization). The ecosystem also includes Ozono, a sustainability initiative. The companies share working methods and collaborate on complex projects that require multiple disciplines, while also serving clients independently. VIKO operates across Spain and Mexico with over 305 people and revenue exceeding 21 million euros.

Differentiator

Problem solved

Functional benefit

Products and services

• Elogia (Digital Commerce Operations) Digital marketing and commerce operator serving national and international brands across strategy, technology, media, analytics, and commerce operations; includes a specialized boutique for pharmaceutical marketing.
• Kraz (AI Solutions) AI solutions provider developing generative AI, advanced analytics, machine learning, demand prediction, and customer segmentation tools for businesses, focused on building tools that work within actual organizational processes.
• Socialmood (Creative Strategy) Creative strategy agency focused on brand differentiation and brand expression, helping brands develop ideas and connect with their audiences.
• Candee (Digital Talent Partner) Talent partner specializing in digital profiles with a Candidate First philosophy, combining talent attraction with ongoing team management for organizations building digital teams.
• Elev8 (Corporate Training School) Corporate training school delivering customized upskilling and reskilling programs in AI, marketing, commerce, and data, with programs registered with FUNDAE so companies can offset training costs.
• Marketing4eCommerce (Industry Community) Leading Spanish-language ecommerce and marketing community generating editorial content, organizing events, and connecting professionals in Spain, Mexico, Colombia, and Chile.
• Optopus (Digital Shelf Optimization) Agency specializing in advanced solutions to optimize online sales points, helping brands improve their digital shelf presence.
• Ozono (Digital Eco-Responsibility Initiative) Digital eco-responsibility initiative that quantifies carbon footprint from digital activities (websites, campaigns, emails, video calls, stored files) and supports measure, reduce, and compensate actions; uses the Manglai audited carbon management platform and the Tree-Nation tree-planting program.

Quantifiable outcome

• 85% of people who started their professional careers at VIKO stayed with the team for years
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• SocialmoodcoreStrategic or Co-development Partner · 1 January 2025Socialmood is a creative strategy agency integrated into the VIKO ecosystem in 2025. It brings the creative dimension that complements the business and technology capabilities of other ecosystem companies, working on brand expression and public connection.
• ManglaisupportingTechnology or IntegrationManglai serves as VIKO's audited carbon management platform for the Ozono sustainability initiative. The platform is used to track emissions data, company metrics, suppliers, and emission factors for carbon footprint quantification.
• Tree-NationsupportingTechnology or IntegrationTree-Nation is the platform used for VIKO's tree planting initiative as part of the Ozono sustainability program. Each tree is planted through the VIKO forest profile on Tree-Nation, including trees planted for each Winnie recognition sent through WinnieApp.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Making Science: Madrid-headquartered, BME Growth-listed digital marketing and adtech group with multi-service offerings across digital commerce, data, and cloud — directly comparable to VIKO's ecosystem model in the Spanish-speaking market.
• LLYC: Spanish-language communications, marketing, and corporate affairs group with deep operations across Spain and LATAM. Comparable to VIKO in its multi-discipline, multi-geography Spanish-speaking positioning and listed-equity profile.
• Flat 101: Madrid-based digital marketing agency specialized in e-commerce, SEO, and paid media for enterprise brands. A closer-scale Spanish peer to Elogia's digital commerce operating model.

Broad incumbents

• Publicis Groupe: Global advertising holding group operating in Spain and LATAM through agencies including Publicis, Leo Burnett, and Digitas. Overlaps VIKO's full-service digital commerce and creative capabilities but at vastly larger scale.
• Dentsu: Global advertising holding group with significant Spanish and LATAM operations (formerly including agencies such as D6 and Isobar). Competes with VIKO for enterprise digital and commerce mandates as part of a much broader portfolio.
• Havas: Global advertising holding group with creative, media, and health & wellness networks operating in Spain and LATAM. Havas's health-focused offerings overlap with Elogia's pharmaceutical marketing boutique.
• GroupM (WPP): WPP's media investment arm and largest global media-buying network. Directly comparable to Elogia's paid media operations but operating across all major markets with vastly greater scale and tooling.
• Accenture Song: Accenture's digital creative and commerce arm, combining technology consulting with marketing services. Overlaps with VIKO's combination of Elogia (commerce) and Kraz (AI/data consulting) at enterprise scale.

Regional players

• Atrevia: Spanish-headquartered communications, marketing, and public affairs consultancy with LATAM presence. Comparable to LLYC and to parts of VIKO's offering, primarily serving the Iberian and Latin American markets.

Emerging players

• Greenly: Carbon accounting and ESG reporting SaaS platform helping companies measure and reduce emissions. Comparable to Ozono's sustainability offering from a software-first, recurring-revenue perspective, where Ozono is currently service-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weareviko
• Instagraminstagram.com/viko
• Xx.com/VIKO
• Facebookfacebook.com/weareviko

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIKO GROUP