Storyboard Media

What Storyboard Media does

Storyboard Media is a privately held B2B video production and strategy agency founded in January 2014 by Ben Oliver (CEO & Chief Strategist) and Justin Plant (Principal & Co-Founder) and headquartered at 3710 University Drive, Durham, NC. The firm operates with a lean core team of 1–10 employees supplemented by a network of freelance creators, and it has served 100+ clients across technology, retail, healthcare, manufacturing, education, and professional services. Named customers include Cribl, Splashtop, Dashlane, Chargebee, TransPerfect, Lowes Foods, Replacements, Ltd., FurnitureLab, Lucidworks, Teamworks, Parascript, Trulioo, and Duke University, indicating a horizontal B2B go-to-market rather than vertical concentration.

The company's underlying capability is creative and production execution, not proprietary technology. Its service architecture is a 7-stage process (Strategy, Creative, Pre-production, Production, Post-production, Distribution, Promotion) gated by a lead offering called Springboard, which produces a prioritized video roadmap before any production commitment. End-to-end production spans live action, animation, and hybrid formats and covers scripting, casting, locations, crew, shooting, editing, and delivery. A secondary revenue stream is studio and office rental at the Durham headquarters.

The business model is professional services on a project and multi-year retainer basis. Pricing is custom quote-based, anchored at $50,000–$100,000 in annual spend for most clients, with first projects sometimes smaller. The go-to-market is direct consultative enterprise sales aimed at marketing, sales, and internal-communications buyers; clients are nationwide from a single Durham base. Founder-owned and bootstrapped, Storyboard Media has no external institutional funding, no parent company, no subsidiaries, and no M&A history. A minor co-production partnership with Chilean firm Cautiva on 'The Passion According to Carmen' is the only disclosed alliance beyond the freelancer network.

Name

Storyboard Media

Legal name

Storyboard Media LLC

Website

https://storyboardmedia.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Storyboard Media is a founder-led, bootstrapped B2B video production agency in Durham, NC that creates strategic marketing, sales, and internal-communications video for 100+ clients across technology, retail, healthcare, and professional services, using a 7-stage strategy-to-distribution process.

Ownership category

akta.pro rank

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. B2B Video Production Services: Project-based and retainer-based video production services for B2B clients including strategy, creative concepting, scripting, production, and post-production. Revenue generated through custom video projects priced based on scope, complexity, and deliverables, with most clients spending $50K-$100K annually.
2. Studio Rental: Rental of video and podcast studio space to external clients and sublease of office space.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Storyboard Media is a B2B video production agency that creates strategic marketing, sales, and internal communications videos for businesses. Services span a 7-stage process covering strategy, creative concepting, pre-production, production, post-production, distribution, and promotion, with capabilities in live action, animation, and hybrid video. Engagements begin with the proprietary Springboard strategy engagement to define goals, audiences, and a prioritized roadmap, followed by full-scale production, with most recurring clients investing $50,000–$100,000 annually.

Product overview

Storyboard Media is a B2B video production and marketing agency offering strategic video services for marketing, sales, and internal communications. The company provides a comprehensive suite of services built around a 7-stage process: Strategy, Creative, Pre-production, Production, Post-production, Distribution, and Promotion. Core offerings include Marketing Videos (audience-focused content for brand awareness), Sales Videos (lead generation and sales enablement), and Internal Videos (onboarding, training, and corporate communications). The Springboard engagement kickstarts projects with strategic planning and roadmap development, while Creative and Production services handle concepting through final delivery. The company serves diverse industries including technology, healthcare, retail, and financial services, with typical annual client spend ranging from $50K–$100K.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Videos Strategic, audience-focused marketing videos designed to win attention, build trust, and drive demand for B2B brands. Includes concepting, scripting, production, and distribution across channels.
• Sales Videos Sales enablement videos that grab attention, personalize outreach, and move prospects through the sales funnel. Includes scalable campaigns and 1-to-1 content tailored to B2B sales processes.
• Internal Videos Internal communication videos for employee onboarding, training, all-hands meetings, and annual meetings, designed to keep teams informed, inspired, and aligned.
• Springboard Strategy Engagement A proprietary strategic engagement that defines goals, target audiences, channels, and a prioritized video roadmap with strategic concepts and clarity on what to make, why, and how it supports business objectives.
• Video Production Full-scale end-to-end video production services including scripting, casting, locations, crew, shooting, editing, and delivery across live action, animation, and hybrid formats.
• Studio and Office Rental Rental of the company's Durham, NC video and podcast studio space and sublease of office space to external clients.

Quantifiable outcome

• 2500% increase in social media reach for FurnitureLab client following video campaign
• +4 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CautivaminorStrategic or Co-development PartnerCo-production partnership for 'The Passion According to Carmen' film project. Cautiva is a production company co-founded by Chilean actress Paulina García and Mariana Loyola. Storyboard Media serves as co-producer on this film exploring fourth-wave feminism themes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lemonlight: B2B video production agency offering full-service strategy, creative, and production for enterprise clients — directly comparable to Storyboard Media's service model and target market.
• Wyzowl: Specialist B2B explainer and marketing video production agency serving brands and SaaS companies — comparable in offering mix (marketing/sales videos) and SMB-to-enterprise client base.
• Demo Duck: B2B video production agency focused on SaaS and technology companies, producing explainer, product, and brand videos — directly overlaps Storyboard's tech-focused client roster.
• Casual Films: Global B2B video production agency serving enterprise clients with strategy-led content for marketing, internal communications, and sales — similar full-service positioning to Storyboard.
• Switch Video: Explainer and brand video production agency focused on B2B clients — comparable in producing strategic marketing and corporate videos for enterprise and growth-stage companies.
• Explainly: B2B explainer video production agency working with brands and tech companies on marketing and product videos — overlapping offering mix and target customer profile.
• Demoforce: Video production agency producing SaaS product demos and marketing videos for B2B technology companies — comparable client profile (Chargebee, Cribl, Dashlane-like SaaS logos).
• Covideo: B2B video production and personal video email service for sales, marketing, and customer engagement — comparable to Storyboard's sales-enablement video offering.

Broad incumbents

• Vidyard: Video hosting and analytics platform with adjacent production services — broader incumbent in the B2B video ecosystem where Storyboard competes for marketing and sales video budgets.

Emerging players

• BombBomb: Video messaging platform for sales and marketing teams — overlapping sales-enablement use case Storyboard serves, though delivered via software rather than bespoke production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storyboard-media
• Xx.com/storyboardnc
• Facebookfacebook.com/storyboardnc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storyboard Media