Cardinal Plumbing, Heating & Air

What Cardinal Plumbing, Heating & Air does

Cardinal Plumbing, Heating & Air is a privately held residential home services company headquartered in Sterling, Virginia, founded in 2013 and serving homeowners across 34-plus Northern Virginia communities from four office locations in Sterling, Alexandria, Gainesville, and Herndon. The company delivers plumbing, HVAC, drain and sewer, water heater, water treatment, gas line, indoor air quality, and dryer vent services through licensed field technicians dispatched for same-day and 24/7 emergency response, supported by online scheduling, an instant HVAC estimate tool, and phone-based booking.

Its portfolio is organized around four interlocking service categories: Plumbing Services (repairs, installations, water heaters, gas lines, water treatment); HVAC Services (AC and furnace repair, installation, and replacement with tickets ranging from $189 minor repairs to $29,800 full system replacements); Drain and Sewer Services including trenchless repair; and Indoor Air Quality Services such as air duct cleaning, sealing, replacement, UV disinfection, humidification, and dehumidification. Cross-selling is a deliberate design feature, with maintenance plans and financing positioned as add-on services layered on top of transactional work.

Revenue mechanics blend transactional one-time service revenue with a recurring subscription layer via the Goldstar Homecare Membership at $9.99 per month and partner financing through GoodLeap and Synchrony that enables monthly HVAC payments starting at $98. The go-to-market is direct field service targeting residential homeowners, supplemented by content marketing, seasonal promotional campaigns, PR distribution, and reputation management through Google reviews. Co-founder Daniel Fuentes is referenced in company communications, and the firm remains locally owned with no disclosed institutional investment or parent entity. The company debuted at No. 3574 on the 2026 Inc. 5000 list, reflecting growth between 2022 and 2025.

Name

Cardinal Plumbing, Heating & Air

Legal name

Cardinal Plumbing Heating & Air

Website

https://cardinalplumbingva.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Cardinal Plumbing, Heating & Air is a privately held residential plumbing and HVAC services company founded in 2013, serving homeowners across 34-plus Northern Virginia communities from four office locations with 24/7 emergency and same-day service.

Ownership category

akta.pro rank

Product category

Residential Plumbing and HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

akta.pro secondary industries

Humidifier & Dehumidifier Installation & Service (HSAOAIAJ), Kitchen Plumbing & Fixture Installation (HSAPAAAF)

Keywords

• Residential plumbing services
• HVAC repair installation
• Drain and sewer services
• Indoor air quality
• Water treatment services

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Plumbing Services: One-time service revenue from plumbing repairs, installations, drain cleaning, water heater services, gas line services, and water treatment. Services include burst pipe repair, water leak detection, sump pumps, and emergency plumbing.
2. HVAC Services: Revenue from heating, ventilation, and air conditioning repair, installation, and replacement services including AC repair, furnace repair, AC installation, furnace installation, and full HVAC system replacements.
3. Indoor Air Quality Services: Services including air duct cleaning, air duct sealing and repair, air duct replacement, dryer vent cleaning, and whole-home air quality solutions.
4. Maintenance Plans: Recurring revenue from maintenance plans (Goldstar Homecare Membership) offering preventive maintenance, discounts, and priority service for subscribers.
5. Financing Services: Partner financing through GoodLeap and Synchrony allows customers to spread payments over time for larger repairs or system replacements, facilitating higher-ticket transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cardinal Plumbing, Heating & Air is a locally owned residential home services company providing plumbing, HVAC, drain and sewer, water treatment, and indoor air quality services to homeowners across Northern Virginia. The company delivers repairs, installations, replacements, and preventive maintenance through licensed field technicians, supported by same-day service, 24/7 emergency availability, and online scheduling. Revenue is generated from one-time service jobs, recurring maintenance plan subscriptions (Goldstar Homecare Membership), and partner-financed larger system replacements.

Product overview

Cardinal Plumbing Heating & Air is a locally owned residential home services company serving Northern Virginia homeowners since 2013. The company operates as a single-location service business with four public-facing offices (Sterling, Alexandria, Gainesville, Herndon) and does not operate on a software platform architecture. Its portfolio consists of interrelated service categories: Plumbing Services (repairs, installations, water heaters, gas lines, water treatment), HVAC Services (AC and furnace repair/installation/replacement), Drain and Sewer Services (cleaning, hydro jetting, sewer line repair including trenchless methods), Indoor Air Quality Services (air duct cleaning, sealing, replacement, plus UV, humidification, and dehumidification systems), Dryer Vent Cleaning, Maintenance Plans (Goldstar Homecare Membership), and Financing Options through GoodLeap and Synchrony. The service categories are cross-linked — for example, indoor air quality services complement HVAC maintenance, and maintenance plans bundle plumbing and HVAC tune-ups — but the company offers no standalone software product or modular platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Full-service residential plumbing for Northern Virginia homeowners, covering repairs, installations, water heaters (including tankless), burst pipe repair, water leak detection, kitchen and bathroom plumbing, sump pumps, and gas line services (leak detection, repair, replacement, installation).
• HVAC Services Residential heating, ventilation, and air conditioning services including HVAC repair, HVAC replacement, AC repair, AC installation, furnace repair, and furnace installation.
• Drain and Sewer Services Drain and sewer maintenance and repair for residential customers, including drain cleaning and repair, emergency drain clearing, hydro jetting, main line clogs, sewer backup help, sewer camera inspection, sewer line repair, sewer line replacement, and trenchless sewer repair.
• Water Treatment Services Residential water treatment solutions including whole-house water filtration systems and water softeners for single-fixture or whole-house applications.
• Indoor Air Quality Services Indoor air quality solutions for residential customers including air duct cleaning, air duct sealing and repair, air duct replacement, UV disinfection systems, central humidification, whole-home dehumidifiers, and advanced air filtration systems.
• Dryer Vent Cleaning Professional dryer vent cleaning for homeowners, including full inspection, professional cleaning, clearing vent paths, and air flow testing to prevent dryer fires and improve dryer efficiency.
• Financing Options Flexible financing options for HVAC and plumbing repairs and replacements, facilitated through partners GoodLeap and Synchrony Financing, including 0% interest for 12-month plans and other flexible payment terms for qualified buyers.
• Goldstar Homecare Membership (Maintenance Plan) Subscription-based maintenance plan at $9.99/month providing seasonal HVAC tune-ups, water heater flushing, priority service, and member discounts to prevent breakdowns and extend equipment lifespan.

Quantifiable outcome

• HVAC tune-up promotion at $37 during September
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered supporting and minor.

• Interplay LearningsupportingTechnology or Integration · 11 June 2025Virtual reality training provider adopted by Cardinal to identify field issues causing technician recalls, with secondary benefits including faster apprentice training and associated cost savings from the VR program.
• Service Nation AllianceminorOthersIndustry affiliation displayed on marketing materials indicating membership in Service Nation Alliance contractor network.
• Google GuaranteedminorGTM or Marketing PartnerGoogle Guaranteed badge displayed on website and marketing materials indicating background-checked and vetted service provider status through Google's guarantee program.
• BBB (Better Business Bureau)minorOthersBBB accreditation with A+ rating displayed as trust signal on website and marketing materials.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Roto-Rooter: Largest U.S. residential plumbing and drain cleaning service franchise. Direct comparable on plumbing repair, water heater, drain/sewer, and emergency service with overlapping residential customer base.
• Mr. Rooter Plumbing: Nationally franchised residential and commercial plumbing service brand. Directly comparable service mix (plumbing repair, drain cleaning, water heaters) and target customer (homeowners).
• ARS / Rescue Rooter: Multi-brand residential HVAC, plumbing, and drain service company. Closely comparable service portfolio and customer type across HVAC repair/installation and plumbing.
• Cool Today: Regional residential HVAC, plumbing, and electrical service company in the Southeast U.S. Comparable full-service trades offering and homeowner focus.
• One Hour Heating & Air Conditioning: Nationally franchised residential HVAC service brand with same-day/emergency positioning. Direct comparable on heating and cooling repair/replacement for homeowners.

Broad incumbents

• Service Nation Alliance: National contractor network and industry affiliation that Cardinal already belongs to. Broad incumbent that aggregates and supports independent home service contractors.
• HomeServe USA: Large home repair and warranty provider offering plumbing, HVAC, and electrical service coverage to homeowners. Comparable end customer with much broader geographic footprint and subscription model.
• Frontdoor: Public home warranty and on-demand home services company. Comparable end-customer (homeowners) and overlap in plumbing/HVAC dispatch, though broader warranty-driven model.
• Neighborly (formerly Dwyer Group): Multi-brand franchisor of home service brands including plumbing, HVAC, and electrical. Comparable service categories at scale; serves as a roll-up consolidator in the same trades.

Emerging players

• Angi: Marketplace connecting homeowners to local service pros. Emerging disruptor that competes for lead generation and customer acquisition rather than service delivery itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cardinal-plumbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardinal Plumbing, Heating & Air