5Points Creative

What 5Points Creative does

5Points Creative is a privately held, full-service strategic marketing and branding agency founded in 2009 by Bruce C. Bryan and headquartered in Roanoke, Virginia, with additional offices in Richmond, VA and Charlotte, NC. The firm operates with approximately 18 employees (per its public-facing materials, within the 11-50 range) and serves a diversified mix of clients across healthcare, nonprofit, tourism, public safety, home services, financial services, and logistics. Its core service lines are marketing strategy, branding, communications, advertising, and digital services, supplemented by website design and development, video production, media planning and buying, public relations, social media management, and print design. The agency holds Agency of Record mandates with Valley Metro, Good Samaritan Advanced Illness Care and Hospice, Water By Design, and the Idaho Fire Chiefs Association, and has executed broadcast campaigns across four Boise and Idaho Falls-Pocatello television stations for out-of-region clients.

The agency generates revenue through professional services fees on a project and retainer basis, with no public pricing disclosure. Its go-to-market is sales-led, combining direct outreach, business development, and relationship-based referrals, and a 2024 hire and November 2025 promotion created a formalized VP of Sales & Marketing role. The firm produces substantial thought-leadership content, including a long-running B2Seed blog (200+ installments) and four e-books covering CRM, social media, traditional versus digital media, and strategic press releases, which function as top-of-funnel lead generation. There is no proprietary technology platform, no AI-native product, and no external funding; ownership was expanded in November 2025 to include two joint partners alongside the founder, with no venture or private equity involvement. The agency has accumulated 50+ national and regional awards (ADDY, Telly, PRSA Summit, Communicator) over its 15+ year operating history, with measurable client outcomes including an 80% increase in users for Pulaski County Tourism, 20% first-year growth for Bower Heating & Air, 350+ attendees at the Valley Metro ribbon-cutting, and 1.6M+ TV impressions for the Idaho Fire Chiefs recruitment campaign.

Name

5Points Creative

Legal name

5Points Creative

Website

https://5pointscreative.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

5Points Creative is a privately held, full-service marketing and branding agency founded in 2009 in Roanoke, Virginia, serving healthcare, nonprofit, tourism, public safety, and home-services clients across the Mid-Atlantic and select out-of-region markets with approximately 18 employees.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)

Keywords

• Marketing agency services
• Brand strategy consulting
• Advertising campaign services
• Digital marketing services
• Creative branding agency

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: 5Points Creative generates revenue through fees for professional marketing and advertising services including strategic planning, branding, communications, advertising campaigns, digital services, and creative production. Services are delivered to businesses, nonprofits, and government organizations on a project and retainer basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

5Points Creative is a full-service marketing and advertising agency that delivers strategic marketing, branding, communications, advertising, and digital services to organizations across healthcare, nonprofit, tourism, public safety, home services, and financial sectors. The firm also provides specialized capabilities in website design and development, video production, media planning and buying, public relations, social media management, and print design, executed on a project and retainer basis.

Product overview

5Points Creative is a full-service strategic marketing and branding agency offering a comprehensive suite of services. The core offerings include Marketing, Branding, Communications, Advertising, and Digital services, supplemented by specialized capabilities in website design/development, video production, media buying, public relations, social media management, and print design. The agency also provides educational resources including e-books on CRM, social media, traditional media, and strategic press releases. All services are delivered through collaborative client partnerships focused on bold creativity and measurable results.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services
• Branding Services
• Communications Services
• Advertising Services
• Digital Services
• Website Design & Development
• Video Production
• Media Buying
• Public Relations
• Social Media Management
• Print Design

Quantifiable outcome

• 80% increase in new users for Pulaski County Tourism website
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• KBOI (CBS - Boise)coreGTM or Marketing Partner · 1 February 2025Broadcast television partner for Idaho Fire Chiefs Association recruitment campaign. 5Points Creative worked with KBOI to launch TV commercials emphasizing need for volunteer first responders in the Boise market.
• KNIN (FOX - Boise)coreGTM or Marketing Partner · 1 February 2025Broadcast television partner for Idaho Fire Chiefs Association recruitment campaign. Partnered for TV commercial placements in Boise market.
• KYUU (CW - Boise)coreGTM or Marketing Partner · 1 February 2025Broadcast television partner for Idaho Fire Chiefs Association recruitment campaign. Partnered for TV commercial placements in Boise market.
• KIFI (ABC - Idaho Falls-Pocatello)coreGTM or Marketing Partner · 1 February 2025Broadcast television partner for Idaho Fire Chiefs Association recruitment campaign. TV commercial placements in Idaho Falls-Pocatello market.
• Valley MetrocoreGTM or Marketing PartnerAgency of Record relationship since 2023 for the greater Roanoke Transit Company, supporting communications, digital, and service expansion plans.
• Good Samaritan Advanced Illness Care and HospicecoreGTM or Marketing PartnerAgency of Record relationship established in 2023 for nonprofit hospice serving Southwest Virginia. 5Points Creative developed the 'Where Love Gathers' campaign.
• Water By DesigncoreGTM or Marketing PartnerAgency of Record relationship for hot tub specialists, launching campaigns showcasing services and sales events. Won Silver Addy for 'Oasis' TV commercial.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Martin Agency: Large full-service creative agency headquartered in Richmond, VA — same Virginia geography as 5Points Creative. Operates a much broader portfolio across national and global brands, but competes for the same Mid-Atlantic marketing talent pool and regional client RFPs.
• The Richards Group: Dallas, TX-based independent full-service agency (formerly Richards/Lerma) — a larger established player in the same independent full-service category as 5Points, with broader national reach and deeper media capabilities.

Direct peers

• Tombras: Knoxville, TN-based independent full-service agency of similar mid-market scale offering advertising, branding, media, digital, and PR. Closely comparable in ownership structure (independent, founder-led), regional focus, and service mix.
• The Brandon Agency: Myrtle Beach, SC-based full-service marketing agency serving tourism, healthcare, financial services, and nonprofit clients — directly overlapping 5Points' vertical mix. Similar headcount and Southeast regional footprint make it a strong direct comparable.
• Rawle Murdy: Charleston, SC-based integrated marketing agency of comparable size, providing branding, advertising, digital, and PR services. Competes in overlapping Southeast verticals including tourism, real estate, and B2B.
• Eric Mower + Associates (Mower): Syracuse, NY-headquartered independent marketing agency offering advertising, public relations, and digital services at similar scale. Comparable independent ownership structure and full-service mid-market positioning.
• Chemistry: Pittsburgh, PA-based mid-sized independent creative and media agency serving regional and national brands. Overlaps with 5Points in full-service creative, media buying, and digital capabilities at a comparable team size.
• Big Communications: Birmingham, AL-based integrated marketing agency with comparable regional Southeast positioning and a similar full-service offering across advertising, branding, digital, and PR.
• Cornett: Lexington, KY-based independent full-service creative agency of similar scale serving healthcare, tourism, food/beverage, and nonprofit sectors — direct vertical overlap with 5Points' healthcare and nonprofit AOR business.
• The Variable: Winston-Salem, NC-based independent full-service agency of comparable size, providing advertising, branding, digital, and media services. Operates in overlapping Carolinas geography with similar mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5Points Creative