CallPotential
CallPotential is a cloud-based SaaS platform for self-storage operators, integrating call center, lead management, collections, performance management, and marketing analytics into one suite. It serves U.S. and Canadian operators via per-seat subscriptions and is a Storable, Inc. subsidiary.
- Company typePrivate
- Founded2012
- HeadquartersPlainfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CallPotential does
CallPotential is a cloud-based SaaS platform purpose-built for self-storage operators, delivering an integrated suite of communication, lead-management, collections, performance-evaluation, and marketing-analytics capabilities. The product is organized around five core modules — Contact Center (DIY inbound/outbound call routing with smart caller identification), Lead Manager (omni-channel lead capture, follow-up, and sales-script workflows), Collection Manager (automated delinquent-revenue recovery via text, email, and pay-by-phone, including Promise-to-Pay tracking), Performance Manager (call recording, grading, and gamified agent coaching), and Marketing Analytics (cross-channel ROI reporting across PMS, Google Ads, and Google Analytics data) — plus a Remote Property Management Suite bundling these capabilities for operators managing facilities remotely. The platform integrates bidirectionally with the major self-storage property management systems (SiteLink, Yardi, Self Storage Manager, Domico, DoorSwap, StorEDGE, Hummingbird) and is sold on a per-Ultimate-User subscription basis with monthly billing, automatic renewal, and a free trial. The company is a wholly-owned indirect subsidiary of Storable, Inc., operating from Naperville, Illinois, and is currently migrating its product surface and brand presence to the Storable.com platform. Founded in 2012 by Philip Murphy, the company reports 98.7% trailing two-year customer retention and a 99% customer support satisfaction rating, with an enterprise customer roster that includes StorQuest (283+ facilities), Compass Self Storage (90 facilities), and Paul Darden Company (60+ facilities). Distribution is direct-sales-led, with no resellers or third-party channels, and go-to-market combines a "Schedule a Demo" website CTA, inside and field sales, and a content-driven demand-generation motion (blog, webinars, eBooks, case studies).
CallPotential firmographics
Firmographics- Name
- CallPotential
- Legal name
- Call Potential, LLC
- Website
- https://callpotential.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CallPotential is a cloud-based SaaS platform for self-storage operators, integrating call center, lead management, collections, performance management, and marketing analytics into one suite. It serves U.S. and Canadian operators via per-seat subscriptions and is a Storable, Inc. subsidiary.
- Ownership category
- akta.pro rank
CallPotential industry classification
Industry- Product category
- Self Storage Operations Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Collections Technology, Dialing & Workflow Platforms (FSAKAJAI)
Keywords
Where CallPotential is headquartered
LocationHeadquarters
- HQ city
- Plainfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CallPotential business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: CallPotential operates on a subscription-based model where operators purchase per-ultimate-user seats for their teams. The Master Subscription Agreement references monthly subscription periods with automatic renewal, per-unit pricing during renewal terms, and the option to add additional Ultimate User subscriptions. A free trial is also offered.
- Ultimate User Seat Licenses: Subscriptions are sold as designated Ultimate User subscriptions that cannot be shared or used by another person. Additional seats can be added mid-term at prorated pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based per-ultimate-user pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CallPotential product offering
Product offeringCore offering
CallPotential is a cloud-based SaaS platform built for self-storage operators that unifies lead management, collections automation, internal call center operations, employee performance evaluation, and cross-channel marketing analytics into a single suite. The platform enables operators to insource their call center, automate delinquent payment recovery, track leads from inquiry to move-in, evaluate staff performance, and measure marketing ROI across digital and offline channels. It integrates bidirectionally with major property management systems such as SiteLink, Yardi, Self Storage Manager, Domico, DoorSwap, and StorEDGE.
Product overview
CallPotential is a modular platform-plus-products architecture for the self-storage industry. The core offering consists of five integrated modules: Lead Manager (lead management and sales automation), Collection Manager (automated collections and payment processing), Marketing Analytics (cross-channel ROI tracking), Performance Manager (employee evaluation and coaching), and Contact Center/Self Storage Call Center Software (DIY internal call routing and management). An additional Remote Property Management Suite bundles these capabilities for operators managing facilities remotely. All modules share data and workflows, allowing operators to track leads from inquiry through rental, automate collections, evaluate employee performance, and manage call operations from a single unified platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Manager (Storable CRM) Total lead management solution that guides customers from inquiry to move-in through omni-channel communication (text, phone, email), automates prospect follow-ups, and provides sales scripts and employee metrics for the self-storage industry.
- Collection Manager (Storable Collections) Automated collections and payment management solution enabling tenants to pay via text, email, or pay-by-phone, with customizable message templates, Promise-to-Pay features, and audit trails for delinquent revenue recovery in self storage.
- Contact Center (Self Storage Call Center Software) DIY internal call center solution with smart routing technology, customizable scripts, queue management, and bidirectional property management software integration for handling inbound and outbound calls in self storage operations.
- Performance Manager Employee and facility performance evaluation tool providing real-time coaching, call recording, customizable grading sheets, gamification features, and scripts for training and quality assurance in self storage operations.
- Marketing Analytics Cross-channel marketing dashboard integrating property management data, Google Ads, Google Analytics, and offline leads to deliver true ROI analysis, cost-per-call, cost-per-lead, and cost-per-rental metrics for self-storage operators.
- Remote Property Management Suite Comprehensive software bundle combining communication automation, collections, rentals, and lead-to-rental service capabilities for self-storage operators managing facilities remotely.
Quantifiable outcome
- Lead-to-rental conversion rate increases by up to 250%
- +9 more outcomes
Companies that use CallPotential
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles3 records
CallPotential technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
CallPotential partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SiteLink (Sitelink)coreSiteLink is a property management software provider for the self storage industry. CallPotential integrates with SiteLink to enable bidirectional data flow, allowing call center agents to access existing tenant records or create new leads directly within the CallPotential interface.
- YardicoreYardi is a property management software provider. CallPotential integrates with Yardi to enable seamless data exchange and unified operations for self storage operators using Yardi's platform.
- Self Storage Manager (SSM)coreSelf Storage Manager is a property management software system. CallPotential integrates with SSM to provide call center functionality, lead management, and collections automation for operators using SSM.
- StorablecoreStorable is a parent company that has acquired CallPotential. The homepage announces 'CallPotential is moving to Storable.com.' Collection Manager is now 'Storable Collections' and Lead Manager is now 'Storable CRM.' CallPotential products are being rebranded under the Storable product umbrella. Support can be reached at [email protected].
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
CallPotential competitors and assessment
Company assessmentDirect peers
- SiteLink: SiteLink is one of the leading cloud property management systems for the self-storage industry and bundles contact-center and lead-handling features that overlap with CallPotential's Contact Center and Lead Manager. They are both an integration partner and a direct competitor for storage operator software spend.
- Self Storage Manager (SSM): Self Storage Manager is an established on-premise and cloud PMS for self-storage operators with integrated billing, collections, and tenant communication. It competes with CallPotential's Collection Manager and Lead Manager for budget at the same operator tier.
- Domico Software: Domico provides property management, access control, and operational software to the self-storage industry, including tenant communication and collections capabilities that overlap with CallPotential. They are also a CallPotential integration partner, making Domico a dual competitor-channel relationship.
- StorEDGE: StorEDGE is a self-storage management platform that combines PMS, digital marketing, and tenant communications for operators. Its bundled communications and lead workflows compete head-on with CallPotential's integrated suite across the same target operator personas.
Emerging players
- Tenant Inc: Tenant Inc is a self-storage marketing technology company offering websites, SEO, paid-media management and lead-management tools to operators. It competes with CallPotential's Marketing Analytics and Lead Manager for the marketing-tech portion of the storage operator's wallet.
- Podium: Podium is a multi-vertical customer communication and reviews platform used by small and mid-market local businesses. While not storage-specific, it competes for the same 'unify fragmented comms' buyer pain point and offers text/email/payment functionality that overlaps with CallPotential.
- Open Tech Alliance: Open Tech Alliance and its StorageCrawler product offer self-storage operators digital marketing, call-center, and AI-driven lead capture tools. Their call-center overlay overlaps with CallPotential's Contact Center, particularly in smaller operator segments.
Broad incumbents
- Five9: Five9 is a leading cloud contact-center vendor with smart-routing, IVR, omnichannel and workforce engagement functionality comparable to CallPotential's Contact Center. It competes at larger operators evaluating horizontal CCaaS with self-storage customization.
- HubSpot: HubSpot's CRM and Marketing Hub serve as the default horizontal CRM and marketing analytics for SMBs, including self-storage operators. While less specialized, it competes with CallPotential's Lead Manager and Marketing Analytics at operators willing to substitute a horizontal stack.
- Yardi: Yardi is a broad real-estate software incumbent whose storage practice (Yardi Storage) covers PMS, billing and tenant communications. As an integration partner of CallPotential, Yardi also has the installed base to bundle equivalent functionality, making it a meaningful competitive overhang.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CallPotential social profiles
Digital presenceCallPotential compliance and trust
Trust signalCompliance3 records
CallPotential financial estimates
Financial estimateRevenue estimate
Valuation estimate
CallPotential leadership team
Management profileNumber of profiles
Profiles1 record
CallPotential funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CallPotential M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CallPotential
What does CallPotential do?
CallPotential is a cloud-based SaaS platform built for self-storage operators that unifies lead management, collections automation, internal call center operations, employee performance evaluation, and cross-channel marketing analytics into a single suite. The platform enables operators to insource their call center, automate delinquent payment recovery, track leads from inquiry to move-in, evaluate staff performance, and measure marketing ROI across digital and offline channels. It integrates bidirectionally with major property management systems such as SiteLink, Yardi, Self Storage Manager, Domico, DoorSwap, and StorEDGE.
Is CallPotential a public or private company?
CallPotential is a private company. It is classified as corporate owned and is currently operating.
When was CallPotential founded?
CallPotential was founded in 2012. It employs 11 to 50 people.
Where is CallPotential based?
CallPotential is headquartered in Plainfield, United States, in the North America region.
How does CallPotential make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are ultimate User Seat Licenses.
Who are CallPotential's main competitors?
Direct peers on record are SiteLink, Self Storage Manager (SSM), Domico Software and StorEDGE. Emerging players are Tenant Inc, Podium and Open Tech Alliance. Broad incumbents are Five9, HubSpot and Yardi.
Does CallPotential have an API?
No public API is recorded for CallPotential.
What industry is CallPotential in?
CallPotential's product category is Self Storage Operations Software. Its primary akta.pro industry code is FSAKAJAI, Collections Technology, Dialing & Workflow Platforms. Its NAICS code is 518 and its SIC code is 7372.