eTurns
eTurns provides TrackStock, a cloud-based VMI/CMI mobile inventory management platform that automates point-of-use replenishment for 1,600+ industrial distributors, manufacturers, contractors, and healthcare organizations using QR, RFID, weight sensors, and AI-driven min/max optimization.
- Company typePrivate
- Founded1994
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eTurns does
eTurns is a privately held software company headquartered in Irvine, California, founded circa 1994 and operating under the TrackStock brand. The company provides a cloud-based vendor-managed inventory (VMI) and customer-managed inventory (CMI) platform that automates point-of-use replenishment of consumable inventory for industrial distributors, contractors, manufacturers, and healthcare providers. Its 1,600+ customers include Graybar, Honeywell, United Airlines, SpaceX, John Deere, Medline, BD, and Humana.
The TrackStock platform combines four tracking modalities — QR/barcode scanning, RFID, weight-based SensorBins, and electronic shelf labels — within a single mobile application. An AI-powered Min/Max Tuning Dashboard analyzes historical usage data to recommend optimized inventory levels and quantify carrying-cost savings. The platform is SOC II Type 2 certified and integrates with Amazon Business, QuickBooks, Coupa, and ERP punchout systems.
eTurns monetizes through tiered SaaS subscriptions priced per stockroom ($40–$399/month across Replenish, Manage Lite, Manage, and Optimize tiers) or per vehicle ($55–$129/month), with semi-annual billing and volume discounts for enterprise contracts. Distribution combines a self-serve website trial, enterprise field sales for large accounts, and a channel model in which major industrial distributors (Graybar, Border States, Rexel, Grainger, Loeb Electric) embed TrackStock within their own VMI service offerings. The company also lists in the Amazon Business App Center as the first inventory app on that marketplace.
eTurns firmographics
Firmographics- Name
- eTurns
- Legal name
- eTurns, Inc.
- Website
- https://eturns.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eTurns provides TrackStock, a cloud-based VMI/CMI mobile inventory management platform that automates point-of-use replenishment for 1,600+ industrial distributors, manufacturers, contractors, and healthcare organizations using QR, RFID, weight sensors, and AI-driven min/max optimization.
- Ownership category
- akta.pro rank
Where eTurns is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
eTurns business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Per Stockroom/Vehicle: eTurns TrackStock is sold as a cloud-based SaaS subscription with tiered plans priced per stockroom per month (billed semi-annually) or per vehicle per month. Plans range from Replenish ($40/month) to Optimize ($399/month) per stockroom, and vehicle plans at $55-$129/month. Volume discounts are available and custom plans can be built with a la carte features. The revenue is recurring (subscription) with upsell opportunities as customers move up tiers (Replenish -> Manage Lite -> Manage -> Optimize).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Replenish - $40/month per stockroom - Basic scan-to-order plan |
| Subscription | Annual | Manage Lite - $100/month per stockroom - Usage tracking with IoT support |
| Subscription | Annual | Manage - $249/month per stockroom - Full-featured work order and advanced reporting |
| Subscription | Annual | Optimize - $399/month per stockroom - AI-powered optimization with ERP integration |
| Subscription | Monthly | Per Vehicle Plans - $55-129/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
eTurns product offering
Product offeringCore offering
eTurns sells TrackStock, a cloud-based, mobile vendor-managed and customer-managed (VMI/CMI) inventory management SaaS platform that automates replenishment of consumable inventory at the point of use. The platform supports QR/barcode scanning, RFID, weight-based SensorBins, and electronic shelf labels to trigger auto-replenishment from any supplier, with tiered per-stockroom and per-vehicle subscription plans.
Product overview
eTurns offers TrackStock, a cloud-based VMI/CMI inventory replenishment platform with a modular plan structure. The core TrackStock app provides mobile scanning, RFID, and IoT-based inventory tracking with automated replenishment. Four subscription tiers (Replenish, Manage Lite, Manage, Optimize at $40-$399/month per stockroom) build progressively from basic barcode ordering to full AI-powered optimization. Add-on capabilities include SensorBins (weight sensors), RFID management, electronic shelf labels, work order management, and the Min/Max AI Dashboard. Vehicle-based pricing ($55-$129/month) supports service truck inventory. The platform integrates with Amazon Business, QuickBooks, Coupa, and ERP/punchout systems for enterprise workflows.
Differentiator
Problem solved
Functional benefit
Brands
- TrackStock: A vendor-managed inventory (VMI/CMI) mobile app that helps track usage and auto-replenish consigned or customer-owned inventory. Uses QR code scans, electronic shelf labels, RFID, or weight sensors for inventory management.
Products and services
- TrackStock TrackStock is eTurns' cloud-based, SOC II Type 2 certified vendor-managed and customer-managed (VMI/CMI) inventory management SaaS platform that automates point-of-use replenishment of consumable inventory for distributors, manufacturers, contractors, healthcare providers, and government organizations. It supports QR/barcode scanning, RFID, weight-based SensorBins, and electronic shelf labels, with an AI Min/Max Tuning Dashboard, work order management, and integrations with Amazon Business, QuickBooks, Coupa, and ERP/punchout systems.
Companies that use eTurns
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles4 records
eTurns technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
eTurns partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Amazon BusinesscoreeTurns TrackStock is the first inventory management app listed in the Amazon Business App Center, enabling integrated ordering with Amazon Business. Users can replenish from Amazon Business alongside any other supplier through TrackStock's supplier-agnostic auto-replenishment workflow. This positions eTurns as the first inventory app in the new Amazon Business ecosystem.
- BoxLockcoreeTurns and BoxLock partnered to offer access-controlled inventory management combining BoxLock's supply chain access control platform (Bluetooth-enabled locks with cellular connectivity and integrated barcode scanners) with eTurns TrackStock's VMI/CMI inventory management. The integration turns any closet, cabinet, or job box into a fully digital stockroom, enabling secure, trackable access and optimized replenishment for environments where multiple parties access shared inventory. Particularly targeted at aviation (MRO), telecommunications, and other industries requiring inventory security and accountability without expensive vending machines.
- GraybarcoreGraybar, a major industrial distributor, uses TrackStock as a VMI tool to serve contractor customers. Graybar representatives use TrackStock to perform cycle counts and replenishment orders at customer stockrooms. Customer testimonials from Graybar (Tom Rapisardo, E-Business Manager; Jason Baron, Field Operations Manager at M&L Electrical, a Graybar customer) feature prominently in marketing materials.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
eTurns competitors and assessment
Company assessmentBroad incumbents
- SAP Business One: SAP Business One is an ERP solution for small and mid-market companies with inventory management, purchasing, and warehouse management modules. Comparable as it serves mid-market manufacturers and distributors with overlapping inventory and MRO functionality.
- Körber WMS: Körber (formerly HighJump) is a warehouse management system (WMS) provider serving large distribution operations. Comparable in serving similar distribution and 3PL customers, though focused on warehouse-level execution versus eTurns' point-of-use replenishment focus.
- Acumatica: Acumatica is a cloud ERP platform with inventory management, distribution, and manufacturing modules targeting mid-market companies. Comparable in serving similar mid-market distributors and manufacturers with overlapping inventory and purchasing capabilities.
- Oracle NetSuite: Oracle NetSuite is a broad cloud ERP platform with inventory management, order management, and procurement modules. Comparable as it serves similar enterprise customers with overlapping inventory tracking and min/max optimization features, but as part of a broader ERP suite.
Direct peers
- Cin7: Cin7 is a cloud-based inventory management SaaS platform serving distributors, manufacturers, and retailers with multi-channel inventory, order management, and point-of-sale capabilities. Directly comparable as a SaaS inventory management platform targeting similar SMB/mid-market customers.
- Fishbowl Inventory: Fishbowl is an inventory management solution that integrates with QuickBooks, targeting SMB manufacturers, distributors, and contractors. Comparable as a SaaS inventory platform serving similar end customers with similar barcode scanning and reorder workflows.
- inFlow Inventory: inFlow is a cloud-based inventory management platform for SMBs and mid-market companies with barcode scanning, order management, and reporting. Direct competitor in the cloud inventory management SaaS space with similar SMB-focused pricing and feature set.
- Brightpearl: Brightpearl is a cloud-based retail and wholesale inventory management platform with order management and accounting features. Comparable as a SaaS inventory management solution for retail and wholesale distributors.
- Zoho Inventory: Zoho Inventory is a cloud inventory management platform from Zoho with multi-channel order management, integrations, and warehouse management. Direct competitor offering similar SaaS inventory capabilities to eTurns' customer base.
Emerging players
- Sortly: Sortly is a visual, photo-based inventory management SaaS platform focused on SMBs and field-service businesses. Comparable in serving similar SMB and contractor segments, though with a simpler, mobile-first approach versus eTurns' IoT-heavy feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
eTurns social profiles
Digital presenceeTurns compliance and trust
Trust signalCompliance1 record
eTurns financial estimates
Financial estimateRevenue estimate
Valuation estimate
eTurns leadership team
Management profileNumber of profiles
Profiles4 records
eTurns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eTurns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eTurns
What does eTurns do?
eTurns sells TrackStock, a cloud-based, mobile vendor-managed and customer-managed (VMI/CMI) inventory management SaaS platform that automates replenishment of consumable inventory at the point of use. The platform supports QR/barcode scanning, RFID, weight-based SensorBins, and electronic shelf labels to trigger auto-replenishment from any supplier, with tiered per-stockroom and per-vehicle subscription plans.
Is eTurns a public or private company?
eTurns is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eTurns founded?
eTurns was founded in 1994. It employs 11 to 50 people.
Where is eTurns based?
eTurns is headquartered in Irvine, United States, in the North America region.
How does eTurns make money?
One revenue line is on record: saaS Subscription - Per Stockroom/Vehicle.
Who are eTurns's main competitors?
Broad incumbents on record are SAP Business One, Körber WMS, Acumatica and Oracle NetSuite. Direct peers are Cin7, Fishbowl Inventory, inFlow Inventory, Brightpearl and Zoho Inventory. Sortly is listed as an emerging player.
Does eTurns have an API?
No public API is recorded for eTurns.