Sortly
Sortly is a mobile-first cloud-based inventory management SaaS platform serving 15,000+ businesses across construction, healthcare, warehousing, and retail, offering barcode scanning, visual tracking, and multi-location sync through a freemium-to-enterprise subscription model.
- Company typePrivate
- Founded2013
- HeadquartersRedwood City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sortly does
Sortly is a mobile-first, cloud-based inventory management SaaS platform founded in 2013 and headquartered in the San Francisco Bay Area. The product lets businesses and individuals organize, scan, track, and report on physical inventory across multiple locations using native iOS and Android apps plus a web dashboard, with built-in barcode and QR code scanning via the smartphone camera, photo-based visual tracking, customizable folders and fields, low-stock and date-based alerts, offline capture with automatic sync, and PDF/CSV reporting. The platform currently holds 11.5 million tracked items and 47 million processed transactions across more than 15,000 business customers, with a self-reported base of 8,500+ five-star app store reviews. Named enterprise users include Sephora, Chewy, Terminix, and IT Schneider, with verticalized go-to-market targeting construction, medical/healthcare, warehousing, retail, electrical, education, and other field-service industries.
The product is delivered as a five-tier subscription: Free (100 items, 1 user), Advanced ($24/mo on annual or $49/mo monthly, 500 items, 2 users), Ultra ($74/mo annual, 2,000 items, 5 users), Premium ($149/mo annual, 5,000 items, 8 users, with QuickBooks Online, Slack, and Teams integrations), and a quote-based Enterprise tier (10,000+ items, 12+ users, SSO, API and Webhooks, dedicated Customer Success Manager). A 50% first-year annual discount and 20% renewal discount drive annual contract conversion. Go-to-market is hybrid: a product-led growth self-serve funnel with 14-day free trials on website and app stores for SMBs and individual users, layered with a consultative Premium/Enterprise sales motion for mid-market and enterprise buyers. The company operates as a fully distributed organization of roughly 70 employees across 3 countries and 17 U.S. states, and is privately held with no disclosed parent company.
Key technology and commercial dependencies include distribution through the Apple App Store and Google Play, integrations with Amazon Business US (procurement), QuickBooks Online (accounting), Slack and Microsoft Teams (notifications), and SSO/Webhooks (enterprise extensibility). Notable data gaps in the input include undisclosed founding date precision, no published revenue or ARR, no verified funding totals beyond nominal records for Heron Rock Fund (2020) and Lombardstreet Ventures (2018), and no named investors beyond those two entries.
Sortly firmographics
Firmographics- Name
- Sortly
- Legal name
- Sortly Inc.
- Website
- https://sortly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sortly is a mobile-first cloud-based inventory management SaaS platform serving 15,000+ businesses across construction, healthcare, warehousing, and retail, offering barcode scanning, visual tracking, and multi-location sync through a freemium-to-enterprise subscription model.
- Ownership category
- akta.pro rank
Sortly industry classification
Industry- Product category
- Inventory Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)
Keywords
Where Sortly is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sortly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model with four paid tiers (Advanced, Ultra, Premium, Enterprise) offering increasing item limits, user licenses, and feature access. Revenue recognized on subscription basis with annual or monthly billing cycles. 50% discount offered on yearly plans for first year (20% renewal discount thereafter).
- Free Tier: Free tier provides basic inventory tracking for up to 100 items and 1 user license, serving as acquisition channel for paid tier upgrades through feature and capacity limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic inventory tracking for individuals getting started |
| Subscription | Annual | Advanced - Optimal inventory levels for small teams |
| Subscription | Annual | Ultra - Simplified day-to-day inventory tasks for growing businesses |
| Subscription | Annual | Premium - Streamlined inventory processes and oversight |
| Subscription | Multi-year contract | Enterprise - Customized inventory processes and control for large organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Sortly product offering
Product offeringCore offering
Sortly provides a cloud-based, mobile-first inventory management SaaS platform that enables businesses and individuals to track items, supplies, tools, and equipment using smartphones with built-in barcode and QR code scanning, photo-based item identification, low stock alerts, and offline access. The platform supports multi-location inventory, customizable fields and folders, real-time cloud synchronization across devices, role-based permissions, reporting with PDF/CSV exports, and integrations with QuickBooks Online, Slack, Microsoft Teams, Amazon Business US, and an API with webhooks on the Enterprise plan.
Product overview
Sortly is a cloud-based inventory management software platform offered across five pricing tiers: Free (100 items, 1 user), Advanced ($24/mo, 500 items, 2 users), Ultra ($74/mo, 2,000 items, 5 users), Premium ($149/mo, 5,000 items, 8 users), and Enterprise (10,000+ items, 12+ users). The platform provides core inventory tracking capabilities including mobile apps for iOS/Android, barcode/QR code scanning and labeling, photo-based inventory management, low stock alerts, custom fields and folders, reporting, and cloud synchronization. Integrations vary by tier: Premium and Enterprise plans include QuickBooks Online, Slack, Microsoft Teams, and SSO; Enterprise adds API/Webhooks access. The software serves multiple industries including construction, medical, warehouse, electrical, interior design, education, and home inventory management.
Differentiator
Problem solved
Functional benefit
Products and services
- Sortly Inventory Management Software Cloud-based, mobile-first inventory management SaaS platform with barcode/QR scanning, photo-based tracking, low stock alerts, multi-location support, custom fields and folders, cloud synchronization, role-based permissions, reporting with PDF/CSV exports, and integrations with QuickBooks Online, Slack, Microsoft Teams, Amazon Business US, and API/Webhooks (Enterprise).
- Sortly Mobile App Top-rated native mobile application for iOS and Android that enables inventory tracking from any device or location, including offline access with automatic cloud synchronization when connectivity is restored.
Quantifiable outcome
- Over 15,000 businesses use Sortly for inventory management
- +3 more outcomes
Companies that use Sortly
Customer profileNamed customers6 records
Segments15 records
Ideal customer profiles3 records
Sortly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Sortly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and standard.
- QuickBooks OnlinecoreNative integration allowing users to easily send invoices and purchase orders directly to their QuickBooks Online account. Available on Premium and Enterprise plans.
- SlackstandardIntegration allows team members to receive notifications about inventory changes directly in Slack channels, enabling real-time awareness without switching tools.
- Microsoft TeamsstandardSimilar to Slack integration, enables Teams channel notifications for inventory changes and alerts.
- Amazon Business UScoreUltra plan and above can connect Amazon Business US account to order needed items directly from inventory and track orders from placed to delivered within Sortly.
- Google Sign-InstandardAllows users to authenticate and register accounts using Google credentials, simplifying onboarding process.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
Sortly competitors and assessment
Company assessmentDirect peers
- inFlow Inventory: Direct SMB-focused inventory management SaaS with mobile and barcode scanning. Sortly maintains an explicit 'Sortly vs. inFlow' comparison page, indicating head-to-head competition for the same buyer.
- Asset Panda: Mobile-first asset and inventory tracking SaaS emphasizing ease of use and customization, directly overlapping with Sortly's core value proposition of visual, mobile-first item tracking for SMB and mid-market customers.
- Fishbowl Inventory: QuickBooks-integrated inventory and manufacturing software for SMBs. Competes for the same construction, retail, and light-manufacturing buyer that Sortly targets via its mobile-first, QuickBooks-integrated Premium and Enterprise tiers.
- Unleashed Software: Cloud inventory management software for SMB manufacturers, wholesalers, and retailers with QuickBooks/Xero integrations. Overlaps with Sortly's QuickBooks-anchored, multi-vertical go-to-market.
- Ordoro: E-commerce shipping and inventory management software for SMB merchants. Competes head-to-head for the small retailer and online seller segments where Sortly operates and offers Amazon Business US integration overlap.
Broad incumbents
- Zoho Inventory: Cloud inventory management module within the broader Zoho suite of 40+ business apps. Competes on price and integration breadth rather than on mobile-first UX, the dimension where Sortly differentiates.
- Cin7: Mid-market and enterprise inventory/OMS platform with EDI, integrations, and multi-channel retail focus. Represents the upmarket destination Sortly must credibly reach to justify its enterprise tier.
- Brightpearl: Retail-focused inventory and order management SaaS, owned by Sage. Competes for the multi-location retail segment Sortly serves and sets the bar for enterprise retail inventory workflows.
Emerging players
- Stockpile by Canvus: Cloud-based inventory app for small businesses and home users, similar to Sortly's home and SMB use cases with mobile-first design and barcode scanning.
Others
- Apple AirTag / Find My network: Consumer-grade physical item tracking from a platform incumbent. Represents an adjacent category that could eventually disintermediate entry-level home and SMB inventory tracking use cases for Sortly's lower tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sortly social profiles
Digital presenceSortly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sortly leadership team
Management profileNumber of profiles
Profiles5 records
Sortly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sortly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sortly
What does Sortly do?
Sortly provides a cloud-based, mobile-first inventory management SaaS platform that enables businesses and individuals to track items, supplies, tools, and equipment using smartphones with built-in barcode and QR code scanning, photo-based item identification, low stock alerts, and offline access. The platform supports multi-location inventory, customizable fields and folders, real-time cloud synchronization across devices, role-based permissions, reporting with PDF/CSV exports, and integrations with QuickBooks Online, Slack, Microsoft Teams, Amazon Business US, and an API with webhooks on the Enterprise plan.
Is Sortly a public or private company?
Sortly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sortly founded?
Sortly was founded in 2013. It employs 1 to 10 people.
Where is Sortly based?
Sortly is headquartered in Redwood City, United States, in the North America region.
How does Sortly make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are free Tier.
Who are Sortly's main competitors?
Direct peers on record are inFlow Inventory, Asset Panda, Fishbowl Inventory, Unleashed Software and Ordoro. Broad incumbents are Zoho Inventory, Cin7 and Brightpearl. Stockpile by Canvus is listed as an emerging player. Apple AirTag / Find My network is listed as an others.
Does Sortly have an API?
Yes. The Sortly API allows other software applications to access data from your Sortly account outside of Sortly. Webhooks integration allows you to automate messages when an event occurs in Sortly. API access is available on Enterprise plan.
What industry is Sortly in?
Sortly's product category is Inventory Management Software. Its primary akta.pro industry code is BPAEAOAE, IT Asset Discovery, Inventory & CMDB Services. Its NAICS code is 518210 and its SIC code is 7370.