Nutripure

What Nutripure does

Nutripure is a French Digital Native Vertical Brand (DNVB) founded in 2017 by Christophe Carrio, headquartered in Deyme, France. The company develops, manufactures, and distributes a catalog of 103 food supplements and 24 curated packs across three pillars: Health (Santé), Bodybuilding (Musculation), and Endurance. Its formulations are differentiated by the systematic use of patented, clinically-studied ingredients—including Peptan® collagen peptides, KSM-66® ashwagandha, Epax® omega-3, Carnipure® L-carnitine, and Creapure® creatine—combined with EN 17444 anti-doping certification, Halal/Kosher compliance, and Friend of the Sea-sourced fish oils. Functional differentiation rests on third-generation bioactive forms (methylated B9/B12, magnesium bisglycinate and L-threonate) and proprietary digestion technology (PureDigest™) used in endurance SKUs.

Nutripure operates an exclusively direct-to-consumer e-commerce model, selling through nutripure.fr in France and country-specific storefronts for Spain and Italy on nutripure.com. Pricing ranges from €12.90 (Glycine) to €139.90 (Collagen Peptan 4kg bucket), with multi-month pack discounts, free shipping above €49.90, and 3x interest-free installment payments. Customer acquisition blends content marketing (Le Mag blog), Instagram organic and paid social with UTM-tracked campaigns, athlete endorsements (Olympic and world champions), earned media in Doctissimo, Top Santé, L'Équipe, and Jogging International, plus referral (Parrainage) and loyalty (Fidélité) programs with cashback mechanics. Distribution is purely digital, with no third-party retail or pharmacy presence disclosed.

The company is privately held under PAI Partners following a March 2025 secondary buyout from Ardian, which itself had acquired a stake in May 2022 alongside Bpifrance. PAI's transaction was awarded PE Hub's Deal of the Year: Small-Cap Europe. Nutripure has reported over 90% annual growth since founding and maintains a 4.6/5 store rating across 13,000+ verified reviews, with individual hero SKUs (Whey Isolate, Collagen Peptan) each carrying 1,000+ reviews.

Name

Nutripure

Legal name

Nutripure

Website

https://nutripure.fr

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Nutripure is a French DNVB founded in 2017 that develops and sells food supplements and sports nutrition through direct e-commerce in France, Spain, and Italy, serving athletes and health-conscious consumers with clinically-studied, patented ingredients.

Ownership category

akta.pro rank

Product category

Sports Nutrition and Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Probiotics & Digestive Health Supplements (CRADAGAF), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Sports nutrition supplements
• Dietary supplements
• Organic superfoods
• Collagen peptides
• Protein powders

Headquarters

HQ city

Deyme

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Nutripure generates revenue through direct-to-consumer sales via its e-commerce platform. The company sells individual products (vitamins, minerals, proteins, collagen, endurance supplements) and curated packs/bundles. Additional revenue comes from gift cards and accessory products. Payment options include 3x interest-free installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Nutripure develops, manufactures, and distributes food supplements and organic superfoods directly to consumers via its own e-commerce platform, organized around three pillars: Santé (health), Musculation (bodybuilding), and Endurance. The catalog of 103 products and 24 curated packs relies on patented, clinically-validated branded ingredients (Peptan®, KSM-66®, Epax®, Carnipure®, Creapure®) with French manufacturing, full raw-material traceability, and EN 17444 anti-doping certification. Distribution is exclusively digital through nutripure.fr (France) and nutripure.com (Spain and Italy), with athlete endorsements, content marketing, referral/loyalty programs, and 3x interest-free payment driving customer acquisition.

Product overview

Nutripure is a French digital brand specializing in sports nutrition and food supplements, founded in 2017 by Christophe Carrio. The company operates around three core values: quality and purity of raw materials, transparency, and affordable pricing. Nutripure's product portfolio centers on three main pillars: Health (Santé), Bodybuilding (Musculation), and Endurance. The offering is structured around core individual supplements (collagen peptides, multivitamins, magnesium, omega-3, proteins, vitamins D3/K2, adaptogens, probiotics) and bundled packs for specific goals. The company positions itself on scientific formulation with branded ingredients (Peptan®, Epax®, Creapure®, KSM-66®, Carnipure®) and emphasizes French manufacturing, traceability, and anti-doping certification. Notable product lines include the Long Distance endurance range (energy drinks, gels, recovery drinks), comprehensive health bundles like 'Les Incontournables,' and targeted solutions for joint health, stress, and muscle building.

Differentiator

Problem solved

Functional benefit

Products and services

• Peptides de Collagène Peptan® Hydrolyzed bovine collagen peptides (type I and III) sourced from Peptan® at 2000 Daltons molecular weight for optimal bioavailability. Marketed as the #1 collagen peptide reference with clinical efficacy for joint health, tendon support, skin elasticity, and bone density. Available in multiple sizes (310G, 1.2KG, 4KG) and flavors, and EN 17444 anti-doping, Halal (2026), and Kosher (2026) certified.
• Multivitamines Comprehensive multivitamin supplement with 21 bioactive nutrients (12 vitamins, 5 minerals, Coenzyme Q10, Quercetin, NAC, Lutein). Formulated for energy metabolism, immune support, and cellular protection against oxidative stress. Used by Olympic Shooting Champion Jean Quiquampoix for immunity and sustained concentration during training.
• Magnésium Taurine B6 Magnesium bisglycinate supplement combined with Taurine and Vitamin B6, designed to reduce fatigue and support the nervous system. High cellular absorption enabled by glycine content; supports energy, stress management, and sleep quality.
• Oméga 3 Epax® Premium fish oil omega-3 supplement sourced from Epax® with 420mg EPA and 300mg DHA per capsule. Sourced from small fatty fish in Friend of the Sea certified fisheries, targeting cardiovascular, brain, and eye health.
• Whey Isolate Native Lactose-free whey protein isolate from French pasture milk with 94% protein content and 24% BCAA. Designed for athletes and lactose-intolerant individuals for muscle growth and recovery. Backed by 1,087 verified reviews.
• Protéine Végétale Bio Organic vegan protein powder combining pea protein and rice protein to deliver a complete amino acid profile. Contains 80% protein and 18% BCAA, designed for vegetarians and vegans with excellent digestibility.
• Créatine Creapure® Creatine monohydrate supplement using Creapure® to improve strength, power, and recovery. German-manufactured pharmaceutical-grade creatine for strength and performance training.
• Vitamine D3 K2-MK7 Vitamin D3 supplement combined with Vitamin K2-MK7 to support bone health, immune function, and energy. Available in 1000 UI and 3000 UI strengths.
• Ashwagandha KSM-66® Adaptogenic ashwagandha supplement using KSM-66® extract for stress regulation, sleep quality improvement, and physical/mental performance support. KSM-66® is described as the world's most clinically studied form of ashwagandha.
• Pure Bio² (Pré et Probiotiques) Synbiotic supplement combining prebiotics and probiotics to support healthy gut microbiota and comfortable digestion. Targeted at the gut-health and digestive-comfort use case.
• Pack Les Incontournables Curated essential health bundle combining Multivitamines, Magnesium (capsule or powder form), and Omega 3 Epax® for year-round foundational health. 1-month pack priced at €57.33 with a 10% bundle discount; endorsed by 5-time Karate World Champion Alexandra Recchia for energy, vitality, and overall wellness.
• Boisson Énergétique Long Distance Endurance-focused energy drink containing 32g carbohydrates per sachet, enriched with electrolytes, BCAAs, and vitamins. Features PureDigest™ technology to optimize nutrient absorption and digestive comfort during intense physical effort.
• Gel Énergétique Long Distance Energy gel for prolonged endurance efforts delivering a rapid natural carbohydrate boost. Available in boxes of 12 gels for runners, triathletes, and other endurance athletes.
• Recovery Long Distance Post-exercise recovery drink providing 15g protein, 30g carbohydrates, 5g Solugel® collagen, 5g glutamine, 3g crystalline glycine, electrolytes, and vitamins to optimize recovery after endurance efforts.
• NeuroMagné² Magnesium L-Threonate supplement formulated for sleep support and cognitive function, leveraging the brain-penetrant form of magnesium.
• Pure Zen Stress relief supplement combining adaptogenic ingredients to support stress management and emotional balance for daily wellness.
• Arthropure² Natural joint-support formulation combining chondroitin, glucosamine, MSM, and boswellia, designed for cartilage regeneration and joint pain relief (osteoarthritis).
• Pure Gainer Weight gain supplement combining Whey, Collagen, and Oats to support muscle mass growth, available in 3 flavor options.
• Pure Recovery Post-workout recovery supplement combining Whey, Collagen, and Creatine to support muscle growth, joint health, and exercise recovery.
• Hydrapure Pastilles Hydratation Hydration tablets diluted in water to replace sodium, potassium, magnesium, and calcium lost during exercise, supporting endurance and training in hot conditions.
• Électrolytes en poudre Sugar-free powdered electrolytes based on citrates, designed for intensive training or hot-weather exercise. Lemon flavor formulated without controversial sweeteners.
• Online Nutritionist Consultation Online nutritionist consultation service offering personalized nutritional advice and supplement recommendations to consumers seeking tailored guidance.

Quantifiable outcome

• Over 90% annual growth since 2017 founding
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• RousselotcoreTechnology or IntegrationRousselot is the manufacturer of Peptan® collagen peptides, Nutripure's key joint health and skin supplement ingredient. Peptan® is described as the world's most studied collagen peptide with proven efficacy from numerous clinical studies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyProtein: THG-owned UK-based DNVB selling sports nutrition (whey, creatine, vitamins, bars) direct-to-consumer across Europe. Same product categories, target consumer (athletes/sports enthusiasts), and e-commerce DNVB model, but at significantly larger scale and with broader geographic footprint.
• Prozis: Portuguese sports nutrition and supplements DNVB with vertically-integrated production and broad European reach. Directly comparable product mix (proteins, vitamins, performance supplements), pure e-commerce GTM, and similar athlete-driven marketing playbook.
• Bulk.com: UK-based DNVB specializing in sports nutrition (bulk powders, capsules, ready-to-drink). Direct competitor across most of Nutripure's product categories with a similar DTC-led growth model and established European footprint.
• Body&Fit: Netherlands-based sports nutrition DNVB selling proteins, vitamins, and performance supplements direct-to-consumer across Europe. Highly comparable model—own-brand DTC, broad catalog, sports-focused audience, and multi-country expansion.
• Forté Pharma: French pharmaceutical-grade dietary supplement brand with broad product portfolio across health, slimming, energy, and beauty. Closest French-market peer in terms of category overlap and consumer demographic (women's health, vitality, weight management).
• Foodspring: Berlin-based premium sports nutrition DNVB, now owned by Mars. Competes head-to-head with Nutripure in clean-label proteins, recovery, and functional supplements, particularly in German-speaking and broader European markets with similar premium positioning.
• Pileje: French micronutrition and dietary supplements company with a strong B2B/health-professional channel plus consumer DTC. Highly comparable in the French health supplement market where Nutripure competes most heavily for the same health-conscious consumer.

Regional players

• Yamamoto Nutrition: Italian sports nutrition brand with strong domestic market position and growing European DTC reach. Directly comparable in Nutripure's Italian market with overlapping product categories and a similar premium-ingredient positioning.
• Oenobiol: French beauty-from-within and wellness supplement brand, part of a larger healthcare group. Strong French market overlap with Nutripure's health segment, particularly in vitamins, hair/skin, and women's health supplements—though with more pharmacy distribution.
• Nutrend: Czech-based sports nutrition and supplement brand with manufacturing and broad European distribution. Comparable product range (proteins, energy gels, vitamins) but stronger Central/Eastern European footprint with more retail/wholesale presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nutripurefr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutripure