Professional Group Marketing

What Professional Group Marketing does

Professional Group Marketing operates as PGM Insurance Services, LLC, a full-service insurance General Agency founded in 1981 and headquartered in Brewster, New York, with a secondary office in Rye Brook. The firm functions as an intermediary between insurance carriers and independent brokers/agents, giving brokers single-point access to a broad portfolio of employee benefit products across 30 states and Washington D.C., with particular depth in the New York Tri-State region. Employer clients span sole proprietors through groups with 20,000 or more lives.

The product set is organized into medical (fully insured, self-funded, partially self-funded, individual, Medicare supplement, and Rx carve-out), ancillary lines (dental, vision, group life, STD, LTD, NY DBL, enhanced state disability, and long-term care), and property & casualty (workers' compensation, liability, auto, and key man life), supplemented by international medical and travel coverage through International Medical Group. PGM distributes via the proprietary Broker Resources Portal for commission reporting and enrollment, and the HealthConnect Portal for quoting and provider lookup, while marketing channels include broker events, sponsored CE webinars, co-branded carrier events, and trade publication advertising.

Revenue is earned primarily through carrier commissions, with disclosed rates of 5% on Empire Blue Cross Blue Shield EPO/PPO products and 2% on HMO. PGM operates as an LLC affiliated with the Acrisure nationwide insurance platform, and its go-to-market is channel-driven — independent brokers source groups from their own books and route them through PGM for carrier placement — supplemented by a small internal sales team for direct outreach on large accounts.

Name

Professional Group Marketing

Legal name

PGM Insurance Services, LLC

Website

https://pgmgroup.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Professional Group Marketing (PGM Insurance Services, LLC) is a Brewster, NY-based insurance General Agency founded in 1981 that connects independent brokers with multiple carriers to deliver medical, ancillary, and P&C employee benefit products to employers of all sizes across 30 states.

Ownership category

akta.pro rank

Headquarters

HQ city

Brewster

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Carrier Commissions: PGM operates as a General Agency earning commissions from insurance carriers for placing employee benefit business. Commissions are typically structured as a percentage of premium (e.g., 5% of premium on EPO/PPO sales, 2% on HMO sales as seen with Empire BCBS)

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Professional Group Marketing (PGM) is a full-service insurance General Agency that distributes employee benefit insurance products to independent insurance agents and brokers. It provides medical, dental, vision, life, disability, long-term care, Medicare supplement, and property & casualty coverages, along with ancillary services such as COBRA administration, HSAs/FSAs/HRAs, wellness, EAP, and compliance support. PGM is compensated through commissions paid by insurance carriers.

Product overview

Professional Group Marketing (PGM) is a full-service General Agency offering a comprehensive portfolio of insurance products and services to insurance agents and brokers. The company provides medical insurance solutions (Fully Insured Medical, Self-Funded Medical, Partially Self-Funded Medical, Individual Medical, Medicare Supplement and Drug Plans), ancillary services (Dental, Vision, Group Life Insurance, Short-Term and Long-Term Disability, Long-Term Care Insurance), and properties and casualties coverage (Workers' Compensation, Liability Insurance, Auto Insurance, Individual/Key Man Life Insurance). PGM also offers international medical and travel insurance through IMG partners, and additional services including Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Health Reimbursement Accounts (HRA), Wellness Programs, Worksite Benefits, COBRA Administration, Employment Assistance Programs (EAP), and Compliance Assistance. The company operates two key platforms: the Broker Resources Portal for commission reports and enrollment information, and the HealthConnect Portal for benefits quotes and provider connections. PGM serves employers from sole proprietors to 20,000+ employees across 30+ states.

Differentiator

Problem solved

Functional benefit

Products and services

• Fully Insured Medical Group medical insurance where the employer contracts with an insurance carrier that assumes financial responsibility for enrollees' medical claims and administrative costs. Distributed through PGM's broker network to employers of all sizes.
• Self-Funded Medical Medical plan where employers directly assume the major cost of health insurance for their employees, available in PPO, EPO, HMO, and POS structures financed on a self-insured basis. Targeted at employers seeking greater cost control.
• Partially Self-Funded Medical Plan where the employer pays the insurance carrier only for administrative costs and actual medical claims incurred, potentially costing less than a fully insured plan when claims are lower than expected.
• Professional Employer Organization (PEO) Employee leasing service that outsources employee management tasks including benefits, payroll, workers' compensation, recruiting, risk/safety management, and training.
• Sole Proprietor Medical Health insurance coverage designed for single proprietors, including individuals purchasing their own policies.
• Individual Medical Health insurance coverage that an individual purchases for themselves and their family, regulated by the state where the policy is purchased.
• Medicare Supplement and Drug Plans Group and Individual Medicare Supplement Insurance policies that pay Medicare coinsurance, co-payments, and deductibles, plus prescription drug coverage options.
• RX Carve Out Prescription drug coverage handled separately from other medical coverage, either self-insured with a third-party administrator or through a different insurance carrier.
• Dental Plans Insurance coverage ranging from traditional indemnity programs covering a broad spectrum of services to limited plans focused on preventive services.
• Vision Plans Group vision coverage providing annual eye examinations and eyeglasses.
• Group Life Insurance Coverage providing money to beneficiaries if the insured individual dies during a defined time period, generally less expensive than comparable individual policy coverage.
• Long-Term Disability (LTD) Insurance that replaces a percentage of the insured's income in case of disability occurring off the job that lasts for an extended period.
• Short-Term Disability (STD) Insurance that pays a percentage of an employee's salary for a specified period if the employee is ill or injured off the job and cannot perform duties.
• State Mandated Short-Term Disability (NY DBL) Statutory program designed to provide employees with income replacement in case of off-the-job disability.
• Long-Term Care Insurance (LTC) Insurance covering services needed by those with chronic illness or disability when they can no longer care for themselves.
• Medicare Services Expertise on Group and Individual Medicare Supplement Plans and prescription drug coverage, with on-staff Senior Care Specialist assistance.
• International Medical Insurance Annually renewable plans providing seamless coverage for international citizens living or working abroad, traveling between countries, or maintaining multiple residences. Distributed via PGM partnership with IMG.
• Travel Medical Insurance Coverage for individuals, families, and groups from five days up to three years, protecting against illness or injury when traveling outside the home country.
• Student Coverage Long-term and short-term coverage designed for international staff and students involved in educational or cultural exchange programs.
• Travel Insurance/Trip Cancellation Coverage for medical expenses and financial losses including non-refundable pre-payments incurred while traveling, issued for the duration of the booked trip.
• Workers' Compensation Customized coverage providing wage replacement and medical benefits to employees injured in the course of employment.
• Liability Insurance Commercial general liability coverage protecting businesses from physical injury, property damage, and financial damage claims.
• Individual Life / Key Man Insurance Individual or group life insurance policies with one-on-one assessments to determine appropriate coverage for financial protection of dependents.
• Auto Insurance Commercial auto coverage including collision, comprehensive, rental reimbursement, towing, and uninsured/underinsured motorists protection.
• Broker Resources Portal Online portal enabling PGM's broker clients to access commission reports, enrollment information, and compensation details.
• HealthConnect Portal Online tool for searching quotes on benefits and rates or connecting with healthcare providers, accessible to brokers and clients.

Quantifiable outcome

• 30+ years serving the insurance industry
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• AetnacoreChannel Partner/ Reseller/ Distributor · 30 September 2016Aetna provides small group insurance plans in New York through PGM; discontinued platinum plans in 2017 but continues offering other competitive small group plans
• Empire Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ Distributor · 16 September 2016Empire BCBS re-entering small group market with 28 new plans and 3 provider networks; PGM facilitates broker access to Empire products with 5% commission on EPO/PPO sales and 2% on HMO sales
• AcrisurecoreChannel Partner/ Reseller/ DistributorPGM is part of the nationwide Acrisure network, providing access to an array of insurance policies and carriers for specialized and high-risk individuals as well as standard coverage options
• IMG (International Medical Group)coreTechnology or IntegrationIMG provides international medical and travel insurance products serving millions worldwide in 170+ countries, with services helping overcome language, currency, and cultural challenges

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Warner Pacific Insurance Services: Acquired by Acrisure and listed as the controlling privacy-policy entity for PGM and a portfolio of affiliated GA brands. Operates the same general-agency model placing group benefits through brokers, with shared back-office and carrier relationships.
• World Insurance Associates: Acquisitive US insurance brokerage with strong Northeast and mid-Atlantic presence and dedicated commercial/employee benefits practices. Comparable as a fast-growing mid-market GA/broker model in similar geographies to PGM.
• The Partners Group: Mid-sized independent insurance and financial services broker focused on employee benefits for SMB and mid-market employers. Comparable as a smaller-scale, multi-carrier GA/broker competing for similar broker partners and employer clients.

Broad incumbents

• Brown & Brown Insurance: Large national insurance brokerage and GA operator with deep employee benefits and P&C practices. Comparable as a multi-line, multi-carrier intermediary serving brokers and employers across the US.
• USI Insurance Services: National insurance brokerage and consulting firm with a substantial employee benefits practice and proprietary consulting platforms. Comparable in offering brokers and employers multi-carrier placement and benefit consulting across commercial and SMB markets.
• Hub International: Large North American insurance brokerage with significant employee benefits and commercial P&C capabilities. Comparable as a multi-carrier GA/broker serving mid-market and SMB employer groups.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a strong US employee benefits practice. Comparable as a multi-carrier broker placing group medical, ancillary, and P&C coverage for employers.
• Marsh McLennan: Global insurance brokerage and advisory firm with significant US employee benefits and commercial brokerage operations. Comparable in serving brokers and employers with multi-carrier placement and consulting.
• NFP (an Aon company): US-focused insurance brokerage and benefits consultancy with strong mid-market and SMB employer presence. Comparable as a multi-carrier GA/broker serving employers and brokers across group medical and ancillary benefits.
• AssuredPartners: National insurance brokerage with sizable employee benefits and commercial P&C practices built through roll-ups of regional GAs. Comparable in offering multi-carrier placement through a decentralized agency network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Group Marketing