Den Bla Avis
Den Bla Avis (DBA) operates dba.dk, Denmark's largest online classifieds marketplace where private individuals and professional dealers buy and sell new and used consumer goods, vehicles, and equipment across the country.
- Company typePrivate
- Founded1995
- HeadquartersHøjbjerg, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Den Bla Avis does
Den Bla Avis (DBA) operates dba.dk, Denmark's largest online classifieds marketplace for new and used consumer goods, founded as an online platform in 2009 under the broader DBA brand that traces to the 1995 "Den Blå Avis" classifieds franchise. The platform serves two primary customer groups: private Danish consumers transacting C2C (individuals selling used items such as clothing, electronics, furniture, and vehicles) and professional dealers and businesses using DBA as a sales channel. Inventory spans broad categories including fashion, electronics, home and garden, parent-and-child, hobby, art and antiques, business equipment, and a dedicated mobility vertical covering cars, motorcycles, boats, caravans, and industrial/agricultural machinery. Notable category-level activity includes 43,000+ listings in men's clothing and 148,000+ in women's clothing.
DBA's technology is a self-serve online marketplace with category-based browsing, location and condition filters, and an integrated "Fiks færdig" shipped-delivery service that extends reach beyond local pickup. Professional sellers access a separate Dealer Hub (vendpro) for inventory management, and the platform supports premium listing placements ("Betalt placering"), a DBA Boost advertising product (boost.dba.dk), and Banner Annoncering display advertising sold through vend-media.dk. The "Tryg handel" (Safe trading) program provides buyer/seller protection. DBA sits within the Vend corporate group alongside sister automotive marketplace Bilbasen, and is led by CEO Sinne Reventlow with founder Jac Nellemann.
Den Bla Avis firmographics
Firmographics- Name
- Den Bla Avis
- Legal name
- DBA.dk
- Website
- http://www.dba.dk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Den Bla Avis (DBA) operates dba.dk, Denmark's largest online classifieds marketplace where private individuals and professional dealers buy and sell new and used consumer goods, vehicles, and equipment across the country.
- Ownership category
- akta.pro rank
Den Bla Avis industry classification
Industry- Product category
- Online Classifieds Marketplace
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Home, Furniture & Appliances C2C (CRAFAKAD)
Keywords
Where Den Bla Avis is headquartered
LocationHeadquarters
- HQ city
- Højbjerg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Den Bla Avis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Listing and transaction fees: Marketplace takes a commission or fee on transactions. Premium placement options available ('Betalt placering') for sellers wanting increased visibility.
- Advertising services: DBA offers banner advertising ('Bannerannoncering') and DBA Boost services for business customers seeking increased visibility.
- Dealer services: Dealer Hub platform for professional sellers and businesses to manage inventory and sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic listing - Free for sellers to list items on the marketplace |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Den Bla Avis product offering
Product offeringCore offering
Den Bla Avis (DBA) operates DBA.dk, Denmark's largest online classifieds marketplace where private individuals and professional dealers list new and used goods across categories including vehicles, electronics, fashion, furniture, home and garden, sports, and animals. The platform supports C2C and dealer listings with location-based search, condition/size filters, paid placement upgrades, banner advertising for businesses, and an integrated delivery service ('Fiks færdig'). Additional services include DBA Boost for premium listings, banner advertising (Bannerannoncering), and a Dealer Hub for professional seller inventory management.
Product overview
DBA (Den Bla Avis) is Denmark's largest online marketplace operating on a platform model where private individuals and businesses can buy and sell new and used goods. The core product is the DBA Markedspladsen marketplace, which spans multiple categories including electronics, fashion, furniture, vehicles, sports, and animals. The platform also offers business-oriented services including DBA Boost (premium advertising), Banner Annoncering (display advertising), and Dealer Hub (dealer inventory management). The marketplace supports various listing types including sales, free items, and purchase requests, with features like location-based search, size/condition filters, and seller verification.
Differentiator
Problem solved
Functional benefit
Products and services
- DBA Markedspladsen (DBA Marketplace) Denmark's largest online classifieds marketplace where private individuals and professional dealers list new and used goods across categories including vehicles, electronics, fashion, furniture, home and garden, sports equipment, animals, and art/antiques. Features category-based browsing, location-based search, condition/size filters, favorites, and seller verification via 'Tryg handel' safe trading program.
- DBA Boost Premium advertising service that allows businesses to promote their listings on the DBA marketplace for increased visibility.
- Banner Annoncering (Banner Advertising) Display banner advertising solutions sold to business customers seeking brand visibility on the DBA platform.
- Dealer Hub Dealer management platform that enables automotive and vehicle professional sellers to manage their inventory and listings on the DBA marketplace.
- Fiks færdig delivery Integrated delivery service that allows sellers to ship sold items with tracking, enabling national reach for transactions beyond local pickup.
Companies that use Den Bla Avis
Customer profileSegments2 records
Ideal customer profiles2 records
Den Bla Avis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Den Bla Avis partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered parent and minor.
- VendparentDBA is part of Vend, a parent company that owns and operates the Danish marketplace. Vend is responsible for data management and platform operations as stated in the privacy policy.
- BilbasenminorBilbasen is a related automotive marketplace also operated under the Vend umbrella, mentioned as a sister site in the footer.
- CatawikiminorCatawiki B.V. operates as a seller on the DBA platform, listing luxury items such as Cartier eyewear. They use DBA as a distribution channel for their inventory.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Den Bla Avis competitors and assessment
Company assessmentRegional players
- Finn.no: Norway's dominant online classifieds marketplace operated by Schibsted. Highly comparable as the leading Nordic classifieds operator with similar categories (vehicles, real estate, general goods) and a comparable monetization model.
- Blocket: Sweden's largest C2C classifieds marketplace, also operated by Schibsted/Adevinta network. Closely comparable in model, category breadth, and target audience, serving the adjacent Swedish market.
- Marktplaats: Dutch horizontal classifieds marketplace, part of Adevinta. Comparable C2C model with broad category coverage, operating in the Netherlands rather than Denmark but with very similar mechanics.
- Tradera: Swedish online auction and marketplace for secondhand goods, particularly strong in collectibles, fashion, and home. Comparable Nordic C2C marketplace with similar fee-based monetization.
- Wallapop: Spain's leading C2C mobile-first marketplace. Operates primarily in Spain but represents a comparable European horizontal classifieds model with growing European ambitions adjacent to DBA's geography.
Broad incumbents
- Facebook Marketplace: Meta's integrated C2C listings feature reaching the Danish user base via social graph. While not specialized, it competes directly on free local-pickup classifieds and is a broad incumbent pressure on horizontal marketplaces like DBA.
Direct peers
- Gumtree Denmark: Global C2C classifieds platform with a Denmark presence, offering similar listings for secondhand goods, vehicles, and housing. Directly competes with DBA in the Danish market with comparable self-serve listing model.
- Bilbasen: Danish automotive classifieds marketplace operated as a sister company under the Vend umbrella. Directly comparable as a Denmark-focused C2C/B2C marketplace with similar business model, listing fees, and dealer tools, though specialized to vehicles.
- eBay Kleinanzeigen: Germany's leading C2C classifieds platform, formerly eBay-owned and now part of Adevinta. One of the closest peers globally in terms of horizontal category breadth, monetization, and target user.
Emerging players
- Vinted: Pan-European recommerce platform focused on fashion and lifestyle C2C. Operates in Denmark and competes with DBA's fashion subcategories (over 148,000 women's clothing listings) via a more verticalized, mobile-first experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Den Bla Avis social profiles
Digital presenceDen Bla Avis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Den Bla Avis leadership team
Management profileNumber of profiles
Profiles2 records
Den Bla Avis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Den Bla Avis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Den Bla Avis
What does Den Bla Avis do?
Den Bla Avis (DBA) operates DBA.dk, Denmark's largest online classifieds marketplace where private individuals and professional dealers list new and used goods across categories including vehicles, electronics, fashion, furniture, home and garden, sports, and animals. The platform supports C2C and dealer listings with location-based search, condition/size filters, paid placement upgrades, banner advertising for businesses, and an integrated delivery service ('Fiks færdig'). Additional services include DBA Boost for premium listings, banner advertising (Bannerannoncering), and a Dealer Hub for professional seller inventory management.
Is Den Bla Avis a public or private company?
Den Bla Avis is a private company. It is classified as corporate owned and is currently operating.
When was Den Bla Avis founded?
Den Bla Avis was founded in 1995. It employs 51 to 100 people.
Where is Den Bla Avis based?
Den Bla Avis is headquartered in Højbjerg, Denmark, in the Europe region.
How does Den Bla Avis make money?
Three revenue lines are on record. Listing and transaction fees are the primary driver. The others are advertising services and dealer services.
Who are Den Bla Avis's main competitors?
Regional players on record are Finn.no, Blocket, Marktplaats, Tradera and Wallapop. Facebook Marketplace is listed as a broad incumbent. Direct peers are Gumtree Denmark, Bilbasen and eBay Kleinanzeigen. Vinted is listed as an emerging player.
Does Den Bla Avis have an API?
No public API is recorded for Den Bla Avis.
What industry is Den Bla Avis in?
Den Bla Avis's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is CRAFAKAD, Home, Furniture & Appliances C2C. Its NAICS code is 5182 and its SIC code is 7370.