Stadium

What Stadium does

Stadium is a Chicago-based multi-platform sports network founded in 2017 that aggregates and streams live and replay sports content focused on combat sports and niche baseball. Its programming covers Bare Knuckle Fighting Championship (BKFC), Professional Fighters League (PFL), Bellator, Bare Knuckle Boxing (BKB), Combat FC, SlapFight, Minor League Baseball (MiLB), Banana Ball, and PokerGo content, delivered primarily through the Stadium Channel on Bally Sports Live as a free, ad-supported direct-to-consumer streaming product.

The underlying technology is a live streaming video platform with content specialization as its primary differentiator rather than proprietary technical infrastructure; distribution is anchored by a partnership with Bally Sports, which provides the streaming rails and audience reach. The platform serves combat sports fans, baseball fans (particularly MiLB and Banana Ball viewers), and poker enthusiasts seeking consolidated access to sports content not widely available on mainstream broadcast or streaming services.

Stadium monetizes through advertising on free streaming, with content acquisition costs (league and event rights) representing the implied primary operating expense. Distribution is direct-to-consumer via the Bally Sports Live web platform, and the company has begun expanding internationally through a 2026 deal with South Korea's national events body. Pricing is not publicly disclosed and the platform is positioned as free to the end viewer.

Name

Stadium

Website

https://watchstadium.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Stadium is a Chicago-based sports streaming network that aggregates live and replay combat sports, Minor League Baseball, Banana Ball, and poker content for distribution through Bally Sports Live, monetizing via advertising on free direct-to-consumer streaming.

Ownership category

akta.pro rank

Product category

Sports Streaming Media

NAICS

Television Broadcasting Stations (51612), Other Spectator Sports (711219)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD)

akta.pro secondary industry

Sports Live Streaming Platforms (MPACACAF)

Keywords

• Live sports streaming
• Combat sports broadcasting
• Minor league baseball
• Sports streaming network
• Free ad-supported streaming

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Streaming Content Distribution: Free streaming of live sports content through Bally Sports Live platform, monetized through advertising and potential subscription components

Go-to-market motion1 record

Distribution channels1 record

Core offering

Stadium operates a free, ad-supported live sports streaming channel distributed via Bally Sports Live. It broadcasts combat sports programming from leagues including BKFC, PFL, Bellator, BKB, SlapFight, and Combat FC, along with Minor League Baseball, Banana Ball, and poker content for individual sports fans.

Product overview

Stadium is a sports streaming channel available on Bally Sports Live. The offering consists of the Stadium Channel which streams live sports content including combat sports (Bare Knuckle Boxing, Pro Fighters League, Bellator, SlapFight), Minor League Baseball (MiLB), Banana Ball games, and poker programming. The channel provides on-demand replays alongside scheduled live events.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadium Channel Free, ad-supported live sports streaming channel carrying combat sports (BKFC, PFL, Bellator, BKB, SlapFight, Combat FC), Minor League Baseball, Banana Ball, and poker programming, distributed to individual sports fans via the Bally Sports Live streaming platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• South Korea National Events BodycoreStrategic or Co-development Partner · 29 April 2026Stadium signed a deal with South Korea's national events body to distribute and stream national Korean events, expanding its international sports content portfolio.
• Bally SportscoreChannel Partner/ Reseller/ DistributorStadium Channel content is distributed through Bally Sports Live streaming platform, enabling access to MiLB, BKFC, PFL, and other sports content via the Bally Sports network.
• Bare Knuckle Fighting Championship (BKFC)coreStrategic or Co-development PartnerStadium streams BKFC events including BKFC 23, 48, 49, 51 and fight night events. BKFC is a premier bare knuckle boxing promotion.
• Professional Fighters League (PFL)coreStrategic or Co-development PartnerStadium streams PFL 2025 World Tournament events including First Round matches and 2024 Championships content.
• BellatorcoreStrategic or Co-development PartnerStadium streams Bellator Champions Series and Bellator 300/301 events, including matchups like Nemkov vs. Davis and Amosov vs. Jackson.
• Minor League Baseball (MiLB)coreStrategic or Co-development PartnerStadium provides dedicated MiLB channel on Bally Sports Live, streaming Minor League Baseball games and content.
• Banana BallminorStrategic or Co-development PartnerStadium streams Banana Ball games including Indianapolis Clowns vs Firefighters and various team matchups at venues like Fluor Field and Whataburger Park.
• BKB (Bare Knuckle Boxing)minorStrategic or Co-development PartnerStadium streams BKB events including BKB 36, 37, 50, 51, 52 and various Bare Knuckle Brawls series events.
• PokerGominorStrategic or Co-development PartnerStadium streams PokerGo No Gamble, No Future content including episodes featuring players like Antonio Esfandiari and Daniel Negreanu.
• Combat FCminorStrategic or Co-development PartnerStadium streams Combat FC events including Combat FC 12 Undercard replay from Shriner's Auditorium.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UFC Fight Pass: Subscription streaming service from the UFC featuring MMA and combat sports content. Overlaps with Stadium's combat sports positioning, though owned by a single promoter.
• FloSports: Subscription-based niche sports streaming platform covering combat sports, wrestling, and other underserved verticals. Closely aligned business model targeting dedicated fans of niche sports with exclusive rights.
• TrillerTV (formerly FITE TV): Combat sports-focused streaming platform distributing boxing, MMA, and bare knuckle events including BKFC. Directly competes with Stadium for both rights and combat sports viewers.
• Willow TV: Niche sports streaming service focused on cricket, demonstrating the FAST/specialty sports channel model Stadium uses for underserved sports verticals.

Broad incumbents

• DAZN: Global sports streaming platform with significant combat sports rights (boxing, MMA). Larger incumbent that competes for both rights and viewers in Stadium's core verticals.
• ESPN+: Disney-owned sports streaming service offering live combat sports (UFC PPV), MLB, and other sports content. A broad incumbent with overlapping combat and baseball rights.
• Bleacher Report: Sports media network offering highlights, live content, and short-form sports programming. Overlaps with Stadium's live sports streaming and audience demographics.
• FanDuel TV: Sports content network operated by FanDuel offering live sports and sports betting programming. Comparable distribution model as a streaming sports channel with advertising and partnership monetization.
• TNT Sports: Major sports broadcasting network offering live combat sports (boxing, MMA) and other premium sports content. Overlaps with Stadium's content verticals as a larger rights buyer and distributor.

Emerging players

• VSiN: Sports betting and sports content network distributed via cable and streaming. Comparable model of a focused sports vertical delivered through linear/streaming partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/watchstadium

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadium