The Parent Company
Gold Flora is a California-based, vertically integrated cannabis operator founded in 2017, producing premium vapes, indoor flower, and sleep gummies distributed through 90-plus dispensaries and company-owned retail; now in receivership following its 2023 merger with The Parent Company.
- Company typePrivate
- Founded2017
- HeadquartersSan Jose, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Parent Company does
Gold Flora is a California-based, woman-owned and operated, vertically integrated cannabis company founded in 2017. Its operations span cultivation and manufacturing in Desert Hot Springs, distribution through the LeafLink B2B platform, and a company-owned retail storefront in Sacramento. The product portfolio is anchored by a tiered disposable vape line — Gold Rush (refined distillate), Black Gold (full-spectrum cured resin), and White Gold (CBD-rich ratio with proprietary PurTec ceramic-coil hardware) — supplemented by premium indoor flower across multiple strains and the Dream sleep-gummy line (10mg CBN/CBD/THC per gummy). Wholesale distribution reaches 90-plus licensed California dispensaries, including chains such as Planet 13, Airfield Supply Co., Higher Level Dispensaries, King's Crew, Golden State Greens, Culture Cannabis Club, The Joint, Mankind, and Koreatown Collective, alongside delivery services.
The business model combines wholesale product sales (one-time purchase through retailer channels), brand licensing (e.g., the Orchid Ventures arrangement), and direct retail through company-owned locations. Pricing is not publicly disclosed at the consumer level; wholesale pricing is accessible to verified retailers via LeafLink. The go-to-market mixes a B2B sales-led wholesale motion, channel-partner retail relationships, and direct-to-consumer store traffic. Following the transformational merger with The Parent Company completed in July 2023, Gold Flora Corporation was ordered into receivership in aid of dissolution on March 28, 2025, with Stone Blossom Capital LLC appointed as Receiver, indicating the company is being wound down under court supervision.
The Parent Company firmographics
Firmographics- Name
- The Parent Company
- Legal name
- Gold Flora, LLC
- Website
- https://theparent.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Closed
- Headcount range
- 251–500 employees
- Short description
- Gold Flora is a California-based, vertically integrated cannabis operator founded in 2017, producing premium vapes, indoor flower, and sleep gummies distributed through 90-plus dispensaries and company-owned retail; now in receivership following its 2023 merger with The Parent Company.
- Ownership category
- akta.pro rank
The Parent Company industry classification
Industry- Product category
- Cannabis products and manufacturing
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
Keywords
Where The Parent Company is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Parent Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Cannabis Product Sales: Revenue generated from selling premium cannabis products including vape pens, disposables, flower, and sleep gummies through retail dispensaries across California.
- Brand Licensing: Gold Flora licenses its brands and products to other operators, including partnerships with companies like Orchid Ventures for brand expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale B2B pricing for verified cannabis retailers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
The Parent Company product offering
Product offeringCore offering
Gold Flora is a vertically integrated California cannabis company that cultivates, extracts, manufactures, and distributes branded premium cannabis products including disposable vapes (Gold Rush, Black Gold, White Gold), sleep gummies (Dream by Gold Flora), and indoor-grown cannabis flower. Products are sold wholesale to 90+ licensed California dispensaries, via the LeafLink B2B platform, and through the company's own Sacramento retail location.
Product overview
Gold Flora is a California-based, vertically integrated cannabis company founded in 2017. The company offers a portfolio of branded products spanning disposable vapes and edibles, complemented by premium indoor flower. The vape portfolio includes three sub-brands differentiated by formulation and target experience: Gold Rush (refined distillate, high potency), Black Gold (full-spectrum cured resin, strain-specific), and White Gold (CBD-rich balanced ratio). The Dream sleep gummy line adds an edibles offering to the portfolio. All products are manufactured in California with exclusive hardware technology and distributed through the company's retail network and wholesale partners.
Differentiator
Problem solved
Functional benefit
Brands
- Gold Rush: Premium cannabis disposable vape line featuring refined distillate oil with strain-specific cannabis derived and natural botanical terpenes, 85-95% THC potency.
- Black Gold
- White Gold
- Dream by Gold Flora
Products and services
- Gold Rush Premium cannabis disposable vape line featuring refined distillate oil with strain-specific cannabis-derived and natural botanical terpenes, 85-95% THC potency, sold in a metallic gold finish. Targeted at adult-use consumers seeking bright, flavorful extracts.
- Black Gold Full-spectrum cured resin disposable vape with strain-specific cannabis-derived terpenes offering bold cannabis taste and 85-95% THC potency in a black soft-touch finish. Targeted at adult-use consumers seeking true-to-strain flavor.
- White Gold CBD-rich balanced-ratio disposable vape featuring full-spectrum cured resin CBD oil with cannabis-derived and natural botanical terpenes, 20-23% THC with mild psychoactive effects, using exclusive PurTec technology with R1 ceramic notch coil and 310mAh battery with 300+ puffs.
- Dream by Gold Flora Sleep Gummies Nighttime sleep aid gummies formulated with 10mg CBN, 10mg CBD, and 10mg THC per gummy, made with real fruit, all-natural flavors, gluten-free and vegan. Targeted at adult-use consumers seeking a sleep-focused edible.
- Premium Indoor Flower Premium indoor-grown cannabis flower products including strains such as Purple Cream, True OG, Lemon Jack, Purple Fog, Super Silver Haze, Lion's Cake, and Blue Zkittlez, cultivated at Gold Flora's California facility.
Quantifiable outcome
- Premium indoor flower and 1G rechargeable vape products available at 90+ California dispensaries
Companies that use The Parent Company
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
The Parent Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Parent Company partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- The Parent CompanycoreGold Flora and The Parent Company completed a transformational merger in July 2023 to create a leading vertically integrated operator in the world's largest cannabis market (California). This was announced via PR Newswire and Business Wire.
- The Parent CompanycoreThe Parent Company and Gold Flora announced plans to combine to create a leading vertically integrated operator in California, the world's largest cannabis market. The merger was structured as a combination of both companies.
- Luxe Collection All-In-One Vaporizer LinecoreGold Flora launched new Luxe Collection All-In-One Vaporizer Line featuring premium oil and most advanced hardware in California. This represents their premium product line with exclusive hardware.
- Jetfuel Cannabis Brand DistributionminorGold Flora expanded the Jetfuel cannabis brand statewide in California and launched cured resin strain-specific cartridge. Jetfuel is one of their branded product lines.
- Orchid VenturesminorOrchid Ventures announced licensing agreement with vertically-integrated Gold Flora, allowing Orchid to use Gold Flora's infrastructure and brand for product distribution.
- Stately BrandscoreGold Flora and Stately Brands formed strategic partnership to accelerate growth of Gold Flora's California-based vertically integrated operation. Stately Distribution is referenced on their website as a distribution partner.
- LeafLinkcoreLeafLink is the industry standard platform for cannabis brands, distributors, and retailers to streamline ordering process, simplify communication, and reduce administrative work. Gold Flora is available on LeafLink for retailer ordering.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
The Parent Company competitors and assessment
Company assessmentDirect peers
- Stiiizy: California-based vertically integrated cannabis brand known for premium vape hardware and pods. Directly comparable to Gold Flora's vapes and vertically integrated operating model across California dispensaries.
- Cookies: California-originated cannabis lifestyle brand with flagship retail, branded flower, vapes, and edibles. Comparable to Gold Flora as a vertically integrated California brand with strong retail and wholesale presence.
- Raw Garden: California cannabis brand focused on clean, strain-specific vape and flower products. Comparable to Gold Flora's California cultivation-to-distribution model and therapeutic/curated product positioning.
- Lowell Herb Co. California cannabis brand with pre-rolls, vapes, and flower distributed through California dispensaries. Directly comparable wholesale brand competitor in the same California retail channel.
- Jeeter: California-born cannabis brand best known for infused pre-rolls and vapes. Comparable premium California brand competing for the same dispensary shelf space.
- Caliva: California-based vertically integrated cannabis operator (formerly part of The Parent Company). Directly comparable vertically integrated California operator with dispensary, brand, and cultivation operations.
- Planet 13: Large-format cannabis dispensary operator in California (Santa Ana) and Nevada. Comparable as a multi-state retail operator; overlaps with Gold Flora's own retail footprint (Airfield, Higher Level, Sacramento).
- Kiva Confections: California cannabis edibles manufacturer with statewide distribution. Comparable premium California brand in the same wholesale channels as Gold Flora's Dream sleep gummies.
Broad incumbents
- MedMen: Multi-state cannabis operator with California retail and wholesale operations. Comparable broader incumbent in the same California cannabis retail and brand segment.
Others
- LeafLink: B2B wholesale marketplace for cannabis brands and retailers. Not a competitor but a critical infrastructure partner/distribution channel used by Gold Flora for retail ordering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Parent Company social profiles
Digital presenceThe Parent Company compliance and trust
Trust signalCompliance4 records
The Parent Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Parent Company leadership team
Management profileNumber of profiles
The Parent Company subsidiaries and ownership
Company hierarchySubsidiaries3 records
The Parent Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Parent Company M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Parent Company
What does The Parent Company do?
Gold Flora is a vertically integrated California cannabis company that cultivates, extracts, manufactures, and distributes branded premium cannabis products including disposable vapes (Gold Rush, Black Gold, White Gold), sleep gummies (Dream by Gold Flora), and indoor-grown cannabis flower. Products are sold wholesale to 90+ licensed California dispensaries, via the LeafLink B2B platform, and through the company's own Sacramento retail location.
Is The Parent Company a public or private company?
The Parent Company is a private company. It is classified as corporate owned and is currently closed.
When was The Parent Company founded?
The Parent Company was founded in 2017. It employs 251 to 500 people.
Where is The Parent Company based?
The Parent Company is headquartered in San Jose, United States, in the North America region.
How does The Parent Company make money?
Two revenue lines are on record. Cannabis Product Sales are the primary driver. The others are brand Licensing.
Who are The Parent Company's main competitors?
Direct peers on record are Stiiizy, Cookies, Raw Garden, Lowell Herb Co., Jeeter, Caliva, Planet 13 and Kiva Confections. MedMen is listed as a broad incumbent. LeafLink is listed as an others.
Does The Parent Company have an API?
No public API is recorded for The Parent Company.
What industry is The Parent Company in?
The Parent Company's product category is Cannabis products and manufacturing. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries. Its SIC code is 2833.