What Freespace does

Freespace, legally Workplace Fabric Limited, is a UK-headquartered (Rickmansworth) provider of an integrated workplace operating system (IWOS) for hybrid and return-to-office strategies. The platform unifies desk booking, room booking, occupancy sensing, wayfinding signage, workplace analytics, and an AI-driven hybrid space planner (DNAi) into a single subscription product targeting global enterprises. Underlying technology combines non-optical hardware sensors (FLO thermal people counters, ONE workspace sensors, PAM environmental sensors) with cloud-based analytics that fuses planned (booking) and actual (sensor) data to deliver utilization, compliance, and predictive insights.

The company serves large multinational organizations across financial services (Nasdaq, Mastercard, AXA, WTW), legal (DLA Piper), technology (Adobe), and other regulated industries with complex hybrid-workforce needs. The product architecture is platform-plus-modules: core booking and analytics sit alongside add-on modules including environmental monitoring, hygiene verification (Cleanreader), and the Freespace IQ global workplace insights report. Distribution is primarily direct enterprise field sales with a 'Book a Demo' CTA, complemented by a self-service Workplace Occupancy Trial (3 months, small one-time setup fee) and a Hybrid Calculator ROI tool.

Freespace operates across EMEA, Asia Pacific, and The Americas via three Regional General Managers. Revenue is generated through annual or multi-year SaaS subscriptions plus hardware sensor deployment and professional services for onboarding; specific pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed funding rounds and reports scale metrics of 165,000+ active users, 8 million desks booked in 2024, and 150+ cities of deployment.

Name

Freespace

Legal name

Workplace Fabric Limited

Website

https://afreespace.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Freespace (Workplace Fabric Limited) is a UK-based provider of an integrated workplace operating system combining sensor-driven occupancy analytics, desk and room booking, AI-based hybrid space planning, and wayfinding signage, serving global enterprises with hybrid workforces across EMEA, APAC, and the Americas.

Ownership category

akta.pro rank

Product category

Workplace Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Facilities Support Services (561210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)

akta.pro secondary industries

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH), Workplace/Occupancy Data, Utilization & IWMS Administration (BPABAFAF), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Workplace management software
• Occupancy analytics platform
• Desk booking system
• Hybrid work platform
• Space utilization sensors

Headquarters

HQ city

Rickmansworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Annual or multi-year subscription for access to the Freespace workplace management platform including desk booking, room booking, analytics, and hybrid space management modules. Pricing appears quote-based, varying by organization size and module selection.
2. Workplace Occupancy Trial: A 3-month trial program with a small one-time setup fee, designed to help organizations gather real-time data on their workplace, uncover hidden opportunities, and demonstrate ROI before committing to a full subscription.
3. Professional Services: Onboarding and implementation services included as part of platform deployment, with setup and customization aligned to customer workplace requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Freespace provides an integrated workplace operating system (IWOS) that combines employee-facing desk and room booking apps, AI-driven hybrid space management, real-time occupancy sensors, and cloud-based analytics. The platform helps enterprises manage hybrid workforces by capturing both planned (booking) and actual (sensor) workspace utilization data, then applying optimization algorithms to improve space efficiency, team co-location, and real estate ROI.

Product overview

Freespace is an intelligent workplace management platform operating as a unified platform-plus-modules architecture. The core offering combines desk booking, room booking, hybrid space management (DNAi), workplace analytics, occupancy sensors, and wayfinding signage into one integrated workplace operating system (IWOS). Supporting modules include PAM environmental sensors, the Cleanreader hygiene scanner, Freespace IQ global insights, and SPOT integrations connecting with Microsoft 365, Google Workspace, Teams, Zoom, Outlook, and Slack. The platform is designed for hybrid and return-to-office workplace strategies, combining real-time sensor data with AI-driven space optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Desk Booking App Employee-facing application that enables pre-booking of desks, car parking, lockers, and visitor spaces, with interactive floorplans and team manager desk booking features for hybrid and WFO mandates.
• Room Booking App Meeting room booking application with Outlook calendar integration, room panel displays showing real-time availability, and sensor-based occupancy detection to eliminate no-show bookings.
• Hybrid Space Manager (DNAi) AI-driven hybrid working software that uses the DNAi algorithm to process team dynamics, individual preferences, business objectives, and hybrid working strategies to generate optimized seating arrangements and space allocation recommendations.
• Workplace Analytics Cloud-based analytics dashboard providing planned, actual, historical, and predictive insights into workspace utilization, attendance, and compliance metrics for data-led real estate decisions.
• Workplace Occupancy Sensors Non-optical occupancy detection sensors including FLO (thermal-imaging people counting) and ONE (individual workspace monitoring) sensors that capture anonymous footfall and utilization data at >95% accuracy.
• Wayfinding Digital Signage Interactive touch-capable digital signage displaying live floorplan data, wayfinding navigation, meeting room details, announcements, and amenity/facility locators.
• SPOT Integrations Integration platform connecting Freespace technology with Microsoft Office 365, Google Workspace, Microsoft Teams, Zoom, Outlook, Slack, and badge/Wi-Fi systems for data-driven workplace automation.
• PAM Environmental Sensor Environmental sensor detecting temperature, humidity, CO2, light, and airborne particulates to monitor indoor air quality and optimize workplace conditions.
• Cleanreader Scanner QR code scanner device for real-time cleaning and sanitization verification, minimizing pathogen spread through automated entry tracking and hygiene assurance.

Quantifiable outcome

• Organizations have saved >$100 million in real-estate costs using the platform
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature7 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Envoy: Envoy provides workplace experience software including visitor management, desk booking, and room booking. While initially focused on visitors, its expansion into hybrid workplace tools creates partial overlap with Freespace's employee-facing booking and space management modules.

Direct peers

• Robin (Robin Powered): Robin is a direct competitor offering a workplace experience platform with desk booking, room booking, wayfinding, and workplace analytics. It serves mid-market and enterprise customers with a similar product architecture to Freespace's core IWOS offering.
• OfficeSpace Software: OfficeSpace offers hybrid workplace management software including desk booking, room booking, space management, and utilization analytics. It targets a similar mid-market and enterprise customer base as Freespace with comparable desk/room booking functionality.
• Density: Density builds people-counting sensors and occupancy analytics for workplaces, directly competing with Freespace's FLO thermal imaging and ONE workspace sensors. Both target enterprise customers seeking accurate, anonymous occupancy data to drive real estate decisions.
• VergeSense: VergeSense provides AI-powered occupancy sensors and workplace analytics, competing head-to-head with Freespace's sensor-based offerings (FLO and ONE). Both companies combine hardware sensors with cloud-based workplace intelligence for enterprise customers.
• SpaceIQ: SpaceIQ provides workplace and space management solutions including IWMS, desk booking, scenario planning, and occupancy analytics. It competes directly with Freespace's workplace analytics and space management capabilities for enterprise customers.

Broad incumbents

• EMS Software (Accruent): EMS Software by Accruent is a long-established IWMS and workplace management platform offering space management, desk/room booking, and analytics. It is a broader incumbent competitor to Freespace in the enterprise workplace software category, with deeper legacy customer bases.
• Eptura: Eptura (formerly iOFFICE + Condeco + Spacewell) is a broader workplace technology incumbent offering a portfolio that includes desk booking, room booking, IWMS, and visitor management. It competes with Freespace across multiple product modules and serves a similar enterprise customer base with a wider solution set.
• JLL Technologies: JLL Technologies is the technology arm of JLL (Jones Lang LaSalle) and offers workplace experience, occupancy analytics, and space management solutions. As a major CRE services incumbent with bundled software offerings, it competes with Freespace particularly with large real-estate-focused enterprise customers.
• Microsoft (Places): Microsoft's workplace coordination platform Places, built into Microsoft 365 and Teams, represents a significant platform-native threat to Freespace's core booking and scheduling use cases. As a broad incumbent, Microsoft can bundle workplace features into existing enterprise agreements at low marginal cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Freespace_Live
• YouTubeyoutube.com/@freespace2870
• LinkedInlinkedin.com/company/workplace-fabric

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freespace