WPDeveloper
WPDeveloper is a Bangladesh-rooted WordPress product company offering a portfolio of 10+ freemium plugins and SaaS tools (Essential Addons, Templately, BetterDocs, NotificationX, easy.jobs, Better Payment, etc.) used by 6 million+ site owners, developers, and agencies across 180+ countries, monetized via tiered licenses and an unlimited-site Agency Bundle.
- Company typePrivate
- Founded2016
- HeadquartersMirpur, Bangladesh
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What WPDeveloper does
WPDeveloper is a privately held, Bangladesh-rooted WordPress product company (Delaware-incorporated; operating team in Dhaka/Mirpur) that develops and distributes a portfolio of 10+ premium WordPress plugins and SaaS products targeting WordPress site owners, developers, and agencies. Its catalog includes Essential Addons for Elementor (90+ widgets, 3,000+ templates, 2M+ users), Templately (6,500+ templates for Elementor and Gutenberg), Essential Blocks for Gutenberg (70+ blocks), BetterDocs (AI-powered knowledge base), NotificationX (social proof/FOMO), easy.jobs (AI-powered recruiting SaaS), EmbedPress, Better Payment (Stripe/PayPal/Paystack), BetterLinks, and SchedulePress, plus the Flexia FSE theme and acquired free plugins Disable Comments and Simple 301 Redirects. Technology is built on PHP/MySQL WordPress with deep integrations into Elementor, Gutenberg, WooCommerce, and major payment/CRM systems; AI features are embedded at the product level rather than via proprietary models.
The company operates a freemium, product-led growth model: free versions of all plugins are distributed via the official WordPress repository, with paid premium upgrades, tiered per-site licenses, and an Agency Bundle (monthly $29, annual $299, lifetime $699) that aggregates unlimited-site access across the entire plugin stack. A 30% commission affiliate program and active WordCamp sponsorship (WordCamp Asia 2025, WordCamp Nepal 2025, WordCamp Europe 2019, WordCamp Dhaka 2019) form the distribution and brand-building backbone. The team of 101-250 includes 34+ WordPress core contributors via the Five For The Future initiative. WPDeveloper is a brand under the parent holding company Startise, which also owns sibling managed-WordPress-hosting service xCloud. The business is privately funded, with no disclosed external venture capital.
WPDeveloper firmographics
Firmographics- Name
- WPDeveloper
- Legal name
- WPDeveloper
- Website
- https://wpdeveloper.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WPDeveloper is a Bangladesh-rooted WordPress product company offering a portfolio of 10+ freemium plugins and SaaS tools (Essential Addons, Templately, BetterDocs, NotificationX, easy.jobs, Better Payment, etc.) used by 6 million+ site owners, developers, and agencies across 180+ countries, monetized via tiered licenses and an unlimited-site Agency Bundle.
- Ownership category
- akta.pro rank
WPDeveloper industry classification
Industry- Product category
- WordPress Plugins & SaaS Tools
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where WPDeveloper is headquartered
LocationHeadquarters
- HQ city
- Mirpur
- HQ country
- Bangladesh
- HQ region
- Asia
Offices2 records
Markets served
WPDeveloper business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium WordPress Plugins: Free versions of all plugins available in WordPress repository with premium upgrades for advanced features, support and multi-site licenses
- Agency Bundle Subscriptions: Unlimited site licenses bundled across all products with monthly, annual and lifetime subscription options
- Individual Plugin Licenses: Per-product licensing with tiered pricing for single site, 5 sites, 25 sites and unlimited sites
- Affiliate Commission: Performance-based affiliate program earning up to 30% commission on referred sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agency Bundle Monthly - Unlimited active sites billed monthly |
| Subscription | Annual | Agency Bundle Annual - Unlimited active sites billed annually |
| One time/ perpetual license | Multi-year contract | Agency Bundle Lifetime - One-time payment for lifetime access |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Program Commission |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
WPDeveloper product offering
Product offeringCore offering
WPDeveloper develops and distributes WordPress plugins and SaaS-based add-ons marketed under the Startise parent brand. Its 14-product catalog covers page building (Essential Addons for Elementor, Essential Blocks), template cloud management (Templately), documentation (BetterDocs), social proof notifications (NotificationX), recruitment (easy.jobs), content embedding (EmbedPress), payment flows (Better Payment), affiliate and link management (BetterLinks), content scheduling (SchedulePress), social login (WP Social), profile avatars (WP User Avatar), review aggregation (WP Review Slider) and coupon management (WP Coupons), with licensing sold via freemium, Personal, Business, and Agency Bundle tiers.
Product overview
WPDeveloper is a dedicated WordPress product company offering a portfolio of 10+ premium WordPress plugins and themes designed to enhance web-building experiences for businesses. The core products include Essential Addons for Elementor (90+ widgets and 3,000+ templates), Essential Blocks for Gutenberg (70+ AI-powered blocks), Templately (6,500+ AI-powered templates), BetterDocs (AI-powered knowledge base), NotificationX (AI-powered social proof), easy.jobs (AI-powered recruitment), EmbedPress (250+ content embeds), Better Payment (Stripe/PayPal/Paystack payments), BetterLinks (link management), and SchedulePress (content scheduling). The company also acquired and maintains free plugins including Simple 301 Redirects and Disable Comments, and offers the Flexia FSE theme. The products serve 6 million+ active users across 180+ countries with flexible licensing, 24/7 support, and a 14-day money-back guarantee. An Agency Bundle provides unlimited site access to all premium plugins at discounted rates.
Differentiator
Problem solved
Functional benefit
Brands
- Essential Addons for Elementor: Most popular elements library with 90+ advanced widgets to enhance Elementor page-building experience.
- Templately
- Essential Blocks for Gutenberg
- NotificationX
- BetterDocs
- easy.jobs
- EmbedPress
- Better Payment
- BetterLinks
- SchedulePress
- Simple 301 Redirects
- Flexia
Products and services
- Essential Addons for Elementor An Elementor extension plugin that adds more than 80 widgets and extensions for designing WordPress pages; targeted at WordPress site builders using Elementor.
- Templately A cloud-based template library plugin for Elementor and Gutenberg that lets WordPress users insert ready-made templates and template blocks into their sites.
- Essential Blocks for Gutenberg A Gutenberg block editor plugin that adds ready blocks and templates to the WordPress block editor for building pages.
- BetterDocs A documentation and knowledge base plugin that helps WordPress site owners create, organize and display knowledge bases and FAQs.
- NotificationX A WordPress plugin that displays real-time social proof notifications (sales, reviews, comments, signups) to boost conversions on WordPress sites.
- easy.jobs A WordPress plugin that turns any WordPress site into a job board, enabling job posting, candidate management and recruitment workflows.
- EmbedPress A WordPress plugin for embedding content from sources such as YouTube, Vimeo, Google Docs and others directly into WordPress pages and posts.
- Better Payment A WordPress plugin for accepting payments and donations directly via Elementor-powered forms and BuddyPress, without a full e-commerce setup.
- BetterLinks A WordPress plugin for link shortening, tracking and affiliate link management, with redirections and link analytics.
- SchedulePress A WordPress plugin for scheduling posts and managing an editorial calendar, including auto-scheduling and scheduled social sharing.
- WP Social A WordPress plugin that enables social login and registration, and embeds social feeds (e.g., Facebook) into WordPress sites.
- WP User Avatar A WordPress plugin that allows site users to upload and manage custom profile pictures in place of default avatars.
- WP Review Slider A WordPress plugin that aggregates reviews from platforms such as Google, Facebook and Trustpilot and displays them via customizable review sliders.
- WP Coupons A WordPress plugin for creating, managing and displaying coupons, deals and discount offers on WordPress sites.
- WPDeveloper Agency Bundle A bundled multi-site licensing package that gives agencies and developers access to the full WPDeveloper plugin suite (14 plugins) with multi-site licenses and priority support.
Quantifiable outcome
- 6 million+ active users globally
- +3 more outcomes
Companies that use WPDeveloper
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
WPDeveloper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability6 records
Feature10 records
WPDeveloper partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered parent company, strategic partner and core.
- Startiseparent companyStartise is the parent company/family brand of WPDeveloper. Listed in footer as 'Brand from family' alongside xCloud hosting. WPDeveloper operates as part of the Startise product family.
- xCloud (xCloud.host)strategic partnerxCloud is a managed WordPress hosting service offered by the same family as WPDeveloper. Featured as 'Hosted with xCloud' on WPDeveloper website. Provides hosting infrastructure for WPDeveloper products.
- WordPress Core Contributorscore34+ team members contribute to WordPress core development through Five For The Future initiative. Contributions in coding, translation, documentation across WordPress ecosystem. WPDeveloper developers power approximately 43% of WordPress websites globally.
Scale indicators8 records
Recent moves3 records
Expansion highlights6 records
WPDeveloper competitors and assessment
Company assessmentOthers
- Bluehost (Newfold Digital): Bluehost is a major WordPress hosting provider and WPDeveloper ecosystem partner-adjacent company (shared WordCamp sponsorship); relevant as a distribution channel and adjacent monetization layer in the same WordPress market.
Broad incumbents
- Automattic: Automattic (WordPress.com, WooCommerce, Jetpack, Akismet) operates at the platform level underpinning WPDeveloper's market; comparable as the ecosystem steward and a potential competitor or partner for plugin-based monetization.
- Elementor: Elementor is the dominant WordPress page builder whose platform WPDeveloper's flagship plugins extend; it is comparable as the underlying product surface and as an incumbent that could bundle competing widgets directly.
Direct peers
- Elegant Themes (Divi): Elegant Themes sells the Divi page builder and a bundle of WordPress themes/plugins under a subscription, comparable to WPDeveloper in monetizing page-builder extensions and bundling across WordPress.
- ThemeIsle: ThemeIsle builds WordPress themes and plugins (Neve, Starter Templates, Visualizer) with a freemium model and agency bundling, directly comparable to WPDeveloper's plugin portfolio and freemium-to-premium funnel.
- Kadence WP: Kadence WP offers Gutenberg/Kadence theme and a suite of companion plugins (Kadence Blocks, ShopKit) targeting the SMB WordPress builder, directly competitive with WPDeveloper's Essential Blocks and WooCommerce extensions.
- Yoast: Yoast builds the leading WordPress SEO plugin suite and is comparable as a single-vendor WordPress plugin powerhouse with strong brand and recurring subscriptions in the WordPress plugin economy.
- Thrive Themes: Thrive Themes sells conversion-focused WordPress themes and plugins as a membership bundle, comparable to WPDeveloper's monetization model and target audience of SMB website owners.
- Brainstorm Force: Brainstorm Force is a WordPress product company behind Starter Templates, CartFlows, SureForms, and other plugins, very comparable to WPDeveloper in product breadth, Elementor integration, and SMB/agency target segments.
- WPMU DEV: WPMU DEV offers a suite of WordPress plugins plus a hosting product under a membership model, mirroring WPDeveloper's multi-product plugin suite and Agency Bundle strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WPDeveloper social profiles
Digital presenceWPDeveloper financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPDeveloper leadership team
Management profileNumber of profiles
Profiles6 records
WPDeveloper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPDeveloper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPDeveloper
What does WPDeveloper do?
WPDeveloper develops and distributes WordPress plugins and SaaS-based add-ons marketed under the Startise parent brand. Its 14-product catalog covers page building (Essential Addons for Elementor, Essential Blocks), template cloud management (Templately), documentation (BetterDocs), social proof notifications (NotificationX), recruitment (easy.jobs), content embedding (EmbedPress), payment flows (Better Payment), affiliate and link management (BetterLinks), content scheduling (SchedulePress), social login (WP Social), profile avatars (WP User Avatar), review aggregation (WP Review Slider) and coupon management (WP Coupons), with licensing sold via freemium, Personal, Business, and Agency Bundle tiers.
Is WPDeveloper a public or private company?
WPDeveloper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPDeveloper founded?
WPDeveloper was founded in 2016. It employs 101 to 250 people.
Where is WPDeveloper based?
WPDeveloper is headquartered in Mirpur, Bangladesh, in the Asia region.
How does WPDeveloper make money?
Four revenue lines are on record. Freemium WordPress Plugins are the primary driver. The others are agency Bundle Subscriptions, individual Plugin Licenses and affiliate Commission.
Who are WPDeveloper's main competitors?
Bluehost (Newfold Digital) is listed as an others. Broad incumbents are Automattic and Elementor. Direct peers are Elegant Themes (Divi), ThemeIsle, Kadence WP, Yoast, Thrive Themes, Brainstorm Force and WPMU DEV.
Does WPDeveloper have an API?
No public API is recorded for WPDeveloper.
What industry is WPDeveloper in?
WPDeveloper's product category is WordPress Plugins & SaaS Tools. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 5132 and its SIC code is 7372.