What Crowdtap does

Crowdtap is a US consumer survey and insights platform owned by Suzy, Inc., headquartered in New York. It operates as the consumer-facing component of Suzy's two-sided market research business: individual US residents aged 13 and older join as free members and earn points by completing short surveys, product tests, polls, and live interviews or focus groups, with rewards redeemable as gift cards, digital subscriptions, merchandise, or charitable donations starting at a $5 threshold. The platform serves approximately 2 million members exclusively in the United States, accessible via web and native iOS and Android applications.

The underlying technology stack combines a survey platform with AI/ML capabilities applied across the research workflow: dynamic segmentation via cluster analysis, ML-driven bot and fraud prevention, biometric identity verification through Microsoft Azure Computer Vision's Photo Verify feature, generative AI summarization of qualitative interview and open-end responses, persona development, heatmapping, and a recently introduced Synthetic Audiences capability for simulating human survey and focus group responses. Brand clients access the aggregated consumer data and these AI-powered analytics through the separate Suzy B2B platform, which supports survey deployment, cluster analysis, persona reporting, and data export.

The business model is best characterized as a two-sided data monetization platform: consumer-side membership is freemium with no direct revenue (member rewards are funded through client research budgets), while the B2B side monetizes access to the Crowdtap panel and AI-powered insights through Suzy's enterprise market research offering to brand clients. Go-to-market is product-led for consumers (self-serve signup, app store distribution, referral-driven acquisition) and enterprise sales-led on the Suzy side, though specific enterprise pricing is not publicly disclosed.

Name

Crowdtap

Legal name

Suzy, Inc.

Website

https://crowdtap.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Crowdtap is a US-only consumer survey rewards platform owned by Suzy, Inc., serving approximately 2 million members who earn points for surveys, product tests, and interviews, while feeding aggregated consumer insights to brand clients through the parent Suzy market research platform.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Consumer Insights Aggregation: Crowdtap operates as the consumer-facing component of Suzy, Inc.'s market research platform. Revenue is generated by aggregating consumer responses and insights from Crowdtap's 2 million members and providing this data to brand clients through Suzy's insights platform. The platform enables brands to conduct surveys, interviews, focus groups, and in-home use tests (IHUTs) to gather market research data.
2. Member Rewards Redemption: Members earn points by completing Actions (surveys, polls, missions, product tests) and can redeem points for gift cards, digital subscriptions, charity donations, or merchandise. Top members can earn $25-$50+ through interviews.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Crowdtap® is a free consumer rewards platform on web and mobile (iOS/Android) where US residents aged 13+ earn points by completing surveys, product tests, polls, missions, and live interviews/focus groups. Points are redeemable for gift cards, digital subscriptions, charity donations, or merchandise starting at a $5 threshold. The aggregated consumer data flows into the parent Suzy Platform, where brand clients license software and services to access consumer insights, cluster analysis, persona reports, and segment analyses.

Product overview

Crowdtap operates as a consumer-facing survey rewards platform under the Suzy, Inc. umbrella. The platform consists of Crowdtap® (the consumer-facing product where members earn rewards for completing surveys, product tests, and interviews) and the Suzy Platform (the B2B side where brand clients license access to view and download consumer insights, manage campaigns, and access advanced analytics). The Crowdtap mobile app (available on iOS and Android) enables members to participate from their devices, while the Suzy platform provides clients with dashboard access, data export capabilities (Excel, PowerPoint), and advanced AI-powered analytics including dynamic segmentation and persona development.

Differentiator

Problem solved

Functional benefit

Products and services

• Crowdtap® Free consumer survey and rewards platform available via web and iOS/Android apps to US residents aged 13+. Members earn points by completing short surveys (down to a single question), product tests, polls, and live interviews/focus groups, and redeem points starting at a $5 minimum for gift cards, digital subscriptions, charity donations, or merchandise; top members can earn $25–$50+ through interviews.
• Suzy Platform (B2B market research platform)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• TremendouscoreOthersThird-party reward partner that helps facilitate redemption of Crowdtap members' points for gift cards, digital subscriptions, or charity donations. Personal data is shared with Tremendous to verify identity in connection with reward redemptions and to fulfill incentives.
• Microsoft Azure Computer VisioncoreTechnology or IntegrationUsed for Photo Verify biometric verification feature. Biometric data is collected, processed, and shared with Microsoft via Azure Computer Vision to protect Crowdtap sites from fraud and abuse.
• Google (ReCAPTCHA)supportingTechnology or IntegrationReCAPTCHA is offered as an alternative to Photo Verify for account verification. Personal information is collected, processed, and used by Google to protect against bots.
• Google FormssupportingTechnology or IntegrationUsed to gather contact information and help schedule In-Depth Interviews (IDIs) and Focus Groups.
• SuzycoreStrategic or Co-development PartnerCrowdtap is the consumer-facing platform owned by Suzy, Inc. Suzy combines advanced research tools with Crowdtap's on-demand consumer network to provide market research services to brand clients through the Suzy insights platform.
• Third-Party Fulfillment CenterssupportingOthersPartners located in the U.S. used for shipping products to members participating in in-home use tests (IHUTs). Members' names and mailing addresses are shared for product fulfillment purposes.
• Braze, Inc.supportingTechnology or IntegrationCustomer engagement platform used to help track marketing and advertising content delivery.
• Mixpanel, Inc.supportingTechnology or IntegrationMobile and web user analytics platform for tracking website conversion success metrics.
• Zendesk, Inc.supportingTechnology or IntegrationCustomer support platform used to manage customer support services for Crowdtap members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Survey Junkie: Direct competitor running a US-focused consumer rewards panel where members earn cash/gift cards for completing brand surveys — the closest one-to-one analog to Crowdtap's consumer proposition.
• Swagbucks (Prodege): Large US rewards platform combining survey-taking with broader micro-tasks; competes head-on for the same reward-seeking consumer and brand-funded survey spend as Crowdtap.
• Toluna: Global online survey panel operator serving both consumers (rewards) and brand clients (insights) — same dual-sided model as Crowdtap/Suzy, with substantially broader geographic reach.
• Prolific: Research-participant marketplace connecting academics and brands with a verified global panel — comparable to Crowdtap in serving paid survey/insights work, differentiated by a research-grade positioning.

Broad incumbents

• Qualtrics: Enterprise experience-management and market-research platform with proprietary panel capabilities — broadly incumbent in the same SaaS insights category where Suzy/Crowdtap competes for brand buyers.
• Ipsos: One of the world's largest market-research firms with digital panel assets (Ipsos iSay) and enterprise research services — broad incumbent competing for the same brand-client wallet Suzy/Crowdtap targets.
• Nielsen: Global consumer-measurement and insights incumbent whose panels and syndicated research compete at the top of the brand-research budget alongside the Suzy platform.

Emerging players

• Attest: Consumer-insights SaaS built around its own opt-in panel for brand marketers — a more focused, self-serve competitor to the Suzy/Crowdtap B2B offering.
• dscout: App-based qualitative research platform combining diary studies, in-home use tests, and video interviews — overlapping directly with Crowdtap's IHUT, focus group, and video-open-end capabilities.
• Forsta: Market-research technology platform offering survey, analytics, and panel tooling to enterprise research buyers — a direct SaaS counterpart to the Suzy platform's tooling layer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crowdtap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowdtap