What Cobli does

Cobli is a Brazilian SaaS-based fleet management platform headquartered in São Paulo, founded in 2014, that combines AI-powered video telemetry with traditional GPS and CAN bus telematics into a unified dashboard for commercial fleet operators. Its core products — Cobli Cam Cabine, Cobli Cam Fadiga, and Cobli Cam Multi — use computer vision to detect fatigue, distraction, phone use, and other risky driving behaviors in real time and trigger in-cabin audio alerts, while the Rede CAN (Advanced Telemetry) module captures structured data directly from vehicle ECUs to eliminate GPS estimation error for fuel, RPM, and odometer metrics. The platform also includes intelligent route planning for up to 300 addresses, maintenance scheduling, digital checklists, RFID and facial-recognition driver identification, and a reporting layer with driver behavior scoring.

The company serves enterprise fleet operators (51+ vehicles) across Brazilian industries including transportation, logistics, telecommunications, energy utilities, food & beverage, and distribution, alongside mid-market (16-50 vehicles) and SMB (1-15 vehicles) segments via a self-serve trial. Documented outcomes from named customers include 65% reduction in risky driving (ABC Cargas, Azza Telecom), 98% reduction in speeding events (GO Transportes), 25% reduction in accidents (Grupo Macor), and 5-8% fuel reduction (Riberfoods). Cobli is reported to operate across all 27 Brazilian states and 4 countries, serves 150+ industries, and has analyzed over 1 billion data points since 2017.

Cobli generates revenue primarily through subscription-based SaaS contracts bundled with hardware (video cameras, telematics devices), priced by fleet size tier (1-5, 6-15, 16-50, 51-250, 250+ vehicles) with annual or multi-year billing for enterprise accounts and pay-as-you-go entry for SMBs via a 7-day free trial. Distribution combines direct website self-serve, inside sales for mid-market, and consultative enterprise field sales for the largest accounts, supplemented by an API-first strategy (80+ endpoints, webhooks, integrations with five fuel card providers, Power BI, Google Sheets, Zapier, and telecom ERP IXC Soft). Total disclosed venture funding exceeds $65M USD across a Series A (2019, $10M, Fifth Wall-led), Series B (2021, $35M, SoftBank Vision Fund-led with Qualcomm Ventures, Fifth Wall, NXTP, Valor Capital), and Series B extension (2023, $20M, IFC-led with Scale-Up Ventures).

Name

Cobli

Legal name

Cobli

Website

https://cobli.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Cobli is a Brazilian AI-powered fleet management SaaS platform that combines video telemetry, CAN bus telematics, and driver behavior analytics to serve enterprise and mid-market commercial fleet operators across 27 Brazilian states and 4 countries, with hardware-bundled subscriptions priced by fleet size.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Transportation Services (4700)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

akta.pro secondary industries

Insurance, Risk & Claims Telematics Integrations (TLAEAFAM), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Fleet management software
• Video telematics platform
• Vehicle tracking system
• Driver behavior monitoring
• Fleet route optimization

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Fleet Management Platform Subscription: Cobli generates recurring subscription revenue from its SaaS fleet management platform, which includes video telemetry and telematics hardware/device components bundled with software access. Pricing is based on fleet size (number of vehicles), with tiers for 1-5, 6-15, 16-50, 51-250, and 250+ vehicles. The platform is sold through direct sales for enterprise clients and via self-service trials for SMBs, with annual or multi-year contract billing typical for enterprise accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Cobli sells an AI-powered fleet management platform that combines in-cab video telemetry (Cobli Cam) with vehicle telematics captured directly from the CAN bus of commercial vehicles, integrated through a unified cloud dashboard for real-time tracking, driver behavior scoring, fuel and maintenance management, intelligent route planning, and regulatory compliance reporting. The offering is delivered as a bundled hardware-plus-SaaS subscription, sold direct to commercial fleet operators in Brazil and four additional countries across 150+ industries.

Product overview

Cobli is a fleet management platform offering a comprehensive suite of connected vehicle solutions. The core platform integrates video telemetry (Cobli Cam Cabine, Cobli Cam Fadiga, Cobli Cam Multi) and vehicle telemetry (Telemetria Básica, Telemetria Avançada via Rede CAN) into a unified dashboard. Cobli Cam products use AI-powered computer vision for driver behavior monitoring, fatigue detection, and risk event identification with in-cabin audio alerts. The advanced CAN network telemetry provides precise data directly from vehicle electronic control units. Additional modules include intelligent routing (Roteirizador), digital checklists, driver identification (RFID, facial recognition), fuel management, maintenance tracking, and native integrations with BI tools, fuel cards, and ERP systems. The platform is designed for Brazilian fleet operations with coverage across all states and 4 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Cobli Cam Cabine: Vehicle videotelemetry solution that identifies and prevents dangerous driving behaviors inside the vehicle cabin.
• Cobli Cam Fadiga
• Cobli Cam Multi
• Cobli Cam

Products and services

• Gestão de Frotas (Fleet Management Platform) Unified cloud-based fleet management platform for commercial fleet operators, integrating video telemetry, basic and CAN-bus telematics, intelligent route planning, fuel control, maintenance management, driver behavior scoring, digital checklists, and BI/ERP integrations into a single dashboard. Used by enterprise and mid-market fleets across 150+ industries in Brazil.
• Cobli Cam (Video Telemetry) AI-powered in-vehicle video telemetry system combining the Cobli Cam Cabine (cabin monitoring), Cobli Cam Fadiga (fatigue and distraction detection), and Cobli Cam Multi (up to 5 cameras with 360-degree coverage). Detects fatigue, distraction, phone use, harsh acceleration/braking/cornering, and speeding; emits in-cab audio alerts and uploads video evidence to the cloud for fleet managers.
• Telemetria Avançada (Rede CAN) Advanced vehicle telemetry solution that captures data directly from vehicle ECUs via the CAN network, providing precise speed, RPM, odometer, fuel tank level, and fuel consumption metrics without GPS estimation dependencies.
• Telemetria Básica Basic vehicle telemetry solution providing real-time GPS-based tracking, vehicle location, engine-on time, speed, stops, and displacements for fleet visibility and basic monitoring use cases.
• Roteirizador (Intelligent Route Optimization) Intelligent route planning engine that calculates optimal routes for fleet vehicles, considering distance, time, traffic, customer delivery windows, and congestion peaks. Supports planning up to 300 addresses at once and prioritizes fuel economy or fastest delivery per driver.
• Identificação Facial (AI Facial Recognition Driver Identification) AI-based facial recognition feature that identifies and associates drivers with vehicle trips from images captured by Cobli Cam, providing driver-trip history in reports, driving rankings, and audits.
• API and Webhooks (Developer Platform) Developer-facing API platform with 80+ REST endpoints and Webhooks enabling custom integrations with fuel cards, ERP, TMS, and BI systems, plus automated event-driven workflows.

Quantifiable outcome

• 65% reduction in risky driving behaviors (ABC Cargas case study)
• +9 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Ticket LogcoreTechnology or IntegrationTicket Log is one of the primary fuel card provider partners integrated natively with the Cobli platform. The integration allows fleet managers to compare fuel spending performance across vehicles, set consumption targets, and detect inconsistencies between telematics data and fuel card transactions.
• MaxiFrotacoreTechnology or IntegrationMaxiFrota is a fuel card provider with native integration into the Cobli platform, enabling centralized fuel expense monitoring and cross-referencing with vehicle telematics data to identify discrepancies or fraud.
• Veloe GocoreTechnology or IntegrationVeloe Go is a fuel card and expense management provider integrated with the Cobli platform, providing fleet operators with consolidated fuel spending data alongside vehicle performance metrics.
• Sodexo WizeocoreTechnology or IntegrationSodexo Wizeo (via Wizeo brand) is a fuel card provider integrated with the Cobli platform, enabling fleet managers to track fuel consumption, compare vehicle performance, and automate fuel expense reporting.
• Microsoft Power BIcoreTechnology or IntegrationCobli offers native integration with Microsoft Power BI, allowing customers to export and visualize fleet data (devices, checklists, receipts, expenses, incidents, performance) in advanced BI dashboards for deeper analytical insights.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Samsara: Samsara is a leading IoT fleet management platform combining AI dash cams, vehicle telematics, and a broad operational software suite. Cobli's Cobli Cam + CAN bus + integrated dashboard approach directly mirrors Samsara's product strategy, and both compete for enterprise fleet customers with similar subscription-based, hardware-bundled offerings.
• Geotab: Geotab is one of the largest global fleet telematics platforms with deep vehicle data, an extensive ecosystem of integrated sensors, and AI-driven fleet analytics. It competes with Cobli on enterprise fleet intelligence, data-driven safety scoring, and integration depth, particularly as Geotab expands in LATAM.
• Verizon Connect: Verizon Connect provides fleet management, video telematics, and asset tracking for SMB and enterprise customers. Like Cobli, it bundles GPS tracking, driver behavior monitoring, and route optimization in a subscription model and targets commercial fleets across multiple industries.
• Motive: Motive (formerly KeepTruckin) offers AI-powered video telematics, GPS tracking, and fleet management aimed at mid-market and enterprise customers. Its dash cam AI, driver coaching, and integrated operations platform directly overlap with Cobli's Cobli Cam and Gestão de Frotas offerings.
• Lytx: Lytx is a video telematics specialist with AI dash cams and driver-coaching workflows. Its core capability in machine-vision-based risk detection closely parallels Cobli Cam, and both companies target fleet safety outcomes (reduction in collisions, risky behaviors) as the primary value proposition.
• Onixsat: Onixsat is one of Brazil's largest telematics and fleet management providers with significant installed base in transportation and logistics. As a leading domestic competitor, Onixsat directly contests Cobli in Brazilian enterprise and mid-market accounts.
• Sascar (Michelin): Sascar, owned by Michelin, is a major Brazilian fleet telematics and asset tracking provider. It directly competes with Cobli in vehicle tracking, driver behavior, and fleet cost optimization, with strong distribution among Brazilian transportation and logistics operators.

Broad incumbents

• Trimble Transportation: Trimble provides a broad transportation and logistics technology portfolio including fleet management, telematics, and supply chain solutions. While wider in scope than Cobli, its fleet telematics offering competes for the same enterprise customers in transportation and logistics.
• Webfleet (Bridgestone): Webfleet, part of Bridgestone, is a long-established European fleet management SaaS provider offering vehicle tracking, route optimization, and compliance reporting. It competes with Cobli internationally in mid-market fleet subscriptions, though Bridgestone's tire-services parent gives it a broader commercial footprint.

Emerging players

• Fleetio: Fleetio is a fleet maintenance and operations SaaS platform with adjacent telematics integrations. While lighter on hardware-based video telemetry than Cobli, it competes for the same fleet operations buyer and overlaps on maintenance, fuel, and driver management workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Cobli
• Xx.com/CobliBrasil
• Facebookfacebook.com/CobliBrasil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobli