Name

Ituran Brasil

Legal name

ITURAN SERVIÇOS LTDA

Website

https://ituran.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Vehicle Telematics and Monitoring Services

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

akta.pro secondary industries

Telematics-Based Insurance & Usage-Based Rating (UBI) (TLABANAK), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Vehicle tracking services
• Fleet telematics management
• Vehicle monitoring systems
• Auto insurance bundling
• GPS tracking technology

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Monitoring Subscriptions: Monthly subscription fees for vehicle tracking and monitoring services including Ituran Connect and other monitoring plans. Recurring revenue from monthly payments with free installation included during promotional periods.
2. Integrated Insurance Products: Bundled monitoring with insurance products (Ituran com Seguro, Ituran com Seguro EV, Ituran com Seguro Light, Ituran com Seguro Motos) where Ituran partners with insurance carriers (HDI, Liberty, MAPFRE, Tokio Marine) to offer vehicle protection combining tracking technology with insurance coverage.
3. Fleet Management Services: Enterprise fleet management and telemetry services through Ituran Fleet platform, offering real-time monitoring, route optimization, and operational analytics for corporate customers.
4. Additional Services: Supplementary services including replacement vehicle assistance (Carro Reserva), bodywork and painting protection, headlight/taillight/mirror protection, glass protection, and pothole damage protection, charged as add-on monthly fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Ituran Brasil provides vehicle monitoring and telematics services for individual car and motorcycle owners, combined with optional auto insurance bundled through partnerships with major Brazilian insurers. For corporate clients, the company operates Ituran Fleet, an enterprise fleet management and telemetry platform offering real-time tracking, route optimization, fuel analysis, and driver behavior monitoring.

Product overview

Ituran Brasil operates as a vehicle monitoring and telematics platform offering a multi-tiered product portfolio centered on vehicle security, recovery, and connected services. The core offering consists of monitoring-only plans (Ituran Connect) and bundled monitoring-with-insurance products (Ituran com Seguro, Ituran com Seguro EV, Ituran com Seguro Light) serving individual car and motorcycle owners. For enterprise clients, Ituran Fleet provides a comprehensive telematics and fleet management platform. Additional value-added services include Clube Ituran loyalty program, Ev-Plan for electric vehicles, Mapa de Risco regional risk intelligence, and various add-on coverage modules (glass, dent repair, replacement vehicle). The products are accessible via the Ituran Digital mobile app, the Ituran Web broker portal, and a nationwide accredited installation and service network. The company emphasizes a patented radiofrequency-based recovery technology combined with GPS satellite positioning and behavioral telemetry to achieve a 90% vehicle recovery rate.

Differentiator

Problem solved

Functional benefit

Brands

• Ituran Connect: Vehicle monitoring service with essential security and connectivity, allowing users to monitor their vehicle via mobile phone.
• Ituran com Seguro
• Ituran com Seguro EV
• Ituran com Seguro Light
• Ituran One
• Ituran Fleet
• Ituran Digital
• Ev-Plan
• Clube Ituran

Products and services

• Ituran Connect (Car) Essential vehicle security and connectivity service for individual car owners, enabling real-time vehicle monitoring via smartphone with intelligent vehicle recovery technology. Subscription starts at R$59.90/month.
• Ituran com Seguro (Car) Combined vehicle monitoring and auto insurance product for individual car owners, offering comprehensive protection against theft, robbery, and collisions with monthly payments in 12 installments without interest. Starting at R$89/month.
• Ituran com Seguro EV Specialized vehicle monitoring and insurance product designed for electric vehicles, including Ev-Plan planning services tailored for EV owners.
• Ituran com Seguro Light (Car) Economical monitoring and insurance option covering total loss from theft, robbery, or fire with 90% Fipe Table indemnification if vehicle is not recovered. Monthly payments from R$69.90.
• Ituran com Seguro Light Moto Budget monitoring and insurance product for motorcycles covering theft and robbery. From R$79/month.
• Ituran com Seguro Moto

Quantifiable outcome

• 90% vehicle recovery rate - recovers 9 out of 10 stolen vehicles
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• 99 (Taxi App)minorStrategic or Co-development Partner · 1 May 2024Partnership in Aliança pela Mobilidade Sustentável (Sustainable Mobility Alliance). 99 and iFood to offer electric motorcycle rental for delivery drivers. Ituran involved as vehicle technology and tracking partner in sustainable mobility initiative.
• iFoodminorStrategic or Co-development Partner · 1 May 2024Partnership through Aliança pela Mobilidade Sustentável with 99 to offer electric motorcycle rental for delivery drivers. Ituran provides tracking technology for electric fleet vehicles.
• HDI Seguros S.A.coreChannel Partner/ Reseller/ DistributorInsurance partner for Ituran com Seguro and Ituran com Seguro EV products. CNPJ 29.980.158/0001-57. Process SUSEP 15414.001197/2004-41. Provides insurance coverage for vehicle protection plans sold through Ituran distribution network.
• Liberty Seguros S.A.coreChannel Partner/ Reseller/ DistributorInsurance partner for vehicle protection products. CNPJ 61.550.141/0001-72. Codes SUSEP: 518-5. Process SUSEP: 15414.100331/2004-96 and RCF-V 15414.901089/2015-23. Covers taxi vehicles and app-based passenger transport.
• MAPFRE Seguros Gerais S.A.coreChannel Partner/ Reseller/ DistributorInsurance partner with maximum insured value of R$80,000. CNPJ 61.074.175/0001-38. Process SUSEP Automóvel 15414.100326/2004-83 and RCF-V 15414.900138/2016-91. Provides insurance coverage for Ituran protection products.
• Tokio Marine Seguradora S.A.coreChannel Partner/ Reseller/ DistributorInsurance partner. CNPJ 33.164.021/0001-00. Process SUSEP 15414.100335/2004-74. Provides insurance coverage for vehicle protection plans.
• Tempo AssistminorStrategic or Co-development PartnerProvider of Carro Reserva (Replacement Vehicle) assistance service for R$10/month add-on. Supplies replacement vehicles for up to 15 days in covered situations.
• MAXPAR/AUTOGLASSminorStrategic or Co-development PartnerProvider of bodywork, paint, and glass repair services for additional protection products. Performs repairs for damages covered under Ituran's Lataria e Pintura + Martelinho protection plan.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tracker Brasil: Leading Brazilian vehicle tracking and recovery company offering monitoring subscriptions and recovery services for individual consumers and fleets; directly competes with Ituran in the same Brazilian market segment.
• Positron (Stellantis/PSA) Tracking Solutions: Brazilian vehicle tracking and security company owned by Stellantis group, offering consumer and fleet monitoring — overlapping with Ituran's telemetry and recovery offering in the same Brazilian market.
• Sascar (Michelin Group): Brazilian fleet management and tire monitoring telematics provider serving large corporate fleets — directly comparable to Ituran Fleet on B2B telematics features and target customers.
• Autotrac: Brazilian fleet tracking and logistics telematics company serving commercial fleets with route optimization and cargo security — overlaps with Ituran Fleet on enterprise telematics delivery.
• Onixsat: Brazilian vehicle tracking and fleet management provider with consumer and B2B offerings — competes with Ituran across monitoring and recovery in Brazil.

Emerging players

• Cobli: Brazilian GPS fleet management company focused on SMB and enterprise fleet telematics — emerging competitor to Ituran Fleet, particularly in route optimization and analytics layer.

Broad incumbents

• Geotab: Global fleet telematics platform with hundreds of thousands of connected vehicles — competes with Ituran Fleet on enterprise telematics, especially with multinational corporate customers operating in Brazil.
• Verizon Connect: Global fleet management and telematics provider offering connected vehicle platforms to enterprise customers — broad incumbent in fleet telematics competing with Ituran Fleet globally and in Brazil.
• Spireon (LoJack / CalAmp successor): US-based vehicle tracking and asset intelligence provider with a strong stolen vehicle recovery heritage (LoJack/CalAmp) and fleet telematics — close comparable on recovery-and-monitoring business model.
• Octo Telematics: Global insurance telematics and usage-based insurance provider with advanced data analytics — directly comparable to Ituran's bundled monitoring-and-insurance model and UBI capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IturanBR

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ituran Brasil