What Hail Trace does

HailTrace is a privately held weather technology company founded in 2010 in Edmond, Oklahoma, operating under the legal entity Extreme Weather Predictions LLC. The company operates a real-time severe weather mapping platform that combines dual-pol radar analysis with meteorologist-led ground truth verification to produce hail, wind, tornado, and hurricane maps across the continental United States. Its core product surface consists of hand-drawn maps produced by a team of 15+ in-house meteorologists (90+ years of collective experience), a four-tier subscription platform ranging from Free to Enterprise, a $230 individual map offering, and four productized report tiers priced from $40 (automated Weather History) to $1,000+ (Daubert-compliant Expert Witness). The company serves over 10,000 customers distributed across roofing contractors, insurance carriers/adjusters/underwriters, forensic engineers, public adjusters, attorneys, emergency managers, and paintless dent repair professionals — with its largest concentration in the U.S. property restoration industry.

Name

Hail Trace

Legal name

Extreme Weather Predictions LLC

Website

https://hailtrace.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

HailTrace is a U.S. weather technology platform that produces meteorologist-verified hail, wind, tornado, and hurricane maps plus legal-grade reports for over 10,000 customers in the roofing, insurance, and restoration industries.

Ownership category

akta.pro rank

Product category

Severe Weather Mapping Software

NAICS

Geophysical Surveying and Mapping Services (54136)

akta.pro primary industry

Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ)

Keywords

• Severe weather mapping
• Hail tracking software
• Forensic meteorology reports
• Storm damage analytics
• Insurance claim verification

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: HailTrace offers tiered subscription plans (Enterprise, Maps & Data, Maps Only, and Free) with annual, quarterly, or monthly billing cycles. Subscriptions provide access to storm maps, reports, and various feature tiers including canvassing tools and lead generation capabilities.
2. Storm & Hail Reports: Individual report purchases including Weather History Reports ($40), Meteorologist Reviewed Reports ($150), and Meteorologist Certified Reports ($1,000). Expert Reports are available at hourly rates. Reports provide documentation for insurance claims, legal disputes, and expert witness testimony.
3. Individual Map Purchases: Maps can be purchased individually without a subscription for $230 per map, with a 10-15 minute setup call required.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

HailTrace provides a real-time severe weather mapping platform that delivers interactive hail, wind, tornado, and hurricane maps hand-drawn by a team of 15+ in-house meteorologists using dual-pol radar analysis and ground truth verification. The platform is sold via tiered subscriptions (Free, Maps Only, Maps & Data, Enterprise) and is complemented by individual forensic meteorology reports ranging from $40 Weather History reports to court-ready Expert Reports billed at hourly rates for litigation and Daubert-compliant testimony.

Product overview

HailTrace is a weather technology platform providing a suite of tools for the restoration and insurance industry. The core offering consists of interactive storm mapping products (Hail Maps, Wind Maps, Tornado Maps, and Hurricane Maps) that are created by a team of 15+ in-house meteorologists using dual-pol radar analysis and ground truth verification. The platform is organized into four pricing tiers: Free (limited 1-star maps), Maps Only (unlimited storm maps with notifications), Maps & Data (adds residential property data and lead generation), and Enterprise (full platform with commercial data and canvassing tools). Supporting the mapping core are four report tiers for insurance claims: Weather History Report ($40, automated), Meteorologist Reviewed Report ($150), Meteorologist Certified Report ($1,000), and Meteorologist Expert Report (hourly, for court testimony). The platform also includes mobile apps for iOS/Android, the Honey Hole Finder for identifying high-risk areas, and Live Forecast features. All tiers include access to integration partners including JobNimbus, OneClick Code, Spotio, SalesRabbit, and Enzy.

Differentiator

Problem solved

Functional benefit

Products and services

• HailTrace Platform Core weather technology platform providing real-time storm tracking, hail maps, wind maps, tornado maps, and hurricane tracking for the restoration and insurance industry. The platform includes meteorologist-verified data, property impact tracking, dashboards, and sales opportunity generation tools, with subscriptions at the Free, Maps Only, Maps & Data, and Enterprise tiers.
• Hail Maps Interactive real-time and historical hail maps showing storm paths, impacted properties, and severity ratings using a 1-5 star system. Maps are created by in-house meteorologists using dual-pol radar analysis combined with ground truth verification from photos and reports.
• Wind Maps Severe wind maps depicting areas impacted by wind events of 58 MPH or greater, created using radar analysis and ground truth verification. Used by restoration contractors and insurance professionals to identify wind-damaged properties.
• Tornado Maps Tornado tracking maps showing tornado paths and impacted areas, developed through radar analysis and ground verification. Used by emergency managers, insurance professionals, and forensic engineers for storm documentation.
• Hurricane Maps Hurricane tracking maps for affected areas, provided as part of the severe weather mapping service for monitoring hurricane landfalls, wind fields, and impacted properties.
• Weather History Report Automated $40 PDF report showing historical hail, wind, hurricane, and tornado events at a specific address. Includes multiple storm dates, multiple perils, and National Weather Service reports, suitable for building trust and documenting claims.
• Meteorologist Reviewed Report $150 report where a forensic meteorologist confirms storm details for a chosen date of loss. Includes National Weather Service reports and is sufficient for Discovery, Appraisal, and Arbitration in insurance disputes.
• Meteorologist Certified Report $1,000 detailed analysis of a storm event with causation explained. Includes National Weather Service reports and supporting arguments and conclusions, designed to avoid court proceedings and suitable for use in court depositions and cross-examination.
• Meteorologist Expert Report Expert witness report prepared by forensic meteorologists for court cases, billed at hourly rates. Passes Federal Rule of Evidence 702 (Daubert) requirements and is appropriate for legal rebuttals and prepared to be evidence in a court of law.
• HailTrace Mobile App (iOS & Android) Native mobile applications for iPhone and Android providing field access to maps, reports, real-time notifications, and the Honey Hole Finder for canvassing sales teams working storm-affected neighborhoods.

Quantifiable outcome

• 10,000+ customers served across roofing, insurance, and restoration industries
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• JobNimbuscoreTechnology or IntegrationIntegration partnership that allows users to track customers inside JobNimbus with the most accurate hail maps in the industry. Easy sync provides notifications when customers get hit with severe weather.
• OneClick CodecoreTechnology or IntegrationIntegration providing accurate roofing codes, sales data, and property information inside the HailTrace app. Code data is gathered from controlling municipalities and verified with building officials.
• SpotiocoreTechnology or IntegrationIntegration that overlays the most accurate storm maps in the industry inside Spotio, enabling canvassing in correct areas with Storm Damage data.
• SalesRabbitcoreTechnology or IntegrationIntegration that overlays the most accurate storm maps in the industry inside SalesRabbit, enabling canvassing in correct areas with Storm Damage data.
• LettrLabsminorGTM or Marketing PartnerMarketing and sponsorship partnership for joint brand building and awareness campaigns.
• American Contractor ShowminorGTM or Marketing PartnerMarketing partner for industry events and trade shows in the contractor space.
• Atlas RoofingminorGTM or Marketing PartnerRoofing materials manufacturer partnership for marketing and referral activities.
• TamkominorGTM or Marketing PartnerRoofing materials manufacturer affiliate partnership.
• IKOminorGTM or Marketing PartnerRoofing materials manufacturer affiliate partnership.
• Hook AgencyminorGTM or Marketing PartnerDigital marketing agency partner for contractor industry.
• Roofs By DonminorGTM or Marketing PartnerRoofing contractor affiliate partnership.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Others

• EagleView: EagleView provides aerial property intelligence, roof measurements, and property data widely used by roofing contractors and insurance carriers. It is an adjacent peer to HailTrace because both serve the same restoration/insurance workflow and are integrated partners, but EagleView focuses on property imagery and measurements rather than weather event mapping.

Broad incumbents

• AccuWeather Enterprise Solutions: AccuWeather Enterprise Solutions provides weather forecasts, severe-storm warnings, and data feeds to business and government clients. It is a broad incumbent peer because it competes for severe-weather alerting and forecast customers with HailTrace, though AccuWeather serves a much broader enterprise base rather than specializing in restoration and insurance canvassing.
• CoreLogic (Insurance & Property Data): CoreLogic provides property data, analytics, and risk-management services to insurance carriers, lenders, and government agencies. It is a broad incumbent peer because it overlaps with HailTrace in supplying weather-related and property-impact data to insurance carriers and adjusters for underwriting and claims decisions, though at a much larger and more diversified scale.
• DTN: DTN is an established subscription-based weather and agricultural intelligence platform serving agriculture, energy, construction, and transportation customers. It is a broad incumbent peer to HailTrace because it offers overlapping real-time and forecast weather data products, though its focus skews toward agriculture and operational weather rather than restoration/insurance canvassing.

Emerging players

• Tomorrow.io: Tomorrow.io (formerly Climacell) provides a weather intelligence platform combining proprietary sensing, forecasting, and APIs for enterprise customers. It is an emerging peer to HailTrace because it targets some of the same operational use cases (real-time severe weather alerts, insurance and outdoor industry customers) using more capital-intensive AI/ML and satellite approaches rather than human-verified mapping.
• WeatherBELL Analytics: WeatherBELL Analytics offers professional meteorology services, model data, and custom forecasting to enterprise customers including media, energy, and government. It is an emerging peer to HailTrace because it leverages human meteorological expertise for niche, premium-priced weather intelligence products rather than the broad consumer model of mainstream weather providers.

Direct peers

• Earth Networks (Sferic Maps): Earth Networks operates a global weather observation network and provides real-time lightning, radar, and severe-storm data products including Sferic Maps for storm tracking. It competes with HailTrace in delivering meteorologist-grade weather visualization and alerting tools to enterprise customers, including those in insurance and outdoor operations.
• Baron Weather: Baron Weather provides professional-grade weather data, radar, and storm-tracking tools to media, government, and enterprise customers. It is a direct peer to HailTrace because both serve severe-weather intelligence needs using radar analysis and proprietary meteorological expertise, and both monetize real-time storm data to vertical end users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/hailtrace
• Facebookfacebook.com/HailTrace
• LinkedInlinkedin.com/company/hail-trace

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hail Trace