Aletheia Marketing & Media

What Aletheia Marketing & Media does

Aletheia Marketing & Media, Inc., headquartered in Dallas, Texas (14175 Proton Rd) with a secondary office in Encinitas, California, is a privately held full-service values-driven marketing and media agency founded in 2018 by Chris Schembri. The firm combines behavioral science rooted in Shalom Schwartz's theory of basic human values with proprietary AI and SaaS tooling to deliver three integrated practice areas: Audience Intelligence (values-driven personas and custom research), Messaging Intelligence (AI-powered content audits, analytics, and message pre-testing), and Media Intelligence (media strategy, planning, buying, and advanced attribution). Its technology stack centers on the patented Pluralytics ValuesFinder™ platform (acquired July 2024) for analyzing language, imagery, and video; the ValueBase® sentiment engine (acquired with Zenzi in 2023) with a 250,000+ consumer respondent database; the five-signal ValuesVoice™ framework; and supporting methodologies branded as Brandsactional™, HyprTarget, and Wisdom. Aletheia generates revenue primarily through professional-services agency engagements (audience, messaging, and media fees) with mid-market and enterprise clients, complemented by recurring SaaS subscriptions to the ValuesFinder Enterprise Platform and an alternative services-for-equity stream via Mercurius Media Capital. Customer industries span healthcare (GRIFOLS, AMMHealth practice), restaurants/QSR (On The Border), automotive/eMobility (Aptera Motors), amusements (Six Flags), media/entertainment (South Park/Viacom), CPG, education, financial services, and staffing, with named enterprise case studies citing outcomes such as 300,000 pre-orders for Aptera, 43% season-pass growth for Six Flags, and 84% more new donors for a national plasma network.

Aletheia has pursued a roll-up strategy to build its technology base, completing the Zenzi acquisition in 2023 and the Pluralytics acquisition in July 2024, followed by the February 2025 launch of AMMHealth as a dedicated healthcare vertical. Its distribution strategy combines direct enterprise field sales, an API/PLG motion through ValuesFinder Content Analytics, Google and Meta partner ecosystem badges, and an LLC stake in Mercurius Media Capital that unlocks equity-based startup deals. The company's GTM, brand reputation, and category positioning are reinforced by high-profile recognitions including two consecutive Inc. 5000 placements, Inc. Regionals Southwest #35 in 2025, a Silver Effie, Ad Age Media Maven recognition for the CEO, and a co-branded WARC study ('Unlocking the Value of Values-Driven Marketing') that produced international coverage in 30+ outlets across 17 countries.

Name

Aletheia Marketing & Media

Legal name

Aletheia Marketing & Media, Inc.

Website

https://aletheia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Aletheia Marketing & Media is a Dallas-based, values-driven marketing and media agency that uses patented AI (ValuesFinder/Pluralytics), behavioral science, and proprietary consumer data to deliver audience, messaging, and media intelligence services to mid-market and enterprise clients across healthcare, amusements, automotive, restaurants, CPG, and media.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Media & Audience Measurement Analytics (BPAHALAO), Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

Keywords

• Marketing agency services
• Values-driven marketing
• AI content intelligence
• Audience research analytics
• Media strategy planning

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Agency Services: Full-service marketing and media agency providing audience intelligence, messaging intelligence, and media intelligence services. Delivers strategic guidance, campaign planning, execution, and optimization across digital and traditional channels.
2. SaaS Platform Subscriptions: ValuesFinder™ platform offered as enterprise SaaS with subscription access to content audits, analytics dashboards, and message pre-testing capabilities.
3. Services-for-Equity: Alternative revenue model providing marketing services in exchange for equity stakes in startups, facilitated through Mercurius Media Capital partnership.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Aletheia Marketing & Media is a full-service marketing and media agency that delivers audience intelligence, messaging intelligence, and media intelligence services built on a values-driven marketing framework combining behavioral science, AI, and proprietary data. Its offering combines agency services with patented AI software products including the ValuesFinder platform (under the Pluralytics subsidiary) and ValueBase sentiment analysis (under the Zenzi subsidiary).

Product overview

Aletheia Marketing & Media is a data-driven marketing and media agency offering an integrated platform of proprietary AI tools, SaaS products, and services built around values-driven marketing and behavioral science. The core portfolio includes Pluralytics (acquired 2024), a patented AI content intelligence platform providing the ValuesFinder suite with modules for Content Audits, Content Analytics, and Enterprise Platform access; Zenzi (acquired), a values-marketing agency with ValueBase sentiment analysis; and AMMHealth, a specialized healthcare marketing practice. Services span Audience Intelligence, Messaging Intelligence, and Media Intelligence, supported by proprietary tools including Brandsactional (brand-performance integration), HyprTarget (local marketing), and Wisdom (data warehousing).

Differentiator

Problem solved

Functional benefit

Brands

• Zenzi: Values-based audience research platform using ValueBase sentiment analysis tool developed by San Francisco State University research with 250,000+ consumers.
• Pluralytics
• AMMHealth

Products and services

• Pluralytics AI content intelligence platform that provides insights on language, imagery, and video to predict how likely messaging is to connect with people's underlying values using behavioral science and machine learning.
• ValuesFinder Patented AI platform that analyzes and predicts content performance to generate tailored messaging that resonates with diverse audience segments. Includes Content Audits, Content Analytics, and Enterprise Platform modules.
• AMMHealth Specialized healthcare marketing practice delivering tailored marketing solutions for healthcare providers, health insurers, and health and wellness organizations using proprietary AI and behavioral science.
• Zenzi Values-marketing agency with ValueBase sentiment analysis tool that extracts psychological markers from online data to identify trends and create more effective marketing messages.
• ValueBase Proprietary qualitative and quantitative research methodology using Shalom Schwartz's theory of basic human values combined with AI and behavioral science to predict consumer behavior, with 95% accuracy in extracting psychological markers from online data.
• Audience Intelligence Values-driven consumer research combining psychology, AI, and proprietary respondent data to predict consumer behavior and inform marketing message development. Includes ValuesBase qualitative and quantitative research, competitive analysis, and custom market research.
• Messaging Intelligence AI-powered content intelligence services including ValuesFinder Content Audits, Content Analytics, and Enterprise Platform access for message pre-testing and content optimization.
• Media Intelligence Full-service media strategy, planning, and buying including digital media, traditional media, social listening, SEO/SEM, influencer marketing, and advanced attribution modeling.

Quantifiable outcome

• Up to 30% increase in campaign engagement when combining Pluralytics AI with media planning
• +5 more outcomes

Named customers18 records

Segments13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Mercurius Media Capital (MMC)coreGTM or Marketing Partner · 9 December 2025Aletheia and MediaMint joined as Limited Partners to enhance MMC's support for startups through services-for-equity arrangements. Partnership integrates marketing, creative, and operational expertise with media capital to help startups grow efficiently using advanced marketing technologies.
• MediaMintminorGTM or Marketing Partner · 9 December 2025Joined Mercurius Media Capital as Limited Partners alongside Aletheia, integrating marketing, creative, and operational expertise with media capital for startup support.
• WARCflagshipStrategic or Co-development Partner · 1 October 2025Groundbreaking research partnership producing 'Unlocking the Value of Values-Driven Marketing' study exploring how aligning advertising with brand and consumer values drives stronger campaign results. Study generated widespread international media attention in 30+ outlets across 17 countries, providing evidence that values-driven campaigns achieve up to 1.8x-2x greater ROI.
• ClaritascoreStrategic or Co-development Partner · 8 May 2025First-of-its-kind full-funnel advertising solution combining Claritas' data-rich solutions including audience segmentation, multichannel execution, and AI optimization with Aletheia's strategic acumen and values-driven approach. Partnership provides marketers comprehensive way to build, execute, and implement marketing strategies. Already driving 5X higher CTR for display ads, 3X higher CTR for paid social, and 6% higher ROAS for amusement park client.
• PluralyticscoreOEM/ Whitelabel/ Licensing Partner · 23 July 2024Acquisition of AI content intelligence platform Pluralytics including its groundbreaking SaaS platform, ValuesFinder™ technology, and patented model. Combination creates comprehensive end-to-end solution for marketers to achieve impactful results through values-driven communication and personalized content.
• ZenzicoreOEM/ Whitelabel/ Licensing Partner · 1 April 2023Acquisition of values-marketing agency Zenzi including ValueBase® sentiment analysis tool with 95% accuracy, database of insights from 250,000+ consumers, technology and trademarks. Strategic acquisition to build tech-driven targeting tools providing competitive edge over other midsize agencies.
• San Francisco State UniversityminorStrategic or Co-development PartnerResearch partnership where San Francisco State University collected responses from over 250,000 consumers to build Zenzi's database of insights analyzed by psychologists.
• Sarah Hardwick (Former Zenzi Owner)minorStrategic or Co-development PartnerFormer Zenzi owner-founder Sarah Hardwick remained as Values Advisor following acquisition, continuing to contribute expertise in values-based audience research.
• Aptera MotorsflagshipOthersKey client win that drove Zenzi acquisition. Aletheia generated 300,000 preorders for Aptera's solar-powered electric vehicle using values-based targeting approach, demonstrating technology capabilities.

Scale indicators17 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Goodway Group: Data-driven media agency providing media planning, programmatic buying, and analytics. Comparable as an independent mid-sized agency with proprietary technology platforms and full-service capabilities.
• Claritas: Audience segmentation and marketing data company providing demographic, behavioral, and AI-driven targeting solutions. Directly comparable through 2025 strategic partnership; both serve enterprise clients with data-driven marketing intelligence.
• Wpromote: Mid-sized independent digital marketing agency providing media planning, buying, and analytics with proprietary Polaris platform. Comparable as a tech-enabled full-service agency with similar growth trajectory and Inc. 5000 recognition.
• Hearts & Science: Data-driven media agency within Omnicom that uses advanced analytics and audience intelligence to plan and buy media. Highly comparable as a full-service agency with proprietary data and analytics capabilities targeting enterprise clients.
• Tinuiti: Independent performance marketing agency offering media planning, buying, and analytics across digital channels. Comparable in offering full-funnel media intelligence with proprietary technology stack and serving mid-market to enterprise clients.
• Kantar: Global marketing data and analytics company providing audience measurement, media effectiveness, and brand research. Comparable in offering audience measurement and media research services, though much larger scale and broader geographic reach.
• NP Digital: Performance marketing agency offering SEO, paid media, content, and analytics. Comparable as a tech-enabled mid-sized agency with proprietary analytics platform (Ubersuggest) and full-service digital marketing capabilities.

Emerging players

• HubSpot: SaaS marketing, sales, and customer service platform with growing agency partner ecosystem. Comparable through its marketing intelligence capabilities and AI content tools (Content Hub), though primarily a software platform rather than services-led.

Broad incumbents

• Publicis Groupe: Global advertising holding company offering full-service agency capabilities including media planning, content, and data-driven marketing at massive scale. Comparable as competitor in the broader advertising services space with much larger portfolio of capabilities.
• Omnicom Group: Global advertising holding company including Hearts & Science, OMD, and other data-driven agencies. Comparable through its data-driven agency subsidiaries that compete for similar enterprise marketing budgets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AletheiaMM
• LinkedInlinkedin.com/company/aletheia-marketing-media
• Instagraminstagram.com/aletheiamm
• Xx.com/Aletheia_MM

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aletheia Marketing & Media