SimTutor
SimTutor is a cloud-based simulation platform that builds and delivers interactive, scenario-based training for healthcare education institutions, veterinary programs, and corporate workforces, serving 400+ partners and 165,000+ trained professionals across its SimTutor Author and SIMTICS product lines.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SimTutor does
SimTutor is a simulation-based learning platform that enables organizations to build and deliver interactive, scenario-based training. Its two flagship products are SimTutor Author, a cloud-based authoring tool that lets instructional designers construct branching decision-tree simulations using templates, multimedia, and AI-assisted content generation, and SIMTICS, a library of realistic first-person perspective simulations focused on healthcare and vocational procedures such as ultrasound scanning and medical assisting. Training is delivered through web browser, mobile apps, LTI-integrated LMS deployments, direct links, or embedded widgets, with real-time progress and engagement measurement.
The company monetizes via subscription-based SaaS pricing on a per-author-user and per-module basis with annual billing, configurable subscription terms, and auto-renewal at up to 5% annual price increases. Add-on professional services cover custom content development, migration, and implementation. Pricing is quote-based and not publicly disclosed, with a free trial limited to one sample module per individual customer.
Founded in 2011 and headquartered in Atlanta, GA (with a registered address in Saint Charles, MO), SimTutor serves more than 400 partner organizations across healthcare education (MedCerts, Stepful, CareerStep, Unitek Learning, WVJC, NUC University, University of North Dakota, Nova Southeastern University, NIMAA), enterprise training (Canon Medical Systems, GNS Science, Farmright), and adjacent verticals. The company maintains SOC-2 audited security controls. In October 2025, SimTutor was acquired by Lecturio GmbH, a German digital healthcare education company, integrating SimTutor's simulation tools into Lecturio's medical and nursing education portfolio alongside its 2024 Healer acquisition. Guy Harrington serves as CEO.
SimTutor firmographics
Firmographics- Name
- SimTutor
- Legal name
- SimTutor, Inc.
- Website
- https://simtutor.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- SimTutor is a cloud-based simulation platform that builds and delivers interactive, scenario-based training for healthcare education institutions, veterinary programs, and corporate workforces, serving 400+ partners and 165,000+ trained professionals across its SimTutor Author and SIMTICS product lines.
- Ownership category
- akta.pro rank
SimTutor industry classification
Industry- Product category
- Simulation-Based Training Software
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)
- akta.pro secondary industries
- Simulation, Scenario & Serious Games Design (EDAGAKAH), Simulation-Based Learning & Virtual Labs (EDAGAEAG), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
Keywords
Where SimTutor is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SimTutor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Services: The primary revenue stream consists of subscription-based access to the SimTutor Platform and SimTutor Author software. Subscriptions are sold on a per-author-user and per-module basis with configurable subscription terms. Auto-renewal applies with up to 5% annual price increases.
- Professional Services: Add-on professional services for development and migration of custom training content using the Subscription Services. Includes training, content development, and implementation support.
- Export Options: Optional export capabilities allowing customers to utilize licensed content for education, training, and assessment within their organization. Subject to additional Order Form terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based access with per-author-user and per-module licensing |
| Other | Multi-year contract | Professional Services for custom content development |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SimTutor product offering
Product offeringCore offering
SimTutor provides a cloud-based simulation authoring platform (SimTutor Author) and a healthcare-focused simulation product (SIMTICS) that enable organizations to create, deliver, and measure interactive, branching scenario-based training content. The platform uses AI-assisted tools to auto-generate scenarios and questions, supports first-person perspective simulations of clinical and technical procedures, and is delivered via web browser, LMS integration (LTI), direct links, or embedded deployment for institutional and enterprise customers.
Product overview
SimTutor offers a simulation-based training platform centered on two core products: SimTutor Author — the primary authoring tool for building interactive, hands-on training simulations — and SIMTICS — a simulation-focused learning product targeting healthcare and technical skills. The platform is delivered as a software-as-a-service (SaaS) solution accessible via web browser and mobile applications. Training is authored using SimTutor Author and delivered through the SimTutor Platform, which supports LMS integration (LTI), direct link sharing, and embedded deployment. SimTutor's built-in AI tools accelerate content creation by auto-generating interactive scenarios, quiz questions, and AI-driven conversation steps for soft skills practice. The platform serves multiple industry verticals including Healthcare Skills, Veterinary Skills, Onboarding, Compliance & Safety, Technical & Equipment, and Customer Training, supplemented by a Simulation Library and Subscription Packs of pre-built content. As of October 2025, SimTutor was acquired by Lecturio to expand its digital clinical education portfolio alongside Lecturio's existing medical and nursing education offerings.
Differentiator
Problem solved
Functional benefit
Brands
- SimTutor Author: Interactive simulation authoring platform that allows users to create hands-on learning experiences using templates, AI-assisted tools, and existing materials.
- SIMTICS
Products and services
- SimTutor Author Primary cloud-based authoring platform that enables organizations to create interactive, simulation-based training content using templates, AI-assisted tools, or existing materials, adding interactive steps, multimedia content, and branching decision points that mirror real-world workplace challenges.
- SIMTICS Simulation-based learning product focused on healthcare and vocational skills, providing realistic first-person interactive simulations where learners practice procedures such as ultrasound scanning and medical assisting tasks in an immersive digital environment.
- Simulation Library A pre-built library of ready-to-use simulations covering various healthcare, technical, and professional skills topics, accessible as subscription packs to complement custom-authored content.
- Subscription Packs Pre-packaged collections of simulations available via subscription, providing organizations with ready-made training content for immediate deployment across teams.
- SimTutor Author AI Simulation Builder Built-in AI tool within SimTutor Author that automatically generates interactive scenarios, quiz questions, and branching decision steps from a single training goal, and enables programmable AI conversation steps for soft skills practice.
Quantifiable outcome
- 8.8 million+ simulations performed across the platform
- +3 more outcomes
Companies that use SimTutor
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
SimTutor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
SimTutor partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- LecturiocoreLecturio acquired SimTutor in October 2025 to enhance its digital healthcare education offerings. The acquisition integrates SimTutor's simulation-based learning tools into Lecturio's platform, expanding experiential training solutions for healthcare institutions globally. This follows Lecturio's 2024 purchase of NEJM Group's Healer.
- MedCertsminorHealthcare skills training partner offering SimTutor-powered content as part of their training curriculum.
- StepfulminorHealthcare training partner utilizing SimTutor simulations for their educational programs.
- CareerStepminorHealthcare and technical training partner offering SimTutor-powered courses.
- Nova Southeastern UniversityminorHigher education institution using SimTutor for simulation-based learning in health sciences programs.
- Unitek LearningminorHealthcare education partner utilizing SimTutor for clinical training programs.
- Canon Medical SystemsminorMedical equipment company using SimTutor for customer education and asynchronous online learning about their products.
- GNS ScienceminorNew Zealand science research organization using SimTutor for interactive training programs.
- University of North DakotaminorUniversity utilizing SimTutor as teaching and learning tool for faculty and students in health sciences.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SimTutor competitors and assessment
Company assessmentEmerging players
- SimX: VR-based medical simulation platform for clinical scenario training. Comparable authoring-and-delivery model targeting similar healthcare education buyers, though with a stronger VR hardware emphasis.
- Kognito: Conversational simulation platform for healthcare communication, behavioral health, and soft-skills training. Overlaps with SimTutor's AI conversation steps and scenario-based soft-skills use cases.
- uPerform: Digital adoption and training platform for healthcare and enterprise IT systems. Comparable institutional sales motion into hospitals and software-heavy enterprises, with overlap in on-demand staff training use cases.
- Interplay Learning: VR and 3D simulation training for skilled trades, property maintenance, and technical equipment. Comparable model of immersive, repeatable simulation-based training with similar technical-and-equipment use cases.
Broad incumbents
- HealthStream: Public healthcare workforce development platform with broad compliance, credentialing, and training products. Overlaps with SimTutor's healthcare-skills and compliance & safety offerings but as part of a much wider portfolio.
- Relias: Large healthcare and human services training provider serving hospitals, health systems, and post-acute care. Competes on healthcare workforce training, though primarily via content library and LMS rather than immersive simulation.
Direct peers
- CAE Healthcare: Patient and surgical simulation division of CAE, focused on realistic clinical training. Directly comparable in providing procedural and scenario-based healthcare training tools to institutions.
- Labster: Virtual lab and simulation platform for science and healthcare education. Comparable SaaS simulation model with institution-focused sales and a content library similar to SimTutor's subscription packs.
- Surgical Science: Developer of virtual reality surgical and interventional training simulations. Closely comparable in simulation-driven healthcare skills training with an immersive, repeatable practice model.
- Laerdal Medical: Global leader in patient and clinical simulation for healthcare education. Direct competitor in healthcare-skills simulation, with much larger installed base across nursing and EMS programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SimTutor compliance and trust
Trust signalCompliance1 record
SimTutor financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimTutor leadership team
Management profileNumber of profiles
Profiles1 record
SimTutor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimTutor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimTutor
What does SimTutor do?
SimTutor provides a cloud-based simulation authoring platform (SimTutor Author) and a healthcare-focused simulation product (SIMTICS) that enable organizations to create, deliver, and measure interactive, branching scenario-based training content. The platform uses AI-assisted tools to auto-generate scenarios and questions, supports first-person perspective simulations of clinical and technical procedures, and is delivered via web browser, LMS integration (LTI), direct links, or embedded deployment for institutional and enterprise customers.
Is SimTutor a public or private company?
SimTutor is a private company. It is classified as corporate owned and is currently acquired.
When was SimTutor founded?
SimTutor was founded in 2011. It employs 11 to 50 people.
Where is SimTutor based?
SimTutor is headquartered in Atlanta, United States, in the North America region.
How does SimTutor make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are professional Services and export Options.
Who are SimTutor's main competitors?
Emerging players on record are SimX, Kognito, uPerform and Interplay Learning. Broad incumbents are HealthStream and Relias. Direct peers are CAE Healthcare, Labster, Surgical Science and Laerdal Medical.
Does SimTutor have an API?
No public API is recorded for SimTutor.
What industry is SimTutor in?
SimTutor's product category is Simulation-Based Training Software. Its primary akta.pro industry code is EDAFAJAC, Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction), with a secondary code of EDAGAKAH, Simulation, Scenario & Serious Games Design. Its NAICS code is 61143 and its SIC code is 7372.