Tennessee Farm Bureau

What Tennessee Farm Bureau does

Tennessee Farm Bureau Federation is a private, not-for-profit membership organization founded in 1921 and headquartered in Columbia, Tennessee, serving as the statewide advocacy voice for farm families, agricultural producers, and rural communities across Tennessee. The organization operates through a network of county Farm Bureaus and provides member benefits spanning publications, podcasts, advocacy representation, agricultural education (Ag in the Classroom), and professional development programs including Young Farmers & Ranchers, Women's Leadership, and Collegiate Farm Bureau. Content products include the quarterly Tennessee Home & Farm magazine, Tennessee Farm Bureau News, three podcast series (Root of the Matter, Farm Bureau on the Hill, and THF Radio), and the In the Loop email newsletter.

The organization's revenue model is diversified across recurring membership dues, branded e-commerce merchandise sales through the Farm Bureau Store, and four wholly-owned operating subsidiaries: Farm Bureau Insurance of Tennessee, Farm Bureau Health Plans, Farm Bureau Tax Services, and Farm Bureau Printing. Distribution occurs through direct member sales via county offices, the online store, and partnerships with affiliated service providers. Strategic partnerships include a joint Tennessee Farmer of the Year competition with the University of Tennessee Institute of Agriculture, policy coordination with the American Farm Bureau Federation, and website operations handled by Farm Flavor Media / Journal Communications, Inc. The organization is governed by a member-elected Board of Directors with no parent company, private equity, or venture capital ownership, and reports a headcount in the 1,001–5,000 range.

Name

Tennessee Farm Bureau

Legal name

Tennessee Farm Bureau Federation

Website

https://tnfarmbureau.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tennessee Farm Bureau Federation is a not-for-profit membership organization founded in 1921 that advocates for Tennessee farmers and rural communities through county-level chapters, member benefits, publications, podcasts, and wholly-owned insurance, health, tax, and printing subsidiaries.

Ownership category

akta.pro rank

Product category

Agricultural Advocacy and Farm Membership Services

SIC

Services-Membership Organizations (8600), Agricultural Services (700)

akta.pro primary industry

Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)

Keywords

• Agricultural advocacy
• Farm membership
• Agricultural publications
• Rural community programs
• Agricultural education

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from Tennessee farmers and agricultural professionals
2. E-commerce Store Sales: Sale of branded merchandise, apparel, accessories, and promotional items through the Farm Bureau Store
3. Publications: Quarterly magazine Tennessee Home & Farm and Tennessee Farm Bureau News distributed to members as part of member benefits

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tennessee Farm Bureau Federation is a non-profit membership organization that advocates for the economic, social, educational, and political well-being of Tennessee farm people. It sells memberships, operates an e-commerce store for branded merchandise, publishes member magazines and newsletters, produces podcasts, and provides access to affiliated insurance, health plan, tax, and printing services through wholly-owned subsidiaries.

Product overview

Tennessee Farm Bureau operates as a membership-based agricultural advocacy organization offering a portfolio of content and merchandise products. The core content offerings include two primary publications (Tennessee Home & Farm Magazine and Tennessee Farm Bureau News), three podcast programs (Farm Bureau on the Hill, Root of the Matter, and THF Radio), and an email newsletter (In the Loop). The organization also operates an e-commerce Farm Bureau Store selling branded merchandise including apparel, accessories, drinkware, and specialty items featuring Tennessee agricultural themes. Additionally, the organization runs the Tennessee Farmer of the Year Competition in partnership with the University of Tennessee Institute of Agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• Farm Bureau on the Hill: Legislative podcast covering Tennessee General Assembly activities and Farm Bureau priority issues
• Root of the Matter
• Tennessee Home & Farm

Products and services

• Farm Bureau Membership Annual membership in the Tennessee Farm Bureau Federation that grants access to publications, member discounts, advocacy representation, and programs for Tennessee farm families and agricultural producers.
• Farm Bureau Store (E-commerce) Online storefront selling Tennessee Farm Bureau branded merchandise including apparel, accessories, drinkware, outdoor gear, cookbooks, and novelty items featuring Tennessee agricultural themes, targeted at members and supporters.
• Tennessee Home & Farm Magazine Quarterly magazine mailed to Tennessee Farm Bureau members as part of their membership benefits, featuring stories, recipes, and content about Tennessee agriculture and rural life.
• Tennessee Farm Bureau News Newsletter publication mailed to Tennessee Farm Bureau members providing agricultural news, organizational updates, and information about member benefits.
• Farm Bureau Insurance of Tennessee Insurance services provided through a wholly-owned subsidiary (fbitn.com), offering insurance products to Tennessee Farm Bureau members.
• Farm Bureau Health Plans Health insurance plans offered through a wholly-owned subsidiary (fbhealthplans.com), available to Tennessee Farm Bureau members.
• Farm Bureau Tax Services Tax preparation and related services provided through a wholly-owned subsidiary to Tennessee Farm Bureau members.
• Farm Bureau Printing Printing services provided through a wholly-owned subsidiary to Tennessee Farm Bureau members and other customers.

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Farm Flavor Media / Journal Communications, Inc.coreOthersOperates TNfarmbureau.org website for Tennessee Farm Bureau Federation. Manages website functionality, content delivery, and digital services.
• FBI tn (fbitn.com)coreOthersInsurance partner providing insurance services to Tennessee Farm Bureau members through fbitn.com
• Farm Bureau Health PlanscoreOthersHealth plans partner providing health insurance services to Tennessee Farm Bureau members
• University of Tennessee Institute of Agriculture (UTIA)coreStrategic or Co-development PartnerCollaborative partnership with UT Extension to recognize Tennessee's top agricultural producers through the Tennessee Farmer of the Year competition. Jointly recognizes leadership, innovation, and individual contributions to Tennessee agriculture.
• Tennessee Department of AgricultureminorStrategic or Co-development PartnerSupports agricultural enhancement programs and producer initiatives across Tennessee
• American Farm Bureau FederationcoreStrategic or Co-development PartnerNational parent organization providing policy support, research, and advocacy coordination for state Farm Bureaus

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Farm Bureau Federation: National umbrella federation for state Farm Bureaus including Tennessee. Provides policy coordination, federal advocacy, and shared services - directly comparable as the parent structure Tennessee Farm Bureau operates within.
• USDA: Federal agency whose farm programs, policy direction, and grants directly shape the operating environment for Tennessee Farm Bureau members. Closest institutional counterpart in policy reach and advocacy influence.

Direct peers

• Texas Farm Bureau: One of the largest U.S. state Farm Bureaus with a comparable structure of membership dues, county network, insurance subsidiary, publications, and advocacy programs. Directly analogous operating model in a different state.
• Iowa Farm Bureau Federation: Major state Farm Bureau with similar integrated insurance subsidiary, member benefits programs, publications, and policy advocacy footprint. Direct peer for benchmarking membership and content strategy.
• Illinois Farm Bureau: State Farm Bureau offering comparable membership model, county network, publications, and advocacy services. Closely comparable to Tennessee in operating structure and program mix.
• Kentucky Farm Bureau: Adjacent state Farm Bureau serving Kentucky farmers with comparable county bureau network, insurance subsidiary, publications, and policy advocacy. Most direct geographic neighbor peer for Tennessee.
• Georgia Farm Bureau: Southeast U.S. state Farm Bureau with insurance subsidiary, county network, and advocacy programs - serving a similar agricultural economy profile to Tennessee.

Emerging players

• National Farmers Union: National federation representing U.S. farmers and ranchers with state chapters. Competes with the Farm Bureau movement for farmer membership and policy voice, though generally more progressive policy orientation.

Others

• Farm Credit System: Nationwide network of borrower-owned lending institutions serving U.S. agriculture. Comparable in mission to support farm operations and rural communities, but focused on credit rather than advocacy and member services.
• CoBank: Member-owned Farm Credit System bank serving agricultural cooperatives and rural infrastructure. Provides comparable member-owned cooperative services to the agricultural sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TNFarmBureau
• YouTubeyoutube.com/c/TennesseeFarmBureauFederation
• Facebookfacebook.com/TNFarmBureau
• Instagraminstagram.com/tnfarmbureau
• TikToktiktok.com/@tnfarmbureau?lang=en
• LinkedInlinkedin.com/company/fbitn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennessee Farm Bureau