RMNG

What RMNG does

RMNG is a privately held experiential marketing agency founded in 2009 and headquartered in Los Angeles, California, operating as a spin-out of Roaming Hunger, the food truck authority. The company designs and executes mobile brand activations including multi-city marketing tours, pop-up shops (in food trucks, Airstreams, trailers, and glass trucks), trade show experiences, and live events for consumer brands across the United States, with stated reach into 48 US states, Canada, and Europe and over 500 markets covered. Its operational backbone is a national network of more than 18,500 mobile small business partners that provide local execution capacity and brand-ambassador staffing, supplemented by an in-house creative and production team.

RMNG generates revenue through project-based professional services fees, with engagement pricing ranging from approximately $15K for vehicle rental and wrap only, $25K-$60K per location for mobile marketing tours, $50K-$100K+ for full-service mobile pop-up shop activations, and $75K-$250K+ for day or weekend activations, with large multi-location campaigns reaching $1M-$5M+. The agency sells through a sales-led, discovery-driven motion targeting brand marketing teams at enterprise consumer brands, frequently collaborating with PR agencies (Hunter PR, Soze), entertainment partners (Warner Music Group, WMX, Sony Music), and implementation firms (MKG, Carisma). It maintains a managed-services revenue stream via the CommUnity Connect program with IgniteFI serving credit unions, and a social-impact program (The Conversation Truck) for non-commercial engagements.

The customer base is diversified across food and beverage (Impossible Foods since 2020, NotCo, Publix, Culver's, Portillo's, White Claw, Caulipower, Beyond Meat, Rubio's, Macao), entertainment and media (Seinfeld, Sony, Warner Music, Lea Michele, Doritos x UPROXX, 9 Story Productions), retail and hospitality (Publix, PatPat x Klarna, Bumble), fashion and beauty (Milani, Batiste), technology (Visible, Bumble), healthcare (Zyrtec), cannabis (Curaleaf), and financial services (credit unions via IgniteFI). The company has accumulated industry recognition including Chief Marketer Top 50 Campaigns (2025), PR News Experiential Honorable Mention (2025), Clutch Top Experiential Marketing Company (2024), EX Awards Gold Honoree (2022), Summit Creative Award (2021), and AAA Bronze (2021).

Name

RMNG

Legal name

RMNG

Website

https://rmng.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Experiential Marketing Campaign Services: RMNG generates revenue through project-based fees for designing and executing experiential marketing activations. Pricing varies significantly based on activation type, scale, number of locations, and duration. Mobile marketing tour costs range from $25k-$60k per location with setup costs varying by complexity. Pop-up shop activations typically start at $50k-$100k for full-service strategy, production, logistics, and activation.
2. Mobile Pop-Up Shop Activations: Revenue generated from temporary physical retail activations using various formats (food trucks, Airstreams, trailers, glass trucks). Pricing varies from $15k-$25k for vehicle rental and wrap only, to $50k-$100k+ for full-service including strategy, production, logistics, and activation.
3. CommUnity Connect Credit Union Program: Partnership with IgniteFI to offer credit unions mobile truck strategy services for community outreach and member engagement at sports events, music festivals, and community gatherings nationwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

RMNG is a full-service experiential marketing agency that designs and executes mobile brand activations, pop-up shops, and multi-city marketing tours for enterprise clients. The agency delivers end-to-end campaign services including strategy, creative, production, logistics, staffing, permits, and fabrication across 48 US states, Canada, and Europe. Its work is enabled by a national network of more than 18,500 mobile small business partners (food trucks, vendors, brand ambassadors) providing local market expertise for activations.

Product overview

RMNG is an experiential marketing agency offering a unified service portfolio centered around mobile brand activations. The core offerings include Experiential Marketing (engaging in-person activations), Mobile Pop-up Shops (quick local area activations), and Mobile Marketing Tours (multi-city national tours). These are complemented by specialized initiatives like The Conversation Truck (social impact platform) and CommUnity Connect (credit union-focused mobile activation program). The agency's services are delivered through a network of over 18,500 mobile small business partners and operate across 48 states plus Canada and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Engaging in-person experiential activations fueled by operational expertise and creativity for enterprise brand clients looking to make a market impact through physical consumer experiences.
• Mobile Pop-up Shops Quick set-up and take-down mobile activations in formats such as Airstreams, pop-up trailers, glass trucks, food trucks, and food carts that move within a local area to gain coverage and increase accessibility for brands.
• Mobile Marketing Tours Long-haul, multi-city pop-up shop activations traversing across the country, making planned or surprise appearances at hotspots in different cities for brands seeking national exposure.
• The Conversation Truck Social impact mobile activation platform providing a venue for community dialogue supporting movements such as Black Lives Matter and Pride, with snacks and engagement activities for nonprofits and advocacy organizations.
• CommUnity Connect Mobile truck strategy program in partnership with IgniteFI that helps credit unions bring member benefits to life at sports events, music festivals, and community gatherings nationwide for member engagement and outreach.

Quantifiable outcome

• 99% polled likely to purchase product after Batiste activation
• +4 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Roaming HungercoreStrategic or Co-development PartnerRMNG originated as a product of Roaming Hunger, the authority in food trucks. This parent company provided the foundation for RMNG's mobile activation expertise and operational knowledge.
• IgniteFIcoreStrategic or Co-development PartnerPartnership with IgniteFI to offer CommUnity Connect program, bringing credit union benefits to life through innovative mobile truck strategy for community outreach at sports events, music festivals, and community gatherings nationwide.
• Rise CoffeeminorStrategic or Co-development PartnerPartnered with Rise Coffee for NotCo activations, using their coffee paired with NotCo plant-based milk to provide lattes to coffee-loving consumers.
• MKTGcoreImplementation/ SI/ Consulting PartnerCollaborated with MKTG to create engaging southeastern tour for Walmart and McClaren Farms partnership. Created unique IRL and digital program with local trucks and teams.
• Hunter PRcoreGTM or Marketing PartnerWorked with Hunter PR on multiple campaigns including Batiste dry shampoo tour and Zyrtec activations. Agency provides client connections and collaborative execution.
• CarismacoreStrategic or Co-development PartnerPartnered with Carisma on Seinfeld pop-up tour and White Claw secret NYC launch event. Agency brings creative concept execution and entertainment industry connections.
• WMXminorGTM or Marketing PartnerPartnered with WMX for White Claw Refrshr launch, bringing musicians and influencers to the speakeasy activation.
• Warner Music GroupminorGTM or Marketing PartnerCollaborated with Warner Music Group for White Claw launch event to bring entertainment industry connections and influencer access.
• 9 Story ProductionsminorGTM or Marketing PartnerPartnered with 9 Story Productions for Karma's World streaming series promotion, helping raise brand awareness for Chris 'Ludacris' Bridges' animated series.
• Bulldog BillboardsminorChannel Partner/ Reseller/ DistributorLocal partner for Karma's World mobile billboard campaign in Louisiana.
• Victory MarketingminorChannel Partner/ Reseller/ DistributorLocal partner for Karma's World activation in Louisiana parishes.
• Soze AgencycoreGTM or Marketing PartnerPartnered with Soze Agency for I Am An Immigrant Immigrant Heritage Month campaign, knowing food is the medium that brings cultures together.
• NextbitecoreStrategic or Co-development PartnerPartnered with Nextbite for George Lopez taco brand launch activation in Colorado, bringing new and existing fans together.
• KlarnacoreGTM or Marketing PartnerTeamed up with Klarna and PatPat for live extension of digital campaign at The Americana at Brand in Los Angeles.
• Hunter PRcoreGTM or Marketing PartnerWorked with Hunter PR on Batiste 'Scents of Summer' tour, bringing passionate team and state-of-the-art vehicles for month-long activation.
• Hunter PRcoreGTM or Marketing PartnerCollaborated with Hunter PR for Zyrtec 'Beat the Mondays' tour in Los Angeles, Miami, and New York.
• MKGminorImplementation/ SI/ Consulting PartnerPartnered with MKG for The Conners TV show activation, helping produce fully branded mobile experience.
• Social Ripple EffectcoreStrategic or Co-development PartnerPartnered with Social Ripple Effect for The Conversation Truck initiative, bringing Los Angeles leaders and community together for meaningful conversation.
• Black Women's LeaguecoreStrategic or Co-development PartnerCommunity partner for Conversation Truck and social impact activations supporting the Black Lives Matter movement.
• The Laugh FactoryminorStrategic or Co-development PartnerPartnered with The Laugh Factory for community conversation day, hearing from Los Angeles leaders and the general public.
• Vote.orgcoreStrategic or Co-development PartnerLarge-scale activation partnership touching down in multiple states for election engagement and democracy promotion.
• NotCo Design TeamminorStrategic or Co-development PartnerCollaborated with NotCo's design team to develop cohesive truck design that matched their foundational brand and new marketing language.
• 18,500+ Mobile Small Business PartnerscoreChannel Partner/ Reseller/ DistributorNational network of over 18,500 mobile small business partners enables activation capabilities in every corner of the United States. Local partners provide expertise in their markets and serve as brand ambassadors.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MKG: Independent experiential marketing agency of similar size to RMNG, producing live brand experiences, pop-ups, and mobile activations for consumer brands. Directly comparable on service mix, target buyers, and project-based pricing model.
• Carisma Communications: Creative PR and experiential agency named in RMNG's own partnership network (worked together on Seinfeld and White Claw activations). Overlaps directly in mobile pop-up experiences and brand activation work for consumer clients.
• Sparks: Long-standing experiential marketing agency producing live brand experiences, mobile tours, and pop-up activations for global consumer brands. Direct competitor for the same Fortune 500 experiential budgets RMNG targets.
• Mosaic: Experiential marketing agency focused on field marketing, mobile tours, and consumer brand activations. Directly comparable in service mix, target verticals (CPG, F&B, retail), and project-based delivery model.
• Optimist: Creative experiential agency producing brand activations, pop-ups, and live experiences for consumer, tech, and lifestyle clients. Directly comparable in scope and client profile to RMNG, often competing for the same mid-to-large experiential mandates.
• GALE: Independent agency producing brand experiences, mobile activations, and integrated campaigns for major consumer brands. Overlaps directly with RMNG on experiential work but with a stronger data and digital integration layer.

Broad incumbents

• MKTG: Dentsu-owned experiential marketing agency and a named RMNG partner (Walmart/McClaren tour). Competes for the same large-enterprise experiential budgets but operates at significantly greater scale with broader geographic and service reach.
• George P. Johnson Experience Marketing: Largest independent experience marketing agency globally, known for large-scale brand experiences, mobile tours, and pop-up programs. Competes with RMNG on multi-market, multi-city enterprise campaigns but with a far larger headcount and global footprint.
• Jack Morton Worldwide: Interpublic-owned brand experience agency producing immersive events, mobile tours, and pop-up activations for global brands. Overlaps with RMNG on experiential campaigns but operates as part of a much larger holding company with broader integrated communications capabilities.
• The Marketing Arm: Omnicom-owned agency producing brand experiences, mobile tours, and live activations for major consumer brands. Competes with RMNG for large-enterprise experiential mandates but with a deeper media and analytics stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/rmng
• Facebookfacebook.com/rmngagency
• LinkedInlinkedin.com/company/rmng
• Instagraminstagram.com/rmng_agency
• TikToktiktok.com/@rmng_agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMNG