Carisma
Carisma Group is an Ireland-based Managing General Agent and wholesale broker that designs and distributes 12 specialist non-life insurance products — led by motor, fleet and mobility — exclusively through insurance broker networks across 28+ European countries via Central Bank of Ireland passporting.
- Company typePrivate
- Founded2021
- HeadquartersBallsbridge, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Carisma does
Carisma Group (legal entity Carisma Motor and Mobility DAC) is an Ireland-based Managing General Agent, wholesale broker, and managing underwriter that designs, underwrites, administers, and distributes specialist non-life insurance products exclusively through insurance broker networks across Europe. The company operates a 12-product portfolio covering motor, fleet and mobility, construction, property, surety bonds, aviation, marine, healthcare, commercial, latent defect, casualty, professional lines, and life science insurance, with the regulatory capability to support all 18 classes of non-life insurance.
The business holds Central Bank of Ireland authorisation (reference C193837, granted February 2024) with EU passporting rights into 28+ EEA countries, a Lloyd's Coverholder appointment for accessing Lloyd's market capacity, and affiliations with MGA Alliance and Brokers Ireland. No proprietary technology platform or software systems are disclosed; operations rely on standard intermediary infrastructure rather than in-house AI/ML assets. Pricing is quote-based, set per risk on multi-year contracts, and revenue is generated through commissions and fees from placing and administering policies on behalf of insurers and capacity providers.
The company was created with motor fleets as its founding focus and began R&D activities in early 2021. It became an Enterprise Ireland High Potential Start-Up in late 2022, submitted its CBI application in 2023, and secured authorisation in February 2024. The senior leadership team is drawn from insurance and financial services veterans (PartnerRe, IBM, American Express), and the company operates from registered headquarters in Ballsbridge, Dublin, with a head office in Mullingar, County Westmeath, while serving brokers and capacity partners across the EU/EEA.
Carisma firmographics
Firmographics- Name
- Carisma
- Legal name
- Carisma Motor and Mobility DAC
- Website
- https://carismagroup.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carisma Group is an Ireland-based Managing General Agent and wholesale broker that designs and distributes 12 specialist non-life insurance products — led by motor, fleet and mobility — exclusively through insurance broker networks across 28+ European countries via Central Bank of Ireland passporting.
- Ownership category
- akta.pro rank
Carisma industry classification
Industry- Product category
- Specialty Insurance Underwriting (MGA)
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
- akta.pro secondary industries
- Commercial Auto & Fleet Insurance (FSAJAMAB), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where Carisma is headquartered
LocationHeadquarters
- HQ city
- Ballsbridge
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Carisma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Intermediation and MGA Services: Carisma Group operates as a Managing General Agent (MGA), wholesale broker, and managing underwriter, generating revenue through commissions and fees from placing insurance policies on behalf of insurers and capacity providers. The company designs and administers specialised insurance products across multiple classes, earning revenue from underwriting activities and broker distribution partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based insurance pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Carisma product offering
Product offeringCore offering
Carisma operates as a Managing General Agent (MGA), wholesale broker, and managing underwriter providing specialised insurance products across all 18 classes of non-life insurance, with a foundational focus on motor, fleet, and mobility insurance. The company binds cover on behalf of capacity providers through licensed brokers, leveraging its Central Bank of Ireland authorization and EU passporting license to distribute across 28+ European countries.
Product overview
Carisma Group operates as a Managing General Agent (MGA), wholesale broker, and managing underwriter offering a comprehensive portfolio of 12 specialist insurance products and services. The portfolio includes Motor, Fleet & Mobility Insurance (the company's foundational focus area), Construction Insurance, Property Insurance, Surety Bonds, Aviation Insurance, Marine Insurance, Healthcare Insurance, Commercial Insurance, Latent Defect Insurance, Casualty Insurance, Professional Lines Insurance, and Life Science Insurance. The company provides solutions across underwriting, product design, administration, claims, risk management, and distribution, with capability to support all 18 classes of non-life insurance throughout Europe via Central Bank of Ireland passporting arrangements.
Differentiator
Problem solved
Functional benefit
Companies that use Carisma
Customer profileSegments9 records
Ideal customer profiles3 records
Carisma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carisma partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Lloyd's of LondonminorCarisma Group operates as a Lloyd's Coverholder, enabling access to Lloyd's insurance market capacity and products. This relationship allows the company to offer Lloyd's-backed insurance solutions through its broker distribution network across Europe.
- MGA AllianceminorCarisma Group is a member of the Managing General Agents Alliance, an industry association providing representation, networking, and best practice development for MGA businesses in the insurance sector.
- Brokers IrelandminorCarisma Group maintains affiliation with Brokers Ireland, an industry association representing insurance brokers in Ireland. This affiliation provides access to broker network membership and industry recognition within the Irish insurance market.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Carisma competitors and assessment
Company assessmentBroad incumbents
- Ardonagh Group: Major UK-headquartered insurance broker group with extensive MGA and specialty platforms across Europe. Comparable as a large incumbent competing for the same broker-distributed specialty and commercial risks.
- Howden Group: Large global insurance and reinsurance broker group with significant MGA ownership and European broker footprint. Comparable as a broader incumbent competing for the same specialty risk placements Carisma targets via brokers.
- Miller Insurance Services: Specialist Lloyd's broker with deep specialty and reinsurance capabilities including surety, marine, aviation and professional lines. Comparable as a London-market specialist that brokers and capacity providers use for the same specialty risk flows Carisma targets.
Emerging players
- Qover: Belgian insurtech MGA providing embedded and mobility-related insurance products across European markets. Comparable as a European MGA serving fleet, mobility and on-demand insurance needs.
- Wrisk: UK insurtech MGA with embedded motor and mobility cover delivered via broker and partner integrations. Comparable as a digitally-enabled MGA serving mobility and fleet-adjacent risks in European markets.
Direct peers
- Superscript: UK-based MGA offering tailored commercial insurance across multiple specialty lines through a broker and direct channel. Comparable multi-line MGA model targeting SME and specialty risks.
- Zego: UK-based insurtech MGA focused on motor and mobility cover for gig-economy drivers, fleets and mobility operators. Directly comparable to Carisma's motor, fleet and mobility product line and B2B broker/intermediary-led distribution model.
- Laka: European mobility-focused MGA providing fleet and cyclist cover across multiple EU markets. Comparable as a specialist motor/mobility MGA with pan-European distribution ambitions similar to Carisma.
- HWrisk (Hive Insurance): Specialist MGA platform writing niche and specialty commercial classes through broker distribution in the UK and Ireland. Comparable as a Lloyd's-backed MGA distributing specialty products to brokers.
Regional players
- BFL CANOË (now part of BFL Group): European MGA platform writing specialty and commercial lines across continental Europe, with a similar specialty multi-line MGA model. Comparable as a European regional MGA operating in the same continental markets Carisma passporting targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Carisma social profiles
Digital presenceCarisma compliance and trust
Trust signalCompliance2 records
Carisma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carisma leadership team
Management profileNumber of profiles
Profiles10 records
Carisma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carisma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carisma
What does Carisma do?
Carisma operates as a Managing General Agent (MGA), wholesale broker, and managing underwriter providing specialised insurance products across all 18 classes of non-life insurance, with a foundational focus on motor, fleet, and mobility insurance. The company binds cover on behalf of capacity providers through licensed brokers, leveraging its Central Bank of Ireland authorization and EU passporting license to distribute across 28+ European countries.
Is Carisma a public or private company?
Carisma is a private company. It is classified as venture growth investor backed and is currently operating.
When was Carisma founded?
Carisma was founded in 2021. It employs 1 to 10 people.
Where is Carisma based?
Carisma is headquartered in Ballsbridge, Ireland, in the Europe region.
How does Carisma make money?
One revenue line is on record: insurance Intermediation and MGA Services.
Who are Carisma's main competitors?
Broad incumbents on record are Ardonagh Group, Howden Group and Miller Insurance Services. Emerging players are Qover and Wrisk. Direct peers are Superscript, Zego, Laka and HWrisk (Hive Insurance). BFL CANOË (now part of BFL Group) is listed as a regional player.
Does Carisma have an API?
No public API is recorded for Carisma.
What industry is Carisma in?
Carisma's product category is Specialty Insurance Underwriting (MGA). Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services, with a secondary code of FSAJAMAB, Commercial Auto & Fleet Insurance. Its NAICS code is 524210 and its SIC code is 6411.