Standard Insights

What Standard Insights does

Standard Insights is an AI-powered growth analytics platform founded in 2018 that converts first-party customer data into predictive purchase signals and executes personalized omnichannel marketing campaigns. The company's flagship offering, SmartChoiceAI, is a proprietary predictive and prescriptive analytics engine built in-house on Java, MySQL, and Apache Mahout — not a wrapper on third-party AI — and powers RFM profitability scoring, micro-segmentation, hyper-personalized product recommendations, SKU-level demand forecasting, price elasticity optimization, and churn prediction. Around this core engine the company has assembled a portfolio of vertical-specific and function-specific products: iOrder (restaurant QR ordering and menu personalization), Mary Jane Menu (cannabis dispensary platform with Flowhub POS integration), DiZV ERP (wholesale distribution and manufacturing), QK Reach (campaign management), and two AI networking tools (Rolo Digi Card and RoloScan AI).

The company generates revenue through two streams: subscription access to the SmartChoiceAI platform and a structured, three-phase AI consulting engagement model (Strategic AI Integration → Proof of Concept → Product Builds & Platform Deployment) that transitions clients into ongoing SaaS contracts. Go-to-market is sales-led and enterprise-oriented, combining direct Calendly-driven inbound, content marketing, and a channel strategy spanning the Bluestar/VARTECH reseller network (1,500+ resellers in 47 countries), iPass.com integration partnerships, and the Flowhub cannabis ecosystem. Target segments span retail, grocery, restaurants, eCommerce, manufacturing, home services, and cannabis dispensaries, with a three-co-founder leadership team (CEO Jerry Abiog, CTO Alad Manoj Peter, COO Cathy McCorquodale) and a headcount disclosed at 1–10 employees.

Name

Standard Insights

Legal name

Standard Insights

Website

https://standardinsights.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Standard Insights is an AI-powered growth analytics platform that uses its proprietary SmartChoiceAI engine to predict customer purchasing and execute personalized marketing for retail, restaurant, eCommerce, manufacturing, and cannabis businesses, generating revenue through SaaS subscriptions and AI consulting engagements.

Ownership category

akta.pro rank

Product category

Predictive Analytics Software

NAICS

Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Search, Discovery & Ranking Personalization (HDAAAGAE)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Data, Analytics & AI Consulting (BPAHAEAF), Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Predictive analytics platform
• AI marketing automation
• Customer data platform
• Predictive customer intelligence
• AI consulting services

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Analytics & Marketing Platform (SaaS): Subscription-based access to the SmartChoiceAI platform with predictive analytics and omnichannel marketing campaign execution across email and SMS. Customers pay to access the AI engine and campaign tools.
2. AI Management Consulting: Structured consulting engagements that take businesses from AI strategy to execution using Standard Insights' proprietary AI engine. Engagement scope includes data analytics strategy mapping, architecture design, custom reporting, data governance, and platform implementation. Engagement transitions seamlessly into ongoing SaaS platform use.
3. Product Subscriptions (iOrder, Mary Jane Menu, Rolo Digi Card, RoloScan, DIZV ERP, QK Reach): Multiple vertical-specific AI products with their own platform access: iOrder for restaurants, Mary Jane Menu for cannabis, Rolo Digi Card/RoloScan for professionals, DIZV ERP for distributors/manufacturers, QK Reach for marketing campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Standard Insights sells an AI-powered analytics and marketing platform (SmartChoiceAI) that ingests first-party customer, order, and product data from POS, eCommerce, ERP, and CRM systems, then uses predictive and prescriptive ML to score customer profitability, micro-segment audiences, recommend products, forecast SKU demand, optimize pricing, and predict churn. Around the core engine, the company offers vertical SaaS products (iOrder for restaurants, Mary Jane Menu for cannabis, DiZV ERP for distributors/manufacturers, QK Reach for campaigns) plus networking tools (Rolo Digi Card, RoloScan AI), and pairs the software with structured AI consulting engagements that transition customers from strategy into ongoing platform use.

Product overview

Standard Insights is an AI-powered analytics and marketing platform that offers a portfolio of seven distinct products. The core engine is SmartChoiceAI, a proprietary predictive analytics and marketing platform built in-house using Java, MySQL, and Apache Mahout that transforms first-party customer data into revenue-driving predictions. This core platform is complemented by vertical-specific solutions: iOrder for restaurant digital ordering and data ownership, Mary Jane Menu for cannabis industry AI-powered operations, and DiZV for distribution and manufacturing ERP. The portfolio also includes two AI-powered networking tools (Rolo Digi Card and RoloScan AI) and a campaign management tool (QK Reach). The platform serves retail, grocery, restaurants, eCommerce, manufacturing, home services, and cannabis dispensaries across all major products.

Differentiator

Problem solved

Functional benefit

Brands

• SmartChoiceAI: Standard Insights' core AI analytics and marketing platform that provides 360-degree understanding of customers' buying patterns using predictive and prescriptive AI, powered by Java, MySQL, and Apache Mahout.
• iOrder
• Mary Jane Menu
• Rolo Digi Card
• RoloScan AI
• DiZV
• QK Reach

Products and services

• SmartChoiceAI Flagship AI analytics and marketing platform that ingests first-party customer, order, and product data to predict who will buy next, what they will buy, and when, then executes automated personalized omnichannel campaigns across email and SMS. Built in-house on Java, MySQL, and Apache Mahout.
• iOrder AI-powered QR-code-based digital ordering and marketing platform for restaurants, cafes, QSRs, and bakeries that enables AI-personalized menu recommendations and direct-to-consumer customer data ownership without paying third-party delivery aggregator commissions.
• Mary Jane Menu (MJM) AI-driven smart ordering, marketing automation, and inventory management platform built exclusively for the cannabis industry, serving dispensaries, cultivators, MSOs, and cannabis brands with Flowhub POS integration and predictive customer retention.
• Rolo Digi Card AI-powered digital business card that replaces paper cards with a dynamic, always-up-to-date digital profile shareable via NFC tap, QR code, or direct link, designed for modern professionals doing digital-first networking.
• RoloScan AI AI-powered OCR scanner for physical business cards and conference badges that extracts names, emails, and phone numbers and enriches contacts with intelligent follow-up email and LinkedIn connection prompts.
• DiZV ERP Scalable ERP system designed for wholesale distributors and manufacturers, providing customer management, sales orders, supplier handling, inventory tracking, and financial accounting in an all-in-one platform that eliminates the need for third-party integrations.
• QK Reach Smart campaign management platform similar to Mailchimp but tailored for startups and growing teams, leveraging existing ERP/CRM data for customer segmentation, campaign automation, and performance tracking.
• AI Consulting Engagements Structured enterprise consulting engagements that take businesses from AI strategy to execution using Standard Insights' proprietary AI engine, including data analytics strategy mapping, architecture design, custom reporting, data governance, and platform implementation, transitioning seamlessly into ongoing SaaS platform use.

Quantifiable outcome

• 5x–8x ROI on marketing spend with AI-driven personalization
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature11 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Mary Jane Menu (MJM)flagshipOEM/ Whitelabel/ Licensing Partner · 16 August 2022Mary Jane Menu (MJM) is a woman-led and co-founded AI-driven cannabis tech company backed by Standard Insights. Founded by Cathy McCorquodale, MJM is a purpose-built AI platform for the cannabis industry including dispensaries, cultivators, MSOs, and cannabis brands. It operates as a distinct brand while leveraging Standard Insights' core AI technology and infrastructure.
• FlowhubcoreTechnology or Integration · 8 February 2022Standard Insights entered into an integration partnership with Flowhub, the industry-leading cannabis point-of-sale platform that processes over $3B+ in annual cannabis sales in over 1,000 dispensaries. The partnership combines Standard Insights' AI-driven marketing platform with Flowhub's POS data, enabling dispensaries to improve data literacy, predictive customer retention, and inventory forecasting using first-party cannabis sales data.
• iPass.comcoreTechnology or Integration · 10 January 2022Standard Insights and iPass.com entered into a strategic partnership combining Standard Insights' AI-driven marketing platform with iPass.com's leading-edge integration platform. The goal is to provide seamless data integration between enterprise systems and Standard Insights' AI engine, enabling businesses to connect their existing POS, ERP, CRM, and eCommerce platforms for unified customer intelligence.
• Bluestar (VARTECH 2023)minorGTM or Marketing Partner · 1 January 2022Standard Insights spoke at Bluestar's VARTECH 2023 conference in San Antonio, TX, addressing a global audience of over 1,500 resellers and solution providers from 47 countries. The event was an opportunity to present Standard Insights as a competitive edge provider for VARs and ISVs seeking AI-powered growth solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Klaviyo: Klaviyo is the leading SMB-focused marketing automation and personalization platform for eCommerce and retail. Direct overlap with Standard Insights' SmartChoiceAI, QK Reach, and eCommerce/retail use cases around RFM segmentation, predictive recommendations, and omnichannel campaigns.
• Bloomreach: Bloomreach is an AI-driven personalization, search, and marketing platform for eCommerce and retail. Closely comparable to SmartChoiceAI on product recommendations, customer data unification, and omnichannel campaign execution.
• Insider: Insider is a growth management platform combining AI-powered personalization, segmentation, and cross-channel营销 across web, app, email, SMS, and WhatsApp. Strong overlap with Standard Insights' omnichannel predictive marketing stack for retail and eCommerce.
• Algolia: Algolia provides AI search and product discovery infrastructure for eCommerce and retail. Comparable on search, ranking, and personalization components of SmartChoiceAI's recommendation engine.
• Coveo: Coveo is an enterprise AI-search and personalization platform with relevance, recommendations, and generative AI features. Overlaps with Standard Insights on AI-driven product and content personalization.
• Optimove: Optimove is a customer-led marketing platform using predictive segmentation and AI-driven journey orchestration for retail, eCommerce, and gaming. Comparable in RFM modeling, micro-segmentation, and predictive campaign orchestration.
• Cordial: Cordial is a data-driven cross-channel marketing platform for retail and eCommerce emphasizing real-time data, segmentation, and AI-powered messaging. Comparable on omnichannel execution and AI personalization.

Broad incumbents

• Dynamic Yield (Mastercard): Dynamic Yield, now part of Mastercard, is an enterprise personalization and decisioning engine spanning web, app, email, and customer data. A broader incumbent competitor for predictive recommendations and next-best-action capabilities.
• Emarsys (SAP): Emarsys, an SAP company, is an omnichannel customer engagement platform serving mid-market and enterprise retail. Competitor on AI-powered personalization, segmentation, and lifecycle marketing.

Emerging players

• Yotpo: Yotpo provides eCommerce marketing (reviews, SMS, loyalty, personalization). Partial overlap with Standard Insights' product recommendations, SMS campaigns, and retention focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmartChoiceAI
• Instagraminstagram.com/standardinsights
• Xx.com/SmartChoiceAI
• LinkedInlinkedin.com/company/standard-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Insights