What yellowHEAD does

yellowHEAD, Inc. is a privately held digital performance marketing agency founded in 2013 and headquartered in Brooklyn, New York, with additional offices in Madrid, Milan, Tel Aviv, Warsaw, Kyiv, and Buenos Aires. The company delivers an integrated 360-degree service stack that spans organic growth (App Store Optimization, Search Engine Optimization, Generative Engine Optimization, Conversion Rate Optimization), paid growth (Paid User Acquisition across Google, Meta, TikTok, and Apple Search Ads, plus Programmatic Advertising), creative production (graphics, banners, 3D animation, video ads), and a newer performance-linked UA Cohort Funding program for mobile game and app clients. Underlying the service stack is AI Alison, a proprietary AI-driven ad creative technology that generates ad copy and visual assets, detects creative fatigue, and benchmarks competitive performance, deployed alongside standard integrations with Google Analytics, Google Ads, Meta, and LinkedIn.

The company serves enterprise and mid-market brands across mobile gaming (Activision, Playtika, Zynga, Outfit7, Fortnite, Wooga, High 5 Games, Stardust Casino), consumer goods and tech (P&G, Pampers, Canva, Monday.com, Wix, Intuit, edX, Wolt), and entertainment (Warner Bros), with a go-to-market model built on direct enterprise sales, dedicated account management, and quote-based retainer or project engagements. Revenue is generated primarily through professional services fees on agency engagements, supplemented by managed services revenue tied to the UA Cohort Funding program. The business is positioned as a strategic partnership rather than a transactional vendor, and the company markets itself through content (blog, webinars, industry publications) and a globally distributed delivery model.

Name

yellowHEAD

Legal name

yellowHEAD, Inc.

Website

https://yellowhead.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

yellowHEAD is a tech-first performance marketing agency offering integrated ASO, SEO, GEO, paid user acquisition, programmatic advertising, and AI-powered creative production for enterprise brands in mobile gaming, consumer apps, and digital commerce.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Performance marketing
• App store optimization
• Paid user acquisition
• Search engine optimization
• Digital advertising services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services - Digital Marketing: Agency fees for digital marketing services including ASO, SEO, paid user acquisition, creative studio, and programmatic advertising. Services are sold as ongoing retainer engagements or project-based work with enterprise and mid-market brands.
2. UA Cohort Funding: Funding program for mobile gaming and app companies to scale user acquisition campaigns, providing capital alongside marketing expertise

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

yellowHEAD is a tech-first performance marketing agency that delivers paid and organic user acquisition, app store optimization, search engine optimization, and AI-powered creative production services for enterprise and mid-market brands. The agency integrates organic growth services (ASO, SEO, GEO, CRO) with paid growth services (Paid UA, Programmatic Advertising, UA Cohort Funding) and a Creative Studio, anchored by its proprietary AI Alison creative optimization technology.

Product overview

yellowHEAD is a digital performance marketing agency offering an integrated suite of services spanning organic growth (App Store Optimization, Search Engine Optimization, Generative Engine Optimization, Conversion Rate Optimization) and paid growth (Paid User Acquisition, Programmatic Advertising, UA Cohort Funding), complemented by a Creative Studio that produces high-quality visual and video advertising assets. The portfolio is anchored by AI Alison, an AI-powered ad creative technology that enables AI-driven insights, creative performance optimization, and fatigue detection. Services are designed to work together as a unified 360° performance marketing system, combining organic visibility with paid media and creative excellence to maximize ROI for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Alison: AI-driven ad creative technology platform for boosting creative performance and detecting ad fatigue.

Products and services

• App Store Optimization (ASO) Optimizes mobile app visibility and conversion rates on app stores (Apple App Store and Google Play) through keyword optimization, metadata enhancement, asset optimization, and review management to drive organic installs. Targeted at mobile app publishers and game developers.
• Search Engine Optimization (SEO) Improves website rankings in organic search results through on-page and off-page optimization strategies, content creation, keyword targeting, and technical SEO to increase visibility and drive qualified traffic for brands.
• Generative Engine Optimization (GEO) Optimizes brand content for visibility in AI-generated responses from chatbots, virtual assistants, and answer engines like AI Overviews and ChatGPT, using entity optimization, structured data, and conversational query alignment.
• Conversion Rate Optimization (CRO) Boosts conversions through data-driven insights that turn user engagement into measurable actions, using A/B testing, user behavior analysis, and UX optimization to improve landing page and funnel performance.
• Creative Studio Produces high-quality advertising creative including graphics, banners, 3D animation, and video ads. Integrates with AI Alison technology for AI-driven creative performance optimization and fatigue detection, designed for brands running multi-channel campaigns.
• Paid User Acquisition (UA) Drives high-value user acquisition through precise targeting and data-driven campaigns across Search, Display, and Social platforms including Google, Meta, TikTok, and Apple Search Ads to maximize return on ad spend.
• Programmatic Advertising Delivers automated, data-driven media buying and selling across digital channels with full transparency, using real-time bidding and audience targeting to optimize campaign efficiency.
• UA Cohort Funding Provides funding and financing solutions for mobile game and app user acquisition campaigns, enabling brands to scale their UA efforts with flexible financial arrangements based on cohort performance.
• AI Alison AI-powered ad creative technology platform providing AI-driven insights to boost creative performance, detect ad fatigue, and outpace competitors through intelligent creative optimization and generative AI capabilities.
• Video Ads Video advertising creative and production services within Creative Studio, producing high-quality video content for advertising campaigns across multiple platforms and formats.

Quantifiable outcome

• Canva achieved +1,417% global acquisitions from 'Photography' keyword term, +1,272% in US, +36,667% in Indonesia from 'Fotografi'
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Moburst: Moburst is a mobile-first digital marketing agency specializing in ASO, paid UA, and creative for app/gaming clients, with a similar global footprint and enterprise client focus. It competes directly with yellowHEAD for the same mobile gaming and app publisher budget.
• Phiture: Phiture is an ASO-focused agency offering app store optimization, retention, and growth services to mobile apps and gaming publishers. It is one of the closest dedicated ASO peers to yellowHEAD's organic growth practice.
• Yodel Mobile: Yodel Mobile is a specialist ASO and mobile marketing agency serving app publishers globally, often cited alongside yellowHEAD in app-marketing 'top agencies' lists. Overlapping focus on organic app store growth makes it a direct competitor.
• Liftoff: Liftoff is a mobile UA and ad-tech platform combining programmatic media buying with creative optimization. It competes for the same gaming/app UA budgets that drive yellowHEAD's Paid User Acquisition service, though with a heavier ad-tech product emphasis.
• Brainlabs: Brainlabs is a data-driven digital marketing agency specializing in paid media, programmatic, and SEO for enterprise brands. It competes with yellowHEAD for the same mid-market and enterprise advertiser budgets using a similar media-led approach.

Broad incumbents

• Tinuiti: Tinuiti is a large independent performance marketing agency offering paid media, SEO, CRO, and creative for mid-market and enterprise brands. It overlaps with yellowHEAD across paid UA and SEO but serves a broader client mix beyond apps and gaming.
• NP Digital: NP Digital is Neil Patel's performance marketing agency focused on SEO and content-led growth, expanding into paid media and AI-driven optimization. Its emphasis on organic search and SEO directly competes with yellowHEAD's organic growth practice at broader scale.
• Power Digital Marketing: Power Digital is a performance marketing agency offering paid media, SEO, social, and influencer services for mid-market and enterprise brands. It overlaps with yellowHEAD across paid UA and creative for non-gaming verticals.

Others

• AppsFlyer: AppsFlyer is a mobile measurement and analytics platform used by the same gaming and app clients that yellowHEAD serves. While not a direct competitor, it sits inside the same ecosystem and increasingly offers creative optimization features that overlap with AI Alison.
• Adjust (now AppLovin): Adjust is a mobile measurement partner (MMP) acquired by AppLovin, providing attribution and analytics used by gaming and app marketers. Its parent AppLovin has expanded into UA mediation, making it adjacent infrastructure to yellowHEAD's services rather than a direct agency competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yellowheadinc
• YouTubeyoutube.com/@yellowhead
• Facebookfacebook.com/yellowhead
• LinkedInlinkedin.com/company/yellowhead
• Instagraminstagram.com/yellowhead_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yellowHEAD