The William Warren Group
The William Warren Group is a vertically integrated, privately held self storage real estate company that develops, acquires, and operates 310+ StorQuest-branded facilities across 23 US states while providing third-party property management, development services, and an investor income fund to owners and institutional capital.
- Company typePrivate
- Founded1994
- HeadquartersSanta Monica, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What The William Warren Group does
The William Warren Group (WWG) is a privately held, vertically integrated self storage real estate company founded in 1994 and headquartered in Santa Monica, California. It operates and develops self storage assets under a multi-tier brand family—StorQuest Self Storage (full-service), StorQuest Express (automated 24/7), StorQuest Economy (budget), and specialized offerings including RV/boat and wine (Collection 55 Cellars) storage—across 310+ locations in 23 US states. The company employs 600+ people and runs an enterprise technology stack that includes proprietary algorithmic pricing models, a 24/7 in-house call center, integrated digital rental and payment systems, social Digital Experience Management (DXM), and AI-driven sales and digital monitoring tools.
WWG earns revenue through four primary streams: (1) rental income from owned self storage properties under the StorQuest brand; (2) third-party property management fees under its Private Operator Advantage program, which packages WWG's brand, technology, marketing, and revenue management for independent self storage owners; (3) development and acquisition services for landowners and investors through William Warren Properties (WWP) and William Warren Capital Partners (WWCP), including the WWG Storage Income Fund targeting institutional capital and family offices; and (4) ancillary recurring revenue from a tenant insurance program administered by Xercor Insurance Services. GTM is sales-led and enterprise field-sales oriented, with stated clustering of assets in major US metro markets to achieve operating economies of scale and a target of 30+ new facilities per year.
The William Warren Group firmographics
Firmographics- Name
- The William Warren Group
- Legal name
- The William Warren Group, Inc.
- Website
- https://williamwarren.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The William Warren Group is a vertically integrated, privately held self storage real estate company that develops, acquires, and operates 310+ StorQuest-branded facilities across 23 US states while providing third-party property management, development services, and an investor income fund to owners and institutional capital.
- Ownership category
- akta.pro rank
The William Warren Group industry classification
Industry- Product category
- Self Storage Real Estate Management
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113), Lessors of Miniwarehouses and Self-Storage Units (531130), Management of Companies and Enterprises (551)
- SIC
- Public Warehousing & Storage (4220), Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
- akta.pro secondary industries
- Self-Storage Property Management (BPAJAGAM), Real Estate Management for Family Offices (Acquisition, Development, Property Ops) (FSAAADAI)
Keywords
Where The William Warren Group is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The William Warren Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Third-Party Property Management Fees: Full-service property management solutions for third-party owners including advertising, digital marketing, hiring, training, and revenue management
- Self Storage Rental Income: Revenue from operating owned self storage properties under StorQuest brand for rental of storage units
- Development Services: Fees from development services including site evaluation, feasibility studies, entitlement, construction management for self storage projects
- Acquisition Services: Fees from acquiring self storage properties for investors seeking economic growth and capital appreciation
- Investor Fund Management: WWG Storage Income Fund management with institutional capital and mega wealth family offices
- Tenant Insurance Program: Administrative fees from tenant insurance program administered by Xercor Insurance Services LLC with $16 monthly premium for $5,000 coverage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self Storage Tenant Insurance |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
The William Warren Group product offering
Product offeringCore offering
The William Warren Group owns, develops, acquires, and manages self storage real estate under the StorQuest brand family, operating 310+ facilities across 23 U.S. states. The company delivers full-service third-party property management to independent storage owners, end-to-end development services for landowners, and acquisitions brokerage for buyers and sellers. It also manages the WWG Storage Income Fund for institutional investors and family offices.
Product overview
The William Warren Group is a vertically integrated self storage real estate company operating under the StorQuest family of brands. The core offering is StorQuest Self Storage, supplemented by StorQuest Express Self Service Storage (automated 24/7 access), StorQuest Economy Self Storage (budget tier), and specialized options including RV/Boat Storage and Collection 55 Cellars (wine storage). Supporting services include Premium Storage Management for third-party property owners, Development Services for new construction, Acquisitions Services through William Warren Properties, the WWG Storage Income Fund for investor offerings, and a Self Storage Tenant Insurance Program administered by Xercor Insurance Services. The company manages over 250 locations across multiple states under various StorQuest brand variants.
Differentiator
Problem solved
Functional benefit
Brands
- StorQuest: Primary self storage brand offering full-service management solutions with best-in-class customer support and technology.
- StorQuest Express
- StorQuest Economy
- StorQuest for a Cause
Products and services
- StorQuest Self Storage Primary full-service self storage brand offering traditional storage unit rentals with customer experience excellence, proprietary pricing models, and integrated marketing and digital presence for residential and small-business customers.
- StorQuest Express Self Service Storage Self-service storage option allowing customers 24/7 access to their units with automated rental and payment capabilities.
- StorQuest Economy Self Storage Budget-friendly self storage option under the StorQuest family of brands for price-sensitive storage customers.
- StorQuest RV and Boat Storage Specialized storage for recreational vehicles and boats offered at select StorQuest locations.
- Collection 55 Cellars Wine storage service offered at select StorQuest locations for temperature-controlled wine collection storage.
- Premium Storage Management Program (Private Operator Advantage) Third-party self storage property management program offering independent owners full-service management including advertising, digital marketing, hiring, training, proprietary pricing models, and revenue management under the StorQuest brand.
- Development Services Full-cycle self storage development services including site evaluation, market feasibility, entitlements, construction management, and operations preparation for landowners and developers.
- Acquisitions Services (William Warren Properties) Self storage acquisition services through William Warren Properties (WWP), specializing in the acquisition of high quality self storage properties with the potential for economic growth and capital appreciation for buyers and sellers.
- WWG Storage Income Fund Investment vehicle managed by William Warren Capital Partners for institutional capital and mega-wealth family offices, providing exposure to the U.S. self storage sector.
- Self Storage Tenant Insurance Program Insurance program administered by Xercor Insurance Services LLC providing $5,000 tenant-property coverage for $16 monthly premium, covering 30+ perils including fire, windstorm, theft, vandalism, flood, and mold.
Quantifiable outcome
- Over 1,400 metric tons CO2 emissions reduced from managed portfolio in 2022
- +3 more outcomes
Companies that use The William Warren Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The William Warren Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
The William Warren Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- BAM Tournament TrailcoreBass Angler Magazine Tournament Trail sponsorship for 2024 season targeting bass fishing enthusiasts who need storage for boats, kayaks, and gear. Premier west coast pro level tournament circuit.
- One Tree PlantedcoreEnvironmental nonprofit partnership where StorQuest plants a tree for every storage unit rented. Has resulted in 142,705+ trees planted and over $150,000 donated. Aligned with sustainability values and environmental impact goals.
- Friends of the LA RiverminorEnvironmental nonprofit partner receiving donations through StorQuest for a Cause program as part of WWG's ESG commitments
- Hawaiian Legacy ReforestationminorEnvironmental nonprofit partner receiving donations through StorQuest for a Cause program
- Tony HawkcoreSkateboarding legend featured in StorQuest marketing campaigns to promote making room for life's passions. Campaign part of innovative brand storytelling.
- Kelly SlatercoreSurf champion featured in StorQuest marketing campaigns as part of lifestyle brand positioning and guest experience focus.
- Xercor Insurance Services LLCcoreAdministers Self Storage Tenant Insurance Program providing $5,000 coverage at $16/month. Satisfies lease requirements for tenant insurance with over 30 covered perils.
- California Self Storage Association (CSSA)coreIndustry trade association affiliation with past President and Board Director roles held by WWG leadership
- National Self Storage Association (SSA)coreNational trade association with WWG CEO Bill Hobin as past Board Director and member of Large Operators Council
- California Self Storage Association (CSSA)coreIndustry trade association with WWG leadership in governance roles including past President
- Colorado SSAminorState-level industry association affiliation
- Arizona SSAminorState-level industry association affiliation
- NAIOPminorCommercial real estate association affiliation for real estate development and investment community
Scale indicators12 records
Recent moves6 records
Expansion highlights3 records
The William Warren Group competitors and assessment
Company assessmentBroad incumbents
- Public Storage: Largest publicly traded self storage REIT with thousands of facilities globally. Most directly comparable to WWG's owned portfolio scale, with broader public-market capital access and lower cost of capital; competes for acquisitions, development sites, and third-party management contracts.
- Extra Space Storage: Major US self storage REIT that combines owned operations with a meaningful third-party management program. Closely comparable to WWG's hybrid owned-plus-managed business model and a primary competitor for institutional third-party management mandates.
- CubeSmart: Public self storage REIT with a third-party management platform (CubeSmart Legacy) directly analogous to WWG's Private Operator Advantage program. Competes for the same third-party owners and acquisition targets in major US metros.
- Life Storage: Self storage REIT that operated a third-party management program prior to its announced combination with Extra Space Storage. Directly comparable to WWG on metro-clustering strategy and third-party management positioning.
Direct peers
- National Storage Affiliates Trust: Pure-play self storage REIT built around a Participating Regional Operator (PRO) third-party management structure that closely mirrors WWG's vertically integrated, regional-clustering approach. Most direct analog to WWG's owned + third-party-managed hybrid at scale.
- Simply Self Storage: Private third-party self storage management company serving independent owners across multiple US states. Directly comparable to WWG's third-party management offering for independent operators without WWG's owned portfolio scale.
- Safeguard Self Storage: Private self storage operator with both owned and managed facilities concentrated in select US regions. Comparable to WWG as a private, vertically organized operator competing for third-party management mandates.
- Storage Asset Management: Third-party self storage management and advisory firm serving institutional owners. Directly comparable to WWG's third-party management arm and a competitor for institutional third-party mandates WWG targets through the Storage Income Fund.
Emerging players
- Manhattan Mini Storage: Urban-focused self storage brand previously operated under Edison Properties, where WWG COO Gary Sugarman previously ran the portfolio. Comparable as a StorQuest-style branded self storage operator with strong urban positioning.
Regional players
- Devon Self Storage: Privately held self storage operator with owned and managed facilities across multiple US states. Comparable in operating model to WWG but smaller in scale and more regionally concentrated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
The William Warren Group social profiles
Digital presenceThe William Warren Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The William Warren Group leadership team
Management profileNumber of profiles
Profiles16 records
The William Warren Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
The William Warren Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The William Warren Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The William Warren Group
What does The William Warren Group do?
The William Warren Group owns, develops, acquires, and manages self storage real estate under the StorQuest brand family, operating 310+ facilities across 23 U.S. states. The company delivers full-service third-party property management to independent storage owners, end-to-end development services for landowners, and acquisitions brokerage for buyers and sellers. It also manages the WWG Storage Income Fund for institutional investors and family offices.
Is The William Warren Group a public or private company?
The William Warren Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The William Warren Group founded?
The William Warren Group was founded in 1994. It employs 501 to 1,000 people.
Where is The William Warren Group based?
The William Warren Group is headquartered in Santa Monica, United States, in the North America region.
How does The William Warren Group make money?
Six revenue lines are on record. Third-Party Property Management Fees are the primary driver. The others are self Storage Rental Income, development Services, acquisition Services, investor Fund Management and tenant Insurance Program.
Who are The William Warren Group's main competitors?
Broad incumbents on record are Public Storage, Extra Space Storage, CubeSmart and Life Storage. Direct peers are National Storage Affiliates Trust, Simply Self Storage, Safeguard Self Storage and Storage Asset Management. Manhattan Mini Storage is listed as an emerging player. Devon Self Storage is listed as a regional player.
Does The William Warren Group have an API?
No public API is recorded for The William Warren Group.
What industry is The William Warren Group in?
The William Warren Group's product category is Self Storage Real Estate Management. Its primary akta.pro industry code is HSAKAGAI, Self-Storage Facility Management & Operations (Third-Party Managed), with a secondary code of BPAJAGAM, Self-Storage Property Management. Its NAICS code is 53113 and its SIC code is 4220.