EmPowerHR

What EmPowerHR does

EmPowerHR is a Milwaukee-based Professional Employer Organization (PEO) and HR outsourcing firm, founded in 1995 and operating as a subsidiary of VensureHR. The company delivers a bundled HR services platform to small and mid-sized businesses, structured around five core service modules: HR Consulting, Employee Benefits Administration, HR Administration and Payroll, Recruitment Services, and Risk Management and Compliance. As a co-employer / Employer of Record, EmPowerHR assumes responsibility for insurance, payroll tax filings (FICA, FUTA, SUTA), and benefits administration while client management retains operational control of workforce. Service delivery runs on the cloud-based PrismHR platform, providing 24/7 employee and manager self-service for payroll, time-off, and benefits tasks.

The company's go-to-market is consultative and sales-led, targeting SMBs across six named verticals: Not For Profit, Private Equity, Technology, Professional Services, Healthcare, and Hospitality. Geographic focus is regional across the Midwest with documented client presence in Michigan, Wisconsin, Washington, Ohio, Illinois, and Arizona. EmPowerHR markets pooled buying power as its core value lever, granting SMB clients access to Fortune 500-level benefits packages that would otherwise be unavailable to employers of their size. The firm also runs a Partner Program for referral-based channel sales and publishes 'The HR Bar' monthly newsletter (350+ subscribers) plus an extensive blog resource library as top-of-funnel demand generation. Pricing is custom and quote-based, varying by headcount, scope, and contract length, with no publicly disclosed rate cards. Certifications include GDPR, CCPA, HIPAA-aware, and SOC 1/2 compliance inherited via the VensureHR parent.

Commercially, EmPowerHR claims to serve 400+ businesses across its target verticals. The company is privately held, has 51-100 employees, and discloses no revenue, funding rounds, or M&A activity. Leadership is led by President Scott Carter, supported by functional managers across technology solutions, implementation, payroll operations, benefits, sales operations, and employee experience. The firm's strategic positioning emphasizes human-centered partnership over automation, explicitly contrasting itself against technology-first HR platforms in its messaging.

Name

EmPowerHR

Legal name

VensureHR

Website

https://empowerhr.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

EmPowerHR is a Milwaukee-based Professional Employer Organization (PEO) providing HR consulting, payroll, benefits administration, recruitment, and compliance services to 400+ small and mid-sized businesses across the Midwest, operating as a subsidiary of VensureHR.

Ownership category

akta.pro rank

Product category

HR Outsourcing / Professional Employer Organization (PEO)

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133), Employment Placement Agencies (561311)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Benefits Administration & Total Rewards Outsourcing (BPACAKAE), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), Employee Onboarding & Offboarding Administration (BPAAAIAA)

Keywords

• HR outsourcing services
• Professional employer organization
• Payroll administration
• Employee benefits administration
• HR consulting

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. HR Outsourcing and PEO Services: EmPower HR operates as a Professional Employer Organization (PEO) providing co-employer services. They act as the Employer On Record for insurance and tax purposes (FICA, FUTA, SUTA) while the client company maintains daily operational control over employees. Revenue is generated through service fees for comprehensive HR administration, payroll processing, benefits administration, risk management, compliance services, and recruitment support. The company leverages pooled buying power to provide Fortune 500-level benefits at competitive rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EmPowerHR is a Professional Employer Organization that provides outsourced HR, payroll, benefits administration, recruitment, and risk management/compliance services to small and mid-sized businesses. It acts as co-employer or Employer of Record for tax and insurance purposes while clients retain day-to-day operational control, using pooled buying power to deliver Fortune 500-level benefits at competitive rates.

Product overview

EmPowerHR offers a comprehensive suite of HR outsourcing services designed to handle the day-to-day responsibilities of being an employer. The core offering consists of five main service modules: HR Consulting (advisory and task management), Employee Benefits Administration (Fortune 500-level benefits access), HR Administration & Payroll (payroll processing and tax compliance), Recruitment Services (talent acquisition), and Risk Management & Compliance (regulatory compliance). These services are delivered through a PEO model where EmPowerHR can act as co-employer or Employer on Record. Additional offerings include The HR Bar newsletter (monthly HR insights and expert content) and a Partner Program for strategic business partnerships. The company primarily serves small to mid-sized businesses across various industries including non-profit, private equity, technology, professional services, healthcare, and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Consulting Professional HR advisory service that handles day-to-day HR tasks and provides consultative guidance, allowing small and mid-sized businesses to focus on their core operations.
• Employee Benefits Administration Provides client companies with access to Fortune 500-level benefits packages and manages employee benefits enrollment and administration.
• HR Administration & Payroll Payroll processing service that ensures accurate and timely staff compensation, including tax compliance (FICA, FUTA, SUTA) for client workforces.
• Recruitment Services Talent acquisition and recruitment service that streamlines hiring and helps businesses recruit top-quality candidates.
• Risk Management & Compliance Expert compliance service that keeps businesses up-to-date with the latest regulatory requirements and mitigates HR-related risk.
• Professional Employer Organization (PEO) Services PEO arrangement in which EmPowerHR acts as co-employer or Employer of Record for insurance and tax purposes (FICA, FUTA, SUTA), while the client company maintains day-to-day operational control of employees.

Quantifiable outcome

• Serving 400+ businesses across multiple industries
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VensureHRcoreOthersEmPower HR is operated under the VensureHR family of companies. VensureHR is the parent organization providing the infrastructure, platforms, and administrative support for EmPower HR's PEO and HR outsourcing services. The privacy policy and terms are governed by VensureHR, and customer support contacts lead to VensureHR systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VensureHR: VensureHR is the parent company of EmPowerHR and operates a family of PEO and HR outsourcing brands using the same PrismHR platform and co-employment model. Directly comparable on service mix, customer segment, and infrastructure; the primary difference is regional brand positioning.
• TriNet: Public PEO focused on small and mid-sized businesses, providing co-employment, payroll, benefits, and HR consulting. Highly comparable customer base and service model to EmPowerHR, with stronger tech branding and broader geographic reach.
• Sequoia One: PEO serving small and mid-sized businesses with payroll, benefits, HR, and compliance services. Similar size, customer profile, and co-employment model to EmPowerHR; comparable as a same-tier SMB PEO competitor.

Broad incumbents

• Insperity: One of the largest publicly traded PEOs in the US, serving SMB and mid-market clients with bundled HR, payroll, benefits, and compliance services. Overlaps directly with EmPowerHR's core offering but operates at national scale with significantly greater resources.
• ADP TotalSource: ADP's PEO division, offering co-employment HR outsourcing to SMBs alongside ADP's broader payroll and HCM portfolio. Competes head-to-head with EmPowerHR on bundled HR services while leveraging ADP's enterprise scale and brand.
• Paychex PEO: Paychex's PEO/HR outsourcing offering targets SMBs with payroll, benefits administration, and HR support. Directly comparable service bundle, with Paychex's national footprint and integrated payroll technology as key differentiators.

Emerging players

• Justworks: Tech-forward PEO serving SMBs with a modern platform for payroll, benefits, compliance, and HR support. Overlaps with EmPowerHR on co-employment model and SMB target market, but differentiates through user experience and software-led delivery.
• Rippling: Unified HR, IT, and finance platform with a PEO offering, targeting SMB and mid-market. Comparable on customer segment; differentiated by integrated SaaS-first architecture that bundles HR, payroll, device management, and app provisioning.
• Gusto: SMB-focused payroll, benefits, and HR platform. While primarily a SaaS payroll provider rather than a traditional co-employer PEO, Gusto competes for the same SMB HR outsourcing wallet and is winning share with tech-forward buyers.

Regional players

• FrankCrum: Regional PEO serving SMBs across the Southeastern US with co-employment, payroll, benefits, and HR consulting. Comparable business model and SMB focus; differentiated by regional concentration rather than competing in the Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EmPowerHRpro
• YouTubeyoutube.com/@empowerhr3217
• Facebookfacebook.com/EmPowerHR
• LinkedInlinkedin.com/company/1017796

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EmPowerHR