What The Crowdfunding Formula does

The Crowdfunding Formula (operating as TCF Team) is a privately held, full-service crowdfunding marketing agency headquartered at 2035 Sunset Lake Road Suite B2, Newark, Delaware. Founded in 2015, the firm specializes exclusively in marketing campaigns launched on Kickstarter and Indiegogo, serving product creators, inventors, and brands from pre-launch through post-campaign eCommerce transition. TCF does not sell a software product; rather, it delivers managed marketing services through a 100+ person specialist bench.

The agency's service portfolio is organized into six core modules: Full Campaign Management, Advertising (data-driven crowdfunding ads targeting up to 4x ROAS), Influencer Marketing (leveraging a network of 1,000+ influencers), Social Media Marketing, Email Marketing (claimed to add $100k+ in revenue per campaign), and PR Services. The underlying technology is described as a data-driven crowdfunding marketing platform that coordinates multi-channel campaign execution with dedicated project managers and weekly strategy syncs. In March 2023, TCF acquired Gadget Flow, a product discovery platform, expanding the offering into pre-launch audience access and post-campaign Indemand/Late Pledge management alongside Shopify and Amazon eCommerce support.

TCF generates revenue through professional services fees, priced as 10-15% of the client's campaign target (e.g., a $1M raise corresponds to a $100K-$150K marketing budget). The go-to-market is sales-led: prospective clients complete a crowdfunding survey on the company's website and are routed to a dedicated project manager. TCF claims its campaigns raise on average 60% more than typical crowdfunding campaigns, with $17M+ raised across the last nine campaigns and an average of $1.2M per Kickstarter/Indiegogo launch. The firm is recognized as a top crowdfunding marketing agency by Clutch and other industry sources, and has received awards including Best PPC Campaign and Best PR Campaign.

Name

The Crowdfunding Formula

Legal name

TCF Team

Website

https://thecrowdfundingformula.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

The Crowdfunding Formula (TCF Team) is a full-service crowdfunding marketing agency that runs Kickstarter and Indiegogo campaigns for product creators and brands, offering advertising, influencer marketing, social media, email marketing, and PR services priced at 10-15% of campaign target.

Ownership category

akta.pro rank

Product category

Crowdfunding Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Crowdfunding marketing services
• Campaign management agency
• Kickstarter Indiegogo marketing
• Influencer marketing services
• Product launch advertising

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services: Full-service crowdfunding marketing agency providing campaign management, advertising, influencer marketing, social media marketing, email marketing, and PR services. Revenue is generated through service fees, typically calculated as a percentage of the crowdfunding budget (10-15% of funds raised)
2. Post-Campaign Services: Indemand/Late Pledge support and full management services for eCommerce transition, including Shopify and Amazon sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Crowdfunding Formula (TCF) is a full-service marketing agency that plans and executes crowdfunding campaigns for product creators and brands launching on Kickstarter and Indiegogo. It delivers a synchronized stack of services — full campaign management, paid advertising, influencer marketing, social media marketing, email marketing and PR — supported by a 100+ person specialist team and an acquired product discovery platform (Gadget Flow) for audience reach.

Product overview

The Crowdfunding Formula (TCF) is a full-service crowdfunding marketing agency offering a platform of specialized services for Kickstarter and Indiegogo campaigns. The company provides six core service modules: Full Campaign Management, Advertising, Influencer Marketing, Social Media Marketing, Email Marketing, and PR Services. Additionally, TCF acquired Gadget Flow, a product discovery platform, which expands the ecosystem by giving creators greater access to target audiences. TCF does not offer a software product but rather a managed service model with dedicated specialist teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Campaign Management End-to-end management of a crowdfunding campaign with a synchronized team optimizing ads, PR, influencers, social media and content for creators and brands launching on Kickstarter and Indiegogo.
• Advertising Data-driven paid advertising service for crowdfunding campaigns, with continuous testing aimed at high-converting backers and claiming up to 4x ROI on ad spend.
• Influencer Marketing Influencer marketing service mobilizing a network of 1,000+ vetted influencers (micro to mega) to amplify reach, build credibility and drive campaign momentum for crowdfunding creators.
• Social Media Marketing Social media marketing service that builds early community (claiming 20k+ new members) through engaging, campaign-driven content for crowdfunding backers.
• Email Marketing Tailored email marketing service using segment-specific funnels and conversion-tested creative, claiming $100k+ incremental revenue for crowdfunding campaigns.
• PR Services Public relations service that secures media coverage in outlets such as Forbes and BBC to build trust and drive backer traffic to crowdfunding campaigns.
• Gadget Flow (Product Discovery Platform) Product discovery platform acquired by TCF to connect creators and brands with target audiences and strengthen the agency's ecosystem beyond campaign execution.

Quantifiable outcome

• TCF campaigns raise 60% more than typical crowdfunding campaigns
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gadget FlowcoreStrategic or Co-development Partner · 4 April 2023TCF acquired Gadget Flow, a crowdfunding platform and product discovery platform, after several discussions and an official process completed in early April 2023. This acquisition aims to enhance resources for product launches and provide new opportunities for creators, brands, and Gadget Flow's customer base. The integration is expected to expand services and value offered within the combined ecosystem.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jellop: Direct crowdfunding marketing agency specializing in Kickstarter and Indiegogo campaign management, advertising, and PR, competing head-to-head with TCF for creator clients.
• Enventys Partners: Full-service crowdfunding and product-launch agency offering advertising, PR, and campaign management for Kickstarter/Indiegogo, directly overlapping with TCF's service stack.
• BackerClub: Backer-community and crowdfunding marketing platform that helps creators drive Kickstarter and Indiegogo momentum, directly comparable to TCF's early-funnel community-building services.
• Funded Today: Crowdfunding marketing agency focused on managing Kickstarter and Indiegogo campaigns, with overlapping advertising and backer-acquisition services targeting the same creator segment.
• CrowdfundX: Specialized crowdfunding marketing agency providing campaign strategy, advertising, and PR for Kickstarter and Indiegogo launches, competing for the same creator clients as TCF.

Others

• Clutch: B2B services marketplace where TCF actively collects reviews for social proof; comparable as an ecosystem participant rather than a direct competitor.

Emerging players

• Gemic: Strategy and marketing firm with crowdfunding campaign experience, partially overlapping with TCF's campaign-strategy and full-management offering.
• Hello PR: PR and influencer marketing firm that supports Kickstarter and Indiegogo campaigns, comparable to a subset of TCF's PR and influencer services.
• Bamboo Creative: Digital agency offering crowdfunding campaign support including ads and creative, overlapping with TCF's advertising and influencer marketing services for product launches.
• Capitalize PR: PR-focused crowdfunding agency supporting Kickstarter and Indiegogo campaigns; narrower scope than TCF but competing on the PR/media-placement service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheCrowdfunding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Crowdfunding Formula