Funded Today
- Company typePrivate
- Founded2014
- HeadquartersOgden, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Funded Today firmographics
Firmographics- Name
- Funded Today
- Legal name
- Funded Today, LLC
- Website
- https://funded.today
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Funded Today industry classification
Industry- Product category
- Crowdfunding Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Funded Today is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Funded Today business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Marketing Services for Crowdfunding Campaigns: Funded Today charges clients for their marketing services to help raise pledges on Kickstarter and Indiegogo campaigns. The company has a qualification process where they assess potential clients before taking them on.
- Cashback Rewards Program: The company operates a cashback network where users earn 10% cashback when backing crowdfunding projects through their marketplace. The company facilitates transactions and earns through the platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Funded Today product offering
Product offeringCore offering
Funded Today is a crowdfunding marketing agency that helps entrepreneurs and startups raise more money on Kickstarter and Indiegogo through a proprietary marketing system, paid media, PR, and video/page design services. The company also operates a first-of-its-kind cashback marketplace that gives backers 10% cashback on Kickstarter and Indiegogo products. Services span pre-launch validation, campaign launch marketing, ongoing optimization, and post-campaign follow-through.
Product overview
Funded Today is a crowdfunding marketing agency offering a suite of services centered around helping entrepreneurs raise money on Kickstarter and Indiegogo. The core offerings include Get More Pledges (their primary marketing service), Video & Page Design (creative production), and the Cashback Network (rewards program). Educational resources include a podcast and blog. The company positions itself as the world's leading crowdfunding expert, having helped campaigns raise over $654 million.
Differentiator
Problem solved
Functional benefit
Brands
- CrowdCon Virtual: The world's first and biggest virtual crowdfunding summit, co-founded by Zach Smith.
- The Funded Today Podcast
Products and services
- Get More Pledges Funded Today's primary marketing service that helps Kickstarter and Indiegogo campaign creators raise more money through proprietary marketing systems, paid media, PR, and affiliate marketing. Targeted at entrepreneurs, inventors, and startups running rewards-based crowdfunding campaigns.
- Cashback The first-ever cashback rewards program for crowdfunding, allowing backers to earn 10% cashback on Kickstarter and Indiegogo products they back or refer to others. Targeted at individual backers/consumers using the marketplace.
- Video & Page Design Creative production services including professional video creation and crowdfunding campaign page design to maximize campaign success. Targeted at crowdfunding campaign creators needing to improve their pitch and page presentation.
Quantifiable outcome
- Over $654 million raised across all campaigns
- +4 more outcomes
Companies that use Funded Today
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Funded Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Funded Today partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Funded Today competitors and assessment
Company assessmentDirect peers
- Enventys Partners: Enventys Partners is a product-launch and crowdfunding marketing agency that helps startups run campaigns on Kickstarter and Indiegogo, offering creative, video, PR, and advertising services — the same core offering as Funded Today and its closest direct competitor.
- LaunchBoom: LaunchBoom is a specialized Kickstarter and Indiegogo marketing agency offering paid advertising, pre-launch strategy, and page design for crowdfunded product launches — competing head-to-head with Funded Today for the same creator customer base.
- JRC Partners: JRC Partners is a crowdfunding marketing agency specializing in Kickstarter and Indiegogo campaign promotion, with overlapping services in paid media, PR, and creative production targeting the same rewards-based crowdfunding creator segment.
Emerging players
- Killer Infographics: Killer Infographics is a design and content marketing agency that has produced explainer videos, infographics, and PR assets for crowdfunding campaigns — an adjacent but smaller-scale competitor offering overlapping creative services.
- BackerKit: BackerKit is a backer-management and post-campaign fulfillment platform used by Kickstarter and Indiegogo creators. While not a direct marketing agency competitor, it operates in the same crowdfunding ecosystem and increasingly offers tools that overlap with agency services.
Broad incumbents
- Hero Digital: Hero Digital is a large, full-service digital marketing agency serving enterprise and growth-stage brands. It does not specialize in crowdfunding but competes for the marketing-services budgets of successful crowdfunded companies as they scale post-campaign.
- Wpromote: Wpromote is a large performance-marketing agency offering paid media, SEO, and creative services across many verticals. It represents the broader agency competition that could encroach on Funded Today's paid-media specialization as the creator economy matures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Funded Today social profiles
Digital presenceFunded Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funded Today leadership team
Management profileNumber of profiles
Profiles4 records
Funded Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funded Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funded Today
What does Funded Today do?
Funded Today is a crowdfunding marketing agency that helps entrepreneurs and startups raise more money on Kickstarter and Indiegogo through a proprietary marketing system, paid media, PR, and video/page design services. The company also operates a first-of-its-kind cashback marketplace that gives backers 10% cashback on Kickstarter and Indiegogo products. Services span pre-launch validation, campaign launch marketing, ongoing optimization, and post-campaign follow-through.
Is Funded Today a public or private company?
Funded Today is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Funded Today founded?
Funded Today was founded in 2014. It employs 51 to 100 people.
Where is Funded Today based?
Funded Today is headquartered in Ogden, United States, in the North America region.
How does Funded Today make money?
Two revenue lines are on record. Marketing Services for Crowdfunding Campaigns are the primary driver. The others are cashback Rewards Program.
Who are Funded Today's main competitors?
Direct peers on record are Enventys Partners, LaunchBoom and JRC Partners. Emerging players are Killer Infographics and BackerKit. Broad incumbents are Hero Digital and Wpromote.
Does Funded Today have an API?
No public API is recorded for Funded Today.
What industry is Funded Today in?
Funded Today's product category is Crowdfunding Marketing Services. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its SIC code is 7311.