What Stoltz Marketing Group does

Stoltz Marketing Group (legal entity SMG, Inc.) is a woman-owned, WBENC-certified full-service marketing communications agency headquartered at 101 S Capitol Blvd #900, Boise, Idaho. Founded in 1997, the firm operates as a single integrated service line spanning brand strategy and identity, integrated campaign development, digital experiences and website design, creative production (design, photography, videography), media planning and buying across traditional and digital channels, content marketing, and social media management. The core 'product' is professional-services delivery by an intentionally small team rather than a software platform; the only disclosed third-party integration in client work is Salesforce for zip-code lead capture.

The agency sells predominantly on a sales-led, project-based and multi-year contract basis with quote-based pricing that is not publicly disclosed. Its customer book spans mid-market and enterprise accounts across at least 14 named industries, including enterprise (Intuit, Tamarack Resort, Pets Best, Cordia, Bright Bank, IESM), education (University of Idaho, Boise School District), healthcare (Idaho Falls Community Hospital, Primary Health Urgent Care), government (Valley Regional Transit), nonprofit (WoodWorks, Friends of Minidoka, Discovery Center of Idaho), and architecture (Pivot North). A productized growth offering — 'CMO in a Box' — addresses startups and growth-stage buyers not yet ready to staff internal marketing. Supplier-diversity procurement access is unlocked through WBENC certification, and international reach is extended via membership in the Worldwide Partners, Inc. network of 75+ agencies across 40+ countries.

Stoltz supplements commercial work with cultural and workforce programs: the Creators for Change nonprofit initiative provides approximately 150 hours of pro bono services annually, and the agency runs a 12-week RETURNship program and 8-week summer internship to build talent pipeline. President & CEO Jaime Ekman leads a leadership team including COO Tracy Hitchcock (ex-Simplot, ex-CEO of Create Common Good), CCO Kate Holgate, Executive Creative Director Mitch Kuhn, and CFO Julie Stevens. The company is privately held with no venture or private equity investment disclosed, no subsidiaries, and no M&A history on record.

Name

Stoltz Marketing Group

Legal name

SMG, Inc.

Website

https://stoltzgroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoltz Marketing Group is a woman-owned, WBENC-certified full-service marketing agency in Boise, Idaho, delivering brand strategy, integrated campaigns, digital experiences, creative production, and media planning to mid-market and enterprise clients across diverse industries.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Marketing communications services
• Brand development
• Integrated marketing campaigns
• Digital marketing agency
• Creative production services

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing agency revenue derived from professional services including brand strategy, creative services, digital marketing, media planning and buying, and campaign management for enterprise and mid-market clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stoltz Marketing Group is a full-service, woman-owned marketing communications agency delivering brand strategy and identity, creative production, website design and development, social media planning, content marketing, and traditional and digital advertising campaigns for mid-market and enterprise clients. It also sells a structured CMO in a Box program for startups and growth-stage businesses, and partners with nonprofits through a Creators for Change pro bono program. Clients span healthcare, education, hospitality, financial services, manufacturing, energy, nonprofit, transportation, pet insurance, and architecture.

Product overview

Stoltz Marketing Group is a full-service marketing agency operating as a single integrated offering rather than a modular platform. The agency's core services encompass strategic marketing support through CMO in a Box (with Standard and Executive tiers offering brand audits, audience research, competitive analysis, positioning, and 12-month marketing planning), combined with execution services including campaign development, brand development, creative production, website design and development, social media planning, content marketing, and traditional/digital advertising. Supporting programs include the Creators for Change nonprofit initiative (150 hours pro bono annually) and workforce development programs (We See Your Potential RETURNship and Summer Internship). The agency specializes in serving diverse industries including healthcare, recreation/tourism, education, nonprofit, transportation, and food/beverage sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• CMO in a Box A structured marketing program for startups and growing businesses that delivers senior-level marketing strategy without requiring a full in-house team. The Standard Package includes Brand Audit, Audience Research, Competitive Analysis, Brand Positioning, and Value Propositions; the Executive Package adds a 12-month Marketing Plan, Content Marketing Plan, Brand Awareness Campaign, and Website Consultation. Optional add-ons cover Pitch Video Development, Website Redesign, Media Placement, Best Practices Consultation, and Content Marketing Execution.
• Campaigns Services Full-service marketing and advertising campaign development and execution, covering integrated campaigns, media planning and buying, project management, and strategic campaign development to drive client objectives across channels.
• Brand Development Comprehensive brand strategy and identity services including brand audits, positioning, visual identity systems, logo design, and brand guidelines to establish and strengthen client brands.
• Creative Production Creative design and content production services spanning graphic design, photography, videography, illustration, and multimedia content creation for campaigns and brand communications.
• Website Design & Development Custom website design and development services including UX design, web development, content management system implementation, responsive design, and third-party tool integrations such as Salesforce and database search engines.
• Social Media Planning Social media strategy, content planning, and management services to build brand awareness and engage audiences across social platforms.
• Strategy Marketing strategy development including brand strategy, competitive analysis, audience research, and strategic positioning to guide client marketing decisions.
• Content Marketing Content marketing strategy and execution services including content planning, copywriting, and content asset creation to drive audience engagement.
• Traditional & Digital Advertising Multi-channel advertising services spanning traditional media (out-of-home, radio, TV, print) and digital advertising (paid social, programmatic, search) for comprehensive campaign reach.

Quantifiable outcome

• 237% increase in Tamarack Boundless Pass sales revenue over prior year
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and major.

• Friends of MinidokacoreStrategic or Co-development Partner · 1 January 2024Partners with Friends of Minidoka to create Beyond the Barbed Wire, an immersive virtual platform sharing history of Japanese Americans during WWII. Project supported by Mellon Foundation's Monuments Project.
• National Park ServicemajorStrategic or Co-development Partner · 1 January 2024Key partnership for Beyond the Barbed Wire project, among 10 key institutional partnerships including organizations gathering content from 70 institutions.
• Smithsonian InstitutionmajorStrategic or Co-development Partner · 1 January 2024Content partner for Beyond the Barbed Wire project among 70 institutions including Smithsonian and US National Archives.
• US National ArchivesmajorStrategic or Co-development Partner · 1 January 2024Content partner providing historical materials for Beyond the Barbed Wire project documenting stories of Japanese Americans during WWII.
• Worldwide Partners, Inc. (WPI)coreStrategic or Co-development PartnerStoltz is a member agency of WPI, one of the world's largest and fastest-growing networks of over 75 independent advertising and marketing communications agencies in more than 40 countries. This membership provides access to national and global resources, perspectives, and partnerships for meaningful client insights.
• Giraffe LaughmajorStrategic or Co-development Partner2022 nonprofit partner through 100 Hours program. Organization focuses on ensuring Treasure Valley children have foundation for school and life success through early education and parent education programs.
• Style Her Empowered (S H E)majorStrategic or Co-development Partner2020 nonprofit partner through 100 Hours program. Idaho-based nonprofit creating sustainable education and employment opportunities for girls and women around the world.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drake Cooper: Boise-based independent full-service creative and media agency of comparable size and regional focus. Competes directly for the same Idaho and Pacific Northwest mid-market and enterprise clients as Stoltz.
• Bonehook: Boise-headquartered branding and marketing agency offering brand strategy, creative, and digital services. Similar boutique positioning, target client profile, and full-service model in the same local market.
• Maycreate: Boise-based creative agency providing brand, web, and digital marketing services to regional and national clients. Closely comparable size, scope, and customer base to Stoltz Marketing Group.
• Stoke: Boise-area marketing and creative agency focused on brand strategy and integrated campaigns. Comparable boutique scale and direct competition for Pacific Northwest mid-market accounts.
• R&R Partners: Mid-sized independent full-service agency headquartered in the western US, similarly operating outside the major holding-company networks. Comparable independent mid-market agency model with integrated brand, media, and campaign capabilities.
• Paulsen: Independent marketing agency serving agriculture, rural, and lifestyle brands from the Midwest. Similar independent, mid-sized agency profile targeting regional and national clients across non-coastal geographies.

Broad incumbents

• The Tombras Group: Independently owned, full-service agency of significantly larger scale. Provides a comparable independent-agency benchmark for Stoltz's service model and client mix while operating with materially more resources.
• Ketchum: Global communications and marketing agency within the Omnicom network. Competes for larger integrated communications assignments that Stoltz would either decline or co-serve via the WPI network.
• Wieden+Kennedy: Large independent creative agency with deep brand-building credentials. Represents the upper-bound independent competitor Stoltz benchmarks creative ambitions against and occasionally partners with through industry networks.

Regional players

• Lawrence & Schiller: Mid-sized independent agency based in the Midwest offering brand, media, digital, and public relations services. Comparable independent mid-market agency serving regional enterprise clients outside Stoltz's Boise footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stoltzgroup
• Xx.com/stoltzgroup
• Facebookfacebook.com/stoltzgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoltz Marketing Group