GlobalWide Media
GlobalWide Media is a privately held, data-driven digital marketing company operating a global performance advertising network across 102 countries, serving enterprise brands and agencies with cross-device targeting, real-time optimization, and a 30,000-partner publisher base.
- Company typePrivate
- Founded2010
- HeadquartersWestlake Village, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GlobalWide Media does
GlobalWide Media (GWM) is a privately held, data-driven digital marketing company founded in 2006 and headquartered in Westlake Village, California, with additional offices in Los Angeles, Victoria (Canada), and London (United Kingdom). The company operates a global performance advertising network serving enterprise brands and agencies, executing campaigns in 102 countries through a 30,000-partner publisher base spanning more than 240,000 websites and 70,000 apps. Its platform is built on a proprietary audience data asset of more than 2 billion unique profiles (each with 100+ attributes), a real-time optimization engine, deterministic cross-device matching algorithms, a proprietary contextual categorization engine, and integrations with leading brand-safety and identity providers (IAS, DoubleVerify, LiveRamp, Oracle/BlueKai, Experian, comScore, among others).
GWM monetizes primarily through performance-based pricing models—CPA (Cost Per Action), CPL (Cost Per Lead), CPC (Cost Per Click), CPI (Cost Per Install), Revenue Share, and CPM (Cost Per Thousand Impressions)—across an integrated product set covering Cross-Device Display Advertising, Brand Safety, Email Marketing, Network Distribution, Analytics & Measurement, Video Advertising, Mobile Marketing, Performance Campaigns, and Branding Campaigns. Distribution occurs both via a direct sales force of dedicated account managers serving enterprise advertisers and via a global performance publisher network with regional platforms for the US and Canada. Customer verticals include e-commerce, travel, automotive, retail, finance, insurance, healthcare/pharmaceuticals, CPG, dining, education, entertainment, politics and advocacy, and telecommunications; named customers include AliExpress, Rakuten, Ford, Uber, Walmart, Hotels.com, Alibaba, Groupon, Lazada, Booking.com, Expedia, Baidu, Ctrip, Liberty Mutual, and others. GWM reports scale metrics including $3 billion in annual sales generated for advertising partners, over 5 million monthly conversions, 60 billion daily ad requests, 24,000 campaigns, and 150,000+ e-commerce transactions per day.
The company is led by CEO and co-founder Farshad Fardad (previously co-founder of Hi-Speed Media, acquired by ValueClick in 2003) and CFO Lee Lipman (formerly of Conversant Media/ValueClick, Ticketmaster, Codemasters). GWM has raised approximately $161 million in disclosed funding across rounds from Endeavour Capital (2012) and Alaris Equity Partners (2018, 2020), and completed the acquisitions of AKMG and Neverblue in 2012 to expand performance-marketing and traffic-acquisition capabilities.
GlobalWide Media firmographics
Firmographics- Name
- GlobalWide Media
- Legal name
- Global Wide Media Inc.
- Website
- https://globalwidemedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GlobalWide Media is a privately held, data-driven digital marketing company operating a global performance advertising network across 102 countries, serving enterprise brands and agencies with cross-device targeting, real-time optimization, and a 30,000-partner publisher base.
- Ownership category
- akta.pro rank
GlobalWide Media industry classification
Industry- Product category
- Performance Digital Marketing & Advertising
- NAICS
- Media Buying Agencies (541830), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industries
- Full-Service Media Planning & Buying (MPAAABAA), International / Market Entry & Expansion Marketing Strategy (MPAAAFAL)
Keywords
Where GlobalWide Media is headquartered
LocationHeadquarters
- HQ city
- Westlake Village
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
GlobalWide Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Marketing Services: The company generates revenue primarily through performance-based advertising services where advertisers pay for specific outcomes such as leads, sales, app installs, or conversions. Multiple pricing models including CPA (Cost Per Action), CPL (Cost Per Lead), CPC (Cost Per Click), CPI (Cost Per Install), Revenue Share, and CPM (Cost Per Thousand Impressions) are offered.
- Mobile Marketing: Revenue from mobile app install campaigns, pay-per-call services, mobile commerce promotions, and direct carrier billing across dating, gaming, and mobile content verticals
- Email Marketing: Email marketing solutions acquiring millions of new customers annually for Fortune 500 companies, with guaranteed delivery rates through their distribution network of specialized publishers
- Brand Campaign Services: Branding campaigns that collect survey data to reveal consumer perceptions and optimize for awareness, attitude, intent and preference metrics
- Network Distribution: Performance network delivering high-quality traffic on a global scale through multiple digital media channels, with publisher account management and competitive payouts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Performance-based pricing models for advertisers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
GlobalWide Media product offering
Product offeringCore offering
GlobalWide Media operates a global performance marketing network that plans, buys, and optimizes data-driven digital advertising campaigns for enterprise advertisers and brands, monetized on CPA, CPL, CPC, CPI, Revshare, and CPM pricing. The platform combines a proprietary audience graph of more than 2 billion profiles with deterministic cross-device matching, real-time predictive optimization, brand-safety/contextual categorization, and distribution across 240,000+ websites, 70,000 apps, and a 30,000-publisher network in 80+ countries.
Product overview
GlobalWide Media is a data-driven digital marketing leader providing a unified performance advertising platform with multiple integrated product modules. The core offering combines proprietary audience data (over 2 billion profiles) with Cross-Device Display Advertising, Brand Safety, E-mail Marketing, Network Distribution, Analytics & Measurement, and Video Advertising services. The platform is architected as a core performance engine supporting both direct response (Performance Campaigns with CPA/CPC/CPL models) and branding objectives, with additional mobile marketing capabilities including app installs, pay-per-call, and direct carrier billing. The company operates regional publisher networks in the US and Canada via HasOffers-based platforms, serving over 24,000 campaigns across 102 countries with delivery from 240,000+ websites and 70,000 apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Cross-Device Display Advertising
- Brand Safety
- Email Marketing
- Network Distribution
- Analytics & Measurement
- Video Advertising
- Performance Campaigns
- Branding Campaigns
- Mobile Marketing Platform
- Publisher Network Platform (US & Canada)
Quantifiable outcome
- $3 billion in annual sales generated for advertising partners
- +9 more outcomes
Companies that use GlobalWide Media
Customer profileNamed customers23 records
Segments14 records
Ideal customer profiles2 records
GlobalWide Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature6 records
GlobalWide Media partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- eXelate (Nielsen)coreIntegrated data partnership for audience targeting and data-driven marketing campaigns.
- BlueKai (Oracle)coreIntegrated data management platform for audience segmentation and targeting capabilities.
- LiveRampcoreIdentity resolution and data connectivity platform integration for cross-device targeting.
- Integral Ad SciencecoreBrand safety and ad verification integration for measuring ad viewability, impression quality, and brand safety benchmarks.
- Datalogix (Oracle)coreData integration for purchase-based targeting and audience insights.
- ExperiancoreConsumer data integration for audience targeting and segmentation capabilities.
- Bizo (LinkedIn)coreB2B audience targeting integration for reaching professionals and business audiences.
- CatalinacoreIn-store purchase data integration for targeting shoppers with relevant offers.
- AdAdvisor (Neustar)coreData integration for audience targeting and advertising optimization.
- IRIcoreConsumer and shopper data integration for CPG and retail targeting.
- DoubleVerifycoreBrand safety and ad measurement platform integration for viewability and fraud detection.
- comScorecoreAudience measurement and analytics integration for campaign effectiveness reporting.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
GlobalWide Media competitors and assessment
Company assessmentDirect peers
- Conversant (formerly ValueClick): Performance marketing network with a similar heritage to GlobalWide Media — ValueClick acquired CEO Farshad Fardad's prior company Hi-Speed Media. Conversant offers affiliate, display, and email performance solutions to major brands, making it one of the closest direct comparisons.
- Criteo: Public performance/retargeting ad-tech company that buys open-web display and video inventory on a cost-per-click or revenue-share basis to drive ecommerce conversions. Highly comparable to GlobalWide Media's cross-device display and performance campaigns across 240,000+ websites.
- InMobi: Global mobile ad network and programmatic platform operating across 100+ countries with proprietary audience data — closely mirrors GlobalWide Media's mobile marketing platform, 50M annual app installs, and multi-region publisher network.
- Digital Turbine: Mobile-focused ad tech and media company offering app install campaigns, pay-per-call, and direct carrier-billing integrations. Highly comparable to GlobalWide Media's mobile marketing platform spanning dating, gaming, and content verticals.
- Taboola: Public performance/content-discovery network that distributes advertiser content across a large publisher base using data-driven recommendation technology. Operates a similar two-sided monetization model and international footprint to GlobalWide Media.
- Outbrain: Content discovery and native advertising network with a global publisher footprint and performance pricing models. Directly comparable to GlobalWide Media's network distribution business and campaign-based pricing.
- NextRoll (AdRoll): Performance marketing platform offering cross-device retargeting, email, and connected-TV advertising to DTC and ecommerce brands. Highly comparable to GlobalWide Media's cross-device display, email, and ecommerce customer base.
- Liftoff: Mobile performance marketing platform focused on app install, retargeting, and programmatic monetization across a global publisher network. Closely matches GlobalWide Media's mobile app install business and 30,000-publisher ecosystem.
Broad incumbents
- The Trade Desk: Public, large-cap independent DSP providing programmatic media buying across display, video, audio, and CTV. A broader incumbent in the same ad-tech ecosystem where GlobalWide Media operates, but with a much wider product portfolio.
- Amobee: Global digital advertising platform (formerly Adconion Direct) offering cross-channel programmatic, TV, and social ad buying. Compares to GlobalWide Media as a broader incumbent in the performance and brand advertising market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GlobalWide Media social profiles
Digital presenceGlobalWide Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
GlobalWide Media leadership team
Management profileNumber of profiles
Profiles6 records
GlobalWide Media funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GlobalWide Media M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GlobalWide Media
What does GlobalWide Media do?
GlobalWide Media operates a global performance marketing network that plans, buys, and optimizes data-driven digital advertising campaigns for enterprise advertisers and brands, monetized on CPA, CPL, CPC, CPI, Revshare, and CPM pricing. The platform combines a proprietary audience graph of more than 2 billion profiles with deterministic cross-device matching, real-time predictive optimization, brand-safety/contextual categorization, and distribution across 240,000+ websites, 70,000 apps, and a 30,000-publisher network in 80+ countries.
Is GlobalWide Media a public or private company?
GlobalWide Media is a private company. It is classified as private equity controlled and is currently operating.
When was GlobalWide Media founded?
GlobalWide Media was founded in 2010. It employs 51 to 100 people.
Where is GlobalWide Media based?
GlobalWide Media is headquartered in Westlake Village, United States, in the North America region.
How does GlobalWide Media make money?
Five revenue lines are on record. Performance Marketing Services are the primary driver. The others are mobile Marketing, email Marketing, brand Campaign Services and network Distribution.
Who are GlobalWide Media's main competitors?
Direct peers on record are Conversant (formerly ValueClick), Criteo, InMobi, Digital Turbine, Taboola, Outbrain, NextRoll (AdRoll) and Liftoff. Broad incumbents are The Trade Desk and Amobee.
Does GlobalWide Media have an API?
No public API is recorded for GlobalWide Media.
What industry is GlobalWide Media in?
GlobalWide Media's product category is Performance Digital Marketing & Advertising. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541830 and its SIC code is 7310.