Actly
Actly is a Kuwait-based AI startup founded in 2024 that builds autonomous customer-service AI agents deployable across chat, voice, WhatsApp, web, and apps, sold via tiered SaaS subscriptions primarily to SMBs in the MENA region.
- Company typePrivate
- Founded2024
- HeadquartersKuwait, Kuwait
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Actly does
Actly is a Kuwait-based AI startup founded in 2024 that builds autonomous AI agents, marketed as "digital employees," for customer service automation. The platform enables users to create and deploy conversational agents in under two minutes across chat, voice, WhatsApp, websites, and mobile apps, with stated underlying capabilities in natural language processing, autonomous agent orchestration, and process automation. The product is positioned for SMB and mid-market customer-service teams, primarily in the MENA region, and emphasizes a product-led growth motion with self-serve onboarding.
The company operates a tiered SaaS subscription model spanning Basic, Standard, Premium, and Enterprise plans, suggesting a freemium-to-enterprise monetization ladder typical of PLG AI agent vendors. The team is small (1-10 employees) and no enterprise customer logos or revenue figures have been disclosed. Brand protection is in place via the registered "Actly" trademark and the goactly.com domain.
In May 2025, Actly received investment from Zain Group's ZAINIAC startup program, embedding the company within a major MENA telecom operator's ecosystem and providing a potential regional distribution channel. No funding amount was disclosed, no follow-on rounds are recorded, and there is no evidence of in-house foundation model development, patents, or named AI research leadership — implying probable reliance on third-party LLMs beneath the agent orchestration layer.
Actly firmographics
Firmographics- Name
- Actly
- Legal name
- Actly
- Website
- https://goactly.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Actly is a Kuwait-based AI startup founded in 2024 that builds autonomous customer-service AI agents deployable across chat, voice, WhatsApp, web, and apps, sold via tiered SaaS subscriptions primarily to SMBs in the MENA region.
- Ownership category
- akta.pro rank
Actly industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Actly is headquartered
LocationHeadquarters
- HQ city
- Kuwait
- HQ country
- Kuwait
- HQ region
- Middle East
Offices1 record
Markets served
Actly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Actly operates on a subscription-based revenue model with tiered plans (Basic, Standard, Premium, and Enterprise) that scale based on features, customization needs, and usage requirements. Fees are paid in advance according to the selected plan, with the FAQ indicating affordable monthly rates as a starting point.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan |
| Subscription | Monthly | Standard plan |
| Subscription | Monthly | Premium plan |
| Subscription | Monthly | Enterprise plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Actly product offering
Product offeringCore offering
Actly develops and sells a multi-channel AI agent platform that enables businesses to deploy autonomous "digital employees" capable of engaging customers across chat, voice, WhatsApp, and websites. The platform is no-code, customizable, and trains on a company's own content so the AI can answer questions, perform tasks, and operate 24/7. It is offered through tiered subscription plans (Basic, Standard, Premium, Enterprise) and serves small businesses through enterprise customers in markets including Kuwait and the broader MENA region.
Product overview
Actly offers a unified AI agent platform that provides digital employees for businesses. The core platform (Actly AI Agent Platform) enables multi-channel customer engagement through chat, voice, and WhatsApp integration. The platform includes customizable agent behavior, real-time dashboards and analytics, and workflow automation capabilities. Subscription plans (Basic, Standard, Premium, Enterprise) scale based on features and customization needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Actly AI Agent Platform A multi-channel AI agent platform that lets businesses build, customize, and deploy "digital employee" AI assistants that engage customers across chat, voice, WhatsApp, and websites. Offered via tiered subscriptions (Basic, Standard, Premium, Enterprise) and suited for SMBs through large enterprises, including telecom operators, that want 24/7 automated customer engagement.
Quantifiable outcome
- Performing in 80% higher efficiency compared to traditional team-based customer service
- +2 more outcomes
Companies that use Actly
Customer profileSegments3 records
Ideal customer profiles3 records
Actly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Actly partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Actly competitors and assessment
Company assessmentDirect peers
- Cognigy: Cognigy provides enterprise-grade conversational and agentic AI for customer service automation across voice, chat, and messaging with deep integrations. It is a direct peer to Actly in multi-channel AI agents, particularly for large enterprise and telecom CX deployments.
- Tidio: Tidio offers AI-powered chatbots and agent assist for SMB customer service across websites, WhatsApp, and messaging channels. It is a direct competitor to Actly in the PLG, multi-channel conversational AI agent category, targeting the same SMB and mid-market buyer.
- Ada: Ada provides an AI agent platform for customer service automation across chat, voice, and messaging channels, with no-code agent building. It directly competes with Actly in the AI-agent-for-customer-experience category, focused on mid-market and enterprise.
- Yellow.ai: Yellow.ai offers an enterprise conversational and autonomous AI agent platform spanning chat, voice, and WhatsApp across multiple verticals including telecom. It is highly comparable to Actly, particularly for the telecom CX use case at Zain, and operates at a larger scale globally.
- Haptik: Haptik builds AI agents and conversational AI for customer support, sales, and WhatsApp commerce, with strong presence in emerging markets and telecom verticals. It is comparable to Actly on AI-agent CX, WhatsApp commerce, and telecom operator deployments.
- ManyChat: ManyChat is a leading chatbot and automation platform with strong WhatsApp, Instagram, and Messenger support for SMB marketing, sales, and support. It overlaps with Actly on WhatsApp-native conversational automation and PLG onboarding for smaller businesses.
- Intercom (Fin AI Agent): Intercom's Fin is an AI agent for customer support that resolves customer questions across web, chat, and integrated channels. It is a direct peer to Actly in autonomous AI agents for customer service, though Intercom skews upmarket with deeper enterprise tooling.
Broad incumbents
- Zendesk AI: Zendesk is a global customer service platform that has added AI agents and copilots across its suite. It is a broad incumbent competitor to Actly, offering overlapping AI-agent capabilities but as part of a much larger helpdesk and CX portfolio.
- Freshworks (Freddy AI): Freshworks provides CRM and customer support software with Freddy AI agents for automated customer service. It competes with Actly at the SMB and mid-market level, with broader product breadth and a larger global customer base.
Emerging players
- Botpress: Botpress offers a platform for building and deploying AI agents and chatbots across channels, with a strong developer and SMB orientation. It is an emerging player that overlaps with Actly on agent-building tooling and multi-channel deployment.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Actly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actly leadership team
Management profileNumber of profiles
Actly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actly
What does Actly do?
Actly develops and sells a multi-channel AI agent platform that enables businesses to deploy autonomous "digital employees" capable of engaging customers across chat, voice, WhatsApp, and websites. The platform is no-code, customizable, and trains on a company's own content so the AI can answer questions, perform tasks, and operate 24/7. It is offered through tiered subscription plans (Basic, Standard, Premium, Enterprise) and serves small businesses through enterprise customers in markets including Kuwait and the broader MENA region.
Is Actly a public or private company?
Actly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Actly founded?
Actly was founded in 2024. It employs 1 to 10 people.
Where is Actly based?
Actly is headquartered in Kuwait, Kuwait, in the Middle East region.
How does Actly make money?
One revenue line is on record: subscription Plans.
Who are Actly's main competitors?
Direct peers on record are Cognigy, Tidio, Ada, Yellow.ai, Haptik, ManyChat and Intercom (Fin AI Agent). Broad incumbents are Zendesk AI and Freshworks (Freddy AI). Botpress is listed as an emerging player.
Does Actly have an API?
No public API is recorded for Actly.
What industry is Actly in?
Actly's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 5132 and its SIC code is 7372.