What Group RFZ does

Group RFZ is a Denver-based marketing measurement firm founded in 2017 that provides brand lift studies and content testing solutions specifically designed for influencer, creator, and social marketing programs. The company operates two core products: Brand Lift, which runs custom research studies using exposed vs. control group survey methodology to measure shifts in brand awareness, favorability, and purchase intent across campaigns, creators, and audience segments; and Content Lens, launched in May 2025, which isolates the impact of individual creators and pieces of content to identify what resonates and why. The methodology is grounded in traditional consumer research fundamentals rather than platform analytics, addressing what the company identifies as a gap between platform vanity metrics and actual consumer mindset outcomes.

The business model is project-based and consultative, targeting enterprise brands and agencies through a direct enterprise field sales motion. Pricing is not publicly disclosed and is built around custom engagements, with case-study logos spanning the agency world (Golin), navigation tech (Waze), telecommunications (Telia), and food and beverage (Kraft, Raisin Administrative Committee). Distribution is domestic (United States), though case studies indicate international work for clients including UK and Nordic markets. The company has no disclosed funding rounds, no public institutional backing, and operates with 1-10 employees, suggesting a boutique, founder-led operation rather than a venture-backed scale-up.

Go-to-market relies on thought leadership content marketing and earned media presence in outlets such as Forbes, MarketingSherpa, CMO, MarTech, and PR News, supplemented by organic social presence on LinkedIn and X. The company positions itself horizontally across three primary use cases — creator and influencer marketing, earned media and content marketing, and social media marketing — all sharing the common pain point of proving the real brand impact of digital marketing investments beyond platform-reported metrics.

Name

Group RFZ

Legal name

Group RFZ

Website

https://grouprfz.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Group RFZ is a Denver-based boutique marketing measurement firm that runs custom brand lift studies and content testing for enterprise brands and agencies running influencer, creator, and social marketing programs, measuring shifts in consumer awareness, favorability, and purchase intent.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Lift Studies: Custom research studies measuring campaign impact on brand awareness, favorability, and purchase intent. Studies are designed around specific client objectives, channels, and audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Group RFZ is a marketing measurement firm that designs and runs custom brand-lift studies and content testing engagements for influencer, creator, and social marketing programs. Its two productized offerings—Brand Lift (campaign-level brand health measurement) and Content Lens (individual creator/content performance testing)—are delivered as bespoke research projects to brands and agencies seeking to quantify consumer mindset outcomes beyond platform metrics.

Product overview

Group RFZ is a measurement firm offering two purpose-built marketing measurement solutions for creator, content, and social marketing: Brand Lift (custom studies measuring campaign impact on brand health metrics like awareness, favorability, and purchase intent) and Content Lens (content testing solution showing what resonates with audiences and why). These products work together to provide a complete picture of marketing effectiveness.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Lift: Custom studies measuring how influencer, creator, and social programs are shifting awareness, favorability, and purchase intent among target audiences.
• Content Lens

Products and services

• Brand Lift Custom studies that measure how influencer, creator, and social marketing programs are shifting awareness, favorability, and purchase intent among target audiences. Uses exposed vs. control group methodology with custom surveys and supports Campaign Brand Lift, Longitudinal Measurement, and Channel & Creator Breakdown capabilities. Built for brands and agencies running influencer, creator, earned media, and social marketing programs who need to prove brand impact beyond platform metrics.
• Content Lens A content testing solution that reveals how individual pieces of influencer content perform within a campaign, showing what resonated, what fell short, and why to enable smarter creative decisions. Combines quantitative ratings with qualitative feedback and is available standalone or combined with Brand Lift for campaign impact plus content assessment. Built for brands and agencies needing to evaluate individual content assets and creator-level performance.

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform for creator discovery, campaign management, and performance reporting. It is an adjacent player serving the same brand/agency buyers but operates at the campaign-execution layer rather than independent brand-lift measurement.
• Talkwalker: Talkwalker is a social listening and analytics platform offering brand health and consumer insight measurement. It is comparable to Group RFZ in measuring brand impact from social/creator activity, but does so via social data analytics rather than primary survey research.
• HypeAuditor: HypeAuditor is an AI-powered influencer marketing analytics platform measuring creator authenticity, audience demographics, and campaign performance. It overlaps with Group RFZ in serving brands/agencies evaluating influencer programs but emphasizes fraud/quality analytics over brand outcome measurement.

Broad incumbents

• Ipsos: Ipsos is a global market research firm offering brand health tracking, advertising research, and public opinion polling. It overlaps with Group RFZ in survey-based brand measurement and competitive analysis but is much larger and broader in scope.
• Nielsen: Nielsen is a global marketing measurement incumbent with established brand lift, advertising effectiveness, and audience research capabilities. It overlaps with Group RFZ in brand-impact measurement but operates across all channels, not specialized in creator/social marketing.
• Kantar: Kantar is a major marketing research and insights firm offering brand tracking, advertising effectiveness, and consumer research. It is comparable to Group RFZ in delivering brand outcome measurement but addresses a much broader set of research questions beyond creator marketing.

Others

• Ascribe (now part of SPSS/IBM): Ascribe was a text analytics and open-ended survey response coding firm where co-founder Gary Zucker served as VP. It is thematically comparable to Group RFZ in analyzing open-ended research data for marketers but is positioned at the analytics tooling layer rather than as a measurement services firm.

Direct peers

• Benenson Strategy Group: Benenson Strategy Group is a strategic research consultancy where Group RFZ co-founder Jonathan Futa previously worked. It is a direct comparable as a custom research firm serving brand marketers and agencies with qualitative and quantitative studies.
• iModerate: iModerate is an online qualitative and quantitative research firm co-founded by Group RFZ co-founder Adam Rossow. It is a direct comparable in online custom research methodology and target customer base of agencies and brand marketers.
• Tubular Labs: Tubular Labs is a video and influencer analytics platform measuring cross-platform creator and audience performance. It is comparable to Group RFZ in addressing influencer marketing measurement, but does so via software/platform data rather than survey-based brand lift studies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GroupRfz
• LinkedInlinkedin.com/company/27193155

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group RFZ