What Nowcom does

Nowcom is a private information technology company founded in 1996 and headquartered in Los Angeles, California, operating as a subsidiary of the Hankey Group, a diversified conglomerate with assets exceeding $4 billion. The company develops and delivers software and business process services primarily for the automotive and financial services industries, with its flagship product DealerCenter—a web-based, fully integrated Dealer Management System (DMS) used by independent automotive dealerships. As of 2024, the platform supports over 19,000 producing dealers across the United States, and the company employs more than 1,700 staff across offices in Los Angeles, the Philippines, India, Canada, and South Korea.

The technology portfolio centers on DealerCenter and includes complementary underwriting platforms (Emanate for indirect lending, Genesis for refinance and direct lending, Polar for title loans), a CRM, a loan servicing application, dealer websites, and a consumer-facing car shopping platform (Carzing.com). In 2024, Nowcom launched a suite of AI-powered products—TBOS for intelligent document processing, Eloquent for voice automation, the Vehicle Intelligence Platform for image optimization and description generation, the DC Support Chat Agent, and Intelligent Website Chat—extending capabilities across text, image, audio, and multimodal AI. The platform integrates with over 100 industry partners, including major lenders (Westlake Financial, RouteOne, DealerTrack), credit bureaus (Experian, TransUnion, Equifax), valuation services (KBB, Carfax, J.D. Power), and auction platforms (Manheim, ADESA).

Nowcom monetizes through three primary streams: subscription-based DealerCenter DMS licensing sold via direct sales teams to independent used car dealerships, professional services for custom software development (DMS, CRM, dealer websites, loan origination), and managed services delivered through Nowcom Global Services—a call center operation based in Metro Manila providing loan verifications, data entry, customer service, collections, and call quality auditing. Pricing is not publicly disclosed; sales are handled through direct contact with sales representatives. Primary customer segments are independent used car dealers (SMBs) and automotive finance companies, with Hankey Group affiliates—particularly Westlake Financial Services—serving as flagship customers and strategic integration partners. Nowcom has been recognized twice by the Los Angeles Business Journal as one of the top 100 fastest growing private companies (2012 and 2019), with stated growth of approximately 20% annually over the last decade.

Name

Nowcom

Legal name

Nowcom, LLC

Website

http://nowcom.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nowcom is a private IT subsidiary of the Hankey Group that provides DealerCenter, a web-based dealer management system used by over 19,000 independent automotive dealerships, along with loan origination, AI-powered automation tools, and offshore call center services.

Ownership category

akta.pro rank

Product category

Dealer Management Systems (Automotive)

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer Floorplan & Inventory Financing (FSAKADAD)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Dealer management software
• Automotive DMS platform
• Loan origination systems
• AI document processing
• Subprime auto finance

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. DealerCenter DMS Subscriptions: Subscription-based dealer management system for independent automotive dealerships. Provides web-based software for managing sales, inventory, financing, and dealership operations.
2. Custom Software Development: Tailor-made software solutions for dealers and finance companies, including DMS and CRM systems, dealer websites, online marketing tools, loan origination and servicing platforms.
3. Call Center Services: Contact center operations managing loan verifications, data entry, customer service, collections, and call quality auditing for clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Nowcom develops and sells DealerCenter, a cloud-based dealer management system (DMS) that lets independent automotive dealerships run sales, inventory, customer relationships, financing, and accounting from a single integrated web and mobile platform. The company also builds specialized loan origination and underwriting platforms (Emanate, Genesis, Polar), AI-powered automation tools (TBOS for document processing, Eloquent for voice), call center/BPO services from the Philippines, and the consumer-facing Carzing car shopping site with an automated finance decision engine.

Product overview

Nowcom offers a platform-plus-modules architecture centered on DealerCenter, its flagship web-based Dealer Management System (DMS) for independent automotive dealers. The portfolio includes financial applications (Emanate, Genesis, Polar) for loan origination and underwriting, loan servicing tools, CRM, and the consumer-facing Carzing.com website. AI solutions comprise TBOS for document processing, Eloquent for voice automation, Vehicle Intelligence Platform for inventory optimization, DC Support Chat Agent, and Intelligent Website Chat. Operational support services include call center outsourcing and website design services.

Differentiator

Problem solved

Functional benefit

Brands

• TBOS: AI-powered intelligent document processing platform that extracts, classifies, and validates data from any document.
• Eloquent
• DC Support Chat Agent
• Vehicle Intelligence Platform (VIP)
• Intelligent Website Chat
• Emanate
• Genesis
• Polar

Products and services

• DealerCenter A web-based, fully integrated mobile and web dealer management system (DMS) enabling independent car dealers to manage sales, inventory, customer management, finance, insurance offerings, and accounting from a single platform.
• DealerCenter Mobile Native iOS and Android mobile applications for DealerCenter providing dealers access to business operations from anywhere, featuring instant VIN scanning, integrated booking services, vehicle history reports, and customer management.
• Dealer Websites Professional responsive dealer websites integrated with DealerCenter that allow dealers to add or remove inventory with a touch of a button and offer customers secure credit applications that feed directly into DealerCenter.
• Emanate Underwriting system for indirect lenders that handles stip viewing, customer interviews, and the entire buying process, transferring deals seamlessly between teams as soon as they are ready for the next stage.
• Genesis Underwriting platform for direct lending and refinance loans, providing world-class underwriting system features exclusively for direct lending and refinance operations.
• Polar Underwriting platform tailored for title loans, incorporating all modules from the Underwriting system to handle title loan origination needs.
• TBOS (Text-Based Operating System) AI-powered intelligent document processing platform that extracts, classifies, and validates data from any document. Streamlines data entry, automates decisioning, and reduces operational costs and risk while improving accuracy, with compliance-ready workflows and audit trails.
• Eloquent AI-powered voice-calling platform that automatically places and receives calls with natural human-like speech, handling appointment scheduling, payment reminders, lead qualification, and customer support at scale.
• Carzing.com Consumer-facing online car shopping website featuring a fully automated finance decision engine for car buyers.
• Nowcom Global Services - Call Center Services Call center outsourcing services including loan verifications, data entry, customer service, welcome services, collections, and call quality auditing, operated from Metro Manila with management in Los Angeles.

Quantifiable outcome

• 80+ dealerships are using DealerCenter Today
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration54 records

AI capability9 records

Feature14 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• Westlake Financial ServicesflagshipTechnology or IntegrationFlagship integration partner for DealerCenter DMS. Westlake Financial is part of the Hankey Group (same parent company as Nowcom) and is one of the largest subprime auto lenders. Integration allows dealers to easily submit deals to Westlake's preferred lender network.
• RouteOnecoreTechnology or IntegrationIntegration partner allowing DealerCenter users to submit deals to all RouteOne lenders. RouteOne is a major F&I technology platform connecting dealers with multiple finance sources.
• DealerTrackcoreTechnology or IntegrationIntegration partner enabling seamless data flow between DealerTrack's F&I platform and DealerCenter DMS. 50% of Westlake's inbound goes directly from DealerTrack to Originators.
• Kelly Blue Book (KBB)coreTechnology or IntegrationValuation service integration providing book values and vehicle pricing data within DealerCenter for inventory management and deal structuring.
• CarfaxcoreTechnology or IntegrationVehicle history report integration providing dealers with access to Carfax reports within the DealerCenter platform for inventory and sales processes.
• ManheimcoreTechnology or IntegrationAuction integration partner enabling dealers to search upcoming auction sales, access vehicle details, condition reports, and book values directly from DealerCenter.
• CUDL (CU Direct)coreTechnology or IntegrationCredit union lending network integration providing dealers access to CUDL's network of credit union lenders for financing options.
• ExperiancoreTechnology or IntegrationCredit bureau integration providing credit reporting services and data access within DealerCenter and as an authorized credit seller.
• TransUnioncoreTechnology or IntegrationCredit bureau integration providing credit reporting services within DealerCenter's financing workflow.
• EquifaxcoreTechnology or IntegrationCredit bureau integration providing credit data access within DealerCenter's loan origination and underwriting tools.
• AutoCheck (NMVTIS)coreTechnology or IntegrationVehicle history verification through National Motor Vehicle Title Information System integration for title verification and fraud prevention.
• QuickBookscoreTechnology or IntegrationAccounting integration allowing DealerCenter users to sync financial data directly with QuickBooks, eliminating double entries and keeping books in order.
• Western Funding Inc.coreTechnology or IntegrationSubprime auto lender integration partner and key client using Nowcom's loan servicing applications and call center services.
• Midway LeasingcoreTechnology or IntegrationFleet leasing and rental services partner under Hankey Group, using Nowcom's dealer management and website solutions.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• CDK Global: CDK Global is the largest provider of dealer management software to franchised auto dealers in North America. It is a broad incumbent whose DMS, CRM, and F&I workflow offerings overlap with Nowcom's DealerCenter, though CDK primarily serves franchise rather than independent dealers.
• Reynolds and Reynolds: Reynolds and Reynolds is a long-established DMS and F&I compliance/document provider for franchise auto dealers. Nowcom already integrates with Reynolds for F&I compliance inside DealerCenter, and Reynolds competes in adjacent dealer software workflows.
• Cox Automotive (Dealertrack): Cox Automotive owns Dealertrack, the leading F&I and credit-application network for US dealers, plus vAuto, Manheim, and Autotrader. DealerCenter integrates with DealerTrack, RouteOne, Manheim, and Autotrader, making Cox a key integration partner and a broad incumbent competitor across the dealer tech stack.
• Dealertrack (Cox): Dealertrack, part of Cox Automotive, is a leading F&I, desking, and DMS platform used by franchise and large independent dealers. Nowcom integrates with DealerTrack for credit application routing and DMS data flow.

Direct peers

• DealerSocket (Solera): DealerSocket, owned by Solera, is a direct competitor offering a DMS, CRM, and desking tool for both franchise and independent auto dealers. It is the closest direct peer to DealerCenter in terms of customer segment and product scope.
• Frazer Computing: Frazer Computing provides a DMS targeted at independent used-car and BHPH dealers — the same primary customer segment as Nowcom's DealerCenter. It is one of the closest direct competitors in the independent dealer software market.
• PBS Systems: PBS Systems is a Canadian-based DMS provider serving auto dealers in North America, with strong adoption among independent and BHPH dealers. It competes head-to-head with DealerCenter for the same dealer profile.

Emerging players

• RouteOne: RouteOne is a credit-application network connecting dealers to multiple lenders, and is a core integration partner for DealerCenter. While not a direct DMS competitor, it is a tightly coupled ecosystem peer in the dealer F&I workflow.
• nCino: nCino provides a cloud-based loan origination and banking platform that competes with Nowcom's Emanate, Genesis, and Polar underwriting applications in indirect/direct lending and title loans, particularly for larger institutional lenders.
• Podium: Podium is a leading customer communication and review platform for auto dealers, integrated with DealerCenter. Its AI-driven messaging and lead-response capabilities compete with Nowcom's DC Support Chat Agent and Intelligent Website Chat products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowcom