Vividence

What Vividence does

Vividence Corporation is a privately held, for-profit company headquartered in San Mateo, California, founded in 1998. According to its firmographic record, the company provides market information services and evaluation applications to e-businesses, positioning it as a B2B data and analytics vendor focused on helping online businesses assess and improve their digital operations during the late-1990s internet economy. The historical headcount band is recorded as 101-250 employees, consistent with a venture-backed scale-up of that era.

The company's disclosed capital history consists of two venture funding rounds executed in quick succession: a $12.5 million Series 2 in December 1999 led by Sequoia Capital with Kleiner Perkins participation, followed by a substantially larger $34 million Series 3 in September 2000 led by Partech alongside a broad institutional syndicate including Sequoia Capital, Kleiner Perkins, Amicus Capital, Angel Investors LP, J&W Seligman, Spring Creek Partners, and Techno Venture Management. Cumulative disclosed funding therefore stands at approximately $46.5 million, raised entirely during the dot-com era.

The current evidentiary record is sparse. No product details, customer logos, pricing model, management team, partnership, M&A, or operational milestone is documented in the input beyond the firmographic fields and the historical funding rounds. The Dynatrace-derived source contains no substantive information about Vividence itself; the vividence.com domain appears only as a URL vehicle-tracking parameter on a Dynatrace customer-experience marketing page, and does not establish any product, partnership, or operational relationship between the two entities. As a result, current operating status, product surface, revenue model, and go-to-market mechanics cannot be verified from the available data.

Name

Vividence

Website

https://vividence.com

Company type

Private

Founded year

1998

Headcount range

51–100 employees

Short description

Vividence Corporation, founded in 1998 in San Mateo, California, provided market information services and evaluation applications to e-businesses, and raised approximately $46.5 million across two venture rounds in 1999-2000 led by Sequoia Capital and Partech.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYCRAOAOAI

Market, Shopper & Category Insights / Research Services

Consumer Products & Retail/Wholesale, Distribution & Category Management/Category Management, Merchandising & Trade Promotion Services

Keywords

• Market research services
• Customer experience analytics
• E-business evaluation
• Competitive benchmarking
• Consumer insights

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Vividence Corporation provides market information services and evaluation applications to e-businesses. The company focuses on measuring and benchmarking online customer experiences, delivering research-driven insights that help internet-based businesses assess and improve their digital user interactions.

Product overview

No product information available. The source data describes Dynatrace's customer experience monitoring platform rather than Vividence's own products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Information Services Research and market intelligence services providing e-businesses with data-driven insights into online customer behavior, market dynamics, and competitive positioning.
• Evaluation Applications Applications that evaluate and measure online customer experience for e-businesses, supporting benchmarking and optimization of digital user interactions.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Forrester Research: Public research and advisory firm providing market insights, customer experience research, and evaluation services to technology buyers. Closely comparable to Vividence in its focus on selling research-driven evaluations to enterprise clients.
• J.D. Power: Evaluation and benchmarking firm producing market information and consumer satisfaction studies. Directly comparable to Vividence's positioning around evaluation applications and market information services.
• comScore: Digital audience and consumer behavior measurement firm. Comparable to Vividence in providing market information services to e-business and digital commerce clients.

Broad incumbents

• Gartner: Largest incumbent in IT and business research and advisory services. Overlaps with Vividence on evaluation/research methodologies but serves a much broader set of technology buyer categories.
• NielsenIQ: Global market research and consumer insights company covering retail, shopper, and category insights. Comparable to Vividence's shopper/category insight offerings at much larger scale.
• Kantar: Global market research, shopper insights, and consumer evaluation firm. Comparable to Vividence at much larger scale, with significant overlap in shopper/category insights and evaluation services.

Emerging players

• Qualtrics: Experience management platform offering customer experience, market research, and product evaluation tooling. A software-enabled disruptor competing for the same budget Vividence has historically addressed with services.
• Medallia: Customer experience analytics platform providing enterprise VOC, evaluation, and experience measurement. Comparable to a modernized, software-led version of Vividence's evaluation offerings.
• UserTesting: Human insight platform providing user experience research and digital evaluation services. Adjacent to Vividence's evaluation applications business, focused on the digital experience buyer.
• Foresee (now part of Verint): Customer experience analytics and Voice of Customer platform focused on digital experience measurement. Directly comparable to Vividence's evaluation applications positioning for e-business buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vividence