What Fohr does

Fohr, legally Fohr Card Inc., is a New York-based creator marketing company founded in 2012 that operates a two-sided platform connecting roughly 300,000 creators with approximately 485 brands across 5,000+ campaigns and $250M in cumulative creator payouts. Its core technology is the Predictive Campaign Intelligence engine, launched in December 2025, which uses 13 years of structured creator and campaign data with probability distribution modeling to forecast campaign outcomes with claimed 90% accuracy and to price partnerships on risk-adjusted returns. The platform bundles Discovery (influencer search), an Ambassador Management Platform (AMP), Bulletin landing pages, and a Pixel Dashboard for ROI tracking, with integrations into Facebook, Instagram, YouTube, Twitter, and Stripe.

Fohr generates revenue primarily through SaaS subscription access to its platform products (Discovery, AMP, Bulletin, Pixel Dashboard) under negotiated order forms, supplemented by managed campaign execution services and transaction-based fees on creator payments it facilitates. The company runs a hybrid go-to-market: self-serve creator signup via app.fohr.co and an enterprise sales motion for brands, with budget qualification tiers up to $500K+ indicating project- or retainer-based enterprise pricing. Customer logos span retail (DICK'S, Kohl's, Sephora, Aerie), beauty (COTY, Sol de Janeiro), hospitality (Marriott), grocery (Instacart), jewelry (Pandora, Mejuri), apparel (Calvin Klein), and resale luxury (The RealReal), demonstrating horizontal penetration across consumer verticals.

The company is privately held, employs 51-100 people, and operates from its headquarters at 72 Allen Street in New York City. Strategic posture has shifted from a traditional influencer agency to a predictive intelligence platform, with the December 2025 product launch and the addition of a CRO and CFO in 2025 signaling an intent to scale as a software-led business.

Name

Fohr

Legal name

Fohr Card Inc.

Website

https://fohr.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Fohr is a New York-based creator marketing platform that connects roughly 300,000 creators with 485 brands using a predictive intelligence engine to forecast campaign outcomes. It sells SaaS subscriptions and managed campaign services to enterprise consumer brands.

Ownership category

akta.pro rank

Product category

Influencer/Creator Marketing Software

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industry

Influencer Measurement, Attribution & Analytics (BPAFAHAI)

Keywords

• Creator marketing platform
• Influencer marketing software
• Predictive campaign analytics
• Influencer discovery database
• Ambassador management software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: Fohr operates primarily as a B2B SaaS platform with subscription-based access to its services including Discovery, AMP, Bulletin, and Pixel Dashboard. Licensees access the platform under subscription agreements as outlined in order forms. The company also generates revenue through managed influencer marketing campaign services, charging brands for access to its predictive platform combined with campaign execution services.
2. Creator Payments Processing: Fohr facilitates payments from brands to creators, having paid out $250M to creators to date. While this represents gross transaction value rather than pure revenue, the platform likely earns a margin or service fee on these transactions as part of its end-to-end campaign management offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fohr sells a B2B SaaS creator marketing platform that combines a searchable influencer database (Discovery), branded ambassador microsites (AMP), brand opportunity landing pages (Bulletin), and a real-time ROI dashboard (Pixel). Its flagship Predictive Campaign Intelligence engine uses 13 years of campaign data and advanced modeling to forecast creator campaign outcomes with 90% stated accuracy, enabling brand clients to predict impressions, price partnerships on risk-adjusted returns, and execute end-to-end influencer campaigns.

Product overview

Fohr is a creator marketing company offering a unified platform built on Predictive Campaign Intelligence as its core technology. The platform integrates Discovery (influencer database), Bulletin (brand landing pages), and the Ambassador Management Platform (AMP) for end-to-end campaign management. Additional tools include a Pixel Dashboard for sales performance tracking. The platform leverages 13 years of data across 5,000 campaigns to provide predictive analytics, with results demonstrating 2x better outcomes and 100% more efficient spend for brand clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Predictive Campaign Intelligence Fohr's flagship predictive engine that forecasts creator campaign performance with stated 90% accuracy before campaigns launch. Uses advanced data modeling and 13 years of performance data across 5,000 campaigns to predict outcomes, price partnerships on risk-adjusted returns, and optimize creator selection. Includes Creator Probability Distribution Modeling that generates probability distribution graphs revealing creator performance consistency and risk profiles.
• Discovery Searchable influencer database developed, maintained, hosted, and operated by Fohr. Used by brand clients and software customers to source influencers for marketing initiatives, communicate with influencers, and create and post Bulletins to Fohr's influencer community.
• Ambassador Management Platform (AMP) Custom branded microsite for software customers to manage relationships with influencers, invite influencers to apply to brand ambassador programs, review influencer social channel content and metrics, and review content created by influencers for the brand.
• Bulletin Custom landing page for brand clients and software customers through which influencers can opt-in to brand opportunities, provide information to brands, or identify certain attributes about themselves that would be of interest to brands.
• Pixel Dashboard Dashboard developed, maintained, and operated by Fohr that shows sales performance of client's products or services related to marketing campaigns run by Fohr, enabling real-time ROI tracking without spreadsheets.

Quantifiable outcome

• 90% accuracy in forecasting creator campaign outcomes before campaigns begin
• +7 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature6 records

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CreatorIQ: Enterprise creator marketing platform providing influencer discovery, workflow, and analytics to large brand portfolios. Directly competes with Fohr for the same enterprise brand customers and emphasizes data-driven creator selection.
• Aspire (formerly AspireIQ): Creator marketing platform serving enterprise and mid-market brands with influencer discovery, campaign management, and creator marketplace capabilities. Closely comparable offering to Fohr's Discovery, AMP, and Bulletin suite.
• Grin: Creator marketing platform focused on ecommerce and direct-to-consumer brands, offering influencer discovery, gifting, and performance tracking. Targets the same consumer-brand segment as Fohr.
• Traackr: Enterprise influencer marketing platform with strong analytics and brand-safety focus. Competes with Fohr for global enterprise brands seeking performance measurement in creator programs.
• Klear: Influencer marketing platform offering discovery, campaign management, and analytics. Recently repositioned toward enterprise customers with predictive and performance features that overlap with Fohr's Predictive Campaign Intelligence.
• Upfluence: All-in-one influencer marketing platform with discovery, outreach, and analytics for ecommerce brands. Comparable SaaS-based creator marketing offering to Fohr.
• Influencer.com: Creator marketing platform serving enterprise brands with discovery, workflow, and analytics. Direct competitor in the enterprise influencer platform category.

Broad incumbents

• Later: Social media marketing and influencer platform (parent of Mavrck) that competes across creator discovery and management. Broader portfolio spanning organic social, analytics, and influencer marketing.
• Sprout Social: Broader social media management platform with influencer marketing capabilities (post-Trawl acquisition). Competes with Fohr indirectly as a multi-suite martech incumbent expanding into creator marketing.

Emerging players

• IZEA: Influencer marketing platform and marketplace with managed services and software offerings. Comparable focus on connecting brands with creators through sponsored content campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fohr-card/posts/?feedView=all
• Instagraminstagram.com/fohr.co
• Xx.com/fohrco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fohr