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Ahalogy

Full company profile

uuid0003ztv

Namestring
Ahalogy
Websiteurl
ahalogy.com
Company typeenum
Private
Founded yearint
2012
Short descriptiontext

Ahalogy is a Cincinnati-based martech company founded in 2012 that combined category trend data, an influencer network, and social optimization software to help brands drive ROI from content marketing; it is privately held with 11–50 employees and ~$20.4M raised through 2016.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersCincinnati, United States
HQ citystring
Cincinnati
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
influencer marketing platform, content marketing software, social commerce analytics, category trend data, brand content optimization
Industry3 codes
PRIMARYBPAFAHAG
Affiliate & Performance Creator Programs
Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing
SECONDARYBPAMALAK
Creative, Content Production & Ad Ops Tools
Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms
SECONDARYBPAFABAN
Media Measurement, Attribution & Mix Modeling (MMM/MTA)
Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying
NAICS code3 codes
  • Advertising Agencies54181
  • Advertising, Public Relations, and Related Services5418
  • Other Services Related to Advertising541890
SIC code2 codes
  • Services-Advertising7310
  • Services-Advertising Agencies7311
Product category
Influencer Marketing Software
Social media profiles2 records
Cost components3 values
Personnel, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Ahalogy operates the "Passion to Purchase Platform," a marketing technology solution that combines proprietary category trend data, an influencer network, and social optimization software to help brands plan, distribute, and measure content that drives purchase intent and ROI.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Passion to Purchase Platform
CategoryInfluencer Marketing Software
Description

Unified B2B marketing technology platform for brand marketers and agencies that combines proprietary category trend data, an influencer network, and social optimization software to plan, distribute, and measure influencer-led content that drives purchase intent and ROI.

No data
Peers10 records
1Aspire (formerly AspireIQ)
TypeDirect peer
Description

Aspire operates a creator marketing platform that helps brands discover, collaborate with, and measure influencers — directly overlapping Ahalogy's influencer network and ROI-focused positioning.

2CreatorIQ
TypeDirect peer
Description

CreatorIQ provides enterprise influencer marketing software with creator discovery, workflow, and analytics — competing head-to-head with Ahalogy's planned influencer platform capabilities.

3Grin
TypeDirect peer
Description

Grin is a creator management platform focused on ecommerce and ROI measurement, comparable to Ahalogy's Passion to Purchase thesis linking influencer content to commerce outcomes.

4Upfluence
TypeDirect peer
Description

Upfluence offers influencer discovery, outreach, and analytics tools for ecommerce brands — a direct peer to Ahalogy's category-trend-and-influencer model.

5Traackr
TypeDirect peer
Description

Traackr is an influencer marketing platform with brand performance measurement, addressing the same brand-marketer buyer as Ahalogy.

6IZEA
TypeDirect peer
Description

IZEA operates a marketplace and software platform connecting brands with influencers and content creators, directly comparable to Ahalogy's influencer network model.

7Later
TypeDirect peer
Description

Later (formerly Later.com) provides social media scheduling, influencer marketing, and content optimization tools — closely aligned with Ahalogy's social optimization and influencer offering.

8Sprout Social
TypeBroad incumbent
Description

Sprout Social is a public, broader social media management platform with influencer capabilities, representing the incumbent category in which Ahalogy's social optimization software competes.

9Hootsuite
TypeBroad incumbent
Description

Hootsuite is an established social media management suite with creator/influencer tools — a large incumbent overlapping Ahalogy's social optimization software category.

10Meltwater
TypeBroad incumbent
Description

Meltwater acquired Klear to add influencer marketing analytics to its broader media intelligence and PR platform — a comparable broader incumbent with creator measurement capabilities.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds7 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors10 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ahalogy

Influencer Marketing Softwareahalogy.com

Ahalogy is a Cincinnati-based martech company founded in 2012 that combined category trend data, an influencer network, and social optimization software to help brands drive ROI from content marketing; it is privately held with 11–50 employees and ~$20.4M raised through 2016.

Ahalogy firmographics

Firmographics
Name
Ahalogy
Website
https://ahalogy.com
Company type
Private
Founded year
2012
Headcount range
11–50 employees
Short description
Ahalogy is a Cincinnati-based martech company founded in 2012 that combined category trend data, an influencer network, and social optimization software to help brands drive ROI from content marketing; it is privately held with 11–50 employees and ~$20.4M raised through 2016.
Ownership category
akta.pro rank

Ahalogy industry classification

Industry
Product category
Influencer Marketing Software
NAICS
Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
SIC
Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro industry
PRIMARYBPAFAHAG
Affiliate & Performance Creator Programs
Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing
SECONDARYBPAMALAK
Creative, Content Production & Ad Ops Tools
Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms
SECONDARYBPAFABAN
Media Measurement, Attribution & Mix Modeling (MMM/MTA)
Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

Keywords

  • Influencer marketing platform
  • Content marketing software
  • Social commerce analytics
  • Category trend data
  • Brand content optimization

Where Ahalogy is headquartered

Location

Headquarters

HQ city
Cincinnati
HQ country
United States
HQ region
North America

Markets served

Ahalogy business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales

Ahalogy product offering

Product offering

Core offering

Ahalogy operates the "Passion to Purchase Platform," a marketing technology solution that combines proprietary category trend data, an influencer network, and social optimization software to help brands plan, distribute, and measure content that drives purchase intent and ROI.

Differentiator

Problem solved

Functional benefit

Products and services

  • Passion to Purchase Platform Unified B2B marketing technology platform for brand marketers and agencies that combines proprietary category trend data, an influencer network, and social optimization software to plan, distribute, and measure influencer-led content that drives purchase intent and ROI.

Companies that use Ahalogy

Customer profile

Ideal customer profiles1 record

Ahalogy technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Ahalogy competitors and assessment

Company assessment

Direct peers

  • Aspire (formerly AspireIQ): Aspire operates a creator marketing platform that helps brands discover, collaborate with, and measure influencers — directly overlapping Ahalogy's influencer network and ROI-focused positioning.
  • CreatorIQ: CreatorIQ provides enterprise influencer marketing software with creator discovery, workflow, and analytics — competing head-to-head with Ahalogy's planned influencer platform capabilities.
  • Grin: Grin is a creator management platform focused on ecommerce and ROI measurement, comparable to Ahalogy's Passion to Purchase thesis linking influencer content to commerce outcomes.
  • Upfluence: Upfluence offers influencer discovery, outreach, and analytics tools for ecommerce brands — a direct peer to Ahalogy's category-trend-and-influencer model.
  • Traackr: Traackr is an influencer marketing platform with brand performance measurement, addressing the same brand-marketer buyer as Ahalogy.
  • IZEA: IZEA operates a marketplace and software platform connecting brands with influencers and content creators, directly comparable to Ahalogy's influencer network model.
  • Later: Later (formerly Later.com) provides social media scheduling, influencer marketing, and content optimization tools — closely aligned with Ahalogy's social optimization and influencer offering.

Broad incumbents

  • Sprout Social: Sprout Social is a public, broader social media management platform with influencer capabilities, representing the incumbent category in which Ahalogy's social optimization software competes.
  • Hootsuite: Hootsuite is an established social media management suite with creator/influencer tools — a large incumbent overlapping Ahalogy's social optimization software category.
  • Meltwater: Meltwater acquired Klear to add influencer marketing analytics to its broader media intelligence and PR platform — a comparable broader incumbent with creator measurement capabilities.

Market position

Customer concentration

Ahalogy social profiles

Digital presence

Ahalogy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ahalogy leadership team

Management profile

Number of profiles

Profiles1 record

Ahalogy funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ahalogy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahalogy

What does Ahalogy do?

Ahalogy operates the "Passion to Purchase Platform," a marketing technology solution that combines proprietary category trend data, an influencer network, and social optimization software to help brands plan, distribute, and measure content that drives purchase intent and ROI.

When was Ahalogy founded?

Ahalogy was founded in 2012. It employs 11 to 50 people.

Where is Ahalogy based?

Ahalogy is headquartered in Cincinnati, United States, in the North America region.

Who are Ahalogy's main competitors?

Direct peers on record are Aspire (formerly AspireIQ), CreatorIQ, Grin, Upfluence, Traackr, IZEA and Later. Broad incumbents are Sprout Social, Hootsuite and Meltwater.

Does Ahalogy have an API?

No public API is recorded for Ahalogy.

What industry is Ahalogy in?

Ahalogy's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of BPAMALAK, Creative, Content Production & Ad Ops Tools. Its NAICS code is 54181 and its SIC code is 7310.

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Live signals
GlobeNewswireAhalogy Unveils Trellis, a Publisher Site to Diversify Influencer VoicesAhalogy launched Trellis, a publisher site to diversify influencer voices, citing that 60% of influencers are Caucasian and/or women and 53% are aged 21-35. The site will host new creators and Ahalogy's existing content, with paid media to drive traffic.GlobeNewswireAhalogy Launches Influencer Live™ to Connect Consumers with Influencers for the Super BowlAhalogy launched Influencer Live to connect consumers with influencers during the Super Bowl, using real-time Q&A messaging on Facebook and Instagram. The service partners with brands like Mondelez for recipe Q&A, and 73% of viewers will use devices during the game.GlobeNewswireAhalogy Sees 70% Growth in Six Months Since Launch of Tri-Verified™ SolutionAhalogy reported 70% growth in six months since launching its Tri-Verified™ solution with Moat. The partnership screens influencers, with 100% passing a quality traffic test versus Moat's 5% benchmark. The company cites P&G's $100 million savings from ad fraud as context for third-party verification demand.GlobeNewswireAhalogy Launches Campaign Builder for Muse™ Category Trend SoftwareAhalogy released Campaign Builder for its Muse category trend software, an in-app tool for saving seasonal topics and trend data. The software uses influencer performance data to measure trend success and predict popularity, with Muse seeing substantial user growth since March.VC News DailyAhalogy Receives $8MAhalogy, a Pinterest marketing solutions company headquartered in Cincinnati, Ohio, has announced $8 million in funding through debt-based financing from JobsOhio and Silicon Valley Bank, along with increased investment from Origin Ventures, Hyde Park Venture Partners, CincyTech, North Coast Angel Fund, Vine Street Ventures, and Drummond Road Capital. The company also appointed two senior executives, Marc Cousineau as Senior Vice-President of Engineering and Chris Lobdell as Chief Revenue Officer, to support its next stage of growth. The funding reflects growing industry investment in Pinterest as a platform for content discovery and content marketing.FinSMEsAhalogy Secures $3.1M in Series A FinancingAhalogy, a Pinterest marketing optimization platform, raised $3.1M in Series A financing co-led by Hyde Park Venture Partners and Origin Ventures. The round added Brent Hill and Tim Kopp to its board, and the company serves clients like KIND, Kellogg's, and HSN.VC News DailyAhalogy Raises $3.1M Series A FundingAhalogy, a Cincinnati-based Pinterest marketing optimization platform, has secured $3.1 million in Series A financing co-led by Hyde Park Venture Partners and Origin Ventures, with participation from CincyTech, Hyde Park Angels, North Coast Angel Fund, and Vine Street Ventures. As part of the funding, Brent Hill from Origin Ventures and Tim Kopp, former CMO of ExactTarget, joined Ahalogy's board of directors. The company, which works with consumer brands like KIND Healthy Snacks, Kellogg's, and HSN, plans to use the capital to expand its Pinterest marketing services and develop additional opportunities such as Promoted Pins.FinSMEsAhalogy Raises FundingAhalogy, a Cincinnati-based pay-for-performance Pinterest marketing company, raised undisclosed additional funding. The company will use the capital to scale operations, and its Content Network is launching with over 100 creators, including The Motherhood and Bloom.com.GlobeNewswirePingage Becomes Ahalogy; Launches the First Pinterest Content NetworkAhalogy, formerly Pingage, launched its first Pinterest-focused content network, enabling brands to source social content while benefiting both parties. The network includes over 100 creators like The Motherhood and Bloom.com, and hired Susan Wenner Jackson as VP of Content Partnerships. Ahalogy secured additional funding to scale.