StanceBeam
StanceBeam is a Bengaluru-based sports technology company that builds the StanceBeam Striker — an IoT motion sensor and mobile analytics platform for cricket bats — serving individual players, 200+ academies and clubs globally, and wearable brands via its StanceOS licensing platform.
- Company typePrivate
- Founded2017
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What StanceBeam does
StanceBeam (legally Quick Logi Technologies India Private Limited) is a Bengaluru-based sports technology company founded in 2017 that builds IoT-enabled motion sensors and analytics software purpose-built for cricket. Its flagship product is the StanceBeam Striker, a Bluetooth motion sensor that attaches to a cricket bat's grip and streams 11 real-time batting metrics — including bat speed, bat angles (back-lift, downswing, follow-through), power, time to impact, and shot efficiency — to a companion mobile app. The system is independently validated at >98% accuracy across 20 parameters by IISc Bangalore using OptiTrack as a reference. Supporting the hardware is a software layer comprising a Smart Video mode that auto-records and uploads 4-second clips, 3D shot recreation, session insights with shot classification, and a coach dashboard for multi-player management, video annotation, and drill assignment.
The company monetizes primarily through one-time hardware sales of the Striker at ₹5,299 in India (no subscription required for core features) via its own e-commerce site, Amazon India, and a global network of specialist cricket retailers including Kookaburra Sport (Australia/UK), Rebel Sport (NZ), US Cricket Store, Skiya Sports (Singapore), and 3Wickets (Germany). A second revenue stream is technology licensing through StanceOS, the company's sports motion-sensing AI platform, which was commercialized in April 2023 via a flagship partnership with boAt (India's #1 wearables brand) to embed cricket/batting analytics into boAt smartwatches. Customer reach spans 20,000+ active players and 200+ academies and clubs across India, the UK, Australia, New Zealand, the USA, Singapore, South Africa, and Germany; Shikhar Dhawan serves as brand ambassador. The company is privately held, founder-owned (Arminder Thind, CEO; Ishwinder Pal Singh, COO; Mahesha Godekere, CTO), with one disclosed 2019 angel funding round and no subsequent institutional rounds in the available data.
StanceBeam firmographics
Firmographics- Name
- StanceBeam
- Legal name
- Quick Logi Technologies India Private Limited
- Website
- https://stancebeam.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StanceBeam is a Bengaluru-based sports technology company that builds the StanceBeam Striker — an IoT motion sensor and mobile analytics platform for cricket bats — serving individual players, 200+ academies and clubs globally, and wearable brands via its StanceOS licensing platform.
- Ownership category
- akta.pro rank
StanceBeam industry classification
Industry- Product category
- Sports Performance Analytics Hardware
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Cricket Equipment Retail (CRAMAEAH)
- akta.pro secondary industry
- Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
Keywords
Where StanceBeam is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
StanceBeam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales - StanceBeam Striker: One-time hardware sale of the StanceBeam Striker smart cricket bat sensor device. The device is sold with no subscription required, allowing users to access core analytics features without recurring fees.
- Technology Licensing - StanceOS: Licensing of StanceBeam's sports analytics technology (StanceOS) to smartwatch and wearable brands for integration into their products, enabling partners to provide performance metrics to their customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | StanceBeam Striker - India Direct Sales |
| One time/ perpetual license | Pay-as-you-go | International Retail Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
StanceBeam product offering
Product offeringCore offering
StanceBeam designs and sells the StanceBeam Striker, an IoT-enabled smart motion sensor that attaches to a cricket bat grip and wirelessly syncs to a mobile app, delivering real-time analytics on bat speed, bat angles, power, time to impact, and shot efficiency, along with 3D shot recreation, auto-recorded video, and coach feedback tools. The underlying StanceOS analytics platform is also licensed to wearable brands (e.g., boAt) for embedding cricket and sports analytics into smartwatches and related products.
Product overview
StanceBeam offers a unified sports technology platform centered on the StanceBeam Striker smart cricket bat sensor and StanceBeam App. The Striker is an IoT-enabled motion sensor that attaches to cricket bats and syncs via Bluetooth to the mobile coaching app, providing real-time batting analytics. StanceOS serves as the underlying AI-powered operating system that can be licensed to wearable brands. The platform includes player-focused tools (Striker for Players) and coach-focused tools (Striker for Coaches) with video analytics, session insights, and player management features. B2B licensing (StanceBeam for Business) enables partners to integrate sports analytics into smartwatches, sports equipment, and video solutions.
Differentiator
Problem solved
Functional benefit
Brands
- StanceOS: Sports analytics operating system powering smart watch and wearable technology partnerships, including the boAt smartwatch integration for sports motion sensing AI.
Products and services
- StanceBeam Striker Smart motion sensor device that attaches to a cricket bat grip and provides real-time batting analytics — including bat speed, bat angles, power, time to impact, and shot efficiency — by wirelessly syncing via Bluetooth (Nordic nRF52832 SoC) to the StanceBeam mobile app. Targeted at individual cricket players, coaches, academies, and clubs seeking objective batting performance data.
- StanceOS (Sports Analytics Operating System) Sports motion sensing AI technology and analytics operating system that powers StanceBeam's cricket analytics and is licensed to wearable and sports equipment brands (e.g., boAt smartwatches) for embedding performance tracking features into their products. Designed for OEM/white-label integration by smartwatch, wearable, and smart sports equipment manufacturers.
Quantifiable outcome
- >98% measurement accuracy validated by IISc Bangalore across 20 parameters
- +3 more outcomes
Companies that use StanceBeam
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
StanceBeam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
StanceBeam partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- boAtflagshipStrategic partnership with India's No.1 wearables brand to launch StanceOS - advanced smart sensors and sports motion sensing AI technology integrated into boAt smartwatches, enabling mass-market sports analytics capabilities.
- KookaburracoreTrusted partner distributing StanceBeam Striker through Kookaburra Sport retail outlets in Australia and UK. Kookaburra is a leading cricket equipment manufacturer with global distribution network.
- Nordic SemiconductorcoreStanceBeam Striker employs Nordic's nRF52832 SoC for wireless Bluetooth connectivity to sync in-depth batting technique metrics to the user's smartphone. Nordic is a leading provider of low power wireless connectivity solutions.
- Indian Institute of Science (IISc) BangalorecoreScientific validation partnership where Prof Pradipta Biswas at IISc measured 20 parameters using both OptiTrack sensor and StanceBeam sensor, confirming StanceBeam achieves >98% accuracy in measuring batting metrics.
- Shikhar DhawanflagshipWorld-renowned Indian cricketer serves as Mentor and Brand Ambassador for StanceBeam. Provides credibility and brand visibility among cricket players and fans globally; uses the product for personal training and has been featured in major media coverage.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
StanceBeam competitors and assessment
Company assessmentBroad incumbents
- STATSports: GPS-based athlete tracking wearables used by elite football and field sports teams globally. A more established sports performance analytics incumbent with overlapping motion sensor and analytics technology.
- Catapult Sports: Publicly listed provider of GPS wearables and athlete monitoring for professional teams across football, rugby, and other sports. A larger incumbent competing in adjacent sports performance analytics where StanceBeam could expand.
- Hawk-Eye Innovations: Provider of ball-tracking and officiating technology used in international cricket broadcasts and elite sports globally. A potential competitor in cricket analytics with much greater scale and broadcast-level data.
Direct peers
- Arccos Golf: Sensor-based golf shot tracking system with AI-powered analytics delivered via mobile app. Comparable as a sports-specific hardware-sensor-plus-analytics subscription/one-time-purchase model serving individual athletes.
- K-Motion: Baseball and softball swing sensors with 3D motion capture and analytics for players and coaches. Closely comparable to StanceBeam in target user (individual athlete + coach), sensor attachment approach, and analytics features.
- Blast Motion: Makes sensor-based swing analyzers for baseball and softball bats with motion tracking and mobile app analytics - the closest analog to StanceBeam's cricket bat sensor business model and product form factor.
- Zepp Labs: Multi-sport motion sensors (baseball, softball, golf, tennis) attached to equipment with mobile app analytics. Pioneered consumer-grade bat sensor analytics with similar hardware+app business model to StanceBeam.
- Diamond Kinetics: Swing and pitch sensors for baseball/softball bats with mobile app analytics, including bat speed, attack angle, and swing plane metrics - directly comparable to StanceBeam Striker's value proposition in cricket.
Emerging players
- Swing Profile: AI-powered golf swing analysis using smartphone video, demonstrating the computer-vision-only alternative that threatens dedicated bat sensors like StanceBeam Striker.
- ShotTracker: Sensor-based basketball performance tracking for teams and individual players with mobile analytics - comparable as a sport-specific sensor-and-app analytics company with both consumer and team/league B2B go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StanceBeam social profiles
Digital presenceStanceBeam financial estimates
Financial estimateRevenue estimate
Valuation estimate
StanceBeam leadership team
Management profileNumber of profiles
Profiles5 records
StanceBeam funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StanceBeam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StanceBeam
What does StanceBeam do?
StanceBeam designs and sells the StanceBeam Striker, an IoT-enabled smart motion sensor that attaches to a cricket bat grip and wirelessly syncs to a mobile app, delivering real-time analytics on bat speed, bat angles, power, time to impact, and shot efficiency, along with 3D shot recreation, auto-recorded video, and coach feedback tools. The underlying StanceOS analytics platform is also licensed to wearable brands (e.g., boAt) for embedding cricket and sports analytics into smartwatches and related products.
Is StanceBeam a public or private company?
StanceBeam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StanceBeam founded?
StanceBeam was founded in 2017. It employs 11 to 50 people.
Where is StanceBeam based?
StanceBeam is headquartered in Bengaluru, India, in the Asia region.
How does StanceBeam make money?
Two revenue lines are on record. Hardware Sales - StanceBeam Striker is the primary driver. The others are technology Licensing - StanceOS.
Who are StanceBeam's main competitors?
Broad incumbents on record are STATSports, Catapult Sports and Hawk-Eye Innovations. Direct peers are Arccos Golf, K-Motion, Blast Motion, Zepp Labs and Diamond Kinetics. Emerging players are Swing Profile and ShotTracker.
Does StanceBeam have an API?
No public API is recorded for StanceBeam.
What industry is StanceBeam in?
StanceBeam's product category is Sports Performance Analytics Hardware. Its primary akta.pro industry code is CRAMAEAH, Cricket Equipment Retail, with a secondary code of CRAMAGAH, Golf Rangefinders, GPS & Wearable Tech Retail. Its NAICS code is 45911 and its SIC code is 3949.