Swing
Swing Profile is a New Zealand-based, self-funded mobile software company that uses proprietary AI-driven computer vision to automatically capture, analyze, and compare golf swings from live video, serving amateur golfers, PGA/LPGA instructors, and golf academies through iOS, Android, and macOS subscription apps.
- Company typePrivate
- Founded2012
- HeadquartersNzérékoré, Guinea
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Swing does
Swing Profile Ltd, operating through parent Integrity Analysis Ltd and headquartered in Auckland, New Zealand, builds AI-powered mobile applications for automated golf swing analysis. The company's flagship product is a computer-vision app, available on iOS, Android, and macOS (Apple Silicon), that detects and records a golfer's swing in real time from live video, trims footage to the critical 2-second motion, generates Golf Digest-style swing sequences, draws swing-plane reference lines, and synchronizes two swings for comparison — all without sensors attached to the golfer or club. The technology stack, branded as the "5a" pipeline, includes Auto Capture, Auto Trim, Auto Sequence, Auto Line, Auto Sync, and downstream features such as ball trajectory tracking, voice-over recording, and skeleton-based joint-angle quantification. Patent-pending status covers the core analysis engine.
The company operates a two-sided freemium model: a Free tier drives acquisition, while Elite ($49.99/year or $8.99/month) serves individual golfers with unlimited auto-capture, replay, ball tracking, and 5 GB cloud storage, and Coach ($99.99/year or $19.99/month) adds student lockers, in-app chat, custom branding, a coach directory listing, and 25 GB storage for professional instructors. Distribution is exclusively digital through Apple App Store, Google Play, and Mac App Store; the Coach Directory creates an in-app marketplace connecting amateurs to PGA/LPGA-certified instructors. Customer base comprises amateur and professional golfers (long-tail consumer), individual golf coaches and academies (prosumer/B2B), and is supported by endorsements from figures including LPGA Master Professional Deb Vangellow and PGA professionals across NZ, the US, and Europe.
The firm is privately held, self-funded through product revenue with no disclosed venture capital, and led by founder/CEO Dr. Zeke Chan (PhD, MBA; 30+ AI publications) and Marketing Director Tracy Chan. The company has been operating since its 2009 technology origin and 2012 commercial launch, with the most recent major product release being Version 10 in 2022, which introduced the dedicated Coach App and expanded cloud/community features. Reported scale is "hundreds of thousands" of users, and the product has been featured on Comcast Sportsnet and Sky Sport.
Swing firmographics
Firmographics- Name
- Swing
- Legal name
- Swing Profile Ltd
- Website
- https://swingprofile.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Swing Profile is a New Zealand-based, self-funded mobile software company that uses proprietary AI-driven computer vision to automatically capture, analyze, and compare golf swings from live video, serving amateur golfers, PGA/LPGA instructors, and golf academies through iOS, Android, and macOS subscription apps.
- Ownership category
- akta.pro rank
Swing industry classification
Industry- Product category
- Golf Swing Analysis Software
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
- akta.pro secondary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
Keywords
Where Swing is headquartered
LocationHeadquarters
- HQ city
- Nzérékoré
- HQ country
- Guinea
Offices1 record
Markets served
Swing business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Elite Subscription: Annual or monthly subscription providing unlimited swing recording, auto-capture, auto-replay, ball tracker, voice-over recording, auto-backup, and 5GB cloud storage. Currently discounted 50% on annual plan ($49.99/year from $99.99) and 10% on monthly ($8.99/month from $12.99).
- Coach Subscription: Annual or monthly subscription including all Elite features plus student lockers, coach directory listing, custom branding on videos, and 25GB cloud storage. Currently $99.99/year or $19.99/month.
- Free Tier: Free tier offering limited features: up to 3 recordings, 5 auto-replay sessions/hour, 10 ball tracker sessions/hour, 1 voice-over recording/hour. Designed to drive conversion to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic golf swing recording with limited features |
| Subscription | Annual | Elite - Unlimited training and recording for individual golfers |
| Subscription | Annual | Coach - Professional coaching platform with student management |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Swing product offering
Product offeringCore offering
Swing Profile is a mobile application that uses AI-powered computer vision to automatically detect, capture, trim, and analyze golf swings from live video without requiring sensors attached to the golfer or club. The app generates Golf Digest-style swing sequences, draws swing plane reference lines, tracks ball trajectories, and synchronizes swings for comparison. It is sold via freemium and subscription tiers (Elite for individual golfers, Coach for golf instructors) through iOS, Android, and Mac app stores.
Product overview
Swing Profile is a mobile golf swing analyzer platform available for iOS devices (iPhone, iPad, Macbook with Apple M1/M2). The core product is the Swing Profile Golf Analyzer App, which uses AI-powered computer vision to automatically detect, capture, trim, and analyze golf swings. The platform operates through two app modes (Elite and Coach) accessible via two subscription tiers (Elite at $8.99/month and Coach at $19.99/month). The Elite subscription targets individual golfers with unlimited auto-capture, auto-replay, ball tracking, and 5 GB cloud storage. The Coach subscription adds student management features including student lockers, custom branding on videos, a coach directory listing, and 25 GB cloud storage for golf teaching professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Swing Profile Elite: Personal swing analysis and training tool for golfers, including connecting with coaches through the app.
- Swing Profile Coach
Products and services
- Swing Profile Golf Analyzer App Mobile app for iPhone, iPad, Android, and MacBook that uses AI-powered computer vision to automatically detect, capture, trim, and analyze golf swings from live video. Generates swing sequences, draws swing plane lines, tracks ball trajectories, and synchronizes two swings for comparison. Designed for golfers of all skill levels seeking instant swing feedback.
- Swing Profile Coach App Specialized mode of the Swing Profile app designed for professional golf coaches to manage multiple students. Includes student lockers for organizing student videos, video capture and analysis with voice-over recordings, built-in student chat, custom branding on videos, and a Coach Directory listing visible to Swing Profile users.
Quantifiable outcome
- Creates swing sequences in seconds vs traditional manual editing
- +2 more outcomes
Companies that use Swing
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Swing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
Swing partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Swing competitors and assessment
Company assessmentEmerging players
- Golfshot: Consumer golf app combining GPS rangefinder, scorecard, and swing/shot analysis features — overlaps Swing Profile's individual golfer segment with a broader on-course utility play.
- Hole19: GPS rangefinder and performance-tracking app for golfers — competes for the same consumer mindshare and app-store keyword space as Swing Profile among individual golfers.
- Rapsodo: Affordable launch monitor and video-analysis tools (including MLM2P mobile launch monitor) aimed at coaches, ranges, and individual players — competes with Swing Profile at the entry-level coach/academy tier on price and ease of use.
Direct peers
- Swing Catalyst: High-end video swing analysis software used by coaches, instructors, and fitting studios, often paired with launch monitors — directly overlaps Swing Profile's coach segment and video-analysis features at the pro/academy end.
- Blast Motion: Sensor-based golf swing analyzer (and baseball/softball) pairing a wearable sensor with a mobile app for swing metrics, tempo, and video — the closest hardware-augmented analog to Swing Profile's sensor-free AI approach.
- Arccos Golf: Shot-tracking and analytics platform using club-embedded sensors plus a smartphone app, serving serious amateur golfers with stroke-by-stroke data — comparable to Swing Profile's coaching-and-improvement use case for individual golfers.
- Zepp (Zepp Golf / Zepp Health): Sensor-attached golf swing analyzer app providing 2D/3D swing metrics and video review — a directly comparable mobile swing-analyzer experience to Swing Profile's app-first approach.
- V1 Sports (V1 Golf): Long-standing mobile and desktop golf swing analysis app with capture, drawing, and lesson-delivery features aimed at both coaches and individual golfers — explicitly named by Swing Profile users as a comparable alternative ('Unlike other Apps such as V1 for example').
Broad incumbents
- Garmin Golf: Established wearables and GPS rangefinder maker with golf-specific watches and the Garmin Golf app that captures swing/shot data — a broad incumbent offering overlapping swing-analysis functionality within a much larger hardware ecosystem.
- Trackman: Premium radar-based launch monitor and simulator ecosystem with its own software and coach network — a much broader incumbent whose swing-analysis and lesson-delivery offerings overlap Swing Profile's coach-facing value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Swing social profiles
Digital presenceSwing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swing leadership team
Management profileNumber of profiles
Profiles2 records
Swing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swing
What does Swing do?
Swing Profile is a mobile application that uses AI-powered computer vision to automatically detect, capture, trim, and analyze golf swings from live video without requiring sensors attached to the golfer or club. The app generates Golf Digest-style swing sequences, draws swing plane reference lines, tracks ball trajectories, and synchronizes swings for comparison. It is sold via freemium and subscription tiers (Elite for individual golfers, Coach for golf instructors) through iOS, Android, and Mac app stores.
Is Swing a public or private company?
Swing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swing founded?
Swing was founded in 2012.
Where is Swing based?
Swing is headquartered in Nzérékoré, Guinea.
How does Swing make money?
Three revenue lines are on record. Elite Subscription is the primary driver. The others are coach Subscription and free Tier.
Who are Swing's main competitors?
Emerging players on record are Golfshot, Hole19 and Rapsodo. Direct peers are Swing Catalyst, Blast Motion, Arccos Golf, Zepp (Zepp Golf / Zepp Health) and V1 Sports (V1 Golf). Broad incumbents are Garmin Golf and Trackman.
Does Swing have an API?
No public API is recorded for Swing.
What industry is Swing in?
Swing's product category is Golf Swing Analysis Software. Its primary akta.pro industry code is CRAMAGAG, Golf Training Aids & Swing Analytics Retail, with a secondary code of CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail. Its NAICS code is 45911 and its SIC code is 7900.