What The Rundown does

The Rundown is a real-time sports data platform operating two product lines from a base in Beverly Hills, California. Its primary product is a developer-facing REST and WebSocket API that aggregates live and historical odds, scores, and stats from 18+ sportsbooks (DraftKings, FanDuel, BetMGM, Bet365, Pinnacle, and others) plus two prediction markets (Kalshi, Polymarket), normalized into a unified V2 schema covering 30+ leagues and 600+ market types. Sub-second WebSocket delivery, delta polling endpoints, and reconstruction-grade historical data back to 2020 form the technical core. Its secondary product is a consumer-facing web app dashboard offering live odds comparison, best-line detection, arbitrage scanning, and a suite of nine free betting calculators.

The company monetizes through tiered subscription pricing on both surfaces. API plans range from a free tier (20,000 data points/day) to Max at $2,499/month (2.5B points/month) and Enterprise with custom pricing and SLAs; usage-based overage charges apply across tiers. Web app plans run $24.99-$99.99/month or $999.99/year. Distribution is fully self-serve: an API key is issued in roughly 30 seconds with no sales gate, and developer documentation is available at docs.therundown.io. The customer base comprises 500+ developers, individual sports bettors, and media platforms, with logos including DraftKings, FanDuel, BetMGM, Bet365, Hard Rock Bet, theScore Bet, Pinnacle, PointsBet, and the two prediction market operators.

The Rundown is a private, independent entity (TheRundown Inc.) with no disclosed institutional funding, parent company, or management team information in the available data. With 1-10 reported employees, the operation is small and capital-light. The 2026 launch of a Model Context Protocol (MCP) server extends the platform into AI agent consumption, and active comparison pages against OddsJam, OpticOdds, DonBest, and JSONOdds indicate a deliberate competitive posture in the sports data API category.

Name

The Rundown

Legal name

TheRundown Inc.

Website

https://therundown.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rundown is a real-time sports data platform that aggregates odds from 18+ sportsbooks and two prediction markets into a unified REST and WebSocket API, plus a consumer web app for bettors. It serves developers, individual bettors, and media platforms via self-serve subscription tiers.

Ownership category

akta.pro rank

Product category

Sports Betting Data API

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Custom Computer Programming Services (541511)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Odds, Trading & Risk Management Services (MPAEACAD), Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)

Keywords

• Sports odds API
• Real-time sports data
• Sportsbook odds feed
• Betting data platform
• Prediction market data

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. API Subscriptions: Monthly subscription tiers providing API access to sports odds data. Includes usage-based overage charges for data points beyond plan limits. Plans range from free (20K points/day) to custom Enterprise pricing.
2. Web App Subscriptions: Premium dashboard plans for bettors including live odds, EV calculator, arbitrage alerts. Basic at $24.99/month, Pro at $99.99/month, Pro Annual at $999.99/year.
3. Usage-based Overage: Pay-as-you-go charges for exceeding plan data point limits. Rates vary by tier: $0.002/pt (Starter), $0.001/pt (Pro), $0.0005/pt (Ultra), down to $0.0001/pt (Max).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Rundown operates a real-time sports data platform delivering live odds, scores, and statistics across 30+ leagues from 18+ sportsbooks plus the Kalshi and Polymarket prediction markets. The product is delivered via a REST and WebSocket API for developers (with tiers ranging from a free plan to custom Enterprise pricing) and a consumer-facing web dashboard for individual bettors that includes best-line detection, +EV identification, and arbitrage alerts. The company also publishes a free suite of nine betting calculators and exposes its data through a Model Context Protocol (MCP) server for AI agent integrations.

Product overview

The Rundown is a real-time sports data platform offering two primary product lines: (1) The Sports Odds API — a developer-focused REST/WebSocket API providing access to live odds, scores, and historical data from 18+ sportsbooks and prediction markets (Kalshi, Polymarket) across 30+ leagues, available in Free/Starter/Pro/Ultra/Enterprise tiers; and (2) The Web App Dashboard — a consumer-facing interface offering live odds comparison, betting calculators, and subscription plans (Basic, Pro) for bettors. The platform also provides a free suite of 9 betting calculators and an MCP server for AI agent integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Odds API & Real-Time Sports Data API REST and WebSocket API delivering real-time and historical sports odds from 18+ sportsbooks plus Kalshi and Polymarket prediction markets across 30+ leagues. Offers sub-second WebSocket push updates, delta polling endpoints, 600+ market types, and reconstruction-grade historical data from 2020. Targeted at developers building sports betting applications, odds comparison tools, analytics platforms, media integrations, and AI agents. Available in Free, Starter, Pro, Ultra, Super, Mega, Max, and Enterprise tiers.
• Odds Dashboard / Web App Consumer-facing web application displaying live odds across 18+ sportsbooks, with a best line finder, arbitrage scanner, line movement charts, and positive EV bet identification. Available under Basic ($24.99/month), Pro ($99.99/month), and Pro Annual ($999.99/year) subscription plans, each with a 7-day free trial.
• MCP Server for AI Agents Model Context Protocol (MCP) server integration that allows AI agents and AI applications to connect to The Rundown's real-time sports data, including live odds, scores, and player data, through a standardized AI integration interface.
• Betting Calculators Suite Suite of nine free professional betting tools available on the website: Arbitrage Calculator, Bet Payout Calculator, Odds Converter, Implied Probability Calculator, Expected Value Calculator, Parlay Calculator, Hedge Calculator, Kelly Criterion Calculator, and No-Vig Calculator. Used as a free acquisition channel for individual bettors.

Quantifiable outcome

• Sub-second data delivery with 99.99% uptime
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• PolymarketcoreTechnology or IntegrationPolymarket prediction market data integrated into The Rundown's unified API schema alongside sportsbook odds. Allows users to query sportsbook lines and prediction market contracts in the same response structure.
• KalshicoreTechnology or IntegrationKalshi CFTC-regulated event contracts integrated into The Rundown's unified API schema. Prediction market data returned in same event-markets-participants-lines-prices hierarchy as sportsbook odds.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JSONOdds: JSONOdds offers a sports betting odds API targeting developers and smaller sportsbooks with multi-book odds aggregation. It is named as a direct competitor by The Rundown and competes in the same developer-focused sports odds API niche.
• OpticOdds: OpticOdds provides a real-time sports betting odds API and data feeds covering multiple sportsbooks with low-latency delivery, directly comparable to The Rundown's core API offering. Both target sportsbook operators, odds comparison platforms, and developer-led betting applications with normalized data and enterprise SLAs.
• SportsDataIO: SportsDataIO provides real-time sports data feeds (odds, scores, stats, fantasy) via REST APIs to sportsbooks, media, and fantasy operators. It is comparable to The Rundown in providing normalized multi-sport data APIs with developer-friendly distribution.
• OddsJam: OddsJam is a sports betting odds comparison, +EV, and arbitrage platform that also offers data tools for developers and bettors. It is named explicitly by The Rundown as a primary competitor and overlaps on the consumer dashboard and API/data products serving US-focused bettors.
• DonBest: DonBest provides live sports odds, scores, and betting data feeds to professional and retail sportsbooks in North America. The Rundown explicitly references it as a competitor, and the two compete for US sportsbook and pro-trader odds data customers.
• BetGenius (formerly Betgenius / Bet Construct data): BetGenius supplies real-time sports betting data feeds, odds, and trading services to sportsbook operators globally. It is a direct competitor in the sportsbook odds feed and trading tools category where The Rundown operates.

Broad incumbents

• Stats Perform: Stats Perform (formed from STATS and Perform) provides official sports data, AI-powered content, and betting data services to sportsbooks, media companies, and leagues. It competes with The Rundown for high-volume sportsbook and media customers with rights-cleared data depth that aggregators lack.
• Genius Sports: Genius Sports is a sports data and technology provider with official league partnerships (NFL, NCAA, EPL) supplying data, trading, and media solutions to sportsbooks globally. It represents the established enterprise-tier alternative to The Rundown for operators needing official, rights-cleared data.
• Sportradar: Sportradar is a global sports data and content company with exclusive official data rights for major leagues (NBA, MLB, NHL, FIFA) and serves sportsbooks, media, and betting operators worldwide. It competes with The Rundown at the enterprise sportsbook tier with deeper league partnerships and a far larger customer base.

Emerging players

• Panda Score (sports betting odds API): PandaScore offers real-time esports odds, data, and content via API and was acquired by BetGenius. It overlaps with The Rundown on developer-first odds APIs for sports and esports, though narrower in vertical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/therundown

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rundown