Veneta

What Veneta does

Veneta.com is a Zwolle, Netherlands-headquartered e-commerce specialist in custom-made window treatments (raamdecoratie op maat) serving residential consumers in the Netherlands, Belgium and Denmark. The company, whose website copyright dates to 1974 and which operates with 101–250 employees, sells ten core product categories — wooden, aluminum, bamboo, wood-look and pleated blinds; roman, roller, duo roller and skylight roller blinds; curtains; and shutters — all manufactured to individual customer dimensions in its own factories.

Its underlying operational model is built around made-to-order production that begins only after an order is placed, allowing full customization of size, color, fabric and specification per window without holding finished-goods inventory. Product technology includes a honeycomb-structured plissé blind for thermal/acoustic insulation, battery-powered electric roller blinds with smartphone-app and timer control, and a dual-layer duo roller blind system that adjusts light and privacy via alternating opaque and transparent bands. The offering is wrapped with service features — free home advisor visits, free color samples, a unique free measurement insurance that replaces incorrectly measured products, and an 8-year warranty — that together address the principal anxiety of buying custom-sized window treatments online.

Veneta generates revenue on a direct-to-consumer, transactional one-time-purchase basis through its localized veneta.com storefronts, with prices stated as up to 40% below traditional retail by selling factory-direct and eliminating retail middlemen. The company markets through an inspiration blog, social media (Pinterest, Facebook, Instagram, YouTube), organic search, and a large base of verified customer reviews. Operational scale is anchored by a cumulative installed base of more than 4.9 million windows covered across the three markets, Thuiswinkel Waarborg consumer-protection certification, and partnerships enabling compatible skylight blinds for VELUX, FAKRO and RoofLITE roof windows.

Name

Veneta

Legal name

Veneta.com

Website

https://veneta.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Veneta.com is a Zwolle-headquartered Dutch e-commerce company that designs, manufactures and sells custom-made window treatments — including blinds, curtains, shutters and skylight covers — directly to residential consumers in the Netherlands, Belgium and Denmark via its factory-direct online model.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

Keywords

• Custom window treatments
• Made-to-measure blinds
• Online curtain retail
• Window decoration products
• Factory-direct home decor

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Window Treatment Sales: Veneta generates revenue through the sale of custom-made window decorations including wooden blinds, pleated blinds, curtains, roman blinds, roller blinds, duo roller blinds, skylight blinds, shutters, and aluminum/bamboo blinds. Products are manufactured to order based on customer-specified dimensions after purchase. The company emphasizes direct-to-consumer pricing by eliminating retail middlemen and operating without physical storefronts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Veneta manufactures and sells custom-made window treatments directly to consumers through its online store veneta.com. Its portfolio spans wooden, aluminum, bamboo, and wood-look blinds; pleated, roller, duo roller, skylight, and roman blinds; curtains; and shutters, all produced to customer-specified dimensions. The company supports purchases with free color samples, free in-home advisor consultations, an 8-year warranty, and a unique measurement insurance program, delivering factory-direct to customers in the Netherlands, Belgium, and Denmark.

Product overview

Veneta.com is an online specialist in custom-made window treatments serving the Netherlands, Belgium, and Denmark, operating on a direct-from-factory model that enables prices up to 40% lower than retail stores. The product portfolio centers on ten core window treatment categories: wooden blinds (houten jaloezieën), aluminum blinds, bamboo blinds, wood-look blinds, pleated blinds (plisségordijnen), curtains (gordijnen) in four types, roman blinds (vouwgordijnen), roller blinds (rolgordijnen), duo roller blinds, skylight roller blinds, and shutters. All products are made-to-measure and backed by an 8-year warranty. The company differentiates through complimentary home advisory services, free color sample delivery, and a unique measurement insurance program.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden Blinds (Houten jaloezieën) Custom-made wooden blinds manufactured from 100% real wood, available in multiple collections and slat widths, sized to the customer's window dimensions. For residential consumers in the Netherlands, Belgium, and Denmark.
• Pleated Blinds (Plisségordijnen) Custom-made pleated blinds with a double-layer honeycomb structure for thermal insulation and noise reduction, available for standard, tilt-and-turn, and skylight windows in blackout or semi-transparent fabrics. For residential customers.
• Curtains (Gordijnen) Custom-made curtains available in four transparency types (voile/vitrage, inbetween, overgordijnen, and verduisterend blackout) with various pleat options. For residential consumers.
• Roman Blinds (Vouwgordijnen) Custom-made roman blinds in over 250 colors and fabrics, available in transparency options ranging from blackout to transparent, with optional lining. For residential customers.
• Roller Blinds (Rolgordijnen) Custom-made roller blinds in blackout, semi-transparent, and transparent fabric options, including battery-powered electric models controllable via smartphone app with timer functionality. For residential consumers.
• Duo Roller Blinds (Duo rolgordijnen) Modern double-layer roller blinds with alternating transparent and opaque fabric bands that allow adjustable control of light and privacy, available in standard and Slim Line designs. For residential customers.
• Skylight Roller Blinds (Dakraam rolgordijnen) Custom-made roller blinds engineered to fit skylight and roof windows, with compatibility variants for VELUX, FAKRO, and RoofLITE products in various colors. For residential customers with roof windows.
• Wood-Look Blinds (Houtlook jaloezieën) Custom-made PVC blinds with a wood-grain appearance that are 100% moisture-resistant, intended for humid rooms such as bathrooms and kitchens. For residential consumers.
• Aluminum Blinds (Aluminium jaloezieën) Lightweight custom-made aluminum blinds with a modern aesthetic, suitable for any room including moisture-prone spaces such as bathrooms and kitchens. For residential consumers.
• Bamboo Blinds (Bamboe jaloezieën) Custom-made eco-friendly bamboo blinds from the Botanic collection, made from 100% bamboo with thin lightweight slats suited to larger windows. For residential customers.
• Shutters Custom-made interior shutters with a classic, timeless look and adjustable louvres that allow control of light and privacy. For residential consumers.

Quantifiable outcome

• 4,900,000+ windows covered
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• VELUXcoreTechnology or IntegrationVeneta produces compatible skylight roller blinds specifically designed to fit VELUX roof windows. Products are available in various colors and transparencies, with pricing starting from 65 euros for standard verduisterend (blackout) options. The compatibility ensures proper installation without light gaps.
• FAKROcoreTechnology or IntegrationVeneta offers compatible skylight roller blinds designed for FAKRO roof windows. Products available in multiple colors with verduisterend (blackout) functionality starting from 47 euros. Ensures proper fit and light blocking for FAKRO window specifications.
• RoofLITEcoreTechnology or IntegrationVeneta manufactures skylight roller blinds compatible with RoofLITE roof windows. Products available in various colors starting from 47 euros. Designed to mount securely and prevent light gaps with RoofLITE specifications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leen Bakker: Leen Bakker is a Dutch home furnishings discounter offering curtains, blinds and window decoration alongside broader home goods. It overlaps Veneta on product categories and price-conscious Dutch/Belgian customers, but focuses on ready-made rather than made-to-measure.
• Kwantum: Kwantum is a Dutch home textiles and decoration retailer selling curtains, blinds and soft furnishings at value price points. It competes with Veneta for budget-conscious Dutch and Belgian home decorators but does not provide a custom-manufacturing service.
• Beter Bed: Beter Bed is a leading Dutch specialty retailer of bedroom and home furnishings, including a meaningful assortment of curtains and blinds. It competes for the same residential customer in the Netherlands and Belgium but relies on physical store traffic rather than custom DTC fulfilment.
• JYSK: JYSK is a pan-European big-box home goods retailer with strong presence in Denmark and the Netherlands, selling curtains, blinds and home textiles. Comparable as a competitor for off-the-shelf window treatments in Veneta's geographies, but it does not offer the custom-made value proposition.
• Hunter Douglas: Hunter Douglas is the global incumbent manufacturer of custom window coverings, parent of Luxaflex. It competes head-on with Veneta in product range (blinds, shades, shutters) but operates through dealer networks and own retail brands rather than a pure-play DTC model.
• Wayfair: Wayfair is a global online home goods marketplace with a large window treatment assortment, including custom options, in Europe. It competes for the same online home-decor shopper as Veneta but operates as a marketplace rather than a vertically integrated manufacturer.
• IKEA: IKEA sells a broad assortment of ready-made and selected custom blinds, curtains and shutters across Europe, including in Veneta's core NL/BE/DK markets. It competes on price and convenience but is not a custom-manufacturing specialist, making it a broad incumbent rather than a direct peer.

Direct peers

• Home24: Home24 is a European online home and living retailer offering furniture, decor and selected window treatments across multiple countries. It is comparable to Veneta as a pure-play online home furnishings specialist, though with a much broader and less custom-focused assortment.
• Westwing: Westwing is a European DTC home and living brand with curated collections including window treatments, sold online across multiple markets. Comparable as a design-led online home retailer but lacking the made-to-measure manufacturing depth that defines Veneta.
• Luxaflex: Luxaflex (Hunter Douglas retail brand) manufactures and sells custom blinds, shades, shutters and curtains across Europe. It is the closest direct peer: same product categories, same custom-fit value proposition, overlapping geographies (NL/BE/DE), but distributed through a showroom-and-dealer model rather than factory-direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VenetaRaamdecoratie
• Facebookfacebook.com/venetaraamdecoratie
• Instagraminstagram.com/veneta.com
• Pinterestnl.pinterest.com/venetaraamdecoratie
• Xx.com/venetaraamdeco
• LinkedInlinkedin.com/company/veneta-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veneta