BOXRAW
BOXRAW is a UK-based direct-to-consumer brand founded in 2017 that designs and sells performance boxing apparel, footwear, and specialized equipment — including SMRT-TEC training wear and DRV-TEC boxing boots — to boxers, fighters, and boxing-lifestyle consumers globally via its own Shopify storefront.
- Company typePrivate
- Founded2017
- HeadquartersCoventry, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BOXRAW does
BOXRAW is a private United Kingdom-based direct-to-consumer brand founded in 2017 that designs and sells sportswear, equipment, and accessories targeted at boxers, combat-sports athletes, and boxing-lifestyle consumers. The company is headquartered in Coventry, operates with 11–50 employees, and runs a fully owned Shopify e-commerce storefront (boxraw.com) that ships internationally to the USA, UK, Europe, Ukraine, South Korea, and the Middle East, supporting multiple currencies and six languages.
The product portfolio centers on three proprietary technology platforms: SMRT-TEC, a complex weave fabric (93% Polyester / 7% Elastane) used in training shorts and apparel for cooling and sweat-wicking; DRV-TEC, a proprietary sole technology engineered into the Impello 2.0 Boxing Boots for improved power transfer and grip; and specialized competition equipment such as the Hagler Sauna Suit 2.0, marketed for professional weight cutting. Core SKUs include the Valdes 5" Shorts at $40, the Hagler Sauna Suit 2.0 at $125, and the Impello 2.0 Boxing Boots at $200.
BOXRAW generates revenue entirely through one-time DTC purchases with no subscription component. Its go-to-market is product-led, relying on organic search, email marketing, and a series of professional boxer collaborations (including Bivol, Nakatani, and the "36 By Teddy Atlas" collection) to drive credibility and demand within the boxing community. Afterpay Buy Now Pay Later is offered to reduce purchase friction, and the brand maintains a Sparring Club community program to support repeat engagement. No external funding rounds, revenue figures, or ownership structure details have been disclosed.
BOXRAW firmographics
Firmographics- Name
- BOXRAW
- Website
- https://boxraw.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOXRAW is a UK-based direct-to-consumer brand founded in 2017 that designs and sells performance boxing apparel, footwear, and specialized equipment — including SMRT-TEC training wear and DRV-TEC boxing boots — to boxers, fighters, and boxing-lifestyle consumers globally via its own Shopify storefront.
- Ownership category
- akta.pro rank
BOXRAW industry classification
Industry- Product category
- Combat Sports Apparel & Equipment
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)
Keywords
Where BOXRAW is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
BOXRAW business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- E-commerce Retail - Apparel: Direct-to-consumer sales of boxing and training apparel including shorts, t-shirts, hoodies, tracksuits, and jackets. Products are sold as one-time purchases with no subscription component. Revenue is generated through individual transaction value.
- E-commerce Retail - Equipment: Direct sales of boxing equipment including sauna suits, boxing boots, hand wraps, punch bags, boxing rings, and accessories. Equipment products command higher price points and are sold as individual items.
- E-commerce Retail - Accessories: Sales of boxing accessories including socks, headwear, gym bags, water bottles, and glove deodorizers. Lower price point items that complement the core apparel and equipment offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Training Shorts (Valdes 5" Shorts) |
| Unit Pricing | Pay-as-you-go | Sauna Suits (Hagler Sauna Suit 2.0) |
| Unit Pricing | Pay-as-you-go | Boxing Boots (Impello 2.0 Boxing Boots) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BOXRAW product offering
Product offeringCore offering
BOXRAW designs, brands, and sells its own line of boxing and combat sports apparel (training shorts, t-shirts, hoodies, tracksuits), footwear (Impello 2.0 boxing boots), and training equipment (Hagler Sauna Suit 2.0, punch bags, boxing rings, hand wraps, accessories) directly to consumers worldwide through its Shopify-based e-commerce platform. The portfolio is differentiated by two proprietary technologies — SMRT-TEC cooling/wicking fabric and DRV-TEC power-transfer sole — and is endorsed by professional boxers to lend performance credibility.
Product overview
BOXRAW is a boxing lifestyle brand offering a unified product portfolio centered around boxing training apparel and equipment. The core offering includes performance clothing (Valdes 5" Shorts with SMRT-TEC cooling technology), specialized training equipment (Hagler Sauna Suit 2.0 for weight cutting), and footwear (Impello 2.0 Boxing Boots with DRV-TEC sole technology). The brand also provides comprehensive boxing gear including punch bags, boxing rings, hand wraps, and accessories, positioning itself as a one-stop destination for boxing enthusiasts from training to competition.
Differentiator
Problem solved
Functional benefit
Products and services
- Valdes 5" Training Shorts
Quantifiable outcome
- SMRT-TEC fabric provides cooling effect during training through sweat wicking technology
- +1 more outcomes
Companies that use BOXRAW
Customer profileSegments3 records
Ideal customer profiles3 records
BOXRAW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BOXRAW partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
BOXRAW competitors and assessment
Company assessmentDirect peers
- Venum: French combat-sports brand selling boxing and MMA apparel, gloves, and equipment globally. Venum is the most direct competitor to BOXRAW across the full apparel-plus-equipment offering and athlete-endorsement marketing playbook.
- RDX Sports: UK-based boxing, MMA, and fitness gear brand with global e-commerce distribution. Directly comparable in product breadth, geographic reach, and price positioning to BOXRAW.
- Fairtex: Thai combat-sports equipment brand, historically Muay Thai-focused but expanding into boxing and training apparel. Overlaps with BOXRAW on training equipment and the lifestyle extension into broader combat sports.
- TITLE Boxing: Major US boxing equipment and apparel brand with both retail stores and e-commerce. Overlaps directly with BOXRAW's equipment catalog (gloves, wraps, bags) and competes for the same amateur and professional boxer customer.
- Hayabusa: Premium MMA and boxing gear brand with proprietary T3 and T4 technologies, comparable to BOXRAW's SMRT-TEC/DRV-TEC approach. Direct overlap in boxing gloves, apparel, and equipment with a similar premium positioning.
- Bad Boy: Combat-sports and athletic apparel brand with roots in MMA, selling training apparel and fight gear. Overlaps with BOXRAW's apparel-first approach and combat-sports athlete marketing strategy.
- Lonsdale: Historic UK-based boxing apparel and equipment brand with strong heritage positioning. A natural peer given BOXRAW's UK base and shared focus on boxing apparel with lifestyle credibility.
- Cleto Reyes: Premium Mexican boxing-gloves specialist widely used by professional fighters. Comparable to BOXRAW at the high end of boxing equipment, particularly in the pro/competitive segment BOXRAW targets with its sauna suits and boots.
Broad incumbents
- Everlast: Iconic global boxing brand and the historical market leader in boxing equipment and apparel. Competes across BOXRAW's full catalog but operates at much larger scale and broader sporting-goods distribution.
Emerging players
- Sanabul: Direct-to-consumer combat-sports gear brand with a value-leaning price point. Competes for entry-level and intermediate boxing and MMA buyers and shares BOXRAW's online-only distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BOXRAW social profiles
Digital presenceBOXRAW financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOXRAW leadership team
Management profileNumber of profiles
Profiles1 record
BOXRAW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOXRAW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOXRAW
What does BOXRAW do?
BOXRAW designs, brands, and sells its own line of boxing and combat sports apparel (training shorts, t-shirts, hoodies, tracksuits), footwear (Impello 2.0 boxing boots), and training equipment (Hagler Sauna Suit 2.0, punch bags, boxing rings, hand wraps, accessories) directly to consumers worldwide through its Shopify-based e-commerce platform. The portfolio is differentiated by two proprietary technologies — SMRT-TEC cooling/wicking fabric and DRV-TEC power-transfer sole — and is endorsed by professional boxers to lend performance credibility.
Is BOXRAW a public or private company?
BOXRAW is a private company. It is classified as unknown and is currently operating.
When was BOXRAW founded?
BOXRAW was founded in 2017. It employs 11 to 50 people.
Where is BOXRAW based?
BOXRAW is headquartered in Coventry, United Kingdom, in the Europe region.
How does BOXRAW make money?
Three revenue lines are on record. E-commerce Retail - Apparel is the primary driver. The others are E-commerce Retail - Equipment and E-commerce Retail - Accessories.
Who are BOXRAW's main competitors?
Direct peers on record are Venum, RDX Sports, Fairtex, TITLE Boxing, Hayabusa, Bad Boy, Lonsdale and Cleto Reyes. Everlast is listed as a broad incumbent. Sanabul is listed as an emerging player.
Does BOXRAW have an API?
No public API is recorded for BOXRAW.
What industry is BOXRAW in?
BOXRAW's product category is Combat Sports Apparel & Equipment. Its primary akta.pro industry code is CRAMADAI, Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps). Its NAICS code is 45911 and its SIC code is 3949.